Newsbrands are the best commercial source for meeting consumers’ need states
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Newsbrands are the best commercial source for meeting consumers’ need states Being in the know 64% 52% 15% 18% 30% 33% Fuelling conversation 69% 34% 19% 27% 22% 37% Relaxing/me-time 54% 25% 19% 23% 16% 34% Feeling uplifted 55% 23% 10% 27% 18% 34% Ritual & routine 72% 35% 16% 18% 25% 31% Passing the time 64% 24% 22% 35% 23% 39% Source: MTM 2014, Truly Madly Deeply
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Newsbrands are the best commercial source for meeting consumers’ need states. Source: MTM 2014, Truly Madly Deeply. - PowerPoint PPT Presentation
Transcript of Newsbrands are the best commercial source for meeting consumers’ need states
Newsbrands are the best commercial source for meeting consumers’ need states
Being in the know 64% 52% 15% 18% 30% 33%
Fuelling conversation 69% 34% 19% 27% 22% 37%
Relaxing/me-time 54% 25% 19% 23% 16% 34%
Feeling uplifted 55% 23% 10% 27% 18% 34%
Ritual & routine 72% 35% 16% 18% 25% 31%
Passing the time 64% 24% 22% 35% 23% 39%
Source: MTM 2014, Truly Madly Deeply