8

News & Promotion Activities

In addition to promoting H.C.R. 2013 by designing and distributing 850,000 direct mail postcards, 7,000 posters, and 260,000 leaflets to related companies and organizations, our H.C.R. 2013 News and H.C.R. 2013 Press Release (6 releases) were also sent to the mass media and related persons, some of whom news coverage were requested, as well as publication of articles regarding the event. As a result, 303 persons from various press media visited H.C.R. during the exhibition to report on the event.

We continually revised the information for our H.C.R. 2013 website, in addition, we made a complete revision of the contents of “Product Information on Home Care & Rehabilitation Equipment” (1,700 items) on September 4, 2013. The total number of pages viewed was 9,333,167 for the whole three months from August to October.

Exhibitors and Product Guide◦Publication of H.C.R. 2013 Guide book

　We‥improved‥the‥product‥information‥contents‥for‥the‥H.C.R.‥2013‥Guide‥book.‥‥As‥a‥result,‥it‥features‥

1,700‥ latest‥products‥and‥the‥ information‥ (500‥up‥than‥those‥of‥last‥year)‥of‥473‥participating‥companies‥and‥organizations.‥‥We‥distributed‥3,742‥Guide‥books‥during‥the‥Exhibition.

(A4, 303 pages)

Route Kokusai Tenjijo Station➡➡East Exhibition Hall of Tokyo Big Sight

Period Wednesday, September 18 ~ Friday, September 20, 2013

Time 9:30 to 17:30 (until 16:00 on the last day)

40th Int. Home Care & Rehabilitation Exhibition 2013■ Organizers Japan National Council of Social Welfare, Health

and Welfare Information Association

■ Sponsors Ministry of Health, Labour and Welfare Ministry of Economy, Trade and Industry Ministry of Internal Affairs and Communications Ministry of Land, Infrastructure, Transport and Tourism Tokyo Metropolitan Government Respective Embassies of Participating foreign companies

■ Date September 18(Wed) – 20(Fri), 2013

■ Time 10:00 a.m. – 5:00 p.m.

■ Venue Tokyo International Exhibition Center (Tokyo Big Sight) East Halls 3-10-1, Ariake, Koto-ku, Tokyo, Japan

■ Participants 585 Exhibitors (526 domestic and 59 overseas)

■ Visitors 121,044 visitors

TV・RadioGreat Gear “H.C.R. exhibition” 11/4

NHK Radio Journal 9/18

NHK Sogo “Ohayou Nippon” 9/18

NHK Sogo “AsaIchi” 9/19, 9/26

NHK TV “Heart Net” 9/25

Nippon Television “Mirai Theater” 10/11

TBS “Hiruopi!” 9/23

TBS “Yumeno Tobira” 12/8

NewspapersNikkei 9/19

The Asahi Shimbun 9/16, 19

The Asahi Shimbun for Children 9/16

Tokyo Shimbun 9/16, 25

General Magazines, Business JournalsCar & leisure News 10/5

Chiiki Caring October

Fukushi Kaigo August, September, October

Garagia October

Hekisou Shimbun 9/1

Housing Industry News 9/26

Iryo Sangyo Shimbun 3/15, 8/1, 10/1

Jidousha Times 10/5

Jiho Kogaku Shimbun 8/1, 10/1

Jotsu Shimbun 9/23

Kagu Shuho 9/24

NIPPON SENIOR LIVING NEWS 7/31

Silver Industry News 9/10, 10/10

Silver Shimpo 9/13, 9/27

Sumai to Denki December

Tenji Mainichi Katsuji-ban 10/13

THE ENGINEERING PLASTICS JOURNAL 9/20

Togyojihou 9/5, 10/5

Tokyo Shitsunaisoushoku Shimbun 9/1, 10/1

Uniform Plus October

Weekly Fukushi Shimbun 4/1, 4/29, 6/24, 7/8, 9/18, 9/30, 10/28, 11/25

Japan National Council of Social Welfare Journals, etc.Fukushi 10/1

Fureai Care 9/1, 12/1

Hokenshi-kai Dayori 7/20

Othe organizations’ Leaflets etc.Aiyu 11/15

Fukushi Koho 8/8

Fukushi TIMES 8/15

Fukushi Tochigi 7/10

Fukushino Hiroba 9/1

NISSINREN 8/15

WAM11/15 September

Press Coverage

EAST I. CO., LTD.FRANCE BED CO.,LTD.HEIYOU TRADING CO., LTDHonda Motor Co., Ltd.SHOPRIDER JAPAN Co., Ltd.SUZUKI MOTOR CORPORATIONYamaha Motor Co., Ltd.

◦Collaborators of Wheelchair Rentals　 (In alphabetical order)

Wheelchair Rentals With‥the‥cooperation‥of‥the‥exhibitors‥listed‥below,‥auto‥powered‥wheelchairs‥and‥3‥or‥4-wheeled‥scooters‥were‥rented‥to‥visitors‥who‥needed‥to‥use‥them‥during‥their‥visit‥to‥the‥exhibition.

Shuttle Bus For‥the‥convenience‥of‥visitors‥who‥used‥wheelchairs‥and‥those‥who‥had‥difficulty‥ in‥walking,‥a‥shuttle‥bus‥service‥was‥provided‥between‥the‥East‥Exhibition‥Hall‥of‥Tokyo‥Big‥Sight‥and‥the‥Kokusai‥Tenjijo‥Station‥of‥the‥Rinkai‥Line.