This review will focus on establishing a foundation for future development, including:

Setting up accounts

Establishing “automated content feeds” to populate your FaceBook and Twitter accounts.

Building “friends”

Initial trusted interactions with your friends

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Social Media: Overview

Now the hard part – FaceBook.

FaceBook is one of the fastest growing websites in history and currently has over 800 million users worldwide.

Excluding the US FaceBook’s top five countries are India, Indonesia, Brazil, Mexico and Turkey. - In all of these markets mobile usage dominates.- Usage patterns in each country are unique.

Fastest growing major markets in the last three months- Brazil (+ 7.0 million)- Japan (+2.4 million) - South Korea (+1.9 million)- Sweden (+1.7million)- Russia (+1.1 million)

FaceBook has many features and opportunities to build audience and revenue. But the extra features make it more complex to use.

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Social Media: FaceBook

Social Media: FaceBook Presence

Creating a FaceBook page is more complicated and requires you to join FaceBook as an individual!

When you have a personal profile, you can choose between three types of FaceBook “pages”:1.Profile: Specifically for people- No limit to “friends”- Cannot advertise their profile

2.Group: used for specific groups of people- Can be either public or private- Limited to 5,000 members- Cannot advertise to promote group membership

3.Page: Used for organizations- Can add specific “apps” to create customized functionality

+ RSS Graffiti, publishes directly to Page from a site’s RSS Feed.- No limit in the number of people who can “like’ the page- Can advertise the Page to promote and create audience- Can analyze with internal “Insights” analytics

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Best Choice

Manage Permissions

1. Important to Set the Landing Page Recommend Setting to the Wall

2. Can restrict what audience can post to the wall

The more people can post, the more they will bring their friends to your Page.

Recommend allowing all types of posts. Check all boxes.

Basic Information – Part 1

3. Best to choose Companies & Organizations > Media/News/Publishing

4. Complete basic info

Helps audience find your page in FaceBook Search

Basic Information – Part 2

5. More information.

Always best to complete,if you have the information.

Basic Information – Part 2

6. Upload a logo.

Best to choose a logo or image that is SQUARE

Managing Admins

7. Managing Admins:

Whoever creates the page is the first admin.

The first admin can invite additional admins to help post content and manage the audience on the page.

New Admins must have “liked” the page, first.

Use the email the new admin used to register with FaceBook to add them.

Managing “Apps”

8. Adding “Apps” allows the admin to create special services on the page.

For example:

RSS Grafitti allows the admin to automatically post to the page using RSS feeds.

Groups allows the admin to create a discussion group on the page.

Questions allows the admin to create a poll.

The Admin must first add the app to their account, then they can add to the page.