News | March 2012 WORLD COFFEE RESEARCH IS...
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On October 30, 2010, a wildly diverse group of coffee professionals from around the world gathered in College Station, Texas, to decide whether and how the coffee industry should support a global research and development program to increase supply and quality of Arabica coffees. After three days of thought- provoking discussion, the consensus was unanimous. Today, we are happy to announce the establishment of World Coffee Research (WCR), created fully through your support to the Global Coffee Quality Research Initiative (GCQRI) Genesis fund. Genesis donors generously contributed approximately $300,000 to make this happen. WCR and the Borlaug Institute are excited to report that their contributions will result in the launching of a results-oriented research program conducted in target origin countries in the summer of 2012. WCR is the 501 (c)(5) non-profit, collaborative research and development program of the global coffee industry to grow, improve, and protect supplies of quality coffee to fuel the growth of the dynamic coffee industry that directly affects the livelihoods of over 100 million people globally. The program is funded and driven by the global coffee industry, guided by producers, executed by renowned scientists and managed by the Norman Borlaug Institute for International Agriculture of the Texas A&M University System. World Coffee Research will serve as the impetus and mechanism by which the supplies of Arabica coffees and the quality of those supplies will be increased through partnerships among origin countries, the coffee industry, producers, and national and international research and extension organizations. Visit WorldCoffeeResearch.org for details on the structure, board, committees, research program, management, milestones, and expected impact. WCR FOUNDING MEMBERS Allegro Coffee Brewed Behavior Bunn-o-matic Coffee Bean International Community Coffee Counter Culture Coffee ECOM Agroindustrial Fair Trade USA Fres-co System USA, Inc. Green Mountain Coffee Roasters Intelligentsia Coffee and Tea InterAmerican Coffee La Marzocco International, LLC Mars Drinks Nouva Simonelli OLAM Americas Orsir Coffee Co., Ltd. P&A Marketing Paragon Coffee Peet’s Coffee & Tea Pinhalense Probat Royal Cup Coffee S&D Coffee J.M. Smucker Company Songer & Associates Inc. Specialty Coffee Association of America Specialty Coffee Association of Japan Sweet Maria’s Swiss Water Tony’s Coffees and Teas Transcend Coffee Union Hand Roasted Coffee Wilbur Curtis WORLD COFFEE RESEARCH IS CREATED WCR IS YOUR COMPANY’S R&D DEPARTMENT WCR is the 501 c5 non- profit, collaborative research and development program of the global coffee industry to grow, improve, and protect supplies of quality coffee. News | March 2012 The coffee supply chain is vulnerable. Supplies of quality coffee may be inadequate to meet current and projected needs. The effects of climate change and the lack of coffee biodiversity are threats and the R&D toolbox to fix the problems is appallingly lightweight for this $50 billion global industry. WCR is the program that will fix the problem. World Coffee Research is your research and development program. It is not a charity. Whether you’re an exporter, trader, importer, roaster, retailer or an allied partner, this program directly affects your business .
Transcript of News | March 2012 WORLD COFFEE RESEARCH IS...
On October 30, 2010, a wildly diverse group of coffee professionals from around the world gathered in College Station, Texas, to decide whether and how the coffee industry should support a global research and development program to increase supply and quality of Arabica coffees. After three days of thought-provoking discussion, the consensus was unanimous. Today, we are happy to announce the establishment of World Coffee Research (WCR), created fully through your support to the Global Coffee Quality Research Initiative (GCQRI) Genesis fund. Genesis donors generously contributed approximately $300,000 to make this happen. WCR and the Borlaug Institute are excited to report that their contributions will result in the launching of a results-oriented research program conducted in target origin countries in the summer of 2012. WCR is the 501 (c)(5) non-profit,
collaborative research and development program of the global coffee industry to grow, improve, and protect supplies of quality coffee to fuel the growth of the dynamic coffee industry that directly affects the livelihoods of over 100 million people globally. The program is funded and driven
by the global coffee industry, guided by
producers, executed by renowned scientists and managed by the Norman Borlaug Institute for International Agriculture of the Texas A&M University System. World Coffee Research will serve as the impetus and mechanism by
which the supplies of Arabica coffees and the quality of those supplies will be increased through partnerships among origin countries, the coffee industry, producers, and national and international research and extension organizations. Visit WorldCoffeeResearch.org for details on the structure, board, committees, research program, management, milestones, and expected impact.
WCR FOUNDING MEMBERS Allegro Coffee Brewed Behavior Bunn-o-matic Coffee Bean International Community Coffee Counter Culture Coffee ECOM Agroindustrial Fair Trade USA Fres-co System USA, Inc.
Green Mountain Coffee Roasters Intelligentsia Coffee and Tea InterAmerican Coffee La Marzocco International, LLC Mars Drinks Nouva Simonelli OLAM Americas Orsir Coffee Co., Ltd.
P&A Marketing Paragon Coffee Peet’s Coffee & Tea Pinhalense Probat Royal Cup Coffee S&D Coffee J.M. Smucker Company Songer & Associates Inc. Specialty Coffee Association of America
Specialty Coffee Association of Japan Sweet Maria’s Swiss Water Tony’s Coffees and Teas Transcend Coffee Union Hand Roasted Coffee Wilbur Curtis
WORLD COFFEE RESEARCH IS CREATED WCR IS YOUR
COMPANY’S R&D DEPARTMENT
WCR is the 501 c5 non-profit, collaborative
research and development program of the global
coffee industry to grow, improve, and protect
supplies of quality coffee.
News | March 2012
The coffee supply chain is vulnerable. Supplies of
quality coffee may be inadequate to meet current
and projected needs. The effects of climate change
and the lack of coffee biodiversity are threats and the R&D toolbox to fix the
problems is appallingly lightweight for this $50 billion global industry.
WCR is the program that
will fix the problem.
World Coffee Research is your research and
development program. It is not a charity. Whether
you’re an exporter, trader, importer, roaster, retailer or an allied partner, this program directly affects
your business.
Recently, the WCR has received anchor-funding commitments from a number of supporters, totaling approximately half of the $1.5M/year needed to fund the WCR research agenda. These initial commitments were quickly followed by multi-year commitments from several of our genesis donors and other companies. The result is that we now anticipate having enough funding by the end of March to launch the research program and therefore will hold the first WCR board meeting at the National Coffee Association Convention to review and approve the WCR Research Plan. Now is the time get on board and join those that have already committed by pledging.
THE BENEFITS OF WCR MEMBERSHIP Besides playing a role as a partner in an industry-wide effort to increase the availability and application of coffee research, there are other benefits in becoming a member of WCR. Your company’s logo and website URL will be placed on our website. We are happy to work with you on joint press releases to highlight your support to sustain the quality coffee sector and the livelihoods of coffee producers. You will also be given a guide to the scientific experiments and trials at origin, complete with contact information so that you can visit the research sites in your travels. Members will be encouraged to assist in research in a variety of ways: by volunteering their cupping skills to evaluate the quality of WCR’s scientific work, providing their knowledge on specific subject matters, as well as by participating in research surveys and on the Board’s industry advisory committee. Members of World Coffee Research will be invited to the annual scientific colloquium where results will be presented and discussed by WCR scientists.
BECOME A MEMBER Make World Coffee Research your R&D department by becoming a WCR Member. You can review all the options at WorldCoffeeResearch.org/GetInvolved and choose the most appropriate way for your company to contribute. If you have any questions about donating, contact our staff at the Borlaug Institute in College Station, Texas.
CONTACT US Our staff at the Borlaug Institute is here to answer your questions about the research WCR will conduct and how you can support it.
News | March 2012
READY TO LAUNCH RESEARCH
World Coffee Research 578 John Kimbrough Blvd. Suite 201 College Station, Texas 77843-2477 Follow us on the web WorldCoffeeResearch.org Facebook.com/WorldCoffeeResearch @WCoffeeResearch
Tim Schilling Executive Director [email protected] | +33.62.002.1994 Johanna Roman WCR Programs Coordinator [email protected] | +1.979.862.2036 Yanet Rodriguez Program Assistant – Management [email protected] | +1.979.847.6166 Vicente Partida Program Assistant - Communications [email protected] | +1.979.209.0122
WCR is a program of the global coffee industry and the Norman Borlaug Institute for International Agriculture of the Texas A&M University System.
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