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July- Aug 2016

News letter from Image Care Pvt Ltd.

news letter idea: we need your feedbackhelp us with your suggestions. You can write to us on: ideas@imagecareonline.com or tinkle us at 99256 45514

CH

AN

GE

NUTS.GUTS.

GLORY

?what NEXT

“CHANGE” is inevitable for progressButter Chicken at Birlaread this interesting articlePg.6

WE DON’T HAVE A FRUITFOR A LOGOshouts new Micromax campaignworth reading ad!Pg.3

NEW IDEA-what is new @ Image Care?Pg.5

IDEA DESK

Those who don't have a legacy or fortune of

second generation business, boast on 'self made'

tag. In smarter words it is called “Young- First

Generation Company with no burden of history.”

Well they deserve the tap on their back as their

success stories give a moral boosting energy to

other young entrepreneur. Incidentally most of stour clients fall under 1 generation company

category and since our inception as a marketing

communication company, we draw inspiration

from them. By just talking to them, debating with

them, understanding them- we have sharpened

our skills and learnt a lesson or two. For us this

has been the most rewarding and satisfactory

part of being in the business of marketing

communication.

We didn't choose our clients when we started the

business but we were automatically destined to

work for Small and Medium Enterprise (SME's)

and over the years now when we are in a position

where we can choose our clients, we prefer

SME's.

Yes, Image Care specializes in Branding and

Marketing Communication for Small and

Medium Enterprises. We know the issues SME's

face in creating their corporate image. If the

issues like non availability of smart staff or lack of

time or fund sounds familiar - we know the

answer.

We believe that Direct Marketing is one of the

most influential media for marketing of SME's

and news letter is one of the important tools of it.

So we have decided to start our own news letter,

where we will share the ideas which we have

implemented for our clients. We will talk about

what has worked for whom. We will share their

thoughts about the Branding and Marketing

strategies.

Of course along with all these, we will have many

more interesting sections and articles. All of

them will talk about Advertising and Branding.

We believe that this News Letter will prove to be

a great idea for inspiration - 365 days!

This news letter is not just to promote our

company, it is to spread awareness of Branding in

SME’s.

We hope that you will like this IDEA.

a message from idea team

DOING THE RIGHT for the wrong IDEA is right

but DOING WRONG for right IDEA is wrong.i365 1/ p:2

evaluate : idea

Micromax new campaign: NUTS.GUTS.GLORY

No points for guessing the brand being referenced in the copy.

The very creative - interesting and very Indian New ad copy says:

“Hey! We're paying a lot of money for this. So, you better pay attention. We are Micromax. May be you've heard of us.

Now, some of you may have bought our phones. And, some of you may have not. But here's the thing about us. We're

not made in California. And we don't have a fruit for a logo."

"You know what we are - one of the top 10 phone makers in the world! We're not exclusive. We're inclusive! We

brought phones to every town. And built them to last an entire month on a single charge. We have phones that are

bigger than your face and slimmer than your pinky finger."

"We make hardware. We make software. And we make it available everywhere. We've gone all in. We've gone all out.

And you know what... We're only just getting started. 'Coz we're nuts. And we've got guts. So prepare for glory."

“We don’t have a fruit for a logo”- says new ad of Micromax.

we found this new campaign and new logo of Micromax interesting and worth evaluating.

Micromax - The handset maker, in its latest endeavor, has refreshed its brand identity with a new logo and launched a high decibel

campaign to indicate its new brand philosophy -'Nuts. Guts. Glory'. This is a new beginning in the brand's life cycle - Micromax 3.0.

The brand has recently launched 15 new smart phones, besides launching two 4G tablets and LED televisions. The company has

also outlined its plan to become the largest services company in India on the back of 100 million connected devices by end of next

year, besides a complete consumer electronics player. Micromax’s brand positioning is very crystal clear. It points that- it is

completely Indian, and is going global and offers products for everyone.

“Hunar Ki Koi Bhasha Nahi Hoti" (talent has no language). The campaign is launched forMicromax's Canvas Unite Series- Unite 4 and Unite 4 pro, which enables the users to use their mother tongue with just a 'SWIPE'.

Worth watching Kapil Sharma ad for Micromax on Youtube

i365 1/ p:3

https://www.youtube.com/watch?v=CPbPQ9eSeLc

EFFECT OF ORGANIZATION’s AGE AND SIZE ON BRAND MANAGEMENT Big or small, international or local, matured or young- every brand needs a proper brand management. The brand management program includes :

1. Brand Awareness: Top of mind is best.2. Brand Positioning: The relative importance of the brand to other factors such as Price, Pack size, Model.3. Brand Consistency: Consistency of the brand communication over period of time.4. Brand Loyalty: Generate loyal customers who buy brands.. rather than products.

The world of branding & marketing has evolved. Today companies that supply marketing communication and brand strategy are different. Big and multinational companies have separate experts for this. However small companies can't afford to have two different experts. So, smaller or medium size companies should opt for a marketing communication companies who has expertise in both - that is Communication Designing and Branding.

The issues for young-medium size companies are very different from multinationals. They face issues like -1. Less fund for marketing2. Lack of time/team3. Fear of misuse of fund by opting wrong media4. Sometime they are not aware of who is buyer and how to influence them5. Improper guidance for brand positioning

For such smaller / young organization, key brand activities include- Developing a strong brand identity through proper communication material - Building brand awareness through publicity and other less expensive means- Better understanding of their consumers through market research.- Preparing a “Marketing Kit”

And it can be done systematically. Consistency is the key in success for branding and marketing. Every situation and every client is special. So, the strategy for one may not be applicable to others.

“To build a brand, you have to havea product with a cost positionand market position. No matter your productis FMCG or Industrial, if positioned correctly, it will bring profits.”

There are some myths and pitfalls about brands like - Brand = Expensive product. - Brand = Expensive excersice - Brands take care of themselves. - Brand Awareness and Brand relevance are same. - Corporate Image means branding. - Industrial products don't need branding.

branding : idea

ideas are rupee a dozen or diamond each: It all depends on how well you execute it!

i365 1/ p:4

what is new at Image Care

@ image care : news

M S University, Baroda Fine Arts Interns @ Image Care

Golden Era Continueswe won 4 Golds @ SPI 2016, Mumbai

In presence of many international and national dignitaries, we received4 gold awards for fine printing in different categories.The functions were held at Goregaon Exhi. center and at Taj Mumbai.

Recently fine arts students of Baroda, Surat and Vidhyanagar visited us to understand the nuances of branding and screen printing.

At first, they will dislike your idea,but the more correct you start sounding,

the more they’ll dislike you.

i365 1/ p:5

By now if you are planning to send E- News letters of your company to your clients, let us know.We will write it- design it - send it.To know more get in touch.

What ever you are into, We can makeinteresting news letter for you- for your targetedaudience and that is the reason, people lovinglycall us : idea mill.Like the idea? call us. NOW.

Talk : idea

Mahatma Gandhi was killed in my great-grandfather's home. Near the end of his life, India's founding father used to stay

at Birla House when he came to Delhi, and in January 1948 an assassin shot him point-blank as he walked out into the

grassy courtyard where he held his daily prayer mee�ngs. The house and garden are now a shrine and museum, visited

by tens of thousands of admirers every year.

Growing up, I hardly needed to visit the memorial to be reminded of the values held by my close-knit Marwari family.

Our �ny community, originally from Rajasthan, has had spectacular success in business, in part because we have

maintained �ght familial rela�ons and tradi�onal values—including many of those promoted by Gandhi himself. Marwari

traders appren�ced their sons to other Marwari firms, loaned each other money, and insured one another's goods,

confident that their partners held to these same codes. To some in the West, our ways probably looked old-fashioned:

when I took over the company, in 1996, at age 29, a�er the sudden death of my father, no meat was cooked in Birla

cafeterias; no wine or whiskey was served at company func�ons. Seven years later, we bought a small copper mine in

Australia. The deal wasn't a huge one, worth only about $12.5 million, but it presented me with a unique challenge of the

sort I had not yet faced as chairman. Our newest employees were understandably worried about how life might change

under Indian ownership. Would they have to give up their Foster's and barbecues at company events? Of course not, we

reassured them. But then several of my Indian managers asked why they should have to go meatless at par�es, if

employees abroad did not. At Marwari business houses, including Birla, the top ranks of execu�ves tradi�onally have

been filled with other Marwaris. I had introduced some managers from other firms and other communi�es, and they had

a valid point. I was genuinely flustered. My lieutenants were relentless: I had never faced a situa�on where my own

people felt so strongly about something. Yet at the same �me, I knew vegetarianism was a part of our values as a family

and as a company. A core belief! I had broken a lot of family norms, but I thought this one was going to be

mul�dimensionally disastrous for me. Fortunately, my grandparents merely laughed when I approached them with my

dilemma: they understood be�er than I did that our company had to change with the �mes. If we wanted to make our

mark on the world, we had to be prepared for the world to leave its mark on us.

What succeeds at home may not work overseas. The chairman of Aditya Birla Group, Kumar Mangalam Birla, says Indian companies must be prepared to change long-held traditions if they are to thrive on the global stage.

Butter Chicken at BirlaAn interesting incident on”CHANGE IN ORGANIZATION VALUES” by Shri Kumar Mangalam Birla

i365 1/ p:6

Article courtesy: Mckinsey & Company

IMAGE CARE: THE IDEA MILL

Along with our existing clients, we are sending this news letter to many other new potential clients, as a part of our marketing exercise. So, this introduction is for them.

ideasbranding

ideasprinting

ideastextile

Uncomplicated work culture has made us

most preferred branding company for

more than 350 clients. And the best part is:

each one feels that he is special.

advertising Mass Communication

using different Media

Print, Indoor and Outdoor

brand management Complete Branding Solutions

Brand Development to

Brand Loyalty Program

corporate identity Logo Design

CI Manual and

CI Development

Social media marketing

direct responsesMailers, Product Brochures,

Profiles, Calenders, Planners,

Exhibition stalls

World’s only print company, who do

Industrial, Textile and Graphic printing

with equal proficiency. .

Our textile division is backed by team of

finest designers and the most advance

printing unit. .

graphic & promotional- product catalogues, profiles,

posters, calendars, POP material

packaging- innovative packaging

in paper - plastic - corrugation

industrial

- membrane keypads & glass panels

- industrial labels - safety signages

digital- vinyle print - display board with led

- banners on sunpack - paper and flex

promotional tees

customized uniforms blazers, jeans, trousers,

T- shirts , boiler suits, etc.

cloth bag

tagless labels

We are FESPA’s hall of fame company - A dream feat for any printing company.We have won 4 Gold awards at SPI in 2016 & 2 International awards by SGIA in 2015In 2014 we won 6 awards @ goa 2014 print fest and 2 bronze awards at FESPA, London in 2013.We have also Won 3 Gold awards at SPI in 2012 and 2 Silvers in 2010.Special award was given in 2011 at print week award ceremony for innovative screen printing.

We got international recognition from industry for innovative ‘ spot 3D ‘ screen printing.We designed and executed a theme pavilion at all India screen print conferencefor educating and promoting UV - Special effects on packaging and printing.

We are most talked about top 5 screen printing company of India.we were Included in top 100 printing company ( All segments ) of India.

FEW NOTABLE ACHIEVEMENTS

i365 1/ p:7

We are India’s only premium printing company who understands brandingand a branding company who knows “the Printing”.

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