News intl
Transcript of News intl
• Define your premium proposition
• Manage a dynamic block list
• Engage sales teams, engage ops teams
• PMP - get granular
• Know the value of your audience
• Work closely with your tech partners
• Cannibalisation
• Integral to strategy
• Brand protection
• User experience
• Plug and play or get your hands dirty?
DIRECTLY
SOLD
NON GUARANTEED
HOUSE
HIGH
LOW
REV
HIGH0
INVENTORY
HIGH
DIRECTLY
SOLD
NON GUARANTEED
HOUSE
Large, global, broad siteSmall, local, niche site
HIGH
LOW
HIGH0
INVENTORY
HIGH
PRIVATE MARKET PLACE
RTB / SPOT BUYS /
100% FILL TAGS
Sponsorships, Tenancies, Take overs
Data enriched campaigns
RTB
HOUSE
HIGH
LOW
REV
HIGH0
INVENTORY
HIGH PRIVATE MARKET PLACE – TOP RATE
RTB / NETWORK / HOUSE
PRIVATE MARKET PLACE - SECONDARY
Sponsorships, Ten
ancies, Take
overs
Data enriched campaigns