News: Immediate Media Co acquires Upper Street Events · dance and specialist travel scene....
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United Kingdom 01/25/2019 Immediate Media Co acquires Upper Street Events Immediate Media Co, the special interest content and platform company and since 2017 part of Hubert Burda Media, today announces the acquisition of Upper Street Events , one of the UK’s leading producers of consumer enthusiast events. The acquisition of Upper Street significantly strengthens Immediate’s strategic audience development capabilities. The alignment of the special interest events, such as craft, with Immediate’s existing portfolio of market leading brands creates exciting future growth opportunities. “The acquisition of Upper Street Events is a further step in Immediate’s multiplatform transformation complementing our strategy of focusing on special interest content and communities. We see significant opportunities for growth and development in the events space, both in the markets Upper Street already operate in and with our portfolio of market- leading brands. This deal enhances our ability to offer our consumers world class content, products, services and experiences, across print, digital and live events. I look forward to welcoming the talented Upper Street team to Immediate.” Over 250,000 dedicated and passionate visitors visit Upper Street Events every year
Transcript of News: Immediate Media Co acquires Upper Street Events · dance and specialist travel scene....
United Kingdom 01/25/2019
Immediate Media Co acquiresUpper Street Events
Immediate Media Co, the special interest content and platform company and since 2017part of Hubert Burda Media, today announces the acquisition of Upper Street Events, oneof the UK’s leading producers of consumer enthusiast events.
The acquisition of Upper Street significantly strengthens Immediate’s strategic audiencedevelopment capabilities. The alignment of the special interest events, such as craft, with Immediate’s existing portfolio of market leading brands creates exciting future growthopportunities.
“The acquisition of Upper Street Events is a further step in Immediate’s multiplatformtransformation complementing our strategy of focusing on special interest content andcommunities. We see significant opportunities for growth and development in the eventsspace, both in the markets Upper Street already operate in and with our portfolio of market-leading brands. This deal enhances our ability to offer our consumers world class content,products, services and experiences, across print, digital and live events. I look forward towelcoming the talented Upper Street team to Immediate.”
Over 250,000 dedicated and passionate visitors visit Upper Street Events every year
Tom Bureau, Immediate Media CEO
Upper Street Events is a specialist producer of unmissable consumer experiences,producing over 15 events a year at the heart of the UK’s thriving art & design, craft, cycling,dance and specialist travel scene. Established in 1987, Upper Street Events' currentportfolio of events include; the Cycle Show, the Knitting and Stitching shows, Festival ofQuilts, Country Living Fairs, London Art Fair, New Designers, Move It, Adventure TravelShow and The London Cruise Show. These events are attended by over 250,000 highinfluence, passionate individuals and supported by 3,700 exhibitors and 150 majorsponsors.
“I genuinely can’t think of a more perfect home for Upper Street’s market leading, consumerevents. We deliver premium experiences in passion-led markets which complement many ofImmediate’s core special interest brands, and will allow us to accelerate our growth, andbenefit from Immediate’s extensive experience in delivering multi-platform content. After aterrific 2018, this heralds a new and exciting next phase for the business, and I wish Immediateand the brilliant Upper Street team, the very best of luck.”
Julie Harris, CEO Upper Street
Upper Street will relocate to Immediate’s London office, with Paul Byrom, former Chairmanof the Association of Event Organisers and Managing Director of Upper Street until 2017,taking up the role of Live Events Managing Director, reporting to Immediate GroupManaging Director, Andy Marshall.
by Berthold Heidbüchel
Head of Brand Communications
Category Company Tags Immediate Media, Immediate Media Co., Julie Harris, Tom Bureau, Upper Street URL https://www.burda.com/en/news/immediate-media-co-acquires-upper-street-events/
