C3 11/28/2016

Expanding into Australia

C3, Europe’s leading content marketing agency, is continuing its process ofinternationalisation. This time, it is heading Down Under for a collaboration with Edge, one ofthe leading content marketing agencies in the Asia/Pacific region. Edge employsapproximately 50 people in Sydney and Melbourne and produces creative contentmarketing solutions for around 25 clients. C3 and Edge have been in contact for quite sometime through their joint client, Volkswagen. By driving these global collaborations, C3 aimsto serve international clients from a single source.

The perfect fit

“We have been following Edge’s success for years and already work closely on shared clientssuch as Volkswagen. Our services complement each other perfectly. There is great demandfrom international clients who want to roll out their content campaigns in the Asia/Pacificregion too.”

Gregor Vogelsang, managing director of C3

The C3 managing directors Gregor Vogelsang, Sean King, Lukas Kircher and RainerBurkhard (f.l.t.r.)

Set for internationalisation

C3 has been targeting internationalisation for two years now, and is constructing a globalcontent marketing agency: This year alone, it has expanded into London and Slovenia byacquiring two companies, Seven and PM. This was followed by collaborations with LatinAmerican agency EME and the foundation of the global content marketing network“MXM//C3” with Meredith Xcelerated Marketing (MXM), the American market leader. C3will now enter into a strategic partnership with Edge. It will not be investing any equity for themoment.

Further information is available in the press release.

by Olga Oster

PR manager - BCN, C3, Research

olga.oster@burda.com

Category Brands Tags Australia, C3, C3 Creative Code and Content, Content Marketing, Edge, collaboration URL https://www.burda.com/en/news/expanding-australia/