NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY … · Opening Double Page Spread 205 X 275MM (TWO...

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NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY EQUIPMENT PROFESSIONALS MEDIA PACK 2020

Transcript of NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY … · Opening Double Page Spread 205 X 275MM (TWO...

Page 1: NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY … · Opening Double Page Spread 205 X 275MM (TWO PAGES) £2,500 £2,250 £2,125 Second Double Page Spread 205 X 275MM (TWO PAGES) £2,200

NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY EQUIPMENT PROFESSIONALS

MEDIA PACK 2020

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AccessandMobilityProfessional.com is the UK’s first and only dedicated web portal for the access and mobility equipment industry, representing a truly valuable opportunity for brands to reach

dealers, distributors, internet sellers and care consultants. By advertising on AccessandMobilityProfessional.com and within the site’s associated e-newsletters, mobility equipment manufacturers, suppliers and industry-specific organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted audience of mobility equipment distributors and installers in the UK. You’re speaking directly to the owners, MDs and business development personnel that make the key decisions. As online advertising continues to grow in popularity, why not combine your marketing between print and online? With the website and e-newsletters updated with new content every day, your message will reach the people who matter on a daily basis.

DIGITAL

ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:

DIGITAL

In numbers

over 28,000page impressions per

month

over 14,000unique users per month

Daily e-newsletter goes to

over 3,000key decision makers

Average open rate

31%

METRICSDigital advertising packages include

clickthrough reports that explain how visitors

responded to your campaign, giving you full

analysis of how many people it reached and the level of engagement from

our targeted audience.

FLEXIBILITYDigital artwork can be

changed, updated and rotated on a weekly or monthly

basis, offering you a unique opportunity to customise

your campaign, communicate multiple messages and

promote different offers. With digital advertising you can drive traffic straight to your website.

BRANDINGYour digital artwork on this 100%

dedicated Access & Mobility Professional portal will ensure your brand is at the forefront of buyers’ minds, helping to increase awareness of your products and enhancing the profile of your company to

the industry’s most influential procurement specialists.

PROMOTIONSOnline campaigns take place

in real time, so if you advertise digitally, buyers can immediately

take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium

that best delivers your message.

Leaderboard1040px x 120px

Tower Banner300px x 600px

MPU650px x 250px

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Access & Mobility Professional is the only monthly magazine for the UK mobility equipment industry. Thousands of mobility equipment dealers, distributors and importers rely on the magazine and website to stay up-to-date with market news, trends and business insight. Ad-

vertisers work with Access & Mobility Professional because our creative solu-tions, which span print, digital and live events, consistently drive up brand rec-ognition, alert dealers and distributors to new products and deliver outstanding return on investment. In a world where we are bom-barded with useless information, Access & Mobility Professional provides targeted cir-culation, expert edito-rial and knowledge of the equipment com-munity.

PRINT

ADVERTISING IN ACCESS & MOBILITY PROFESSIONAL OFFERS NUMEROUS COMMERCIAL BENEFITS:

THE POWER OF PRINT

In numbers

CIRCULATION BY ROLE

5,750Average monthly readers,

based on 2.5 readers for each copy

90%Volume of UK mobility

equipment sales estimated to go through the distributor channel

2,300Monthly circulation to dealers, distributors,

retailers and installers

CREDIBILITYAccess & Mobility

Professional is published by ITP Promedia, a leading global publisher with some

of the most respected, sector-leading B2B and

consumer magazines within its portfolio, and offices in London, Dubai and India.

Care Home Professional is our sister title.

INTEGRITYAccess & Mobility Professional

is built on an editorial policy that places huge emphasis on the integrity, quality and richness of its content. Our team work hard to bring the

market the information it needs to know, creating a compelling publication that suppliers benefit from being

associated with.

FREQUENCYAccess & Mobility Professional

is published 12 times a year, providing the market with a

monthly digest of original news, trends, analysis and features.

We will work with you to create a campaign that delivers a

consistent message that is read by prospective local and national dealers of your products month

after month.

AUDIENCEOur database is fully researched

from scratch and maintained, giving you the guarantee that your message is being seen by the most

influential distributors of mobility equipment and services in the UK at any given time. With care home outfit projects running into millions

of pounds, you can be assured your brand will be recognised by

those holding substantial budgets.

Importer

Supplier

Wholesaler

Dealer/Distributor

Consultant

15%

15%

40%

20%

10%

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NB: The topics in the 2020 feature list provide a guide to the headline features scheduled for 2020. However, each issue of Access & Mobility Professional will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.

JANUARYSPECIAL EDITION: Market TrendsYear Preview

FEBRUARYInsurance Moving and handling

MARCHNAIDEX SHOW EDITIONNaidex previewWalking aidsRoundtable event

APRILSPECIAL EDITION: Industry ExcellenceBathrooms and toilets

MAYMobility scooters Summer Buyer’s Guide

JUNESPECIAL EDITION: Retail TechPowerchairsRoundtable event

JULYWheelchairs Stairlifts

AUGUSTSPECIAL EDITION: Innovation & DesignResearch & Development

SEPTEMBERWinter Buyer’s Guide AMP Awards preview Roundtable event

OCTOBERAMP AWARDSRise & recliners

NOVEMBERSPECIAL EDITION: AMP Awards roundupDealer training & support

DECEMBERSPECIAL EDITION: Market Outlook Products of the Year

2020 FEATURES LIST

BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with

you to organise events tailored to your specific needs, including roundtables.

• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.

• You choose the topic to be discussed, and then work in partnership with Access & Mobility Professional to decide on panellists, before setting out the agenda for the session.

• Debates are lively and engaging and a great way to be seen as a real thought leader in your sector.

• All roundtables are followed by extensive post-event print and online coverage and photography.

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The nomination process for the AMP Awards is uniquely democratic in as much as the mobility industry votes for the dealers that they think have been performing best, meaning all nominees are chosen for by those that are in the know. The nominations are then whittled down to a shortlist before culminating in a glittering awards ceremony on the evening in October. High profile members of the mobility industry,

hard-working employees and innovative owners and managers are in attendance, always proud to see well-deserving staff members receive recognition for their efforts which so often can go unnoticed.

Access and Mobility Professional presents a range of opportunities for companies to sponsor these prestigious awards, which not only make their mark in the industry, but also gain nationwide exposure in various press such as newspapers and online coverage.

• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.

• Networking opportunities with senior decision-makers within the UK’s leading retail groups and mobility brands.

• Increase your credibility through association with our leading magazine, website and awards.

• Create new business opportunities through higher brand presence among current and potential customers.

• Gain valuable profiling in Access & Mobility Professional through awards-related editorial coverage and post event write-ups.

• Be seen as the market leader in your chosen area by sponsoring the award that suits your company.

• Raise the profile of your products and services with an influential and affluent audience.

Feedback from past ceremonies“Thank you for great afternoon. It was a very successful awards. AMP are helping to change the face of the mobility world and hi-lighting best practise within the industry. ” Graham Johnson, Managing Director, Ability Plus

“We have decided to endorse the awards again for a second year running. I think the acknowledgement and recognition of our dealers is a great way to encourage the very best service.“I would strongly urge all dealers to take part and attend the event as it’s a great time to catch up and celebrate this wonderful industry that aims to improve all our end-users’ lives.” Ryan Hirst, Sales Manager, Sunrise Medical

“Dealers are our shop window and remain as vital to us today as the day we began offering specialist insurance. We love celebrating success at every level, and these awards go some of the way to showing our appreciation of both AMP and this fantastic sector we work in.”Mark Bates, founder and owner, Mark Bates Ltd

SO WHY SPONSOR THE AWARDS?

DATE: TBA October 2020Free-flowing drinks, networking and awards ceremony

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Promedia Digital Ltd16-25 Bastwick Street, London, EC1V 3PS020 3176 4228www.itppromedia.com

COMMERCIAL CONTACTSRichelle RimmerSales Executive020 3176 [email protected]

Josh WaddellGroup Commercial Manager020 3176 [email protected]

EDITORIAL CONTACTSAlex DouglasEditor020 3176 [email protected]

CONTACTS

Follow us onTwitter @AMProUK

Follow us onFacebook @Access & Mobility Professional

Follow us onLinkedin @Access & Mobility Professional

PRINT AND ONLINE ADVERTISING RATES

POSITION SPECIFICATIONS SINGLE ISSUE price per insertion

SIX SERIES (10% discount) per insertion

TWELVE SERIES (15% discount) per insertion

PRIME POSITIONS

Front Cover Image 205 X 275MM (300 DPI) £3,000 £2,700 £2,550

Inside Front Cover 205 X 275MM £2,000 £1,800 £1,700

Opening Double Page Spread 205 X 275MM (TWO PAGES) £2,500 £2,250 £2,125

Second Double Page Spread 205 X 275MM (TWO PAGES) £2,200 £1,980 £1,870

Outside Back Cover 205 X 275MM £2,000 £1,800 £1,700

Early Right Hand Page 205 X 275MM £1,800 £1,620 £1,530

Roundtable Event Actual Event & 4 page write up £3,500 N/A N/A

Full Page Advertorial 205 X 275MM £2,000 £1,800 £1,700

Double Page Advertorial 205 X 275MM (TWO PAGES) £3,500 £3,150 £2,975

STANDARD ADVERTISING

Double Page Spread 205 X 275MM (TWO PAGES) £2,000 £1,800 £1,700

Full Page 205 X 275MM £1,600 £1,440 £1,360

Half Page Horizontal 175 X 116MM £1,100 £990 £935

Half Page Vertical 85.5 X 232MM £1,100 £990 £935

Quarter Page 175 X 42MM £700 £630 £595

Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request all prices subject to VAT

RATE CARD FOR ACCESS & MOBILITY PROFESSIONAL

RATE CARD FOR ACCESSANDMOBILITYPROFESSIONAL.COM

POSITION SPECIFICATIONS PRICE

ACCESSANDMOBILITYPROFESSIONAL.COM

Leaderboard 1040 X 120 Pixels £1,000 per month

Tower 300 x 600 Pixels £1,000 per month

MPU 300 X 250 Pixels £1,000 per month

Mobile Mid Page Unit 1080 X 1920 Pixels £750 per month

Wallpaper 1920 X 1080 Pixels £2,000 per month

DAILY NEWS ALERT

Leaderboard 728 X 90 Pixels £1,000 per month

Tower 220 X 550 Pixels £800 per month

Lower Leaderboard 465 X 75 Pixels £675 per month

Dedicated email shot N/A £2,000 per email

Discounts available on multiple campaigns all prices subject to VAT

COMMERCIAL OPPORTUNITIES