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This Slide use “Title Slide” on Master Slide View.
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“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”
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http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
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Basically anybody that wants to market any business type and wants to attract new clients and promote their brand online...
About Us
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...but doesn’t want to spend a lot of time or...
About Us
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...$1,000s each month for a Social Media Manager or another employee.
About Us
People who are not coachable and teachable
People who are afraid to make more money
People who are resistant to trying new things
People who cannot consistently schedule a minimum of 7 minutes per day to implement our easy, proven & profitable solutions
About Us
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NO Website is required
About Us
Curt Maly
Worked in a marketing consulting capacity with the likes of Apple, Microsoft, Cisco, the United States Postal Service, and many other large and small companies across the globe
In 2007 Started a family real estate investment business
Nationally recognized speaker that has shared the stage and airwaves with Phill Grove, Jeffery Combs, Mike Dillard and more...
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Nick Bridges
Worked in Sales and Marketing for several large corporations and as a sales trainer for a marketing company
Has been marketing online since 2001 and began marketing on social media with MySpace in 2004
Started a successful real estate investment business in Austin, TX in 2007 and then sold that company in 2010
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Tom Bukacek
Owned multiple marketing firms specializing in both offline and online marketing
BSBA from the University of Nebraska Omaha, MBA from the University of Phoenix.
National Best Selling Author most recently released “Marketing Miracles” with Dan Kennedy
Recently spoke about social media marketing at the NBA owners meeting in Chicago
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Jesse Jameson
 Left a traditional corporate executive job in 2001 to focus on growing his first online business.
Has owned multiple marketing companies & products specializing in both offline and online marketing strategies that have sold around the world
In 2005, he and a partner built Money Dynamics Inc., an Internet Marketing consulting company and coached some of today’s top Internet marketers.
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For 3 years, Nick, Tom and I were in competition with one another in the real estate investment business in Austin, TX.
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In 2010 we combined our expertise to form a social media marketing company called
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Since creating Black Box Social Media we have consulted with and managed Social Media & Online Marketing accounts for:
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These are just a few examples of who we have worked with
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All of our clients have 1 MAJOR thing in common that make them SUPER successful online
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This 1 “Thing”, is a sure fire way to GUARANTEE your business will grow and prosper online
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I’ll show you EXACTLY what that is, towards the end of this training.
(pay close attention so you don’t miss it and its FREE)
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. . . we have a lot to cover in this hour or so we spend together
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Just 1 idea that you implement from this training could. . .
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Your Business Website
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Today We Are Sharing with You Our Step-by-Step, Easy to Follow Plan!
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Our Very Own Tom Bukacek Even Wrote a National Best Selling Book on Marketing with Marketing Legend Dan Kennedy on this very topic.
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There are Thousands of Online Maps Your Customers COULD use!
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The Largest Online “Map”
Almost Everyone Uses It
Google Is The Biggest, Most Intelligent Search Engine In The World
Google Is All Knowing & Always Learning
How?
The Google Algorithm
The Google Algorithm
Counts Your “Votes”
More Votes Means Your Business Gets The Best Spot on Google’s “Map ”
Local SEO 201 Level
Your Personal Gmail Email
Google Is Always Learning & Changing
No One Outside of Google Knows Exactly How Google’s Algorithm Works
There are a LOT of Different Opinions & Theory's
At SMI7M We Surround Ourselves With Industry Experts, Sought After Professionals and We Spend $THOUSANDS$ Per Year Attending Conferences, Meetings & Highly Profile Mastermind Groups
TEST
Test Again
YOU
YOU
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618 Million+
680 Million+
45%
48% of Americans
$5.1 Billion
The fastest growing demographic on Facebook
Women 55+
Fun Facts
Social media trends are growing, annually increased the number you can add current data on this slide.
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Animation
I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements
Don’t forget grouped image before add animation effect.
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right when they wake up...
About 28% check their Facebook on their
smartphones before getting out of bed...
The Most Common Question that we receive from people is...
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Why don’t my posts always show up on my fan’s pages?
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And it’s called EdgeRank
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What is EdgeRank?
It’s the algorithm Facebook uses to determine what posts should be seen by whom.
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What is EdgeRank?
EdgeRank determines how many people will see your posts based on the following:
Affinity- how large of a reach or audience actually look at your posts
Weight- how many of this audience actually participates (Likes, comments, shares, etc…)
Time- how long your posts are viewed
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Facebook Analytics Keep Performance Indicators to Take Into Consideration
Reach- how many unique people actually see your post
Engaged Users- how many people click on your post to read it
Talking About This- how many people ‘Like’, share, or comment on your post
Viral % = Percentage of people who have engaged, or clicked on your post, and have either ‘Liked’, Shared, or commented on the post (Talking About This / Engaged Users = Viral %)
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Reach - According to Mashable, the average Fan Page reach is just 16%, meaning that only about 160 out of 1,000 Fans will actually see your post.
How is Your Facebook Page Doing?
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160 1000
What’s the #1 reason people don’t see your posts?
SHAMELESS
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52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.”
Social Media Influence - SMI
Less people interact with you, which decreases your weight score
And your posts don’t stay up very long, which decreases the time score
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Simply put, your Facebook Posting goal must be to get people to see and engage in your posts.
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The more people see, engage, and share, the bigger your audience gets.
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Reply and engage with others
Inside Social Media In 7 Minutes we cover these and many other ways to get as many fans as possible to see your posts!
How Do You Up Your EdgeRank?
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We liked the picture of the hot tub in the living room and decided to post it on our client’s Facebook Fan Page to see what type of results we could generate...
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So We Posted The Picture
For our client’s post, we uploaded the picture so it would be bigger and stand out.
We also asked people to take action in our message: ‘Click LIKE if you’d put a hot tub in your living room’
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Likes:
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Here’s a good example of a Credit Union that hadn’t had any interaction in 2 months (self promoting) putting up an amusing ‘Caption This’ post...
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Quotes can work well, depending on the personality of your Fan Page.
This Fan Page has a little over 10k fans.
The reach on this was over 40% and the viral% was about 13%
Motivational Quotes from Famous People Work Wonders!
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Customer Service
Lead Generation
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The ultimate goal is to promote your brand and produce predictable profit!
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60%
182%
Source: www.twitter.com
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Twitter and mobile also go hand-in-hand; 95% of Twitter users own a mobile phone, and half access the service from their mobile device.
The Remote Control of Your Life!
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Retweet Tip
A Tweet’s ‘Retweet Rate’ increases 12 times when a Tweeter asks their followers to either Retweet or RT.
People Talking About Your Business
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Combine These Strategies with
the “1 Thing” All of Our Clients Have in Common, and You Will Have Unlimited Supply of Highly Targeted Potential Customers
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Source : LinkedIn.com
50 Million+
Increase in ad revenue (2011-2012)
81%
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LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.
Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.
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In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at almost 3 times higher than both Twitter and Facebook.
LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
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Recommendations from others
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Detailed summary
Quickly discover the most popular discussions in your professional groups.
Have an active part in determining the top discussions by liking and commenting.
See both member-generated discussions and news in one setting.
Easily browse previews of the last three comments in a discussion.
Find interesting discussions by seeing who liked a discussion and how many people commented.
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Unique Monthly Users
Worlds 2nd Largest Search Engine (Bigger than Bing, Yahoo, Ask & AOL Combined!)
Source : YouTube.com
#2 Ranking
4 Billion
Hours of Video Viewed Each Month
Number of videos each month the avg US visitor to Google watches
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79%
Of the Fortune Global 100 have a branded YouTube channel up from 39% in 2011
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33% of the Top Performing ad Campaigns on YouTube are under 30 Seconds Long
28% of the Top Performing ad Campaigns on YouTube are between 60 - 90 Seconds Long
11% of the Top Performing ad Campaigns on YouTube are longer then 180 Seconds Long
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22% of U.S. Small Business Plan To Post a Video to YouTube in the Next 12 Months to Promote Their Business
Answer a Question
Showcase YOU & YOUR Business
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Combine These Strategies with
the “1 Thing” All of Our Clients Have in Common, and You Will Have Unlimited Supply of Highly Targeted Potential Customers
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“I use Black Box Social Media to help me with my media and media optimization on YouTube... I recommend them, you should use them!”
Marc Ostrofsky -
Web Entrepreneur
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40%
Increase in G+ Circle sizes of 36% of brands on Google in 2012
Of total circlers of brand pages
(Feb – May 2012)
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Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties
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Considering Google+?
Here are just a handful of reason’s you should be paying attention
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If you are already using Gmail, Google Docs, Picasa, YouTube, or any other Google service, using Google+ for Social Networking is pretty much a no brainer
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Google+ Circles are a more natural way to manage your friendships, mimicking real life relationships, engagement and interactions
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Google+ Circles are a more natural way to manage your friendships, mimicking real life relationships, engagement and interactions
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Maintain Group Distribution lists
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Help Google improve Your Personal search experience for you AND your Connections!
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Given that Google is the King of Online Search, Creating a Page for your Business on G+ Can Help Your Visibility and Ranking
(Higher Targeted & More Effective Pay-Per-Click PPC Traffic Too!)
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Google sites are driven primarily by video viewing at YouTube, which is the leading provider of online video with
152,000,000
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You can record training sessions and play back the sessions right on YouTube!
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and
Website
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Simply Engaging on Google+ and Producing Content Will Get You Ranked Quickly Within
Google’s Search Engine
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Google Will Learn From You What is Important or Not
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If people are not engaging with you online. . .
If the “crowd” behaves the same way. . .
Your Customers May STOP Seeing Your Emails and Messages From You
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Do you see now why it is critically important to engage with people online through Social Media?
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Only 24% of Small Business Have a Social Media Strategy!
Did You Know. . .
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I am sure you now understand how BIG this Opportunity really is!
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Now, how would you like to know how we produce predictable income us and our clients?
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Now, how would you like to know how we produce predictable income us and our clients?
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TEST
Test Again
We Quickly Test EVERYTING on Facebook 1st
Meet Jeremy Howie
Video:
All videos should ideally be under 3 minutes.
Engaging and Entertaining Videos will receive the best Click Through Rate (CTR)
This works with video you can have professionally done
Traditional better response
You can use free video creation sites to create videos:
http://www.powtoon.com
http://www.sparkol.com/
http://www.xtranormal.com/
http://animoto.com/
http://goanimate.com/
You MUST have a call to action in the video that is consist with the call to action in the description
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Video Post To Facebook
In the Video description
This will be your add preview
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In the Video description
This will be your add preview
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Approx. 350 Characters
Video Description
Newsfeed view of Ad = 350 Characters
Total Description Length:
It’s up to you, but you want a strong call to action and good copy to get people to click on your Call To Action (CTA)
Have a few CTA’s in the video description
We have tested both short and long descriptions and it really all comes down to how compelling your video is and how good your description is to get you the highest Click Through Rate from your video to the CTA in the description
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Video Description
In your video tell people to “Click the Link in the Description”
Don’t tell or motion people to “Click on the link on the right or left or…”
When the video show up in the news feed the description is ON TOP
When the video shows up on your Page the description is ONTOP
When someone clicks the ad, it will bring up a light box with the description ON THE RIGHT
When someone clicks on the ad on the page, it will give them a full view of the video and the description and the description will be ON THE BOTTOM
Make your CTA copy congruent with the video and the page the visitor will be landing on
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Video Description Example
Name of Video
Compelling Preview Description for Ads
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Video Description
In your video tell people to “Click the Link in the Description”
Don’t tell or motion people to “Click on the link on the right or left or…”
When the video show up in the news feed the description is ON TOP
When the video shows up on your Page the description is ONTOP
When someone clicks the ad, it will bring up a light box with the description ON THE RIGHT
When someone clicks on the ad on the page, it will give them a full view of the video and the description and the description will be ON THE BOTTOM
Make your CTA copy congruent with the video and the page the visitor will be landing on
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Description Example
Description:
 
To Register, Get Involved, or to Show Your Support, Click On This Link:
 
 
 
 
 
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Description Example
Description:
 
To Register, Get Involved, or to Show Your Support, Click On This Link:
 
 
 
 
 
“Tag” People Who Hit Your Opt In Page
“Tag” People Who See Specific Pages
“Tag” People Who See Specific Offers
Create Your Own Perfect Invisible List
Super Ninja – The “Invisible List”
Super Ninja – Re-Targeting
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Remember the 1 “Thing”, I said I would tell you about that is a sure fire way to GUARANTEE your business will grow and prosper online?
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After everything we have taught you already, all you have to do is do this 1 Simple Thing
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Be Consistent