NEWPEOPLE - An introduction to mobile
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Presentation nameApril 13, 2023 Presentation name1
AN INTRODUCTION TO MOBILENEWPEOPLE
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April 13, 2023 NEWPEOPLE – AN INTRODUCTION TO MOBILE2
CONTEXT
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history
April 13, 20233
Last 24 hours
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history
April 13, 20234
Last week
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Google Glass
April 13, 20235
Last year
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – iPad
April 13, 20236
Last 4 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – iPhone
April 13, 20237
Last 7 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – GSM
April 13, 20238
Last 22 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Desktop PC
April 13, 20239
Last 40 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Television
April 13, 202310
Last 85 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Radio
April 13, 202311
Last 103 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Magazines
April 13, 202312
Last 282 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Newspapers
April 13, 202313
Last 412 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Printing Press
April 13, 202314
Last 569 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Printing Press
April 13, 202315
Last 569 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Printing Press till newspapers
April 13, 202316
407 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Newspapers till website
April 13, 202317
145 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Website till mobile app
April 13, 202318
12 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Mobile app till tablet app
April 13, 202319
2 years
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Changing media consumption pattern
April 13, 202320
The speed of innovation is drasticly accelerating. New mass-media emerge in ever shorter time-cycles.
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202321
CONSUMPTION
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April 13, 2023Presentation name 22
The Netherlands in top-5 European mobile internet
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April 13, 2023Presentation name 23
2013 a disaster for Dutch PC sales
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April 13, 2023Presentation name 24
65+ taking the leap to mobile
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202325
US Consumer Media Consumption
TV Online Radio Print Mobile05
101520253035404550
20092010201120122013
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202326
Media Consumption: Time spent vs Advertising spent (US’12)
TV Online Radio Print Mobile05
101520253035404550
Time spentAd spent
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202327
Media Consumption: Time spent vs Advertising spent (US’12)
TV Online Radio Print Mobile05
101520253035404550
Time spentAd spent
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202328
Pageviews per platform NU.nl since 2010
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202329
Pageviews per platform NU.nl since 2011
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202330
App usage globaly
Skype
Facebook Messenger
Google+
Youtube
Google Maps
11
17
22
22
22
27
30
35
44
54
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202331
App usage globaly
Skype
Facebook Messenger
Google+
Youtube
Google Maps
11
17
22
22
22
27
30
35
44
54
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202332
LESSONS
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Mobile-friendly site
April 13, 202333
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Keep it really simple
April 13, 202334
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Follow the guidelines
April 13, 202335
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Measure and learn
April 13, 202336
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Listen to your users
April 13, 202337
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202338
FUTURE
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April 13, 2023Presentation name 39
Changing interfaces
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April 13, 2023Presentation name 40
Quantified self
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April 13, 2023Presentation name 41
Smarter services
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April 13, 2023Presentation name 42
The internet is leaking
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April 13, 2023 Presentation name43
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