NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 1 Slideshow

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Chapter 1 Mass Communication: A Critical Approach

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#NH1074Ward COM 107 is the Communications and Society class at the S.I. Newhouse School of Public Communications by DR4WARD

Transcript of NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 1 Slideshow

Page 1: NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 1 Slideshow

Chapter 1

Mass Communication:A Critical Approach

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News Media and Our Political Process

“But as news-media outlets—often subsidiary companies of large

entertainment conglomerates—chase ratings and ads, how well are

democracy and journalism being served?”

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Restore Sanity

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The Media Storytellers

• At their worst, the media’s appetite for telling and selling stories leads them to exploit or misrepresent tragedy.• Hurtle from one event to another• Lose their critical distance

• If we can examine and critique the powerful dynamics of the media, we will be better able to monitor the rapid changes going on around us.

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Culture and the Evolution of Mass Communication

• Mass media consists of cultural institutions/cultural industries:• Media• Schools• Art• Beliefs

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Eras in Communication

• Oral communication• Written communication• Printed communication• Electronic communication• Digital communication

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The Digital Era

• Digital communication redefined news and social interaction.

• Bloggers have become an important part of the news industry.

• Social media like Facebook connect people in a new way.

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Media Convergence in the Digital Era

• Media convergence:

1.The merging of content across different media channels

2.Also refers to cross platform, the consolidation of media holdings under one corporation

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The Evolution of a New Mass Medium

• Novelty, or development, stage

• Entrepreneurial stage

• Mass medium stage

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Models of Mass Communication

• Linear model• Sender—message—mass media channel—(gatekeepers)—receivers

• How does feedback fit into the model?• The cultural model recognizes that individuals bring diverse meaning to messages.

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Figure 1.1

Daily Media Consumption by Platform, 2010 (8- to 18-year-olds)

How much media do you consume per day?

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Culture as a Skyscraper

•High culture

•Low culture

•Different media for each, but many people consume both

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Culture as a Map

•Culture is an ongoing, changing process.

•Accounts for diverse and individual tastes

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Figure 1.3Culture as a Map

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Cultural Values of the Modern Period

• Four key values:• Working efficiently• Celebrating the individual• Believing in a rational order• Rejecting tradition/embracing progress

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Shifting Values in Postmodern Culture

• Four features of the postmodern:• Celebrating populism• Diversifying and recycling culture• Questioning science and revering nostalgia

• Acknowledging paradox

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Critiquing Media and Culture

• Media literacy is a critical, not cynical, approach.

• Involves an analysis and interpretation of facts

• Encourages YOU to take action to help shape the cultural environment

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Media Literacy and the Critical Process

•Description•Analysis• Interpretation•Evaluation•Engagement

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Benefits of a Critical Perspective

• Evaluate the standards by which we judge our culture

• Recognize the links between cultural expression and daily life

• Monitor how well the media serve democratic practices