NEWHAM KICKSTART INITIATIVEsupporting East London companies

through the use of ICT

NEWHAM KICKSTART INITIATIVEsupporting East London companies

through the use of ICT

EISCO 2005 Session B: ICT for BusinessCracow, 2nd June 2005

Martin Scarfe, London Borough of Newham

Peter Duschinsky, The Imaginist Company

London Borough of NewhamLondon Borough of Newham

250,000 population

High deprivation

High population turnover

Low skills base

NO big business

Significant local spend

250,000 population

High deprivation

High population turnover

Low skills base

NO big business

Significant local spend

NN

Newham

Newham Kickstart - BackgroundNewham Kickstart - Background

UK public sector moving to e-procurement Aggregating low-value spend fewer, larger suppliers Potentially disadvantaging local SME suppliers But also has responsibility for economic well-being of local

community

SME suppliers not e-ready 70% have access to internet but only 10% have e-commerce Broadband availability no longer a constraint Cost of e-commerce not a barrier Real problem is lack of time, skills, understanding

UK public sector moving to e-procurement Aggregating low-value spend fewer, larger suppliers Potentially disadvantaging local SME suppliers But also has responsibility for economic well-being of local

community

SME suppliers not e-ready 70% have access to internet but only 10% have e-commerce Broadband availability no longer a constraint Cost of e-commerce not a barrier Real problem is lack of time, skills, understanding

Newham Kickstart – Background (2)Newham Kickstart – Background (2)

London Borough of Newham Pioneer of e-procurement in local government

London Marketplace 2002 Recognised SME exclusion issue

National e-Procurement Project 2002-2004 One of 22 national projects to achieve e-government

efficiency and cost savings

Imaginist Led work for NePP on local government supplier adoption

and economic development Developed KickStart model with Bristol Council

and @UK PLC

London Borough of Newham Pioneer of e-procurement in local government

London Marketplace 2002 Recognised SME exclusion issue

National e-Procurement Project 2002-2004 One of 22 national projects to achieve e-government

efficiency and cost savings

Imaginist Led work for NePP on local government supplier adoption

and economic development Developed KickStart model with Bristol Council

and @UK PLC

Newham KickStart Newham KickStart

An Neighbourhood Renewal Funded scheme launched in 2003, started work in 2004 to encourage local SMEs to trade online

Brings together local government with training and support organisations in a joined-up initiative

It works because: Government as CUSTOMER is telling them to do it (not

government as supporter) Its cheap and easy Companies are supported from start to finish It means more business from ALL their customers

An Neighbourhood Renewal Funded scheme launched in 2003, started work in 2004 to encourage local SMEs to trade online

Brings together local government with training and support organisations in a joined-up initiative

It works because: Government as CUSTOMER is telling them to do it (not

government as supporter) Its cheap and easy Companies are supported from start to finish It means more business from ALL their customers

Newham Kickstart - Project AimsNewham Kickstart - Project Aims

To increase the number of local businesses using modern e-trading methods

To increase the number and percentage of Newham-based suppliers trading with Newham-based public sector agencies

To promote local awareness of the benefits of the types of e-trading available to them and their customers

To increase the number of local businesses using modern e-trading methods

To increase the number and percentage of Newham-based suppliers trading with Newham-based public sector agencies

To promote local awareness of the benefits of the types of e-trading available to them and their customers

Partners in the ProjectPartners in the Project

Newham Council (project sponsor)

Kickstart Project Team

Newham College of Further Education and Ufi/learndirect

Newham Chamber of Commerce

Sunflower Resources

@UKPLC

Newham Council (project sponsor)

Kickstart Project Team

Newham College of Further Education and Ufi/learndirect

Newham Chamber of Commerce

Sunflower Resources

@UKPLC

How does it work?How does it work?

A Kickstart team is created within the council to contact local companies

A needs analysis is carried out to establish their ability to bring in new processes

The companies are invited to monthly workshops at local College to set up own e-commerce sites - there and then!

e-Commerce website, technical support provided by @UK PLC

Business change support and training, subsidised Broadband, PCs etc by Ufi/learndirect

A Kickstart team is created within the council to contact local companies

A needs analysis is carried out to establish their ability to bring in new processes

The companies are invited to monthly workshops at local College to set up own e-commerce sites - there and then!

e-Commerce website, technical support provided by @UK PLC

Business change support and training, subsidised Broadband, PCs etc by Ufi/learndirect

The Portal: eastlondononline.co.uk The Portal: eastlondononline.co.uk

Why East London Online? Business is no respecter of Council boundaries and

the new technology is making this even more the case

Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs

Why East London Online? Business is no respecter of Council boundaries and

the new technology is making this even more the case

Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs

Setting up a catalogue online is easySetting up a catalogue online is easy

A basic catalogue entry,displaying product details,codes and prices.

A basic catalogue entry,displaying product details,codes and prices.

If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’

If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’

…or an online service offer…or an online service offer

The Purchaser’s order processThe Purchaser’s order process

• Order is created

• checks your catalogue entry

• gains authorisation

• returns approved order

• Enters details into accountspackage if required

• Order is created

• checks your catalogue entry

• gains authorisation

• returns approved order

• Enters details into accountspackage if required

Order or quote notification by email Order or quote notification by email

Full details of your orders/quotes are sent to you via e-mail.

Full details of your orders/quotes are sent to you via e-mail.

A product listing pageA product listing page

This is where your product or service range is listed, along with a short description of each product.

This is where your product or service range is listed, along with a short description of each product.

E-Commerce optionsE-Commerce options

You can choose how you receive orders and what methods of payment you accept (e.g. online banking).

You can choose how you receive orders and what methods of payment you accept (e.g. online banking).

The Purchaser’s order processThe Purchaser’s order process

• Order is created

• checks your catalogue entry

• gains authorisation

• returns approved order

• Enters details into accountspackage if required

• Order is created

• checks your catalogue entry

• gains authorisation

• returns approved order

• Enters details into accountspackage if required

Order or quote notification by email Order or quote notification by email

Full details of your orders/quotes are sent to you via e-mail.

Full details of your orders/quotes are sent to you via e-mail.

Payment by credit card / accountPayment by credit card / account

If you have online banking, transactions will occur as soon as orders are placed.

If you have online banking, transactions will occur as soon as orders are placed.

Statistics to help manage salesStatistics to help manage sales

Graphs of sales per month allow you to quickly spot trends

Graphs of sales per month allow you to quickly spot trends

Keep track of ordersKeep track of orders

Information such as total number of customers and total number of transactions is instantly available

Information such as total number of customers and total number of transactions is instantly available

Developing new businessDeveloping new business

• GOOGLE SEARCH

• East London Online

• @Schools

• @Devon

• @Health

• @Dorset

• @Music

• Over 80 more authorities in negotiationwith @UK PLC at present

• GOOGLE SEARCH

• East London Online

• @Schools

• @Devon

• @Health

• @Dorset

• @Music

• Over 80 more authorities in negotiationwith @UK PLC at present

Your company

What does it cost?What does it cost?

• Alpha 1 ecommerced product €30 p/a *

• 5Live 25 ecommerced products €60 p/a

• 200e 200 page ecommerced catalogue €160 p/a

• 2000e 2000 page ecommerced catalogue €320 p/a

* Free to first 100 companies

• Alpha 1 ecommerced product €30 p/a *

• 5Live 25 ecommerced products €60 p/a

• 200e 200 page ecommerced catalogue €160 p/a

• 2000e 2000 page ecommerced catalogue €320 p/a

* Free to first 100 companies

KickStart - Where are we now?KickStart - Where are we now?

The project has fulfilled its objectives:

• It has succeeded in bringing together key partners in a joined-up approach to tackling SME e-enablement in Newham

• 400 SMEs of the SMEs contacted have expressed interest in joining the scheme

• Over 40 have attended workshops

• 20 now have an e-commerce website and are starting to trade online

The project has fulfilled its objectives:

• It has succeeded in bringing together key partners in a joined-up approach to tackling SME e-enablement in Newham

• 400 SMEs of the SMEs contacted have expressed interest in joining the scheme

• Over 40 have attended workshops

• 20 now have an e-commerce website and are starting to trade online

What next?What next?

It is expected that over 200 local SMEs will have been helped to adopt e-commerce by March 2006

Workshops are being increased to 2 per month to cater for the demand being generated

A shared supplier analysis is being carried out by at least 17 London public sector organisations which will identify SME suppliers at risk

It is hoped that all will participate in the extended scheme in 2006

It is expected that over 200 local SMEs will have been helped to adopt e-commerce by March 2006

Workshops are being increased to 2 per month to cater for the demand being generated

A shared supplier analysis is being carried out by at least 17 London public sector organisations which will identify SME suppliers at risk

It is hoped that all will participate in the extended scheme in 2006

Thank you

You can find this presentation and other related materials

on our website:

www.imaginist.co.uk

And do visit the portal:

www.eastlondononline.co.uk