Newest evaluation
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Transcript of Newest evaluation
My Evaluation
Kaidee Lewis
No eye contact
Artists Names
Masthead Primary optical area
Selling line
Red black white, yellow
Main imageManipulation Eye contact
BarcodeWebsite Issue NumberDate Price
Genre – Rap (Text, Colours, Model)
Masculine, Block,Sans Serif
Buzz words Power of three
No eye contactCrop tool Bottom Line
Conventions
Broken Convention-Chosen layout similar to NME Rap magazines usually plain. -No eye contact in main image-Mid shot rather than long shot.
ConventionsColumns Headings Page numbers Colour SchemeMasthead – Top of page.Bright image TypefaceThis weekStatistics
Conventions
ConventionsColour scheme Title IntroPull quoteDetailAlbum release date Typeface Model credit Eye contact Manipulation Dressed similarPage number
All frames the same, medium long shots
Broken conventions Negative spacePictures took separately
Conventions
Social groups
Ethnicity – rap and hip-hop is associated with black African Americans (models)
Working class but aspire to be likerappers – money, sex, lifestyle – language is down to earth, not too sophisticated.
Distribution
Vibe has a distributor called InterMedia
However as my magazine is based in the UK I would use Worldwide Magazine Distribution•Global•Part of a conglomerate•Experience with magazines •Know the market.
Target Audience • Young males• Like to party • Like women like Megan Fox • Like to read the articles in a magazine • Artists featured are very important • Images are important • Like Eminem as an artist within the industry• Prefer the Source magazine over XXL and Vibe
Addressing the AudienceEminem - used Eminem’s name as he is the preferred rap artist.Images – Taken images of black people, as my Genre is rap the audience with expect and relate to this. - Big then a smaller as they stated when doing market research. Typeface – Graffiti a style which relates to young Males, they recognise this – makes it seem more personal. - sans serif, -young and has a modern element to it in comparison to swirly typeface.Young Males – Masculine through typeface, images colour scheme .Yellow box – grabs readers attention, stands out.
Addressing the Audience
•List of 3 •Included upcoming events •Used “You” to sound direct •Included reviews as there was a small interest in these•Included small descriptions of each page – included stories about the artists.
Addressing the Audience
Slang -Used slag to seem personal and Audience can relate to it as they are young. “Hood” Easy on the eye – Not overpowering, use of negative pace, unity throughout the magazine- colour, textNeat layout – audience said they preferred a neat layout.
Technologies
Brightness & contrast
Dafont.com Free transform
•Selection tools
•Arranging layers
•Shape tool
•Quick Selection tool
•Clone stamp
•Eyedropper Tool
Developed skills
Technologies
New skills learntAdding texture to masthead Colour overlay on masthead Changing opacity of selling line
Preliminary Project
Front cover •Left third•Main cover line •Text
Contents •Columns •Layout•Framing of image