Newest evaluation

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My Evaluation Kaidee Lewis

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Transcript of Newest evaluation

Page 1: Newest evaluation

My Evaluation

Kaidee Lewis

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No eye contact

Artists Names

Masthead Primary optical area

Selling line

Red black white, yellow

Main imageManipulation Eye contact

BarcodeWebsite Issue NumberDate Price

Genre – Rap (Text, Colours, Model)

Masculine, Block,Sans Serif

Buzz words Power of three

No eye contactCrop tool Bottom Line

Conventions

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Broken Convention-Chosen layout similar to NME Rap magazines usually plain. -No eye contact in main image-Mid shot rather than long shot.

ConventionsColumns Headings Page numbers Colour SchemeMasthead – Top of page.Bright image TypefaceThis weekStatistics

Conventions

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ConventionsColour scheme Title IntroPull quoteDetailAlbum release date Typeface Model credit Eye contact Manipulation Dressed similarPage number

All frames the same, medium long shots

Broken conventions Negative spacePictures took separately

Conventions

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Social groups

Ethnicity – rap and hip-hop is associated with black African Americans (models)

Working class but aspire to be likerappers – money, sex, lifestyle – language is down to earth, not too sophisticated.

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Distribution

Vibe has a distributor called InterMedia

However as my magazine is based in the UK I would use Worldwide Magazine Distribution•Global•Part of a conglomerate•Experience with magazines •Know the market.

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Target Audience • Young males• Like to party • Like women like Megan Fox • Like to read the articles in a magazine • Artists featured are very important • Images are important • Like Eminem as an artist within the industry• Prefer the Source magazine over XXL and Vibe

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Addressing the AudienceEminem - used Eminem’s name as he is the preferred rap artist.Images – Taken images of black people, as my Genre is rap the audience with expect and relate to this. - Big then a smaller as they stated when doing market research. Typeface – Graffiti a style which relates to young Males, they recognise this – makes it seem more personal. - sans serif, -young and has a modern element to it in comparison to swirly typeface.Young Males – Masculine through typeface, images colour scheme .Yellow box – grabs readers attention, stands out.

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Addressing the Audience

•List of 3 •Included upcoming events •Used “You” to sound direct •Included reviews as there was a small interest in these•Included small descriptions of each page – included stories about the artists.

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Addressing the Audience

Slang -Used slag to seem personal and Audience can relate to it as they are young. “Hood” Easy on the eye – Not overpowering, use of negative pace, unity throughout the magazine- colour, textNeat layout – audience said they preferred a neat layout.

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Technologies

Brightness & contrast

Dafont.com Free transform

•Selection tools

•Arranging layers

•Shape tool

•Quick Selection tool

•Clone stamp

•Eyedropper Tool

Developed skills

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Technologies

New skills learntAdding texture to masthead Colour overlay on masthead Changing opacity of selling line

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Preliminary Project

Front cover •Left third•Main cover line •Text

Contents •Columns •Layout•Framing of image