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8S-line goes global / 1Focus on Southeast Asia / 2

Two new products for increased hatchery efficiency / 3Major expansion project on track / 4

Understanding the multiple variables of commercial incubation / 6Newcomers / 8

NEWS

S-line goes global

Saha Farms, one of Thailand’s leading poultry integrators and exporters, have recently completed a brand new broiler hatchery, fully equipped with Petersime BioStreamerTM incubators. Decisive factors in the company’s choice were high performance, superior chick quality and reliable after-sales services. Saha Farms is just one of many hatcheries around the globe signing up with Petersime for their hatchery projects.

S-lineDear Partner,

The past few months have been very exiting for Petersime. The momentum of the poultry market revival after the difficult year of 2009 is still ongoing and the hatch-ery industry is investing heavily in efficient and bio-secure incubation technology.

Following the successful launch of our new generation of S-line single-stage incubators at the beginning of 2010, we are enjoying a continuing enthusiastic reception of this technology in the mar-ket. During the past months, we have been booking record high orders for S-line incubators. By means of our infrastructure expansion, now in its final stages, we are nearly dou- bling our production capacity. This will allow us to keep serving our customers within expectations.

Meanwhile, we are expanding our cus-tomer base. The high efficiency of the S-line, combined with the lifetime services offered by Petersime, are the perfect an-swer to the requirements of modern state-of-the-art hatchery operations around the world. In this Petersime News issue, we focus on Southeast Asia.

Our large installed base has allowed us to gain extensive experience of large scale hatchery operations, which we would like to share with you. The article on the vari-able optimum illustrates the effect of the environment on the embryo.

Enjoy!

Tom Dewaele, Director

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In recent years, Petersime wit-nessed a number of remarkable tendencies in the Southeast Asian hatchery business. To start with, hatcheries have become signifi-cantly larger and more integrated, which requires a different ap-proach. From the very early stages of the hatchery project up until its full operation, a lot of information, experience and advice is to be shared with clients. The Petersime Project Department helps South-east Asian clients to make the right decisions.

Secondly, more and more local hatcheries have embraced our Embryo-Response IncubationTM technology in the course of the past decade. Today, it enjoys a widespread use in both small and large hatcheries all over the continent. Leading integrators are selecting S-line incubators because of enhanced chick quality, signifi-cantly higher broiler performance, increased hygiene standards and labour efficiency. Other features such as reliability and reduced en-ergy consumption are also increas-ingly taken into consideration.

Petersime eyes a promising future for the Southeast Asian poultry business, since its population, and, consequently, its consumption of chicken meat, are growing steadily. Petersime will continue to take part in the expansion of the continent’s hatchery industry by improving its strategic presence and customer support and by further develop-ing its patented Embryo-Response IncubationTM technology.

Focus on Southeast Asia Petersime first started expanding its activities into Southeast Asia more than 30 years ago. By now, Petersime incubators are running in virtually every corner of the region. Local sales, logistics and after-sales services are covered by a network of professionally organized agents.

Some major hatchery projects in Southeast Asia

Most of the hatcheries of poultry giant Leong Hup in Malaysia have recently been refurbished with BioStreamerTM incubators. Leong Hup, the country’s undis-puted market leader, has always been keen to use the latest incubation technology, since chick quality and uniformity are keys to success in a large poultry integration.

The Wonokoyo Group is one of the largest Indonesian poultry integrators. By ordering Peter-sime’s BioStreamerTM incubators for the two new hatcheries that are now being built in Sukabumi and Nganjuk, Wonokoyo has once more proven its faith in Petersime’s technology.

Federal Flour Mills, another fast growing poultry integrator in Malaysia, has chosen Petersime’s Embryo-Response IncubationTM technology for its new state-of-the-art hatchery. As a part of the PPB Group, FFM always goes for the highest performing equip-ment and a professional after-sales organization.

One of the leading and fastest growing poultry companies in the Philippines, Bounty Fresh Food Inc., has chosen Peter-sime for the major expansion of its Tarlac broiler hatchery. This hatchery was among the first in The Philippines to use the latest BioStreamerTM incubators, fully equipped with Petersime’s patented Embryo-Response IncubationTM technology.

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Universal chick basket

Up to now, we have been supplying standard chick boxes for the trans-portation of day-old chicks from the hatchery to the farm, with dimensions of 60 cm x 40 cm. To clean and disinfect these boxes, however, a separate wash-ing lane is required, which is different from the washing lines for hatcher baskets.

Petersime now has developed a universal chick basket, which serves both as a hatcher basket and as a trans-portation box of day-old chicks. The key advantage is that only one washing lane is required, which saves substantial space in your hatchery and results in a lower initial investment cost.

The design of the universal chick bas-ket allows for maximum air flow, even when stacked. The choice of materials makes it extremely suitable for indus-trial washing machines, with rounded ventilation holes for easy cleaning. The depth of the stacked baskets provides maximum chick comfort. The baskets are self-positioning and are compatible with Petersime’s Synchro-HatchTM sensor.

It is now possible to order our S-line hatchers with this new chick basket. You can also order the chick basket and the trolleys for the baskets separately.

Farm trolley

Efficient, swift and safe transportation of eggs between the farm and the hatchery is key to minimizing your egg costs. Petersime’s standard setter trolleys are perfectly suitable for transportation from the farm to the hatchery. Using Petersime’s setter trolleys as a farm trolley eliminates the need to transfer the eggs to a different trolley after their arrival at the hatchery. This not only reduces labour costs, but also the risk of damage to the eggs. Moreover, only one washing lane for trolleys is needed. Farm trolleys are subject to rough handling. Therefore, Petersime developed its setter trolleys with a solidly welded frame and a protective anti-corrosion coating, which will make them last a lifetime. The Petersime set-ter trolleys have a transport capacity of 4,800 eggs*.

For customers focussing on larger egg capacity per truck during transport, Petersime has developed a high capacity farm trolley, which can be loaded with 6,000 eggs*. This farm trolley is based on the con-cept of Petersime’s setter trolley. Like the setter trolley, the farm trolley has a protective coating and is designed to be very solid, yet easy to manoeuvre. It is mounted on four large wheels, two of which are swivel wheels with brakes. The trolley’s dimensions allow it to pass under a standard doorway. Using this farm trolley requires transfer-ring the eggs to a setter trolley when arriving in the hatchery. Like all Peter-sime’s trolleys, this farm trolley is suit-able for automatic transfer equipment and can be cleaned with industrial washing machines or high pressure water cleaners. *When loaded with standard Petersime

150 chicken egg trays.

Petersime keeps searching for optimum solutions to your requirements in an ever-changing environment. This has resulted in the launch of two brand new products: a universal chick basket and a farm trolley. Below, you can find out how they will help you create a highly efficient hatchery workflow.

Two new products for increased hatchery efficiency

8Petersime NEWS

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New production facility fully operational

The new Petersime production facility was completed according to schedule in May 2010. It covers more than 4,000 m². Since the growing demand for our new S-line incubators requires maximum production capacity, we immediately put the new unit into service.

Major expansion project on trackIn a previous issue of our newsletter, we reported on our major facility expansion project. Building progress since has been impressive. Our new production unit and logistical faci-lity have been completed. And work on our new Customer Centre is ongoing.

The new production unit covers more than 4,000 m².>

The Petersime Customer Centre: a modern 840 m2 two-storey building.

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The new logistical facility features eight loading docks and adequate pre-shipping storage capacity.

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Faster loading and shipping

The next step in our expansion plan was the construction of a new logisti-cal facility with eight loading docks and adequate pre-shipping storage capacity. This new facility entered into service on 17 May. It boasts two new logistical areas:

An area with five loading docks dedicated to shipments of incuba-tors A second area specifically designed and built to receive, inspect, store, pack and ship HVAC equipment and other hatchery project equip-ment Throughput capacity increased instantly and the waiting time for trucks and containers has shortened dramatically.

Site preparations for new Customer Centre

Our building projects also include the creation of a state-of-the-art Customer Centre. To make way for this develop-ment, we demolished the original 60-year old Petersime factory, which was our first production facility in Belgium. This was done after the sum-mer holidays. Although this facility had served us well, the time had come to modernise our premises. The new state-of-the-art Petersime Customer Centre will consist of a modern 840 m² two-storey building. It will house our new showroom, including a demon-stration room where the latest incuba-tors, HVAC and energy saving

technologies will be on display.The Customer Centre will also house the customer training facilities and the Internal Sales and Service Depart-ments.

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Our modern and more efficient facilities will

enable us to better serve our customers. We will

keep you informed of our building programme in our

forthcoming issues.

8Petersime NEWS

Artist impression of the new Customer Centre.

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By Roger Banwell, Senior Incubationist

Temperature regulation is key to achieving successful incubation. When an egg’s temperature is adequately controlled, the embryo will develop into a healthy chick. The minimum and maximum tempera-ture for successful incubation – also called temperature bandwidth – vary throughout the incubation process. This variation occurs in terms of both absolute temperature and differential temperature.

The only practical method of ensuring an appropriate temperature profile in large-scale commercial incubation is to mix the air surrounding the eggs. The laws of physics state, though, that air moved through a resistance creates varying air flows. Combined with the eggs’ energy absorption and dissipa-tion, a second bandwidth of lesser and greater air movement is created and needs to be taken into account.

Such differentials can also be applied to gaseous exchange. Humidity and gaseous levels operate within a band-width as well. Their absolute values and differentials change considerably throughout the incubation process, making the latter extremely complex to manage.

Understanding the multiple variables of commercial incubation

Incubation on a commercial scale involves numerous variables. These relate not only to the flock type and conditions experienced by the egg prior to incubation but also to temperature, ventilation and other parameters inside the hatching equipment. The needs and sensitivities of the developing embryo change significantly throughout the incubation process, and so do many of the vari-ables. Only by understanding and controlling these variables meticulously can hatchery managers achieve the best incubation results. Below, we look at each of these variables to help you gain a deeper understanding of the incubation process.

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Varying hatching eggs

Each batch of hatching eggs is unique in terms of genetics, flock age, breeder house management, and individual bird characteristics. This results in variations in size, fertility and shell quality. Further- more, transport conditions, stor-age, fumigation, pre-heating and general handling also have a significant effect on egg require-ments. In addition, elements such as seasonal influences and altitude equally need to be taken into account. As a result, development times, energy absorption and dis-sipation factors, as well as gaseous and fluid exchange rates will be different from one egg to another.

An appropriate incubation environ-ment, suitable for each individual egg present in the cabinet, must therefore be created.

Controlling the multiple variables

Inside the machine, egg hatch-ing is stimulated and controlled by a combination of temperature, ventilation, humidity and gase-ous exchange. The level of these factors varies within bandwidths that occur in any large-scale com-mercial incubator. The only way of achieving optimum performance is by identifying and understanding these bandwidths, and associating hatch data results accordingly.

Several bandwidths are at play inside every large-scale commercial incubator.

Incubation Period

Temperature

Weight Loss(Humidity)

CO2

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Managing egg position according to points of entry

Successful incubation also depends on where each egg is positioned on the setter and hatcher trolley, and on the subsequent position of that trol-ley. The heated, cooled or humidified air that regulates both temperature and air quality levels inside the incu-bator will have one or more points of entry, either into the cabinet or when adjusting internal airflow circulation. When fresh air comes in at a point of entry, or when the heaters, coolers or humidifier systems are active, eggs close to that point will be more affected (primary effect) than the others (secondary effect). Although this effect can be partly mitigated

by passing the fresh air through a mixing chamber before it is delivered to the eggs, it cannot be eliminated. Larger eggs, therefore, are better placed near points of entry in order to receive the primary effect, as they generally find it harder to lose heat and so require additional cooling down. In other words, identifying the primary and secondary positions of eggs can also play an important role.

Understanding the incuba-tion process is essential

Only by thoroughly understanding each of these variables can hatchery managers use them in a beneficial way. Fully grasping the events inside the equipment and associating them with the results is essential for suc-cessful and consistent performance.

Clearly, hatchery managers are faced with a considerable challenge. To continuously achieve an optimal incubation environment, they must either control all incubation variables manually or use equipment such as an Embryo-Response Incubation™ system, which automatically adapts the hatching environment to the needs of every egg batch. It con-stantly monitors embryo behaviour and mimics the natural breeding process as closely as possible. More-over, it offers direct feedback to the control system in order to achieve an optimal environment, thus simplify-ing the task of the hatchery manager.

Would you like to know more about Embryo-Response Incubation? If you have any questions, please contact us at info@petersime.com

> Any air flow resistance results in heat dissipation.

Expressed in simple terms, the overall targets of any hatchery are to maxi-mize the number of chicks, to achieve the highest chick quality and to obtain the highest possible chick uniformity. These targets can only be achieved by creating the best possible incuba-tion environment. This, however, is not easy, since numerous parameters have to be considered, including:Egg propertiesConditions in the hatchery prior to incubationConditions and location inside the incubator

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8Petersime NEWS

Egg Mass

Sensors

Conditioned Air

Control System

(Temperature, Humidity, O2 )

Industrial-scale egg hatching requires the best possible regulation of the

multiple variables affecting the incubation process.

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Newcomers

Hannelore BlommeMarketing Assistant

Olivier CiepluchPurchasing and Shipping Assistant

Tuur Putman CAD drawer

Petersime’s team is constantly growing. In the past few months, we have had the pleasure of welcoming a number of new team members. Here’s a brief presentation of our new faces.

This newsletter is published as a service to our customers and associates in the hatchery industry. Readers are advised to seek independent expert advice and confirmation of any opinion/suggestion they wish to apply to their own particular situations. Petersime takes no responsi bility for the consequences of

any advice given herein. Reader inquiries with regard to the content of this newsletter are welcome and may be sent to Petersime, Zulte (Belgium).

Headquarter Petersime nvCentrumstraat 125 - 9870 Zulte (Olsene) - Belgium

T +32 (0)9 388 96 11 - F +32 (0)9 388 84 58 - info@petersime.com - www.petersime.com