Newcastle content meetup: user research and content design
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David McCrae - User researcher Graeme Claridge - Content designer Government Digital Service User research & content design
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Transcript of Newcastle content meetup: user research and content design
David McCrae - User researcherGraeme Claridge - Content designerGovernment Digital Service
User research & content design
GDS
GDS
How will you know how to speak to customers if you don’t speak to customers?
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GDS
Look for behaviour. What do people do and what do they not do?
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Pain points are caused by unmet needs. What are they?
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Copy your highlights onto sticky notes.
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Affinity mapping is a simple way to visualise and see patterns in observations
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Step 1:Put all of the sticky notes on a wall in no particular order
Step 2:Group together the sticky notes your think are related
Step 3:Write themes for your post it note groups
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The bigger a group is the more frequently it happensThe more it stops a user completing their goal the higher the priority
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Title your themes to think about the problem
“How might we…”
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Designing content to match the user needs
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Does the content match the user need?
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Thanks!
David McCraeGraeme Claridge
