NEW YORK, NY DMA - Geoscapegeoscape.com/.../2015/12/140325_Geoscape_MarketSnapshot_NEWY… · NEW...
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NEW YORK, NY DMA
The New York Designated Market Area
(DMA) is the most populous and
densely populated area in the U.S. with
a total 2013 population of 21,166,786
and a population density of 1,935
persons per square mile. The New
York DMA includes all five boroughs of
New York City, all of Long Island,
portions of New York State,
Connecticut, New Jersey and Pike
County, Pennsylvania. There are more
than 7,740,000 households in the DMA
and the median annual household
income is greater than $66,700.
The racial and ethnic mix of New York
is extremely complex. The non-
Hispanic White population, made up of
many different European ethnicities is
currently about half of the population,
but by 2016 will represent less than
50% of the total, creating a minority-
majority.
Hispanic immigration from Puerto Rico
and Dominican Republic historically
made up the majority of the Hispanic
population, but recent trends show a
significant surge in South and Central
American ancestries.
Over the past 13 years, since the 2000
Census, the Hispanic population has
grown 31% to more than 4.9 million.
More than 55% of the Hispanic
population in the New York DMA is
highly bi-cultural and bi-lingual.
Although smaller in total numbers, the
Asian population has seen significant
growth over same period swelling to
almost 2.1 million. The primary
countries of origin for the Asian
population are China, Taiwan, Korea
and The Philippines.
Population 2013 Ranking 2013 Population
Total 1 21,166,786
Hispanic 2 4,928,766
White non-Hispanic 1 10,489,318
Black non-Hispanic 1 3,221,844
Asian non-Hispanic 2 2,084,102
1990 2000 2013 2018
Hispanic Population 2,724,892 3,750,958 4,928,766 5,397,898
White Non-Hispanic 11,892,444 11,228,690 10,489,318 10,278,891
Black Non-Hispanic 3,032,645 3,242,087 3,221,844 3,217,213
Asian Non-Hispanic 852,331 1,391,608 2,084,102 2,338,846
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
Po
pu
lati
on
-20%
0%
20%
40%
60%
HispanicPopulation
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
% Chg '00 v '13
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NEW YORK, NY DMA
HISPANICITY
HA1: Americanizado
English dominant (nearly no Spanish)
Born in US; 3rd+ generation
Few Hispanic cultural practices
HA2: Nueva Latina
English preferred (some Spanish)
Born in U.S.; 2nd generation
Some Hispanic cultural practices; often “retro-acculturate”
HA3: Bi-cultural
Bi-Lingual (equal or nearly)
Immigrant as child or young adult
Many Hispanic cultural practices
HA4: Hispano
Spanish preferred (some English)
Immigrant as adult, in U.S. 10+ years
Pre-dominant Hispanic cultural practices
HA5: Latinoamericana
Spanish dominant (nearly no English)
Recent immigrant as adult (less than 10 years ago)
Primarily Hispanic cultural practices
Identify with home country more so than U.S.
24%
51%
16%
10%
Hispanic White non-Hispanic
Black non-Hispanic Asian non-Hispanic
Non-Hispanic Whites still form a small majority in the New
York DMA, but their population numbers are shrinking while
Hispanics and Asians are growing quickly.
HA1, 13%
HA2, 28%
HA3, 27%
HA4, 18%
HA5, 15%
HISPANICITYTM
More than 55% of the
Hispanic population in
the New York DMA
is fully bi-lingual
and bi-cultural.
28%
3%
6%
3%
16%
6%
4%
6%
1%
27%
Puerto Rican
Other Caribbean Hispanic
Salvadoran
Guatemalan
Other Central American
Ecuadorian
Colombian
Other South American
Other Hispanic
Dominican
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NEW YORK, NY DMA
P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013
The Designated Market Area (DMA) boundaries are defined by Nielsen.
This map indicates the Hispanicity™ index
at the ZIP Code level for the New York,
NY DMA, where "1" indicates Hispanic
individuals who are most acculturated
and "100" indicates those least
acculturated.
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NEW YORK, NY DMA
This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American
Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2013.
For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/
Copyright 2013 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its
entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2013.
P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013
The Designated Market Area (DMA) boundaries are defined by Nielsen.
The variation in dominant country-of-
origin for the Hispanic population is
illustrated by Block Group for the New
York City metropolitan area.