NEW YORK · • Information-based merchandising sourced from our own store sales data, trend...
Transcript of NEW YORK · • Information-based merchandising sourced from our own store sales data, trend...
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NEW YORK
ENGLAND HAWAII
A one-stop shop that delivers the ultimate Skechers consumer experience.
SCOTLAND
COMPANY-OWNED RETAIL14
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NEW YORK
ENGLAND HAWAII
A one-stop shop that delivers the ultimate Skechers consumer experience.
SCOTLAND
COMPANY-OWNED RETAIL14
![Page 3: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/3.jpg)
NEW YORK NEVADA
There’s a style for every consumer and occasion at Skechers retail.
COMPANY-OWNED RETAIL16
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NEW YORK NEVADA
There’s a style for every consumer and occasion at Skechers retail.
COMPANY-OWNED RETAIL16
![Page 5: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/5.jpg)
Our distributors, joint venture partners and franchisees around the world
operate more than 825 third-party Skechers retail stores. Those who open
Skechers locations never stand alone, as every Skechers store is backed by an
industry leader with extensive marketing assets, merchandising know-how, and
operational efficiencies. Combining our resources with on-the-ground insight
from local experts is the key to opening and operating profitable footwear retail
stores in any region.
TURKEY
RETAIL PARTNERSHIPS
SWEDEN
RETAIL PARTNERSHIPS18
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Our distributors, joint venture partners and franchisees around the world
operate more than 825 third-party Skechers retail stores. Those who open
Skechers locations never stand alone, as every Skechers store is backed by an
industry leader with extensive marketing assets, merchandising know-how, and
operational efficiencies. Combining our resources with on-the-ground insight
from local experts is the key to opening and operating profitable footwear retail
stores in any region.
TURKEY
RETAIL PARTNERSHIPS
SWEDEN
RETAIL PARTNERSHIPS18
![Page 7: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/7.jpg)
Every store is a brand-building ambassador.
JAPAN
CHINAAUSTRALIA
DISTRIBUTOR AND JV RETAIL
OMAN
DISTRIBUTOR ANDJOINT VENTURE STORESInternational partners that distribute our product open Skechers retail stores worldwide: living catalogues that build consumer demand and grow their wholesale business.
20
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Every store is a brand-building ambassador.
JAPAN
CHINAAUSTRALIA
DISTRIBUTOR AND JV RETAIL
OMAN
DISTRIBUTOR ANDJOINT VENTURE STORESInternational partners that distribute our product open Skechers retail stores worldwide: living catalogues that build consumer demand and grow their wholesale business.
20
![Page 9: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/9.jpg)
Share in this success. Our retail model. Your Skechers store.
MEXICOINDONESIA
KUWAIT
LATVIA
DISTRIBUTOR AND JV RETAIL22
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Share in this success. Our retail model. Your Skechers store.
MEXICOINDONESIA
KUWAIT
LATVIA
DISTRIBUTOR AND JV RETAIL22
![Page 11: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/11.jpg)
Franchisee responsibilities:
• Knowledge and merchandise experience that pinpoints local preferences
• A buying/planning system to place initial, replenishment and seasonal orders
Skechers knows retail merchandising.• Innovative and comprehensive product collections to suit regional climates and
trends as well as global initiatives; localized assortment available
• Purchasing sessions and presentations on the local and global level conducted by the Skechers product team
• Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning
SKECHERS RETAIL FRANCHISING PROGRAM
ENGLAND
GERMANY
TAIWAN
RETAIL FRANCHISING24
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Franchisee responsibilities:
• Knowledge and merchandise experience that pinpoints local preferences
• A buying/planning system to place initial, replenishment and seasonal orders
Skechers knows retail merchandising.• Innovative and comprehensive product collections to suit regional climates and
trends as well as global initiatives; localized assortment available
• Purchasing sessions and presentations on the local and global level conducted by the Skechers product team
• Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning
SKECHERS RETAIL FRANCHISING PROGRAM
ENGLAND
GERMANY
TAIWAN
RETAIL FRANCHISING24
![Page 13: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/13.jpg)
ENGLAND SPAIN TURKEYCZECH REPUBLIC
Franchisee responsibilities:
• Contribute advertising and marketing that drives traffic to stores
• Provide quarterly local marketing calendar and strategies
• Understanding of localized retail standards
• Adherence to Skechers brand retail guidelines
Skechers invests in brand awareness to drive sales.• Skechers-approved artwork and media provided to keep messaging in tune with global
campaigns
• Flexibility offered for custom marketing with translated artwork that speaks more directly to local consumers
• Targeted in-store messaging that helps guide consumers through extensive product lines
• Monthly and seasonal visual merchandising guidance
SKECHERS RETAIL FRANCHISING PROGRAM
RETAIL FRANCHISING26
![Page 14: NEW YORK · • Information-based merchandising sourced from our own store sales data, trend research, and experience for inventory management and planning SKECHERS RETAIL FRANCHISING](https://reader033.fdocuments.us/reader033/viewer/2022042022/5e796963ec7dee081a4bbddf/html5/thumbnails/14.jpg)
ENGLAND SPAIN TURKEYCZECH REPUBLIC
Franchisee responsibilities:
• Contribute advertising and marketing that drives traffic to stores
• Provide quarterly local marketing calendar and strategies
• Understanding of localized retail standards
• Adherence to Skechers brand retail guidelines
Skechers invests in brand awareness to drive sales.• Skechers-approved artwork and media provided to keep messaging in tune with global
campaigns
• Flexibility offered for custom marketing with translated artwork that speaks more directly to local consumers
• Targeted in-store messaging that helps guide consumers through extensive product lines
• Monthly and seasonal visual merchandising guidance
SKECHERS RETAIL FRANCHISING PROGRAM
RETAIL FRANCHISING26