NEW WAYS TO REACH YOUR STUDENT AUDIENCE - ICEF · STUDENT PERSONAS Understanding our Audience...
Transcript of NEW WAYS TO REACH YOUR STUDENT AUDIENCE - ICEF · STUDENT PERSONAS Understanding our Audience...
Sam Heeney & Jo Keane
NEW WAYS TO REACHYOUR STUDENT AUDIENCE
STUDY IN NEW ZEALANDWhat does the New Zealand study and experience look like?
NEW LEARNING NEW OPPORTUNITIES NEW ADVENTURES
NEW LEARNINGA new type of classroom
New Zealand’s fresh approach to learning and life creates the perfect conditions for education. It’s a place where learning is personalised, independent thought is welcomed and innovation is encouraged.
NEW OPPORTUNTIESNew thinking for a global edge
Experience one of the friendliest, most diverse and welcoming communities. It’s a multicultural environment where students can try new things, learn new ways of thinking and develop new approaches to problem-solving in cross cultural contexts.
NEW ADVENTURESExplore a new part of the world
Whether you’re into sport, the arts, shopping, culture or nature, there will always be new and exciting experiences to enjoy in New Zealand. You could even visit Hobbiton or the set of Lord of the Rings. Safe, adrenalin-fuelled and stunningly beautiful, New Zealand delivers the study adventure of a lifetime.
REACHING OUR AUDIENCETelling authentic stories through the eyes of real students
REAL STORIES FROM REAL STUDENTSCreating original content that engages prospective students
STUDENT EXPERIENCES 360° NZ EXPERIENCES
STUDENT GENERATED CONTENT
UNDERSTANDING OUR AUDIENCE
STUDENT PERSONASUnderstanding our Audience
ADVENTURERLooking to use education as a way
to experience New Zealand.
SEARCHERLooking for a place that allows them
to be the person they want to be
CONTRIBUTORLooking to make a difference and use knowledge for change & good
FUTURE MAKERLooking to improve their life, their prospects and earn a good living
PERSONAL MESSAGINGStudent Personas: Adventures & Future Makers
Looking for international experience to
improve career prospects
Looking to explore a new
part of the world and everything it has to offer
Looking for a new approach to problem-solving in cross-cultural
contexts
STUDENT PERSONASUnderstanding our Audience
STUDENT PERSONASUnderstanding our Audience
https://www.studyinnewzealand.govt.nz/persona‐quiz
STUDENT PERSONASUnderstanding our Audience
WHERE SHOULD I STUDY?
LOCATION MATTERS
“I LOVE THE OUTDOORS!”
WHERE COULD I STUDY?
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WHERE COULD I STUDY?
“I WANT HELP WITH MY CAREER!”
WHERE COULD I STUDY?
“I’D LIKE TO LEARN ENGLISH WITH REAL KIWIS AND I’D LIKE TO BE OUT OF THE BIG CITIES”
WHERE COULD I STUDY?
“COMMUNITY AND VOLUNTEERING REALLY MATTERS TO ME”
Through www.studyinnewzealand.govt.nz
REACHING OUR AUDIENCE
WORKING TOGETHERRegions and Agents
REACHING OUR AUDIENCEConnecting with prospective students via the channels they are using
FACEBOOK INSTAGRAM SNAP
TWITTER STUDENT BLOG GOOGLE
GROWING REACHResources available for our agency partners
thebrandlab.enz.govt.nz
GROWING REACHWorking with our partners to take us further
NZ INC. FAMILY NZ EDUCATION INDUSTRY
STUDENT MARKETING PARTNERS
Education Agencies