Understanding Social Media

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What Is Social Media ?

• The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

• What Are Some Social Media Websites?Now that we have answered the question of what

is social media, we can move on to social media websites. Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.

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• Here are some examples of social media websites:• Social Bookmarking. (Del.icio.us, Blink list, Simply) Interact by

tagging websites and searching through websites bookmarked by other people.

• Social News. (Digg, Propeller, Reedit) Interact by voting for articles and commenting on them.

• Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.

• Social Photo and Video Sharing. (YouTube, Flicker) Interact by sharing photos or videos and commenting on user submissions.

• Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.

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Face book

• Pursuant to the Facebook Terms of Service, you own your content. However, you do give Facebook certain rights, including a license to use any of your content that you post on or in connection with Facebook. If you don’t like this, you can delete your content, but deleting won’t work if “your content has been shared with others, and they have not deleted it.” (So, essentially, once you’ve shared it, there’s no taking it back.

Ownership of social media content: Social media content is generated through social media

interactions done by the users the site. There have always been a huge debate on the ownership of the content on social media platforms since it is generated by the users and hosted by the company.

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Listen To Your Customer’s Opinion :

• There's nothing that is more effective for improving the quality of your product or service than listening to your customers.

• But often businesses don't solicit their customers' opinions. Sometimes the problem is that business owners or managers don't know how to go about setting up a process, or think that obtaining customer comments will be too expensive or complex.

• But sometimes the barrier to instituting a plan for listening to the customer is simply the fear of what they will hear.

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• Strengthen customer service :The pace of technology is ever-quickening. Feel

like your business is struggling to keep up? We do– It’s no secret that the online marketplace and popularity of e-readers have forever changed our business of bookselling. Whenever we feel the push of technology, along with getting the push we need to learn something new, we remind ourselves to focus on what has always helped us to stand out—our customer service.

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Build Your Personal Reputation :

• Whether you’re trying to build your personal brand, business brand or a product brand, the basic steps to developing a successful brand are always the same. Brands aren’t built overnight. Be prepared to commit to the long-term and don’t give up.

• Building a brand is just like building a reputation in that you need to prove yourself again and again in order for people to put their trust in you and become loyal to you. This holds true for individuals, small companies and even the largest, most trusted brands, such as Kraft Foods and Disney.

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1. Be specific :Know what your brand stands for, and know

what your brand promises. Your brand promise should be precise and attainable, and you should be able to communicate it clearly. For example, don’t just say your brand stands for quality. That’s a broad statement that any individual or company can make. How does your brand specifically live and breathe quality? Those specifics are what will make your brand stand out from your competition.

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2. Be authoritative :Once you know what your brand stands for and

promises, don’t be afraid to flaunt it. You need to make everyone else believe you’re the leader and authority in your area of expertise and specialization. Don’t meekly communicate your message. Say it with powerful words and conviction.

3. Be consistent :Get your brand message out there and don’t

waiver on it. I’ve read statistics in the past that state as soon as you’re tired of your message, your customers are just starting to recognize it. Commit to your brand message. A consistent message and customer experience are critical elements to building your brand.

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4. Be honest :In today’s world, people welcome honesty and

transparency, and your business will be rewarded for it. Don’t offer something you can’t deliver. Instead, admit your fallibility and deliver on your promises. Integrity goes a long way.

5. Be relentless :Get your brand message out there. Then get it out

again and again and again. People are inundated with a myriad of messages each day. It’s not only critical that you try to stand out from the competition but it’s equally important that you are not forgotten. Don’t drop the ball on communicating your brand promise and building your brand image. Your efforts will be rewarded in time.

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Linked-In :

• Company search: one of the best ways to use LinkedIn is if you have a very specific company you are interested in. you search on that company, and hopefully find people who are connected to other people you know.

• Email: when I was first laid off, I sent a large email to everyone in my LinkedIn network, letting them know of my situation, and asking for any help or people they could put me in touch with them.

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• Twitter:

• Basic networking : I am now much more connected with people who are involved in areas I’m interested in.

• Job posting : I am connected to a few people who know about jobs that I

would not have otherwise known, i.e. @ social media job or other recruiters.

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Thank You