New trends are emerging every day around the world

IMPULSEFocus on specific trendy and emerging themes of the year discovered and highlighted by our marketing team.

CAPSULEDiscover some of the biggest trends for next season.

SUSTAINABLE & RESPONSIBLE Explore the evolution of natu-ralness towards a more sustai-nable and responsible brand commitment.

BLOOM UPTake a look at an overview of fine fragrance trends of the 2019 year.

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New trends are emerging every day around the world and are impacting our lifestyle and consumption. Sozio is aware and proactive about the latest and future shifts in the market. This trend book immortilizes and shares

trends of the moment.

PHARMA DERMOUnderstand the parallel between dermo products and mass market products.

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Focus on specific trendy and emerging themes of the year discovered and highlighted by our marketing team.

IMPULSEPerfume your world

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Dusk

Serenity

Sharing

TrustPeace

Rest

Desire for stable foundations

Y Live - YVES SAINT LAURENT

Obsession Eyeshadow Palette Sapphire

HUDA BEAUTY

Angel Collector - MUGLER

Retro Matte Liquid Lipcolour Metallics Moon Landing – MAC

Velvet Oriental Musk DOLCE&GABBANA

Resurfacing Clarity Mask Blue Tansy – HERBIVORE


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English Fields Fragrance Collection – JO MALONE

Cosmetics products are highilighting ingre-dients like fruits, vegetables and cereals that have a natural and reassuring connotation.

Avocado Nourishing Hydration Mask – KHIEL’S

Bana Banana L’ARTISAN PARFUMEUR

Kale + Green Tea Spinach Super-food Antioxidant Cleanser – YOUTH TO THE PEOPLE

Beet Shampoo – DOP

Ultra Repair Wild Oat Hydrating Toner – FIRST AID BEAUTY


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Products inspired by wines and spirits.

Pop Goes the Glow Champagne Pop Face & Eye Palette – BECCA

Hot Buttered Rum Palette – TOO FACED

I’m Real Red Wine Mask Sheet Pore Care – TONYMOLY

Bourbon Deodorant Stick – BBW

Vinoperfect Range – CAUDALIE

Champagne Toast Fine Fragrance Mist – BBW

Black Cherry Merlot Fine Fragrance Mist – BBW

Discover some of the biggest trends for next season.

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CAPSULEPerfume your world

1. L’Air Du Ciel – NINA RICCI - 2. Anamorphine Candle – OVEROSE - 3. Aura EDT Sensuelle – MUGLER 4. Kush Limited Pink Edition - BOY SMELLS - 5. Cloud – ARIANA GRANDE - 6. Angel EDT 2019 – MUGLER

ICY BEACH

KENZOAutumn Winter 18-19

MARC JACOBSAutumn Winter 19

TIBI FW 19/20

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LUNAR SKY

1. Oil Candles Collection - TOM DIXON - 2. Spicebom Night Vision – VIKTOR&ROLF - 3. Velvet & Amber Absolu – JO MALONE 4. Velvet Oriental Musk - DOLCE&GABBANA - 5. Boss Bottled Infinite – HUGO BOSS - 6. Stones Lazuli Candle – BAOBAB

CHRISTOPHER KANEFW 19/20

MARY KATRANTZOUAutumn Winter 2019

ALTUZARRAFW 19/20

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PSYCHE GLOW

1. Oahu Fragrances Collection - REGIME DES FLEURS - 2. Colognes – MUGLER - 3. Seven – FREDERIC MALLE 4. Black Opium Neon - YVES SAINT LAURENT - 5. Magic Box – NUXE - 6. Wired Range - URBAN DECAY

ALTUZARRACroisiere 2020

MOSCHINOSpring Summer 2020

MARY KATRANTZOUSpring Summer 2020

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Explore the evolution of naturalness towards a more sus-tainable and responsible brand commitment.

RESPONSIBLE &SUSTAINABLE

Perfume your world

2322

Consumers are more curious than ever and are looking for information about

their daily products. The ingredients on the packaging are

not enough, consumers want

more transparency and understand what

they are eating or applying on their skin, where the

products are coming from, are they dangerous for

them…

56% of Millenials check the origin of

products with their smartphone in store

Consumers are more curious

than ever and are looking for infor-

mation about their daily products.

Skeptical about the chemicals in their products, consu-mers are deman-ding complete transparency.

TRANSPARENCYWe have nothing to hide - I LOVE BIO: at the back of the shower gel, the brand educates the consumer and explains the function of each ingredient in the product.

Unilever’s website offers a comprehensive list of their product’s ingredients and functions.

GARNIER Skinactive highlights a list that iden-tifies which ingredients are naturally-derived and which ones are synthetic.

RESPONSIBLE &SUSTAINABLE

Perfume your world

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them…

Consumers want brands that are

committed and res-pect their values and the environ-ment. A plastic

phobia has emerged and brands are

making an effort to reduce their plastic

consumption.

FRIENDLY PACKAGING

Emergence of concentrated packaging and eco refills to reduce the use of the plastic.

Emergence of green packaging that are recyclable, like a paper bottle, or have a second life, like a cookie cup

or seeded paper.

Zero-waste stores with no packaging or bulk-buying encourage consumers to be mindful of their waste.







them…

Key players in the industry are sharing their strategies on

sustainability by communicating

initiatives towards products,

packaging and production.

CONSUMER EDUCATION

Water is the most precious resource of the planet. Brands are using short messages to convey environmental

awareness.

PATAGONIA advocates an economic model where the products are better quality and last longer. This cam-paign raises awareness by encouraging shoppers to only purchase what they need and to consider the

effects of fast fashion.

Take a look at an overview of fine fragrance trends of the 2019 year.

BLOOM UPPerfume your world

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01FEMININETRENDS

WOODYSIGNATURE

oodyCharacter

Mon GuerlainGUERLAIN

EDT

Miss DiorDIOREDT

Moscow MuleJULIETTE HAS

A GUNEDP

Dance With RepettoREPETTO

EDP


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MILKYNOTES

hite Flowers& Milky Notes

Mon GuerlainGUERLAINEDP Florale

L’interditGIVENCHY

EDP

Pure XS PACO

RABANNEEDP

Wanted GirlAZZARO

EDP

Sì FioriGIORGIO ARMANI

EDP

dibles Notes& Cereals

Oat & CornflowerJO MALONE

EDC

Honey & CrocusJO MALONE

EDC

Aqua Allegoria Coconut Fizz

GUERLAINEDT

owdery Notes& Sweetness

NarcisoNARCISO

RODRIGUEZEDP Rouge

Girls Can Do AnythingZADIG &

VOLTAIREEDP

Celebrate LifeESCADA

EDP

Mademoiselle Twist

MAUBOUSSINEDP


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FRESHFLORAL

quatic Notes& White Musk

CaratCARTIER

EDP

Pure Musc For HerNARCISO

RODRIGUEZEDP

Eau De Givenchy Rosée

GIVENCHYEDT

Mademoiselle AzzaroAZZARO

EDT

Kenzo World KENZO

EDT

reen & Vegetal Floral

L’Eau Rosée

MIU MIUEDT

NomadeCHLOE

EDP

Gucci Bloom Acqua Di Fiori

GUCCIEDT

Feuille de Figuier

ROGER & GALLET

EDP

Eau de Rochas Escapade TropicaleROCHAS

EDT

parklingBloom

BellaNINA RICCI

EDP

Pacific LimeATELIER

COLOGNEEDC Absolue

Aqua AllegoriaGinger Piccante

GUERLAINEDT


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02TRENDSMASCULINE

FRESHNESS

romaticHerbs

SauvageDIOREDP

Mr. Burberry Indigo

BURBERRYEDT

L’homme Idéal Cool

GUERLAINEDT

1881 EssentielCERRUTI

EDT

L’Homme Intense

LACOSTEEDT


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picyMale

WARMNOTES

Wanted By Night

AZZAROEDP

For Him Bleu NoirNARCISO

RODRIGUEZEDP

Aqua Kenzo Pour HommeKENZO

EDT

Stronger With You Intensely

EMPORIO ARMANIEDP

almAddiction

Guess 1981 For MenGUESSEDT

GentlemanGIVENCHY

EDP

L’Homme Idéal Intense

GUERLAINEDP


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VIRILry Woods& Aromatic Notes

Acqua Di Giò Absolu

GIORGIO ARMANIEDP

First Instinct BlueABERCROMBIE &

FITCHEDT

ExplorerMONTBLANC

EDP

212 VIP Black ExtraCAROLINA HERRERA

EDP

32 %

15 %

53 %

Almost 3000 perfumes were launched in 2018 world-wide, this represents 33% more than in 2017. Niche distribution represents more than 50% of the total market.

Women

41%

17%

4%

17%

4%9% 8%

Floral Floriental Chypre Fruity Woody Oriental Citrus

41% 42%

7% 10%

Fougere Woody Citrus OrientalMen

23% 23% 24%

12%

4%6%

3% 3% 2%

Floral Woody Citrus Oriental Floriental Chypre Fougere Fruity GreenShared

Understand the parallel between dermo products and mass market products.

PHARMA DERMO

Perfume your world

MOISTURIZERS

Moisturizing is necessary for all

skin types at any age.

Every day, we loose 500 mL

of water

The loss of water increases

by 12% in extreme cold

and 25% under UV rays.

The growth in mass retailing and perfume-ries is driven by a mul-tiplication of the offer of moisturizers, particu-larly around the diver-sification of textures. The goal of the dermo cosmetics brand is to boost the categoy of

moisturizers.

Soft It Mix - NIVEA

Hydra Essentiel Day Cream - CLARINS

Moisturizing JelliesLE PETIT MARSEILLAIS

Aqualia Thermal - VICHY

Fresh Beauty Cream - NUXE

Water Jelly - URIAGE

MASKS

Face mask products are

key purchasing drivers for consumers

Multimasking is trendy for the selfie ready on

Instagram.

Moisturizing, purifying, in jellies, in sheet... Masks are everywhere and offer a multitude of benefits. In pharma-cies, the more glamou-rous brands like Nuxe and Caudalie should ride

the trend.

Skinactive Fresh Mix - GARNIER

Capture Dreamskin 1 Minute Mask - DIOR

1 Minute Mask - NIVEA

Insta Mask - NUXE

Soothing Radiance Mask AVENE

PHARMA DERMO

Perfume your world

ANTI AGEING

Anti ageing is the biggest tur-nover segment

31% of French people

are 55 years and older (39% will be by 2070)

Average beauty budget

for people 65 years and older = 184€/year against 120€/

year for people aged 25-35

Today’s seniors for a new life; it is a target of mature seniors who are in the pleasure of the moment. Preven-tion care is the future of anti-agein; the message should be less focused on wrinkles but on the

co-ageing.

Age Perfect Range - L’OREAL

Vital Confort - NIVEA

Blue Therapy Revitalize Day BIOTHERM

Nuxellence - NUXE

Nuxuriance Ultra Body - NUXE

Age Protect - URIAGE

CICATRIZATION

Healing market in pharmacies has increased

by 6.5%

The main market for healing care is in phar-macies; customers expect an effective pro-duct with reassuring ingredients and a medi-cal guarantee. The mass market has understood the strong potential for products in the healing

market.

Revitalift CicaCrème - L’OREAL Cicalisse - EMBRYOLISSE

1 in 5 products sold

in pharmacies is Cicaplast Balm

b5 by LA ROCHE POSAY

Cicalfate AVENE = 29,1 € Ms and 3,1 Ms of units

sold

Cica Range - MIXA Cicabio SPF 50+ - BIODERMA

Cicavit + - SVR

[email protected]

New trends are emerging every day around the world

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