(And Tips From Flamingo SEO to Help You Avoid Them)

Two Types of Search Engine Marketing (SEM), organic and paid. SEO and great content help raise your organic results.

Optimizing for the right keyword is huge, and the right strategy can be really powerful!

While SEO is merely another fancy buzzword to some. To others, it’s the backbone of their entire business.

But a lot of business owners fail (or were burned by) SEO. We’ve isolated 10 common mistakes to help. Let’s dive in!

Flamingo SEO Tip: Take the time to learn basic SEO before getting started.

Go ahead and click these images! We’ll wait for you here until you finish.

Click to learn more!

Flamingo SEO Tip: Rankings are not all that matter! SEO is all about conversion. In many cases, low-traffic but purchase intended phrases will convert better because they’re specific. Here’s a free tool from Flamingo SEO:

Click to instantly grade your site!

Flamingo SEO Tip: Build a mobile optimized landing pagefor your business. Make sure to use keywords that align with your sales copy.

Click to test your site!

Flamingo SEO Tip: To show up in the local search results, start by including region-specific keywords in your page titles, meta descriptions, and pages. You will also want to list yourself on Yelp, Merchant Circle, Google Places, FourSquare and other local based sites and review networks.

Ask us for your citation report!

(free of charge)

Flamingo SEO Tip: Instead of trying to please everyone, build audience personas to help define who you want to target. Create a clear path with a compelling call-to-action.

Example of a Buyer Persona

Flamingo SEO Tip: It’s best to be as specific as possible. Use Keyword Planner to help.

Click the Pic!

Flamingo SEO Tip: If you want people to link to your page, you need to make your content exceptionally valuable. If you need to outsource content, hire writers who are capable of producing original content that you are proud to publish on your site.

Creating content is good; optimized content is better.

Flamingo SEO Tip: Focus on what happens after a click on your listing to gauge success of organic search marketing. Translate benchmarks into a multitude of metrics to align with your goals.

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Examples of ROI KPIs

Flamingo SEO Tip: The only way to find out what converts is to track it. Always test and optimize! Use conversions data to do more of what works and less of what doesn’t.

Credit image: https://vwo.com/ab-testing/

Flamingo SEO Tip: Focus on links that are relevant to your website and industry and do not have a lot of out going links to adult, pharmacy or gambling sites.

Use free tools like Ahrefs to check the strength and quality of incoming links to your page

To make sure your SEO investment is worthwhile, we offer a free video report at Flamingo SEO.

Click to get your video report to share with your team!