New thinking for the next wave of...

www.imgtec.com

Walter Wen

China Sales Director

New thinking for the next wave of innovation

© Imagination Technologies China Summits November 2015 2

A global technology leader

Driving IP innovation with unrivalled portfolio

#1 in graphics, GPU compute and video IP

#2 in CPU processor IP

Leader in emerging RPU communications IP market

#3 design IP company world-wide*

Enabling unique IP platforms Transforming TTM (time to market)

Leveraging customer IP to maximise differentiation

Supporting and driving major markets

Helping our partners to create successful solutions

Influencing new and emerging opportunities

Showcasing and proving our technology with real products

A technology powerhouse for multimedia, processors, communications and cloud IP

* source: Gartner Flow Cloud

Connectivity

PowerVR Graphics & GPU

Compute Processors

Ensigma Communications Processors

PowerVR Vision

Processors

MIPS General

Processors

SoC

fabric

PowerVR Video

Processors


Imagination’s momentum Recognised as the leading mobile graphics brand

Recent major new design wins for both PowerVR and MIPS IP

PowerVR XE GPUs gaining ground in entry and midrange

PowerVR GPU & video strong in many leading tablets

MIPS, PowerVR GPUs and video in many leading STB/OTT boxes

Growing TV deployment of PowerVR IP

PowerVR GPUs dominate automotive for clusters and infotainment

e.g. TI, Renesas

MIPS processor leading ADAS segment – e.g. Mobileye

Virtualisation for robustness and security winning significant

and growing attention

Mobile

Consumer

Automotive


Imagination’s momentum

MIPS making great progress – Microchip, Samsung Artik, Ingenic & others

Imagination’s Creator platforms & FlowCloud for fast, easy development

PowerVR GPU’s powering key wearable platforms

Growing number of OEMs using MIPS-based SoCs from Ingenic,

Ineda & others

Loongson and others re-establishing MIPS in high end

Expect further new HPC announcements soon!

Cavium’s best-selling 64-bit SoCs are MIPS!

Ikanos, Broadcom, Mediatek all shipping volume MIPS-based SoCs

Computing

IoT

Networking

Wearables


Powering everything, everywhere

Emerging Trends:

Smart vision Multi-domain security

VR & AR Everything connected

ISA neutrality

Markets:

Mobile phones

Mobile computing

Consumer multimedia

Automotive

Networking

Enterprise

Wearables

IoT


The semiconductor world is changing

Consolidation in established markets

Mostly in West and Japan

Largely driven by mobile market consolidation

Rapid rise of players in emerging economies

Western companies investing in eastern partners

Trend towards OEM verticalisation in several markets

Driven by SoC-level differentiation

New semis even closer to applications

Have to become much more than just a semi

Picture of change

Flags of China, TW


The developing landscape: four types of “semi” players

1. The super-high volume (SoC) semi Supporting large mainstream segments, driven by mobile

SoC capability and/or proprietary architecture driven

2. The market focused, specialised semi Smaller and operating closer to more specialised applications

Auto, Health, Home Automation, Industrial/Enterprise, …

3. The vertical major OEM brand with internal semi SoCs + Cloud are key enablers & differentiators

Branded products covering multiple segments

4. The “partnership” vertical OEM, Service Provider, Brand Replicating vertical model (category 3) but through partnership

Custom SoC => an enabler and a differentiator

Medium to large scale


The evolving food chain

Semis

Operators

IP OEM Partners

Differentiation, platforms

IP

Vendors

IP vendors

Amortise R&D costs

Ecosystems

Standards

OEMs

(Brands)

Retail

Apps

Relationship with consumers

Revenue per transaction

Apps

vendors

Online

Online

Margin pressure

Ease of comparison

Relationship with e-Tailer

Foundries

Amortise fab costs

Enables fabless

Foundries

ODMs

Supporting brands

ODMs

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Multi-domain security matters


Today’s security solutions are inadequate

Only secures the CPU

Only one secure zone

Proprietary hardware

All secure apps in the same zone

One CPU-centric secure zone is not enough

Trusted Hypervisor

Unified Memory

Root of Trust

Communications

GPU graphics and compute

Central Processor

So

C F

ab

ric

High security:

Payment

Media

Health

Utilities – electricity, gas

High security

zone

Low or zero security:

Twitter

Facebook

Maps

Games

Low security applications


OmniShield™ redefines the future

Multi-domain: up to 255 containers

Heterogeneous: CPU GPU, RPU

Hardware separation: virtualisation

Open: prpl Security PEG

Multi-domain, heterogeneous, hardware separation

Trusted Hypervisor

Unified Memory

Root of Trust

Communications

GPU graphics and compute

Central Processor

So

C F

ab

ric

High security:

Payment

Media

Health

Utilities – electricity, gas

Low or zero security:

Twitter

Facebook

Maps

Games

Low security applications

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Platforms matter


Helping our customers leverage their know-how

Domain Solutions Customer

technologies & know-how

Customizable IP platforms Ecosystems

software, tools, apps, middleware, hardware

Scalable IP

PowerVR Multimedia

Networking Enterprise IoT Smart Home

Connected Cars

Wearables Mobile


IP platforms: addressing the emerging demand Pre-verified solutions - enabling the next wave of innovation

Customisable

IP Platforms

Differentiated

Customer SoCs

Winning

products

Scalable

Core IP

PowerVR graphics

MIPS processors

Ensigma comms

PowerVR video

PowerVR vision

Memory, peripherals

Baseline SW

RPU Larger GPU

Own Camera ISP

CPU

So

C F

ab

ric

Own SW

Memory, peripherals

Baseline SW

RPU

Camera ISP Smaller

CPU

So

C F

ab

ric

Own SW

GPU

Video

Own accelerator

B

B Fa

bric

Base SW

RPU

CPU

Fa

bric

Base SW

RPU

CPU

ISP

Video Encode

SoC

Fa

bric

Baseline SW

RPU Graphics & GPU Compute

Video decode & encode

Camera ISP

CPU

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Turning IoT Into Reality


IoT - very large but fragmented

The breadth of applications means no one

player will dominate

Tier-one “walled garden” communities will be

first to develop and service adjacent markets

Service level interoperability and security will

be real growth enablers

Ecosystems of many different skills will be

essential to create solutions that really work

Still early stage - too much re-branding of

existing technologies and products as “IoT”

Both open communities and walled gardens

IoT - in reality is not one market


IoT – where we can make a real difference

IoT is about “I”,“Feel” and “Control”

User Experience Simplicity matters

Three main levels at current stage:

Sensor hubs (application specific) – “Feel”

Sensor hubs + audio/voice

Sensor hubs + audio/voice + smart vision

Will expand rapidly to M2M, everything

connected;

Will drive “Big data” and “Small data”

technologies of centralized/distributed

computing.

Biggest impact where solutions address major societal issues

Health

Energy Industrial Security

&Safety

Retail

Agriculture

GPU

Video

Camera ISP

+ S

ma

rt v

isio

n

Audio + A

ud

io/v

oic

e

RPU

CPU

Co

nn

ec

ted

P

roc

es

so

r


Enabling end-to-end IoT solutions From device to cloud; SaaS and PaaS to maximise innovation and flexibility

SensorHub

Flo

wR

adio

Flo

wTalk

3rd P

arty

FlowCloud

M2M Services

• Registration

• Device Management

• Device History

• Event History

• Device App logs

• Authentication

• Authorisation

• Storage

• Device Messaging

Service Marketplace

Built-in metering

Subscription plans

Devices IoT Applications (SaaS)

• Wi-Fi

• BT / BTLE

• 6LowPan

• Thread

• Brillo

• OpenWRT

Sensors 3rd P

arty

3rd Party PaaS using open source framework

SaaS: Software as a Service

PaaS: Platform as a Service


Imagination driving concepts for open IoT

Issues:

Too many standards in each area

Proprietary hardware and/or software locks out healthy

competition unless accessed through open standards

We need to standardise IoT end-to-end systems:

1. Device management

2. Messaging

3. Storage

4. System administration

5. Data security

We need a neutral but powerful group to drive systems interoperability

- an ideal vehicle for driving these key standards

World of

Devices

World of

Apps

World of

Services Open

IOT

Standards

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Conclusions


New thinking – key points

Industry is changing and companies have to adapt

Many opportunities arising

Technology can and should address the mega societal issues

Scalable IP and IP Platforms are fundamental for

innovative products of the future

Multi-domain security is key

IoT interoperability needs the right focus


Our technologies address what really matters to help our customers create innovations for success

FlowCloud Connectivity

PowerVR Graphics & GPU

Compute Processors

Ensigma Communications

Processors

PowerVR Vision

Processors

MIPS General

Processors

SoC

fabric

PowerVR Video

Processors


Creating the future with our partners

Our IP plus our partners’ know-how combine to drive and disrupt markets

Wearables

Advanced

Automotive

Wearables

Retail

Smart homes

eHealth

Gaming

& VR/AR Smart

Security

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www.imgtec.com

New thinking for the next wave of innovation

Walter Wen

[email protected]

mailto:[email protected]

New thinking for the next wave of...

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