New The Road Runner Winter 2012 - Net Driven > Home · 2014. 1. 25. · Phone: 207-846-0986 Fax:...

The Road RunnerWinter 2012

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The Road Runner

2012 NETSA Scholarships Awarded.Tom Ferguson, Scholarship Committee Chair

Continued on pg. 10

Jody Anderson - Hogan Tire Inc., Houlton, MEGene Bova - Motostar Tire & Auto Products, Merrimack, NHSpencer Carruthers - Kenwood Tire Co., Inc., W. Bridgewater, MATony DeSimone - Englewood Tire, East Hartford, CTTom Ferguson - Wells Fargo Special Risks, Inc., Dover, NHDale Franklin - Partner Tire & Service, Inc, Colchester, VTRay Hamel - Hamel’s Tire Center, Cumberland, RIBill Hogan - Hogan Tire Centers, Woburn, MARobert Katz - Nu-Tread Tire & Auto Service, Inc., Boston, MAJack Kelley - Tom Lyons Tire, Waltham, MAAnthony Koles - Montvale Tire Co., Inc., Melrose, MAPam LaFleur - Summit Tire Northeast, Taunton, MALarry Lesieur - Maynard & Lesieur, Inc., Nashua, NHShawn McKenzie - American Tire Distributors, Franklin, MABrian McGeoghegan - Mohawk Rubber Sales, Hingham, MASteve McGrath - Tire Warehouse, Keene, NHJim Melvin Jr. - Tire Pros, Inc., Johnston, RIStan Morin - New England Tire, Attleboro, MAFrank Pascale - Toce Brothers, Torrington, CTMark Rochefort - Vermont Tire, Montpelier, VTAlan Saks - Dorchester Tire Service, Inc., Boston, MAShaughn Shea - Tire Centers Inc., Exeter, NHSid Tinson - Sullivan Tire & Auto Service, Norwell, MAShawn Young - Reliable Tire, East Hartford, CT

Board Members

OfficersPresident: Steve Dupoise, County Tire Center, Inc. Middlebury, VTVice President: Rich Tuttle, Nokian Tyres, Colchester, VTTreasurer: Matt Lewis, Max Finkelstein, Inc., Windsor, CTSecretary: Blaise Pascale, Toce Brothers, Bloomfield, CTExecutive Director: Dick Cole, NETSA, Yarmouth, ME

Please send your letters to: NETSAP.O. Box 1012Yarmouth, ME 04096Phone: 207-846-0986Fax: 207-846-0987or [email protected]

Mail Room - We’d love to hear from You!

Onceagain,weareverypleasedtoannouncethewinnersofthe2012NETSAScholarships.DuetothetremendoussupportoftheNETSAmembership,wehavebeenabletoincreasethenumberofscholarshipsagainthisyearfromtenin2011to eleven in 2012. Four of the recipients were profiled inourFallRoadRunnerandtheremainingsevenrecipientsarefeaturedinourWinterissueoftheRoadRunner. Asyoumayknow,eachoftheawardsisfor$2000.HalfofthisisdonatedbyourindividualsponsorsandtheotherhalfcomesfromthefundsraisedthroughmembershipparticipationintheNETSAScholarshipGolfTournamentintheFall,andtheNETSATradeShowScholarshipAuctionconductedattheHallofFameAwardsDinnerintheSpring.Ourheartfeltthankstoallwhoparticipatedinthisextremelyworthwhileendeavor. Finally,Iwouldliketoexpressourgratitudetooursponsors,withoutwhomthiswouldnotbepossible.Theyare–theConnecticutTireDealersAssn.,Haley’sTire&ServiceCenters,Maynard&Lesieur,Melvin’sTirePros,MohawkRubberSales,NokianTyres,Pete’sTireBarns,SullivanTire,TomLyon’sTireandWellsFargoSpecialRisks. Congratulationstothewinnersandtotheproudparentswhohavecontributedsomuchtotheirsuccess.


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A Word from our President

Steve Dupoise

The Roadrunner is a publication of New England Tire & Service Association. The Road Runner is published 4 times a year as a source of information for NETSA Members and supporters. NETSA directors, staff and members do not necessarily agree with all the contents or opinions ap-pearing in this publication nor should its readers rely on any of the Road Runner content for support of any legal position. On matters involving legal interpretation, the reader is advised and encouraged to relay solely upon the advice of his or her own hired legal council. The road Runner invites and encourages comments from its readers.

HellofromtheGreenMoun-tainState–theveryGREEN,GreenMountainState.Probablylikemostofyou,we’venothadagoodsnowstormyet,justafewdustingshereand

there.Enoughtokeepusbusy,butnotenoughtokeepupwithsalesascomparedtolastyear.Butagood sign is for the first time in fourteen months Novemberwascolderthanaverage.Maybethewarmingtrendisoverandwecangetbacktowintersasweallrememberthem.Asalwaystheoptimist,I’msurethiswinterwillbebetterthanlastaswehavetohaveacolderseasonthanlastyeartoimprovesales. We are already finding some sizes that are gettinghardtolocate.Havingmultiplesuppliersarenecessarytohavecompletecoverageforthemultitude of sizes available on today’s vehicles. AlthoughIbelieveyouneedtohaveonlyoneortwomajorsupplierswhocanserviceyourneeds,youneedtohavemanyothersforbackupincaseof supply and size shortages. Never lose a sale because you cannot fill a customer’s need.

IhopethatnoonehasfamilyorpropertythatwasaffectedbyHurricaneSandy.Thedevas-tationwe’veallseenontelevisionbroughtbackscenesofHurricaneIreneherelastsummer. As a final note, as the holiday season ap-proaches,IwouldliketowishallofyouaveryMerryChristmasandaHappyNewYear.

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News From Massachusetts -Spencer Carruthers: Kenwood Tire Co., W. Bridgewater, MA

SpencerUntil next time...

Welcome New MembersName Street City ST Zip Telephone Contact

Robert’s Automotive Inc 193 Pine Street Attleboro MA 02703 508-223-3737 Bob Hines

Martins Industries Inc 1200 Industrial Blvd Farnham QC J2N3B5 450-293-9000 Isabelle Oliver

Don Foshay’s Discount Tire & Alignment 217 Northport Ave Belfast ME 04915 207-338-4795

Merchant Partners 11121 Willows Road NE,Ste120 Redmond WA 98052 805-443-1828 Ed John

Keeping The Emotions In Check.

Workingretailwiththetire-buyingpublic:Forthemostpartyouneverknowwhoorwhatisgoingtopullupandwalkintothestorenext.Thebelligerentandthebenign:Thepersonali-tiesandtheirproblems.

Thepossibilitiesareendlessanditcanbehardtokeepemotionsincheckallthetime.

The economy doesn’t make it easy, but from first con-tacttojobcompletion,thebetteryourteamcanhandleacustomerwhenthey’restressed,speaksvolumesaboutyourbusiness.Tothemandeveryonetheyknowintoday’ssociallyconnectedworld….Someofourbestcustomersstartedasawarrantyclaim.Youjustneverknow.Sotakeadeepbreath,beaprofessionalandkeeptheemotionoutofit.

It’sbeenadecentfallseasonatKenwood;scratchingandclawingsomedays,whileothersthelotisfull.Tough to figure out, but that’s the business and I love it!

Wewererecently“dropped”asaTireRackinstallerof11years.I’mconfused,buttheytookusdownbecausetheysawwesigneduptobeinstallersfortheirnewarchrival,TireBuyer.Theywerepissed,butIdidnotknowyouhadtobeexclusiveinstallerforTireRack?

Whowillyouchoose?Wewerealwaysacomeone,comeallinstalleranddidn’tcarewhereyougotyourtires.Thiswasabigsurprise.

Thistireinstallerbusinessisstickyandtheseonlinetirestores,whocouldbeyoursuppliertoo,aregoingafteryourcustomersonGoogle.Wowhasitchangedaroundhereinthelast18months!ButIreallybelievethatifyoudogoodserviceandhaveagoodreputation,you will do fine with this new way of buying tires, whichmakessense,andthereisopportunitythereforus.

Tire Rack can sell all the tires they want; Amazon can too.Buttheycan’tputthemonandtheycan’tmakethemridesmoothlikewecan.Theydon’thaveacomfortablewaitingroomoraloanercartouse.Andthey’renotputtingthewheelson!Soalienatingandbullyinggoodindependenttiredealersisoldschool;it’slikestickingyourheadinthesand.

I’vereachedamilestone!Mydaughter’sfriendjustboughttiresfromme!Ouch;doIfeelold!ButIguessthedaywillcomewhentheMichelinrepisyoungerthanher,soIhavethattolookforwardto.

ChristmasandNewyear’sisonaTuesdaythisyear.We’re½crew,½dayonthe24thand30th.AreyoutakingtimeofforgivingyouremployeesMondayoff?Enjoytheholidays


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Englewood Tire/Summit Tire Northeast, Inc.

YOUR COMPLETE DISTRIBUTOR SOLUTION!

EnglewoodTIREWHOLESALE INC.

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Helping our dealers move their business forward.

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News From New Hampshire -Larry Lesieur: Maynard & Lesieur, Nashua, NH

Roland Lesieur.

Ifoundveryfewnotesonarticlestowriteaboutthismonth.Thesubjectofpeoplestealinginstoresappearstobegrowingandclerksgooutof

theirwaytowaitoncustomerstheythinkmightbetemptedtosteal.Shopliftingisup10%.Theycan’twatchpeoplecloseenough. Theysaythatalotofretireesaregoingbacktowork.Theyarelivinglongeranditcostsmoreinthoselateryearsmedically.Wehaveaseriousproblem financially at this age level and what the future solution is unknown. The first step is upping theretirementagefrom65to70andmanyofuscouldgoto75.I’m83andobviouslyoverdoingit.I’vejustbeencheckedoutforabloodproblemandIhopethatmedicaladvanceshelpme.Mynextletterwillhaveanupdate. Octobersalesendedupalittleaheadoflastyearandthethreatofsnowistheonlywaywewillhit last years November and December sales figures. IgrewupinNashuaasateenagerwithU.S.SenatorWarrenRudmanwhojustrecentlypassedaway.Wesoldhimhistiresandhewasfussyaboutvibrationswhenitcametohiscar.Helikedtodrivefastbutwasn’ttooworriedaboutgettingaticket.HegavemeaspecialphonenumberthatIcouldgetrightthroughtohiminCongress.Hewasagoodfriend.IjustjoinedtheN.H.KoreanWarVeteransgroupbutIdon’tgettotheirmeetingswhichareheldoutoftown.IalsobelongtotheAmericanLegioninNashuabuthaven’treallygotteninvolvedinquiteawhile. WeownthreeofthefourcornersofWestHollisandElmStreetandifweeverbuythevacantlotacrossfromus,wewillownallfourcorners.Maybetheywillstartcallingit“Lesieurcorner”.I

doubtitwillhappeninmygenerationthough.TheykeeptryingtoreviveMainStreetbutitjustdoesn’tseemtowork.Thelatestschemeinvolveschanginghowandwhattheychargeformeters. FridayafterThanksgivingusedtobethebusiestretaildayoftheyearforusbuttherewasn’tacarinthegarageat8:30A.M.Itdidpickuplaterinthemorningandintheafternoon.Theusedtirebusiness is holding up pretty well but it is difficult to find good used, particularly 13, 14, and 15 inch sizes. Thepriceofnewtireshasrisentowhereourcostofinventoryandthecustomerscosttobuythemisoutofsight.Manysetsoffourarenowroutinelyover$1000atretail. Ihopethat2013bringsusbettereconomictimes. And let’s hope 2012 finishes up with some decentbusinessforallofus.

Federated Mutual Insurance CompanyFederated Service Insurance Company*

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*Federated Service Company is not licensed in the states of NH, NJ, RI, and VT.

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2012_LogoAd_3.5x4.5_BW.indd 1 1/6/12 2:00 PM


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6 Helpful Retail Customer Service TipsBy Nancy Friedman, the Telephone Doctor

Manyyearsagowestartedoutworkingmostlywithfolkswhoservicedcustom-ersbyphone.Fastforward,wenowofferallsixtouchpointsofcommu-nication.Anywayyoucancommu-nicatewithacus-tomer,Telephone

Doctorisofvalue. Thistime,I’mtalkingtoretailfolks.Pleasedon’tturnyourhearingoffonthesetipsjustquiteyet,asyou’llsee,manycanbeusedforalltouchpoints.Andsadly,allofthesetipsarefromsomethingthathappenedtomepersonallyinthepastfewweeks.Idon’tmaketheseup!(Isavethemup.)

Please NO Gum-IwalkedintoaretailstoretobuyaTV.Therewerethreesalespeoplewaitingtohelpme.Twowerechompingopenmouthontheirgum.Onewasnot.GuesswhoIaskedtohelpme?Right,theonewhodidn’tlooklikeacowhavingdinner.Hey,I’mnotalone.Mostpeopledon’twantasalespersonchewinggumopenmouthedwhiletheyarehelped.(Worried about bad breath? Mints are fine.)

Eye Contact-Inyetanotherstoreawhileback,theheadoftheladywhohelpedmewasonaspindle.Sheseemedtolookeverywherebutatme.That’sano-no.Ifyou’renotmakingeyecontactwiththecustomeritappearsasthoughyou’renotinterested.Youdon’tneedtostareintotheireyes100%ofthetime(thatwouldbeweird);however,maintainingsomesortofeyecontactwiththemeverysooftenisaverygoodidea.

Don’t Point - Go Show -WholeFoodsdoesitright.Nomatterwhoyouaskaboutaproduct,theywillwalk with you to find it. And on the way they make somesortofrapportbuildingconversation.Itcouldbe

abouttheitemyou’relookingfororitmightbeaboutthegreatweatherwehaveoutside.ThankyouWholeFoods.You‘getit.’

“Can I help you?” is Mediocre -Whensomeonecomesintoyourretailestablishment,ratherthan“canIhelpyou?”towhich80%ofthetimetheansweris“Nothanks,I’mjustlooking,”beabitmoreproactive.Somethinglike,“We’regladyou’rehere.MynameisNancy.Pleaseaskformewhenyou’reready,andifthat’snow,letmeknow.”Somethingthatsays‘we’renotaverage,’‘we’respecial.’

Compliment Their Purchase-Ifyou’rewiththematthecloseoftheirpurchase,it’snicetosaysomethingpositiveaboutwhatthey’vebought.Doesn’tmatterifit’sanewhammeroranewdress;there’salwayssomethingwecansaythatwillmakethemfeelasthoughtheymadetherightpurchase.Andifyouhavea‘fact’abouttheproductthathelps,thatcementsitevenfurther.

Don’t Deny Your Customer the Choice-Whetheryou’reinalargeretailchainorasmallboutiquetypestore,notofferingorsuggestingwhatcanhelpthecus-tomerisabigmistake.Ifsomeonehaschosenanitemandyouknowofsomethingelsethatwouldcompli-mentitorbehelpfultothepurchase,it’syourdutytomentionit.ThisisNOTBEINGPUSHY.Thisisbeinghelpful.

You,inallprobability,knowthestockandproductprettywell.IfsomeonepurchasesaWidgetandyouknow that there’s a Widget organizer, it’s the right thingto‘mention’itasyou’reclosingoutthepur-chase.Tryit.It’sagreatfeelingwhenthecustomersays,“Yeah,I’dlikethat.Thanks!”

Thelistcouldgoonofcourse;however,ifyoucanmastermostofthesesix,you’llseearemarkabledifferenceinhowcustomersreacttoyouandtoyourestablishment.

You can reach Nancy by calling (314) 291-1012 or email to [email protected]


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Max Finkelstein, Inc.

SETTING THE STANDARD IN THE NORTHEAST FOR OVER 90 YEARS

9 GENDRON DRIVE LEWISTON, ME

2281B ROUTE 66 RANDOLPH CENTER VT

555 NUTMEG ROAD NORTH SOUTH WINDSOR CT

On the web at: www.maxfinkelstein.com

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Max Finkelstein will set the standard as a Preferred Distributor. Suppliers will desire to be represented by our company and customers will choose us as a business partner.

Quarterly MAX Cash Rewards MAX Volume Bonus MAX Growth Bonus

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To learn more about our exciting new MAX Drive Dealer Rewards Program,

contact your Max Finkelstein Professional or call 1-877-360-5959


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2012 NETSA Scholarship Winners

Erin E Kelly -winnerofthe$2,000BobMalerba2012Schol-arshipAward(fundedbyConnecticutTireDealersAssnandtheNETSAScholarshipGolfTournament)isfromWoodstock,ConnecticutwheresheattendedWoodstockAcademygraduatingin2011atthetopofherclassof288students.Shewasamem-beroftheNationalHonorSociety,theSpanishNationalHonorSociety,thegirlsGolfTeam,andreceivedthe2010BauschandLombScienceAward,the2010HarvardBookAward,the2010President’sEducationAward,andthe2011APScholarwithDistinctionAward.SheiscurrentlyattendingYaleUniversityinNewHaven,CTasaSophomoremajoringinPsychologyandisamemberofTAPS,adancegroup.Erinhasbeenactiveworkingandvolunteeringthesepastyearswhileattendingschool.She’sworkedatKelly’sTireforfouryearspumpinggas,checkingairpressureandoil,answeringthetelephone, scheduling appointments, and filing and billing tasks. SheworkedatOldSturbridgeVillagesummersin2009&2010as an 1830’s costumed worker cooking over an open fire, dyeing wool,givingschoollessons,andplaying1830’sgames.KimAdams,OldSturbridgeVillageCoordinatorofVolunteers,In-terns,andVisitorServices,saysErin’s“desireforknowledge,hercheerfulnesswithanyassignmentgivenher,herthoroughnessatcompletingallassignments,andherwonderfulwayofinteractingwithvisitorshaveimpressedallstaffwhohaveworkedwithher.”AtYalesheisworkingintheSterlingMemorialLibraryandisresponsiblefordischargingreturnedbookstotheirproperloca-tion.ErinwasalsoavolunteerfortheRoselandCottage(localhistoricallandmark)withtheirCraftFairandcleanupactivities,CreatingforaCausewhichknitsitemsforlocalcharities,Wood-stock Agricultural Society caring for flowers, is on the Missions CommitteeatherChurch,tutoredstudentsinSpanish,andatYaleshevolunteersforNewHavenReadswhereshetutorschildreninreadingandwriting.ErinhasjustcompletedfoursemestersofItalianinjustoneyear and was accepted into a program in 2012 to spend five weeksinSiena,Italywithahostfamilyandtakingcourses.SheplansoncontinuingtomajorinPsychology,withaconcentrationinneuroscience,andalsomajorinItalian.Herfather,DennisKelly,isaco-ownerofNETSAmember,Kelly’sTireinPutnam,CT.CongratulationsErin.

Picture (Dick Cole - NETSA Executive Director, Erin Kelly, Kathie Kelly - Mother, Dennis Kelly - Father)

Joel A. Katz -winnerofthe$2,000Pete’sTireBarn2012ScholarshipAward(fundedbyPete’sTireBarnsandtheNETSAScholarshipGolfTournament)isfromMarblehead,Massachu-settswhereheattendedMarbleheadHighSchoolgraduatingin2012witha3.6GPAandscoredaperfect800ontheMathemat-icsportionofhisSAT.HeletteredthreeyearsontheVarsityFootballTeamasanOffensiveGuardandDefensiveLinebacker,awardedthe“UnsungHeroAward”asaJunior,the“EssoHainesAward”hisSenioryear,chosenbyhisteammatesasoneofthreecaptainsalsohisSenioryear,wasnamedtotheAll-ConferenceTeamofboththeSalemNewsandtheLynnItem,andwasaBos-tonGlobeandBostonHeraldAll-Star.HewasalsoathreeyearmemberoftheWinterIndoorandSpringOutdoorTrackTeams,theVarsityWrestlingTeamhisFreshmanyear,andbecametheSportsEditorforhisschoolnewspaperhisSenioryear.HewasathreeyearClassPresident,wasaCo-PresidentoftheStudentGovernmenthisSenioryear,andwastheHostoftheSeniorClassTalentShow. Joelhasbeenveryactiveworkingandvolunteeringthesepastyearswhileattendingschool.He’sworkedforNu-TreadTirethelastthreeyearscleaningtheshop,changingtires,performingoilchangesonvehicles,andlearningtodogen-eralmechanicalservices.HealsoworkedhisJunioryearasanInstructoratForKidsOnly,anafterschoolprograminPeabody,thathelpseducate,guideandmentorunderprivilegedchildren.HehasbeenanenergetictwoyearvolunteerwiththeBigBrother“BridgingLives”programwherehespenteverySundaywithhis“little brothers” as their mentor and positive role model finding thistobeextremelyrewarding. JoelisattendingNortheasternUniversityinBoston,MAasaFreshmanmajoringinBusiness.HisgoalistoearnhisBachelor’sDegreeandthenMaster’sinBusiness/Finance.HisHighSchoolGuidanceCounselor,AllanGauthier,says“Heishonest,respectfulandconscientious.Heisanintegralpartofthishigh school community and his presence has a significant and positiveimpact.” His father, Bob Katz, owns NETSA member, Nu-Tread TireandAutoServiceinEastBoston,MA.CongratulationsJoel.

Picture (Dick Cole - NETSA Executive Director, Mark Katz - Brother, Bob Katz - Father, Joel Katz, Pete Ioahnilli - Pete’s Tire Barns)


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Call: 1- 800-368-8473 or 1-203-932-5801or email: [email protected]

to find out more about Lakin Tire’s special offer for new customers and be sure to ask about our

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Sasha A. Bodnaruk-winnerofthe$2,000ManualDobrusin2012ScholarshipAward(fundedbyWellsFargoSpecialRisksandtheNETSAScholarshipGolfTournament) is from Wakefield, Massachusetts where she attended Wakefield Memorial High Schoolgraduatingin2010.ShewasamemberoftheMovementDanceStudioTeam,JVIndoorTrackTeam,andwastheCaptainoftheVarsityLacrosseTeamherSeniorYear.ShereceivedanHonorableMentioninthe2008BostonGlobeArtShowforGraphicDesign,theClarkUniversityBookAwardin2009,andwasaelectedtotheNationalHonorSocietyherSeniorYear. Sashahasbeenactiveworkingandvolunteeringthesepastyearswhileattendingschool.SheworkedattheCampFireBoysandGirlsClubinSalemasaSeniorCouncilorfrom2006-2010,abanktellerattheFirstEducationalSavingsBranchin2009-2010,andiscurrentlyworkingattheHallmarkHealthSystem-LawrenceMemorialHospitalasaMicrobiologyLabTechnician.SashawasavolunteerfortheSocialAwarenessClub,theRachel’sChallengeNewStudentProgram,theAmericanHeartAssociationWalk,theRelayforLife,andover200hoursfortheCampFireBoysandGirlsClub. SashaisattendingNortheasternUniversityinBoston,MAasaJuniormajoringinBiology.Shehasearneda3.72GPAin her first two years and has been a member of the Biology Club andMarineBiologyClub.HergoalistoobtainherBachelor’sDegree,enrollinDentalSchool,andultimatelybecomeanor-thodontistorpediatricdentist.Shesays“Myinterestindentistrystemsfrommypersonalexperienceswithhorrendousteeth.Asachild,Ihad19teethpulled,retainers,andbracesfor3years.....Frommyworkatsummercamp,IhavealwaysknownIwantedtoworkwithchildren.Throughdentistry,IknowthatIwillbeabletotrulymakeadifferenceinthelivesofchildrenlikeme....andworkpassionatelytowardsculptingperfectsmileseveryday.” Herfather,RobertBodnaruk,istheco-ownerofNETSAmember,NortheastWholesaleTireinMalden,MA.Congratula-tionsSasha.

Picture (Dick Cole - NETSA Executive Director, Robert Bodnaruk - Father, Sasha, Tom Ferguson - Wells Fargo Special Risks and NETSA Board Member)

Mathew R. Tavares-winnerofthe$2,000TomLyonsTire2012ScholarshipAward(fundedbyTomLyonsTireandtheNETSAScholarshipGolfTournament)isfromFalmouth,MassachusettswhereheattendedFalmouthHighSchoolgraduatingin2012.HeparticipatedasamemberoftheVarsityFootballTeamallfouryearsasaCenterandLinebacker,earningaVarsityletterhisJunior&Senioryears,the2011TimFullerOutstandingLinemanAward,andwasa2011AtlanticCoastLeagueAllStar.HewasalsoamemberoftheSpringTrackTeamearningaVarsityletterhisSophomore,Junior&Senioryears,athreeyearmemberoftheBasketballTeam,andaWinterTrackTeammemberhisSe-nioryear.HeexcelsingraphicsanddigitalphotographywherehewonaCapeCodTimesawardforgraphicsinadvertisingandhadoneofhisphotographspublishedinthelocalpaper.Heshowedasteadyprogressioninhisacademicstudiesoverthefouryears,wasontheHonorRollhisJuniorandSenioryears,andwaselectedtotheNationalArtHonorSocietyhisSenioryear.Mathewhasbeenactiveworkingandvolunteeringthesepastyearswhileattendingschool.He’sworkedthelasttwoyearsfortheTownofFalmouth’sBeachDepartmentasaparkingatten-dant,cleaningtheparkinglot,andcollectingparkingfeesfromvisitors.HevolunteersfortheFalmouthServiceCenterasaland-scaper,thelastfouryearsfortheFalmouthRoadRace,andmanyothercommunityeventswiththeNationalArtHonorSociety..MathewisattendingRogerWilliamsUniversityinBristol,RIasaFreshmanmajoringinEngineering.HisgoalistoobtainhisBachelor’sDegreeandthenMaster’sinEnvironmentalEngi-neering.HisSocialStudiesTeacher,whoalsowashisTrackandFootball Coach says “Matt is an outstanding citizen and a true gentleman.HighlyrespectedbybothhispeersandthefacultyhereatFalmouthHighSchoolhehasleftanindeliblemarkhereatFHSasamodelstudent-athlete.Heisthetypeofyoungmanyouwouldwantyourdaughtertobringhome.” Hisfather,WayneTavares,worksforNETSAmember,FalmouthCarCareCenterasanAutoTechintheirFalmouth,MA.store.CongratulationsMatt.

Picture (Dick Cole - NETSA Executive Director, Steve Garzone - Tom Ly-ons Tire, Mathew, Stacey Tavares - Mother, Wayne Tavares - Father)


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Timely - Outsourcing Your HR Functionality

Thedevelopmentofpayrollsoftwareand/orcloud-basedsolutionshasresultedinanincreaseinhumanresourceoutsourcing,accordingtotheAmericanPayrollAsso-ciation.Sincethere’sonlinesoftware(orcloudtechnol-ogy),humanresourcesandfinance teams can access systemsatanytime,using

auser-friendlyinterfacethatfacilitatescloseinterac-tion.Thishashelpedtobelaycompanies’fearsoflosingcontrolafteroutsourcingtoapayrollprocessingservice.

Other advantages to outsourcing include the signifi-cantreductionofinformationtechnologyrisksandcostscausedbyeliminatingtheneedforserverstosupportpayrollsoftwareandstoredata.Additionally,in-houseteamswillnolongerneedtokeepup-to-date

Jennifer D’Angelo, Heartland Payroll Solutions

withchangingregulationsandlegislation,whichcancutbackonstafftrainingcostsandfreeupmembersoftheworkforcetofocusonothertasks.Oneveryhelpful benefit is the ability to customize company employeehandbooksandeasilyupdateit.

Yet,whenlookingatoutsourcing,itisimportantthatorganizations are clear about their goals for finding the bestpossiblepartner.Forexample,iffuturegrowthandpotentialnationalexpansionisacompanyobjec-tive,itshouldbeensuredthatprospectiveoutsourcingpartnershavethenecessaryinfrastructureandre-sourcestosupportit.Forexample,24/7livecustomersupportintheUS,withpayrolltaxspecialistforallUSstates.

Itappearssomecompaniesarealsooutsourcingpay-rollprocessesinordertoavoidsanctionsfromtheIRSas a result of payroll filing errors.ForQuestions,[email protected]

Happy Holidays!

P.O. Box 1012, Yarmouth, ME 04096: email: [email protected]

Tel: (207) 846-0986 Fax: (207) 846-0987

NETSA Welcomes new members, please con-tact Dick Cole for more information.


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NETSA Membership Benefits

Collection ServiceTransworld Systems: Joel Velasquez (866) 378-2866Recover your delinquent receivables.• 23% - Companies still in business &date of last invoice within 12 months.

Commercial InsuranceWells Fargo Special Risks, Inc/Acadia Ins:Tom Ferguson (800) 990-7465 X114They’ve got you covered for your busi-nessInsurance needs.• Property, Casualty, Vehicles & Workers Compensation

Communications Schooley Mitchell Telecom Consultants:Dennis Mannone Jr (978) 870-0135• All work is provided on a contingency basis: Schooley Mitchell’s fees are self funded out of the savings generated from your reduced telecom expenses. Most clients reduce their telecom ex-penses by 23-28%.

Computer SoftwareASA Tire Systems: Cathy Thomas (603) 889-8700 • Complete Software for the Automo-tive & Tire Business at a 10% Discount

Credit Card ServiceNationwide Payment Solutions:Alison Cote (603) 320-1221• Meet or Beat pricing for NETSA Members.• No Set Up Fees• Gift & Loyalty Card Marketing Pro-grams

Merchant PartnersSales (866) 814-4083 • Meet or Beat pricing for NETSA Members• They also Process Industry & Fleet Cards• Check Guarantee Service

Dental InsuranceDelta DentalCharlie Muise (800) 431-1450 X14. .

• As few as Two Employees to be eligible • Delta Dental is offered in MA & CT.

Fuel Discount Sunoco Inc : Jeff Meserve (860) 337-0122• Sunoco Sun Trak Card gives our members a minimum 2.25% off all Sunoco gas & diesel purchases (Up to a 3% discount)• No Fees to join nor any monthly fee

Legislative MonitoringNETSA and its members are constantly monitoring the State Legislative activi-ties concerning the Tire &Automotive Industry in all six New Eng-land States. We have actively participat-ed in representing our members views on many such Legislative issues

Payroll ServiceHeartland Payroll Company:Jennifer D’Angelo (860) 659-8900• Complete Payroll Service

PublicationsRoad Runner - Our Newsletter is pub-lished four times a year with Informa-tion & fun articles. Free to members.

ScholarshipsAs a member business, your employees & their dependents qualify for Academic Scholarships.• This year NETSA and our sponsors, will provide ten $ 2000 scholarships to member employees, their spouses, and their dependents

Scrap Tire DisposalCasings, Inc:Jim Fabrizio (518) 943-9404• $400 per trailer load - non picked tires• $800 per trailer load - picked tires• Trailer provided at no charge with free drop off and pick-up (min 9 per year)

Trade Show & Annual Meet-ing• 40-plus Exhibitors with over 110

booths.• Free Training Seminars• Annual Luncheon Meeting with Key-note Address by an Industry Expert.• See old friends and meet new ones at our Wine & Cheese Reception & Dinner • Prizes & Fun for the entire family.

Training• During our Annual Trade Show, NETSA Offers valuable seminars for owners and managers. These are free for our mem-bers.• We also participate in TIA’s Certified ATS Program for Tire Technicians, the TPMS Program, and the CTS Truck Tire Program.

UniformsAramark Uniform Services:Paul Murphy (206) 850-4186• Quality products & service to all States• Great Prices. Example: 11 shirts & Pants NETSA Member Price $4.25 per person

Web Site Net Driven:Ross McArthur 877-860-2005 x 229Our website is www.netsa.orgNet Driven will build, host, & update your site at much reduced NETSA Mem-ber rates. See them at: www.getnet-driven.com

Workers Comp InsuranceWells Fargo Special Risks, Inc:Tom Ferguson (800) 990-7465 X114 Standard programs available in all six New England states.


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Justine A Pardi-winnerofthe$2,000Melvin’sTirePros2012ScholarshipAward(fundedbyMelvin’sTireProsandtheNETSAScholarshipGolfTournament)isfromFindlay,OhiowheresheattendedFindlayHighSchoolgraduatingin2009.SheiscurrentlyattendingOhioStateUniversityinColumbusasaSeniormajoringinMedicalLaboratoryScience, earning a 3.64 GPA her first three years. Justinehasbeenactiveworkingandvolunteeringthesepastyearswhileattendingschool.Sheworkedatalocal ice cream and fine chocolates store, Dietsch Broth-ers,from2008-2010waitingonretailcustomers,puttingtogetherwholesaleorders,andtrainingnewemployees.AtOhioStateshehasbeenaresearchassistantandcurrentlyhastwojobsthroughtheUniversity.OneisintheWexnerMedicalCenterintheToxicologyLabasaStudentMedicalTechnicianwheresheusesmultipleinstrumentsinthelabo-ratorythatworktodetectdifferenttoxicsubstancesinthebody.HerotherjobisasastudentassistanttotheAssistantDirectorofRiskandEmergencyManagementwhereshehasbeeninvolvedwiththeUniversity’semergencysecurityteam.JustinewasalsoavolunteerfortheRideforAutism,theSpecialOlympics,andwasawardedthe2011StudentLifeStudentEmployeeoftheYearAward. Justine’sgoalistobeemployedinaforensiccrimelabdoingtestingandeventuallybecomingaLabSupervi-sor.HerProfessor,KathyWaller,PhD,says“Justinewilldefinitely be successful in the Medical Laboratory Science profession.Shehasthedriveandambitiontoaccomplishanygoalshesetsforherself.Sheisanaturalleaderwhoiswellrespectedbyhercolleaguesandfaculty....SheistheBestoftheBest.”Herfather,JohnPardi,isaTerritoryManagerforNETSAmember,CooperTire&RubberinManchester,CT.Con-gratulationsJustine.

Picture (Dick Cole - NETSA Executive Director, Jim Melvin Sr - Melvin’s Tire Pros, John Pardi - Father, Justine Pardi, Jim Melvin Jr - Melvin’s Tire Pros and NETSA Board Member)

Megan K. McGrath -winnerofthe$2,000SullivanTireFamilyofEmployees2012ScholarshipAward(fundedbySullivanTireandtheNETSAScholarshipGolfTournament)isfromKeene,NewHampshirewheresheattendedKeeneHighSchoolgraduat-ingin2012.ShewasamemberoftheGirl’sCross-CountryteamallfouryearsandwasinductedintotheNationalHonorSocietyhersenioryearformaintainingabovea3.5averageGPA. Meganhasbeenactiveworkingandvolunteeringthesepastyearswhileattendingschool.SheworkedatHumdingersMiniGolfandIceCreamthepastthreeSummersservingicecream,cooking,beingacashier,andhelpingmaintainthegolfcourse.ShealsoworkedasaNannythepasttwoSummers,andhasbeenbabysittingfornumerousfamiliesduringtheschoolyear.MeganwasveryenergeticasavolunteerfortheCommu-nityKitchenThanksgivingmeals,localnursinghomeinKeene,KeeneDayCareCenter,andmanyvolunteeractivitiesfortheUnitedChurchofChristduringFebruaryvacationsin:PuertoRico(workingwithfarmersandbusinesses),LosAngeles(home-less,poverty,drugs&gangseducation),Richmond(daycareandafterschoolprogramforlow-incomekids),andWashingtonD.C.(hungerawareness,soupkitchensanddistributefood).SheisalsotheyouthDeaconatherChurchherSenioryear. MeganisattendingChamplainCollegeinBurlington,VermontasaFreshmanmajoringinElementaryEducation.Sheexplains“IdecidedIwantedtomajorinelementaryeducationafterworkingatapreschoolononeofmychurch’smissiontrips.”ShewantstogainexperienceandgraduatefromChamp-lain College, then get a job in the education field and work with childrensomewhereinNewEngland.HerKeeneHighSchoolScienceteacher,MarshallDavenson,says“MeganMcGrathisa stand out.....Megan has an amazing work ethic.....She makes it lookeasy,neverappearingstressed,nevercomplaining”. Herfather,SteveMcGrath,isthemanagerofNETSAmember,TireWarehouseinKeene,NH.CongratulationsMegan.

Picture (Dick Cole - NETSA Executive Director, Brandon Wilson - Sul-livan Tire, Megan, Cindy McGrath - Mother, Steve McGrath - Father)


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Two Great Companies...

...Coming Together

866.946.3927800.426.7754

42 Rumsey RoadEast Hartford, CT 06108

44 Bates Pond RoadCanterbury, CT 06331

20 Sammis AvenueDover, NJ 07801

131 Burke StreetNashua, NH 03060

492 Bay StreetSt. Johnsbury, VT 05819

1064 Goffs Falls RoadManchester, NH 03103

605 County RoadWestbrook, ME 04104

10A Mecaw RoadHampden, ME 04444

431 Sheldon AvenueRutland, VT 05777

www.ghberlin.com www.windwardpetroleum.com

Gregory R. Morgan-winnerofthe$2,000TimHaley2012ScholarshipAward(fundedbyHaley’sTireandtheNETSAScholarshipGolfTournament)isfromBranford,ConnecticutwhereheattendedBranfordHighSchoolgraduatingin2010.He

Picture (Dick Cole - NETSA Executive Director, Gregory, Kathryn Mor-gan - Mother, Bill Pawlak - Town Fair Tire Centers)

iscurrentlyattendingTempleUniversityinPhiladelphia,Penn-sylvaniaasaJuniormajoringinFinance,earninga3.09GPAhisfirst two years. Gregoryhasbeenactiveworkingandvolunteeringthesepastyearswhileattendingschool.Heworkedin2008atTri-StateofBranford,aHomeImprovementbusiness,solicitingcus-tomersdoortodoorandintroducingthemtothevariousproductsandservicesthatTri-Stateoffered.Since2009he’sworkedSum-mersatPineOrchardCountryClubasaPro-ShopAssistant,andwhileatTempleheworksforRoyalValetIncasaValetAttendantatseveralrestaurants.DerrickLinton,theGeneralManagerofRoyalValet,says“Gregoryisanintelligentindividualwithastandoutpersonality”and“hasreceivedmanycomplimentsfromourclients”.GregoryalsoservesastheFinanceandFundraisingChairmantothe38memberAlphaKappaLambdaFraternity,whichlogsover1,000hoursofcommunityserviceeachyear. Gregory’sdreamandgoalistopursueacareerinFinanceinNewYorkCity.Hehopesto“learntheropes”oftheFinancial Industry working within the confines of Wall Street and believestohaveacareerinthiscitywouldbeanhonor. Hismother,KathrynMorgan,worksinAccountsPay-ableforNETSAmember,TownFairTireCentersinEastHaven,CT.CongratulationsGregory.


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WELLS FARGO

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Local service, national resources, and a comprehensive risk management program specifically for tire dealers are what set Wells Fargo Special Risks apart from the competition.

We know the people and the business. We work closely with you to assess your risks and identify ways to minimize it, every day. Our personalized approach helps you build the level of protection needed for your specific situation, and works with you to ensure your coverage remains the right fit over time.

Team up with us today.Call today or visit us at wfsr.wellsfargo.com.

603-742-1616

© 2010 Wells Fargo Insurance Services. All rights reserved.

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Protecting your business is our business


��

Quiz Time: What’s the Difference between all these Google’sWayne Croswell, President & CEO of WECnology, Inc.

Giveup?...Well,techni-callytheanswerisnoth-ing;eachwasreplacedinsuccessionbytheother.However,inreality,theansweris“everything.”Eachwasadramaticim-provementovertheoth-er,accordingtoGoogle.InAprilof2010,GoogleLocalBusinessCenterwasreplacedbyGooglePlaces.InJuneof2011,Google+andGoogle+

Pagesforbusinesswereintroduced.Theyaredirectcom-petitorsofFacebookforpeopleandbusinesses—moreonthe significance of this later. In May of 2012, less than one yearlater—whichisalongtimeincyberspace—Google+LocalreplacedGooglePlacesinitsentirety.Infact,Googleconvertedover80-millionGooglePlacespagestoGoogle+Localpagesautomatically.

Accordingtoanarticle(May2012)insearchengineland.com,here’sabriefoverviewofwhat’snewandwhat’schanging:

•ThesubstitutionofthenewGoogle+LocalpagesforGooglePlacespages•Theappearanceofa“Local”tabwithinGoogle+•TheintegrationandfreeavailabilityofZagatreviews(includingitsentirearchive,acrosscategories)•TheintegrationofGoogle+LocalpagesacrossGoogleproperties(includingsearch,Maps,andmobile)• Integration of a circles filter (found in Google+) to find reviews/re ommendations from friends, family, and colleagues

Zagat Is a Trusted, Well-Known Leader in Rating Sys-temsStaticPlacesnowgivewaytomoredynamicGoogle+Localpages.Google’sstarratingsarealsobeingreplacedbytheZagat30-pointratingscale(forcustomerreviewsaswell).TheoldratinginGooglewasa5-starrating.Thistookallratings,mergedallcategories,andaveragedthemtoproduceoneratingperbusiness.Zagatmaintainsratingsforseparatecategorieslikefoodandatmosphereandscalesthemona30-pointrating.Thisgivesamuchtruerratingoneachbusinessandmaintainsratingsforeachcategory.Inaddition,Googleisusingawell-respected,knownleaderinconsumerratings.

ConsumerswillbeabletodiscoverandaccessthenewGoogle+Localpagesinseveralways:throughasearchonGoogle.comorGoogleMaps,inmobileapps,orthroughasearchonGoogle+.ByusingGoogle+,consumerscansearch within a “circle” of friends or colleagues and filter theresultstoonlyplacestrustedreviewshavebeenpro-vided.

Google+ Takes on FacebookEarlierwelearnedthatGoogle+isnowacompetitortoFacebook.Arecentpost(May2012)oninvestorplace.comcomparedGoogle+toFacebook.Herearesomeofthefactsaboutusersofbothsites.

Thenumberschangerapidly,buttheycurrentlylookroughlylikethis:170millionforGoogle+to845millionforFacebook.Google+istechnicallystillinbetarelease,andforatime,membershipwasbyinviteonly.Despitethat,itgrewrapidly.WhileFacebooktooktwoyears(plustwoyearsatalimited-accesslevel)toreachthe100mil-lion-usermark,Google+diditinsevenmonths.Google+isadding750,000newusersdaily.In2009,Facebookwashittingsimilarnumbers,butitsuserbasegrowthratehassinceslowedandisexpectedtobe6.6%for2012(com-paredtonear40%in2010).EvenifGoogle+keepsupitsgrowthrate(analystshaveitpossiblyhitting350millionto400millionusersbytheendof2012),Facebookislikelytoremainontopforatleastthenextfewyearsintermsofusernumbers.WhatremainstobeseeniswhetherGoogle+canmaintainitscurrentgrowthrategiventhedemograph-icsofitscurrentuserbase.

Perhaps you can begin to see the significance of all this. Googleismakingaplaytolureuserstobecomemem-bersofGoogle+byofferingpowerfulsearchenginetoolsthroughGoogle+.Additionally,theyaremakingGoogle+Localpagesdynamicandinteractive.BusinessescannowcommunicatedirectlywiththeircustomersviaGoogle+Localpagesandlikewisecustomerscandothesame.ThisopensthedoorforGoogletocompetewiththelikesofYelp,Yahoo,Foursquare,andothersocialmediareviewsites.Theyarepositioningtobecomethedominantplayerforallsocialmediaactivities.

Google+ Local Pages Will Be IndexedTheconversionofPlacespagestoGoogle+LocalpagesistakingplaceregardlessofwhetherPlacespageswereclaimedbybusinessownersornot.Howevernothingontheback-endwillchangeimmediatelyformerchants.GooglesaysthisinitsGoogleandYourBusinesspost:

Continued on pg 22.


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Counteract


�0

Message from the Executive Director

Cole’sColumn

NETSA’s Hall of Fame Committee - Chaired by Jim Melvin Jr, wants to alert all NETSA mem-

bers that they must nominate any person they feel is deserving of this award, to the Committee by Decem-ber 31, 2012. Simply email NETSA or write us with your nomination and Biography of the nominee. The Committee will then investigate the eligibility of the nominees and bring their names before the full NETSA Board for a vote at their January Board Meeting.

The Criteria & Requirements to be considered as a nominee are:

1) Must have been active in the Tire and/or Vehicle Service Industry in New England for at least 20 years.2) Must have distinguished him or herself in our Industry and Community as a reputable and honored Leader.

See the full criteria on our website www.netsa.org

Our Trade Show Committee - Chaired by Rich Tuttle, has announced the dates of April 12 & 13, 2013 for this year’s Trade Show & Convention, to be held at Mohegan Sun in Uncasville, CT. Last year’s show was another success with a 20,000 sq. foot display area filled by 49 Exhibitors (112 booths) and atten-dance of 722 people. Rich promises another infor-mational and fun event in 2013 with the new Friday/ Saturday schedule that was such a success in 2011 & 2012. We’ll be mailing out more detailed information to all of you about the April 2013 event, in February 2013. Our Scholarship Committee – Chaired by Tom Fer-guson, announced our Eleven 2012 Scholarship Win-ners in our Fall issue of the Road Runner. We featured four of those eleven in that issue, and are featuring the other seven winners in this issue of the Road Runner.

We are thrilled to have been able to give out $22,000 in scholarships in 2012. Congratulations to all the recipients.

Our Benefits Committee – Chaired by Jack Kelley, met on 9/11/12 to hear presentations from four Com-panies interested in being a NETSA Benefits Provider or expanding their benefit offerings. The committee then recommended to the full Board, Merchant Part-ners and Casings Inc, who are now our newest NETSA Benefits Providers. Please look at our Benefits page, in this issue, to help you save money. Many members are reporting that they are saving $6,000 or more each year by using these NETSA benefits.

Our Legislative Committee - Chaired by Stan Morin, is so pleased that the Right to Repair effort in Mas-sachusetts was signed into Law by Governor Patrick on August 7, 2012. A similar Right to Repair question (which was too late for the ballot measure to be re-moved) was also passed in the November 6, 2012 elec-tion by 85% of the citizens of Massachusetts. NETSA is an active member of the Coalition that brought about this Law and will continue to be involved in the imple-mentation of Right to Repair.

Our NETSA Membership - Chaired by Dale Franklin, has grown this year (2012) to another record of 503 paid members. We are very appreciative to all of you who are members during this tough economy, and our Board is continually striving to ensure your value in be-ing a NETSA Member. We’ve sent out our 2013 Dues invoices, and encourage you to send in your payment if you haven’t already done so.

I now want to depart somewhat from my usual column to make some personal comments. Hurricane Sandy affected so many people and was very devastating to many of you. Other events in Washington D.C. are also weighing heavy on many of us. This is however, the Holiday Season, and I’m reminded of how much we have to be thankful for. I choose to put the negative thoughts behind me and thank the Lord for His bless-ings. I Wish all of you a very Merry Christmas and a Joyous Holiday Season.

Dick Cole


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Sullivan Tire


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The Differences between Garage Liability & Garage Keep-ers Insurance - Keith Monti - Boynton Insurance Agency

IamoftenaskedwhatthedifferenceisbetweenaGarageLiabilityInsurancePolicyandaGaragekeeper’sLiabilityInsurancePolicy.

GARAGE LIABILITYInageneralsense,youcanthinkoftheGaragePolicyasacombinationBusinessAutoCoverageformandCom-mercialGeneralLiabilityCoverageform.Atypicalgaragebusinesshasanautoexposure(owned,non-ownedandhired)aswellaspremises/operations,contractualandproducts/completedoperationsexposures.Ratherthanwrit-ingtwoseparatepolicies,theGaragepolicyallowsyoutocombinethecoveragesintooneform.

SECTION IIoftheGarageformcoverstwoliabilityexpo-sures:“GarageOperations”-OtherThanCovered“Autos”(CGLexposures)and“GarageOperations”-Covered“Autos”(Autoexposure)for“bodilyinjury”and“propertydamage”(bothexposures),and“coveredpollutioncostorexpense” (auto exposure only). The policy defines “garage operations”astheownership,maintenanceoruseofloca-tionsforgaragebusinessandthatportionoftheroadsorotheraccessesthatadjointheselocations.Itincludestheownership,maintenanceoruseofcoveredautos(designatedbycoveragesymbols)andalloperations“necessaryorincidental”toagaragebusiness.

Whatisconsideredacoveredautoisdeterminedbytheselectionofacoveragedesignationsymbol.TheGarageformalsoaddstwoadditionalsymbols-sym-bols30and31-forexposureswhichareuniquetogarageoperations.Symbol30coversanycustomer’sautoleftwiththenamedinsuredforservice,repair,storageorsafekeep-ing.Thissymbolwouldbeusedto“trigger”thegarage-keeperscoverage.Symbol31coversdealers“autos”and“autos”heldforsalebynon-dealersortrailerdealers.Thisisusedforphysicaldamagecoverage.

Aspreviouslymentioned,theGarageOperations-Autocoveragepartcovers“bodilyinjury”,“propertydamage”and“coveredpollutioncostorexpense”arisingoutoftheownership,maintenanceoruseofacoveredauto.

“Coveredpollutioncostorexpense”wouldcover“bodilyinjury”or“propertydamage”causedbytheleakageoffuels, lubricants, fluids, exhaust gases or other similar pollutantsthatare“neededfororresultfromthenormalelectrical,hydraulicormechanicalfunctioning”ofthecoveredautoifthepollutantsarereleasedfromanautopart

designedtohold,store,receiveordisposeofthepollutants.

Forexample,ifacoveredautooverturnsastheresultofanaccidentandgasolinefromthegastankleaksout,thepolicywouldcoveranyresultingBIorPD.Alsocoveredwouldbethirdpartyliabilityifaninsuredcausesanothervehicletodischargepollutantsastheresultofanaccident.Thepolicydoesexcludedamagecausedbypollutantswhicharebeingtransportedbytheinsuredorwhicharebe-ingstoredinthecoveredauto.

SECTION III - GARAGEKEEPERS COVERAGE providesprotectionfordamagetocustomer’svehiclesduetotheinsured’slegalliability.Thiscoverageisneededbecauseofthe“care,custodyorcontrol”exclusionintheliabilitysectionofthepolicy.Coverageoptionsarecom-prehensive(anythingotherthancollisionoroverturn),specified causes of loss (fire, lightning, or explosion; theft; ormischieforvandalism)andcollisionoroverturn.ItcanbetrickytodeterminewhatcoveragelimityourbusinessshouldcarryforGaragekeeperscoverage.Asensiblewaytodeterminethelimitistoconsidertheaveragevalueofthevehiclesinyourcaretimestheaveragenumberofvehiclesonyourpremisesatagiventime.Forexample,iftheaver-agevalueofcustomersvehiclesis$20,000andtheaver-agenumberofvehiclesonhandis10,alimitof$200,000wouldbeagoodcoverageamount.

BecauseGaragekeeperscoverageisphysicaldamagecov-erage,thedeductibleappliestocoveredlosses.For comprehensive or specified causes of loss coverages, lossbytheftorbyvandalismormaliciousmischiefissubjecttoadeductibleforeachautoandisalsosubjecttoamaximumdeductibleforallsuchlossinoneevent.Thecollisiondeductibleappliestoeachauto,regardlessofthenumberofautosinvolvedinthecollisionloss.Themaxi-mumlimitwouldbethelocationlimit.

SUMMARYAsyoucansee,thedifferencebetweengarageliabilitycoverageandgaragekeeperscoverageisthedifferencebetweenliabilityinsuranceandphysicaldamageinsurance.Onecoverstheinsured’sliabilityforoperationsandautosandtheothercoversdamagetocustomer’svehicles.Allgaragerisksneedbothcoveragestoproperlyinsuretheirlossexposures.

For questions, you can reach Keith at: Boynton Insurance Agency: [email protected] or Phone: 781-449-6786 Cell: 978-241-2363


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Casings Inc.

CASINGS, INC.

SCRAP TIREDISPOSALIN BUSINESS SINCE 1973

The others make manypromises, but we deliver.

Call Around, Then Call Us!Call Karen: (518) 943-9404

In New Jersey, Call Bill: (908) 851-7766

D.E.C. Licensed

JOHN 3:16

ASINGS, INC.


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News In Brief

Ifyouareabusinessowner,youshouldcontinuetomanageyourinformationinGooglePlacesforBusiness.You’llstillbeabletoverifyyourbasiclistingdata,makeupdates,andrespondtoreviews.ForthosewhouseAdWordsExpress,youradswilloperateasnormalasthey’llautomaticallyredirectpeopletothedestinationyouselected,oryourcur-rentlisting.

Despitethistemporarycalm,businessownersareeffective-lybeingdroppedintothesocialfraywithmorecustomer-interactionpotentialbutalsogreaterdemandstolearnhowtouseGoogle+totheirfulladvantage;thosewhodowillberewarded.There’salotofSEOpotentialhere.Mostnotably,unlikeGooglePlacespages,thesenewGoogle+Localpageswillbeindexed.

Withregardtothemanagementofmultiplelocationsfromasinglepage,Googlesaidthatthere’snonewsforthetimebeingbutthat’stheultimategoal:

Asinglepagethroughwhichbusinessescanmanagetheironlinepresenceisatoppriority,andwe’recommittedtoensuringbusinessownershaveaclearvoiceinhowtheirbusinessisrepresentedonGoogle,viaGoogle+.

SoWhat’sTheBigDeal?Let’sstartbynotingthatGoogleisthemostpopularwebsite

NET Driven Adds Next Generation Interactive Auto Service Guide, The new module - Net Driven ServiceCenter-featuresthousandsofnewautomotiveillustrations,hundreds of new service descriptions, online customerquotingandenhancedservicescheduling,specials/couponintegration, search engine optimized content, and is GPS-enabled.PatSandone,NetDrivenFounderandCEOsaid“Weareexcitedtorollthisouttoourclientstohelpthemgetfoundonlinebycustomerslookingforservice,educatetheircustomersonwhatservicestheyneedandultimatelysellmore.”

Wells Fargo Special Risks, Inc Announces Their Move from their long time Dover, New Hampshire location totheir new 6,000 sq ft office located at 230 Commerce Way in Portsmouth, New Hampshire.The scheduled move in

Continued pg. 16

date is December 21, 2012 and the office will house 21 Wells FargoSpecialRisksemployees.

Sullivan Tire Adds Another Retail Store at 690 BridgeStreet in North Weymouth, Massachusetts. The new storehas five service bays, was completely remodeled both on the exterior and interior, and will be managed by 13 yearSullivanveteranBrianPalmer.ThislocationmarksSullivanTire’s 65th auto service location with 2 more scheduledbeforetheendoftheyear.Sullivan Tire has also launched a mobile version of it’s website which is optimized for the latest Iphone 5. The features include 1) find a location using location services on smartphones,2)clicktocall,and3)clickfordirectionsthatopennativemapservicesonIphoneandAndroidphones.

intheworld.Inaddition,it’sthenumberonesearchengineusedbyfar.Inpreviousarticles,Ipointedouttheimportanceofhavingyourbusinessbeingrankedashighupaspossiblein search engine results. 62% of all traffic comes from the top3spotsofthesearchresults.Asalocalbusiness,considertheimportanceofbeingashighupaspossibleonGoogle+Local.Thiscanmeaneverythingtoyouwithrespecttoconsumers finding your business via the Internet. In addition, thereareonly7spotsthatwillappearinGoogle+Local,period. These spots will be filled with companies that satisfy the3keyelementsofthenewratingsystemthatGoogleislookingfor.Thosekeyelementsarequality,quantityandnewnessofreviews.Socustomerreviews(andgoodones)aremoreimportantthanever.

StaytunedtoseehowfarGoogleclimbsthesocialmediadominationladder.Remember,ayearincyberspaceislikealifetimetomany.Inthemeantime,IurgeyoutomakesuresomeoneiswatchingoutforyourbusinessonGoogle+Lo-cal;ignoringitwillbeabigmistake.Youneedtomakesureyouaredoingeverythingyoucantoincreasethenumberofhighqualityreviewsfromcustomers,addressingcustomercomplaints,keepingyourwebsitefreshwithnewcontent,and sweeping the floor each and every day. Claim the top spotonGoogle+Local,itcouldbeworthmillions.

Formoreinformation-giveWayneacallat603-249-5530oremailhimatwcroswell@wecnology.com

Quiz Time: What’s the Difference between all these Google’s


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American Tire Distributors, Inc.

P.O. Box 1012Yarmouth, ME 04096

The Road Runner The Newsletter of New England Tire & Service Association

For More information please contact: Dick ColeNew England Tire & Service Association

P.O. Box 1012Yarmouth, ME 04096

Tel: (207) 846-0986Fax: (207) 846-0987

email: [email protected]: www.netsa.org


Mark your Calendars2013 NETSA Trade Show & Convention

Mohegan Sun - Uncasville, CT

April 12-13, 2013

New The Road Runner Winter 2012 - Net Driven > Home · 2014. 1. 25. · Phone: 207-846-0986 Fax:...

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