Criteria Pro Con

Quality Whit digital film we are able to produce films with higher quality. For example blu-ray. Camera quality also increasing, such as 4K.

Christopher Nolan invited many directors to a premiere of his to raise the issue of quality causing harm to keeping with the tradition.

Cost-cutting Filming onto digital is cheaper it costs only $10000 whereas filming onto film costs $50000

Christopher Nolan has raised the issue that digital shys away from the traditional method of filming

Piracy Convenient and fast, easy The loose of moneyIllegal copy of moviesCosts TV and film industry in the UK £511 million (2011)

Exhibition There is a lager variety to watch films (3D)

Art-house cinemas haven’t got the chance to move with the time so they haven’t got 3D screens

Marketing Cheaper to reach to same size of audienceThe marketing team can use more methods to target the mass market

Lot of competition to market with new methods

The impact of new technology on media industries

Tip: there is a PRO ad CON for each

Criteria Pro Con

Access Media can be seen in many way e.g. television, online, DVD, Blue-ray or cinema

Because there are so many ways to watch media it can be difficult for the audience to make the right choice of in which way media should be watched

Marketing There is a high number of marketing techniques so there are lots of ways to appeal to the target audience

The audience can be overwhelmed with choice

Audience as producers

There are some programs which the audience can use to get money to start their own production

No one knows them and they’ll have a small budget so their production won’t be that successful

The impact of new technology on media audiences

Tip: there is a PRO ad CON for each