„New technologies in fundraising”

Azadi SheridanProductle (UK)27th May 2015

Agenda

• New trends, fashion or not far future?• Offline vs online• How to do fundraising?• Several tools for fundraising

Who am I?

• Approaching 20 years in not-for-profit sector

• 11 years for with world’s leading fundraising software vendor

• Now independent consultant and social entrepreneur

BRACE YOURSELVES

THERE IS A LOT oF FUNDRAISING TECH COMING

Rene Magritte

“It’s also an instrument of change.”

AmnestyInternational

How do UK people give?

Never assume...

Viral

• https://www.youtube.com/watch?v=RBQ-IoHfimQ

• https://www.youtube.com/watch?v=L9O8j9QPZc8

#NoMakeUpSelfie

• Generated 600 news stories

• Reached 80 per cent of UK adults

• Achieved 221,400 Facebook fans and 8,000 Twitter followers,

Non-non-profits

Look at the follows…

Celebrity = success??

Not successful – no change in donations per 15 minutes.

Cultivate the audience• = 0.078%

response rate of 648,000 views

• vs• 7% -

standard direct mail response

• vs• 25%

response rate of email P2P ask

Other Recurring

• Text• Credit Card

Innovation focused on retention

• Automated follow ups

• Personalisation

• (Expenditure)

Relevant formal feedback

http://rnli.org/latestlaunches/Pages/latestlaunches.aspx

Why is retention so important?

Creative Partnerships

Direct Debit

• 60 million payments = >£1.2 billion per year

• The average annual cancellation rate in 2013 was 3.1%

• The highest in 10 years is 4.33%

Source: Rapidata Charity Direct Debit Tracking Report 2014

Analytics

• And also• Other

products purchased

• Similar products from other companies

• Has children?• Link to cause

• Ask your donors!

Look at the data...

Know your supporter

Know your supporter

Be honest

Technology Opportunities

• Google hangouts – exclusive clubs?• Video feedback reports• Banner advertising – good again?• Corporate sponsorship - need to

prove your brand value• So much more!

Breaking news…. H20nly

Some Conclusions• Relationship NOT technology• Keep network interested – donation

and interaction• Focus on the donor outcome -

engagement or payment?• Leverage goodwill – help share well!• Say thank you!• Great websites:– www.sofii.org– http://npengage.com– www.theagitator.net

Thank you!

Azadi Sheridan

e-mail: azadi@productle.comLinkedin.com/in/AzadiSh@AzSheridan