NEW STYLE GUIDE · 2018-05-16 · COLORS EXPLANATION These colors have become a recognizable...
Transcript of NEW STYLE GUIDE · 2018-05-16 · COLORS EXPLANATION These colors have become a recognizable...
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BrandGuidelines
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LOGO
RECOMMENDED FORMATS:.eps | .ai | .png | .jpg | .tiff
Full Logo Logogram Logotype
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DIMENSIONS
Full Logo
x
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Logogram Logotype
CLEARSPACE
DEFINITIONShould be surrounded with clear space to ensure visibility and impact.
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White Background Black Background
Gradient Blue Background Image Background
APPLICATION ON A BACKGROUND
DEFINITIONThe use of gradients should be 45o. In the colored background, logogram changes to outline.
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LOGO APPLICATION
MINIMUM LOGO SIZESFull Logo: Height 3 mm | Logogram: Height 1.8 mm | Logotype: Height 3 mm
Full Logo Logogram Logotype
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STAND-ALONE ICON
Grid
Colors Grayscale Black and White
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COLORS
EXPLANATIONThese colors have become a recognizable identifier for the company.
Digital Print
Primary Colors
Secondary Colors
#00A0DC
#C62827 #AD1457 #6A1B9A #4527A1 #283593
#1564C0 #00828F #00695B #F57E16 #FFAB00
#0083FF
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TYPOGRAPHY
Raleway - Regular Montserrat - Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Raleway - Extra Bold Montserrat - BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Primary Font Secondary Font
EXPLANATIONShould apply primary font in all printed and digital formats (documents, advertisements etc.).
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APP ICONiOS
The icon has been designed according to iOSapp icon guidelines with a few modificationsto achieve optimal readibility, yet mantainconsistency with the iOS ecosystem.
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APP ICONAndroid
The Android icon has been created based onGoogle’s Material Design guidelines.We choose the circle as the main icon shapeto achieve better shape contrast.
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Old Logo New Logo