H P s o l u t i o n s t h a t o f f e r m u l t i p l e l a y e r s o f s e c u r i t y , f l e x i b i l i t y a n d e a s e o f u s e

New solutions for a new world of finance

Change is the new normal for finance firmsHow do banks, insurance firms and other financial services organisations deal with the complexity and speed required to keep up to date in an age of rapid change? How do they meet the expectations of today’s customer? How do they strengthen security, reduce risk and better manage regulatory compliance? In short, how do they stay relevant?

The answer is nuanced and the response multi-threaded but one truth stands out: those who embrace digital disruption are most likely to prosper. Where in the past, financial service firms have been slow to embrace innovation, today’s leaders have a more proactive outlook.

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Over two-thirds of respondents in a KPMG survey said they see technological disruption as more of an opportunity than a threat. Two-thirds of financial services CEOs said they believe they are already actively disrupting the sector.

This is an industry field still responding to the global financial crisis that took hold a decade ago. It is a sector dealing with ever greater competition – from Fintechs, digital-first start ups and challenger banks. It is also a sector that has to work harder – and spend more – preserving the security and privacy of its customers while complying with a regulatory regime that is more exacting and wide-reaching than ever before.

When a senior executive at Citigroup concludes that “people need banking, but they don’t necessarily need banks”1, it’s clear that this is an industry in the throes of disruption. Forward-thinking financial services firms are taking those words seriously, adopting virtualisation for greater consolidation, productivity and flexibility, and applying artificial intelligence and machine learning to ensure competitive edge.

The following pages present the challenges and opportunities faced by the industry and the players within it, as well as the wide-range of HP solutions that deliver against the four key pillars of future strategy:

Security

Manageability

Flexibility

Sustainability 10Top

Nine of the global top 10 financial services organisations rely on HP

1 https://www.wired.com/insights/2015/02/people-need-banking-not-banks-the-case-for-thinking-different/

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Security that protects and empowers your customersWhat customers want To save and invest with confidence, knowing their money and personal details are safe and secure.

What this means for financial services Delivering technology with security built-in by default, adopting compliant processes that help meet regulatory requirements, and providing the workforce with easy-to-use safeguarding functionality.

The Financial Services Challenge: Delivering security, protecting privacy, complying with regulations

Financial services firms spend more time devoted to cyber security than any other industry sector. From daily problems such as poor password protection, patching and managing legacy software, to denial of service, ransomware and malware – the security to-do list

is long and varied.

Cyber criminals are getting smarter and are invariably well resourced. As a result, mobile and other endpoint devices, including increasingly sophisticated printers, can leave a business vulnerable to attack.

SECURITY4

As cybercrime becomes more common, companies are putting tougher controls in place. The downside? These controls threaten to put limits on the quality of customer experience, reducing the opportunities for frictionless, personalised, on-demand interactions that modern banks are expected to provide.

Financial firms and GDPRThe introduction of the EU General Data Protection Regulation (GDPR) in May 2018 emphasised the need to safeguard personally identifiable information. As such, GDPR is the most significant change to the rules surrounding personal privacy in two decades. It establishes Europe as a gold standard in data protection by ensuring privacy becomes an integral part of business practice and by threatening heavy penalties for those who treat customer data without due care. Organisations face fines of up to €20m (£17.2m) or 4% of global annual turnover, whichever is higher.

Inevitably, GDPR raises the bar for an industry sector accustomed to complying to rigorous regulatory standards such as MiFID II and PSD2.

Not only are financial services firms obliged to have tighter – and formalised – post-breach protocols in place, they must disguise the identity of client data even in test environments. In addition, the right to be forgotten means organisations need systems in place to remove client records on request. Data portability rules place similar demands on systems management.

#1 no other sector spends more on cyber security than financial services2

2 https://www.information-age.com/sectors-investing-most-least-cyber-security-123473207/

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The world’s most secure PC and printers3

To meet the security, privacy and data protection challenges discussed, HP has created the world’s most secure PCs and printers4. HP designs devices with cyber resilience built in, offering leading-edge features that enhance security to protect. customer sensitive information.

HP Elite security features include:

• HP Sure Start Gen45. HP is the first to deliver hardware-enforced self-healing BIOS protection from malware, rootkits and corruption.

• HP Sure Run6. Keeps critical applications and processes like anti-virus running even when malware tries to shut them down.

• HP Sure Recover7. Restores devices quickly and securely using a network connection.

• HP Sure View. Protects against visual hacking using an integrated privacy screen8.

• HP Sure Click. Provides ransomware and malware protection9.

3Based on HP’s unique and comprehensive security capabilities at no additional cost among vendors with >1M unit annual sales as of November 2016 on HP Elite PCs with 7th Gen and higher Intel® Core™ Processors, Intel® integrated graphics, and Intel® WLAN.

4Based on HP review of 2018 published security features of competitive in-class printers, only HP offers a combination of security features that can monitor to detect and automatically stop an attack then self-validate software integrity in a reboot. For a list of printers, visit hp.com/go/PrintersThatProtect. For more information: hp.com/go/printersecurityclaims.

5 HP Sure Start Gen4 is available on HP Elite and HP Pro 600 products equipped with 8th generation Intel® or AMD processors.

6 HP Sure Run is available on HP Elite products equipped with Intel® or AMD® 8th generation processors.

7 HP Sure Recover is available on HP Elite PCs with 8th generation Intel® or AMD processors and requires an open, wired network connection. You must back up important files, data, photos, videos, etc. before using HP Sure Recover to avoid loss of data.

8 HP Sure View integrated privacy screen is an optional feature that must be configured at purchase and is designed to function in landscape orientation.

9 HP Sure Click is available on most HP PCs and supports Microsoft® Internet Explorer, Google Chrome, and Chromium™. Supported attachments include Microsoft Office (Word, Excel, PowerPoint) and PDF files in read only mode, when Microsoft Office or Adobe Acrobat are installed.

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HP print security features include:

• HP Sure Start. Provides BIOS validation.

• Whitelisting. Authenticates firmware, detecting rogue and non-standard permanent software.

• Runtime intrusion detection. Detects in-memory virus intrusion.

• HP connection inspector identifies rogue traffic.

• HP JetAdvantage Security Manager. Establishes fleet-wide security policy, ensures compliance and protects workflow.

Equally important, HP multi-factor authentication ensures high levels of protection for data, devices and identities without burdening users with yet another combination of IDs and passwords. For printers, HP Secure Managed Print Services will help secure an organisation’s fleet with the industry’s strongest security protections.

It is protections such as these that gave DenizBank the confidence to implement a mobile strategy across its operations in Turkey. Equipped with HP ElitePads, its 3,300 employees were able to connect securely with core banking applications on the move.

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Seamless back office processes that fuel finance customer satisfaction and loyaltyWhat customers want Uninterrupted service excellence regardless of whether the point of access is online, over the phone or in person.

What this means for financial services Financial services firms need seamless back office processes that are easy to manage and flexible enough to adapt to changing customer need.

MANAGEABILITY8

The Financial Services Challenge: Simplifying IT management

Losing time and competitive advantage as a result of managing outdated, legacy technology is a common complaint across industry sectors. It is especially true in financial services where competition, regulatory demands and customer expectations are powerful drivers of change.

Success depends on how a business keeps pace with evolving technology needs, not how it survives without it. For those reimagining bank branches to help retain customer base and drive footfall, the solution will be interactive and technology-led. And in recognition that customer behaviour is changing, financial services firms are increasingly adopting a more service-based attitude, one that provides greater flexibility. When the shape of the customer offer is in flux – fewer bank branches, more digital interactions – it makes sense to rethink the fixed resource approach to technology procurement.

Those that want to maximise productivity, improve cost effectiveness and enhance customer satisfaction, need an IT estate that’s easy to manage and maintain.

10 Reaching the next level of innovation in banking: Talking to bank CEOs

63% of financial services CEOs said they believe they are already actively disrupting the sector10

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Managed solution, smooth upgrades and lifecycle services For any company running a range of devices, manageability is key. That's why the HP product range is tried-and-tested to addresses specific industry challenges.

HP takes a service-led – rather than a device-led – approach to delivery because it understands that business uptime is an essential requirement for financial services firms. From hardware to software, from PC to print, our package of measures offers simple setup and smooth upgrades. Manageability services include:

Flexible support and pricing HP offers device support, lifecycle services, and repair and replace solutions.

Road-tested hardware An HP Workstation goes through 120,000 hours of testing before it reaches a customer. This includes MIL-SPEC testing, designed and built for the military. PC management HP Proactive Management Services ensure BIOS and driver level compatibility, and features actionable analytics to identify inefficiencies.

Device as a Service HP Device as a Service (DaaS) combines hardware, analytics, management and device lifecycle services in one11.

11 HP DaaS plans and/or included components may vary by region or by Authorized HP DaaS Service Partner. Please contact your local HP Representative or Authorized DaaS Partner for specific details in your location. HP services are governed by the applicable HP terms and conditions of service provided or indicated to Customer at the time of purchase. Customer may have additional statutory rights according to applicable local laws, and such rights are not in any way affected by the HP terms and conditions of service or the HP Limited Warranty provided with your HP Product.

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Printer management HP Managed Print Services (MPS) optimise infrastructure, and simplify imaging and printing environments, while HP PrintOS automates production. Unlike other managed services, HP delivers solutions that support retail bank branches, not just head office, by building specific software solutions to act as business drivers. For example, HP MPS supports critical lines of business including mortgage applications and essential administrative tasks such as changes to a customer’s personal details. Lower cost of ownership HP PageWide printers come with a fixed print head and few moving parts, lowering the total cost of ownership (TCO) in the process. The Laser Jet, meanwhile, is energy smart and completes high volume jobs at speeds of up to 65 PPM - making it cost effective and highly productive. Customer for life programme HP won’t install equipment and then walk away until contract renewal time. Instead, HP will work hand-in-hand with its customer to ensure devices and software are continually optimised to cut costs, increase efficiency and transform workflows. Disaster recovery planning Any delay in trader productivity must be managed for – that means keeping additional kit in storage ready to go in the event of unforeseen circumstances. HP customers can deploy infrastructure-optimising solutions, such as our Manageability Kit, MPS and Proactive Management Services. These solutions come with built-in analytics that help identify inefficiencies and remedial change. Which is how, for example, CheBanca! have boosted their customer service since implementing HP Sprout Pro immersive self-service terminals. 87% of customers report positive feedback on the performance and ease of using these user-friendly machines.

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12 https://www.prnewswire.com/news-releases/the-end-of-the-traditional-9-5-iwg-new-study-finds-70-per-cent-of-us-skip-the-office-to-work-elsewhere-684048561.html

The Financial Services Challenge: Serving today’s mobile employee

Competition for customers has never been more intense. Ten years after the credit crunch, the banking sector is transformed. Today, tech-driven start-ups and challenger banks continue to lure traditional customers away from incumbent organisations.

To compete, financial firms need to adopt a different mindset – one where the entire business becomes customer-centric. That means arming their entire workforce with the tools they need to deliver on that goal.

Whether on the trading floor or in the corporate office, financial services companies have distinct computing needs.

Today, 70% of professionals work remotely at least once a week12 so that they can provide a better, more localised service for clients and customers. Hot desking, too, is leading to a greater drive towards virtualisation.

Employee needs are changing in other ways, too. Banks and other financial services organisations need to provide desirable, high performance, high quality devices that meet the expectations of a modern workforce. For some forward-thinking organisations, it also means offering retraining and upskilling initiatives to create an engaged and productive workforce.

Meanwhile, the analysts looking to exploit large volumes of data and the brokers seeking to execute trades at speed, require power and reliability. As the profit engine of most organisations, they need high-performance processing, dual-CPU systems and plenty of screens.

FLEXIBILITY

Modern service delivery that transforms employee productivityWhat customers want To work where they are most effective – from home, the office or on the road – in order to provide the best possible service to customers and clients.

What this means for financial services Organisations need to deliver flexible and mobile workplaces for all, while providing best-in-class devices that enable employees to maximise their productivity while owning a device they want to use.

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Delivering flexible and mobile workspaces for all HP personal systems and print devices offer many mobility benefits. These include remote working, hot desking, built-in collaboration, on-the-road printing, and on-the-road resilience.

Remote working and hot desking With Virtual Desktop Infrastructure, every Elite series laptop and PC boasts omnichannel remote desktop functionality as standard. Wherever they are, users gain file, folder and app access, exactly as they left things. That means, in short, anytime, anyplace task completion.

Workstation access from anywhere Take advantage of HP RGS (remote graphics system) and collaborate in real-time by streaming the desktop of one workstation to multiple colleagues and devices, and grant view-only access or full interactive control to other collaborators. Or, reverse it and setup a command-and-control station by streaming multiple remote workstations to a single PC.

Built-in collaboration Conferencing modules, collaboration keys and powerful audio included.

Powerful graphics display The drive to greater efficiency and flexibility is leading more and more organisations to adopt a virtualised approach to computing. To fulfil that need, HP delivers certified graphics that allow, for example, six displays operating from one Z2 mini out of the box. The Z2 provides the equivalent graphics performance in a quarter of the size of a small form factor workstation. HP RGS is key to delivering high availability computing where it is needed most.

Windows 10 migration The latest version of Microsoft’s operating system not only introduces greater flexibility, virtualisation and security, migration to Windows 10 also promotes better talent recruitment.

A single, universal print environment With HP Roam, employees can print anywhere, from any device. HP Roam replaces traditional, printer-specific drivers with an intuitive print experience.

On-the-road-resilience A durable device is a productive device, one that can be used in multiple locations. HP machines undergo – and pass – US Department of Defense Military Grade testing, tests that go beyond everyday business conditions. Rigorous MIL-STD-810G procedures includes thermal shock, altitude, humidity, vibration, and sand and dust testing.

An upgrade in productivity (for man and machine) Both the HP Elite and Z Series devices deliver quicker start-up times, improved multitasking functionality and longer lasting batteries than older devices. Z Series Workstations, meanwhile, provide the speed, processing power and storage capacity to allow for data-rich, split-second decision making. HP workstations are powerful and fast enough to support AI-assisted trading and machine learning-enhanced number crunching.

of employees work from home at least once a week13

13 https://www.prnewswire.com/news-releases/the-end-of-the-traditional-9-5-iwg-new-study-finds-70-per-cent-of-us- skip-the-office-to-work-elsewhere-684048561.html

70%

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Sustainability and responsibilitySustainability that makes a world of difference to customers (and employees)What customers want To know that their financial service provider shares a commitment to the sustainability of the planet.

What this means for financial services They must demonstrate that their actions match their values by adopting greener, more energy efficient technologies which will save money in the process.

The Financial Services Challenge: Clean, green and sustainable deliveryMaintaining ageing systems puts an increasing strain on resources. While legacy technologies tend to waste energy, modern hardware is manufactured more responsibly. Keeping outdated infrastructure functioning is bad for the bottom line and the planet. A leaner, greener financial services industry is in the interests of all.

Sustainability is more than a corporate social responsibility obligation. It’s a recognition that greater efficiency means less waste, fewer emissions and reduced consumption – and savings enterprise-wide. It is what your employees and your customers demand.

Environmentally-certified organisations that reuse more and pollute less appeal to today’s employees. The result? Firms can recruit from a wider talent pool. Modern customers, too, check providers’ green credentials as part of their selection criteria14 .

HP on target to meet 40% renewable electricity usage by 2020 on the way to hit 100% target15

14 https://www.entrepreneur.com/article/287301

SUSTAINABILITY

15 http://www8.hp.com/h20195/v2/GetPDF.aspx/c05968415.pdf

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Partners with shared values HP's sustainability programme focuses on three pillars: Planet, People and Community. HP’s key ambition is to achieve 100% renewable electricity usage - the interim global goal of 40% by 2020 is in sight16 . Working with HP, firms can reduce their environmental impact by using products produced more sustainably. Adopt lifecycle assessment and product carbon footprinting, to quantify and inform operational decisions.

Grounded in respect for EarthHP is constantly advancing its environmental agenda, and is proud of its record in this area. For example, HP cut the energy consumption of HP EliteBooks and EliteDesk by more than half between 2011 and 2017.

Similarly, the design of HP PageWide printers incorporates larger, less energy-hungry cartridges than comparable devices. When customers sign up for HP Repair, Reuse and Recycling Programme, responsible collection and processing of all decommissioned hardware is assured.

16 HP 2017 Sustainable Impact Report

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HP – Aligned to your business and its needs “ In the first nine months working together, HP saved us 24 process working days.” – Large retail bank

HP workstations, desktops, laptops and print solutions offer multiple layers of security, flexibility and ease of use. They have been designed to empower today’s forward-thinking financial services organisations – and the modern, mobile workforces that drive them forward. Trusted, high-performance and easily-managed hardware and software are essential to compete, thrive and build greater consumer trust in an increasingly competitive industry. This is what HP delivers.