New-School Social Media Meets Old-School Business Goals
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Old-School Meets New-School Tim Walker @Hoovers @Twalk
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Tim Walker's presentation at the Inbound Marketing Summit in Boston on 8 October 2009 explained how social media tools are sending companies back to the fundamentals of business: creating customers by delivering value on the customers' terms.
Transcript of New-School Social Media Meets Old-School Business Goals
Old-SchoolMeets
New-School
Tim Walker@Hoovers@Twalk
Surface = different
Core = same
1. Create a customer.
2. Build enterprise value.
3. Short term / long term.
Core questions
Social
“How can I be of use?”