New rules, new opportunities: a potential for growth...VS 3h40 United Kingdom 3h13 3h45 Evolution...
Transcript of New rules, new opportunities: a potential for growth...VS 3h40 United Kingdom 3h13 3h45 Evolution...
New rules, new opportunities: a potential for growth
June 19th, 2015
#TV year2014
Jacques Balducci
Eurodata TV Worldwide – Deputy Sales Director
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Worldwide TV viewing remains strong
Germany
Mega-panel based on 46 territories*
Average daily viewing time per individual
Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
*Mega-panel Eurodata TV (46 territories): Austria, North Belgium, South Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Lebanon, Malaysia, The Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland (French, German, Italian) Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela, Vietnam.
Average daily viewing time per individual
2013 3h14
2014 3h13
World daily viewing time
2010 3h10
2005 3h04
3h54 2013
3h52 2010
3h40 2005
2014 3h52
TV viewing benefits from new consumption usages
2
.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Disparate changes throughout the world
Germany
2013 2h37
2014 2h43
Norway + 6 MINUTES
Total individuals 2+
2013 3h15
2014 3h20
Netherlands + 5 MINUTES
Total individuals 6+
2013 3h41
2014 3h41
Germany =
Total individuals 3+
2013 4h07
2014 4h20
Poland
Total individuals 4+
+13 MINUTES
2013 4h53
2014 4h42
United States
Total individuals 2+
- 11 MINUTES
2013 3h52
2014 3h40
United Kingdom
Total individuals 4+
- 12 MINUTES
3
TV viewing benefits from new consumption usages
Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Young people are changing the way they watch TV
Germany
2013 2h04
2014 1h52
Denmark
Individuals 15-24
- 12 MINUTES
2013 2h41
2014 2h38
Netherlands
Individuals 20-34
- 3 MINUTES
2013 2h08
2014 2h04
Germany
Individuals 14-29
- 4 MINUTES
2013 2h37
2014 2h31
Italy
Individuals 15-24
- 6 MINUTES
2013 1h54
2014 1h54
Poland
Individuals 16-24
2013 2h26
2014 2h14
Spain
Individuals 15-25
- 12 MINUTES
2013 3h37
2014 3h37
6 countries =
Focus on the working population
Scope: Germany(30-49), Denmark (25-49), Spain (25-44), Italy (35-44), Netherlands (35-49), Poland (30-49). Time-shifted viewing included when measured. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
=
2012 2h41
2013 2h40
2014 2h27
Young adults
World daily viewing time
4
TV viewing benefits from new consumption usages
Based on young adults, total day. Time shifted viewing included where measured.
Averages are weighted with the country’s TV universe for young adults.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
A more flexible TV consumption that serves global ratings
Germany
3h20
Netherlands
3h10
VS
3h40
United Kingdom
3h13
3h45
Evolution 2014
2h56
Finland
2h43
3h51
Spain
3h48
VS
+14.1%
VS
+16.2%
VS
+5.2% VS
+8.0%
VS
+0.9%
Live
Live VOSDAL +28 days
Live VOSDAL +7 days
Live VOSDAL +6 days
Live
Live VOSDAL +7 days
Live
Live VOSDAL +7 days
Live
N.B. As measurement of time shifted viewing started in Spain in June 2014, viewing time is calculated for the period 01/06/2014-31/12/2014.
Contribution of time shifted to global TV viewing
5
TV viewing benefits from new consumption usages
Based on total individuals, total day. Time shifted viewing included where measured. Change in percentage between the Live and time shifted viewing in 2014, from 01/01/2014 to 31/12/2014 (unless otherwise indicated)..
VOSDAL (viewing on same day as live): time shifted viewing on the same day as the Live broadcast.
Evolution 2014 Evolution 2014
Evolution 2014
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Time shifted viewing: a world asset
Allemagne
Mainstream channels benefit from the changes in TV consumption…
… but challenger channels emerge as the unexpected winners
TIME +8.7%
6.7 Shr%
+53.9%
TIME +15.7%
19.6 Shr%
+24.9%
IN PRIME
TIME +19.5% IN PRIME IN PRIME
11.3 Shr%
+73.2% VIEWERS VIEWERS VIEWERS
MAGNIFICIENT CENTURY
+12.0%
+12.5%
+14.7%
Total Individuals 4+
+12.7%
+12.1%
+11.9%
Total Individuals 2+
Evolution between Live and time shifted viewing
Evolution between Live and time shifted viewing
Evolution between Live and time shifted viewing
+3.6%
+3.6%
+2.0%
Total Individuals 4+
Between Live & Live +7 Days
Between Live & Live +7 Days
Between Live+VOSDAL & Live +7 Days
Methodology: - Contribution of time shifted viewing to mainstream channel ratings: based on total individuals, total day. Time shifted viewing included when measured.
Calculations are made between the Live and time shifted viewing on the Top 3 channels in terms of total day market shares in 2014. - Contribution of time shifted viewing to global programme ratings: based on total individuals, total day. Time shifted viewing included when measured.
Calculations are made between the Live+VOSDAL and time shifted viewing on the best broadcast of the channel in the studied year, over the period 01/01-31/12/2014..
Broadcast of 20/01/2014 Broadcast of 08/10/2014 Broadcast of 17/03/2014
6
TV viewing benefits from new consumption usages
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
NETHERLANDS
61.1% +21pts IN 2 YEARS
(40% OF 13+s IN 2012)
7
50% AVERAGE
EQUIPMENT RATE 20% AVERAGE
EQUIPMENT RATE
JAPAN
85.3% OF 15-24s EQUIPPED
(61.7% OF 12-69s )
Other devices are gaining ground in households
FRANCE
36.0% OF HOUSEHOLDS EQUIPPED
49.9% OF 13+s EQUIPPED
NETHERLANDS
Scope: France, Germany, Italy, Spain, United Kingdom
29.8m TV SETS SOLD
( INCLUDING 13m SMART TV )
97.8m x4.3 VS 2009
31.6m X14.6 VS 2010
SMARTPHONES & TABLETS SALES
EQUIPMENT RATE FOR SMARTPHONES & TABLETS
TV SET SALES
Source: GFK Retail & Technology
OF 13+s EQUIPPED
Scope: France, Germany, Italy, Spain, Netherlands, Japan. Source: 2014 national establishment surveys. France: Médiamétrie / Home devices (individuals 11+) / Q4 2014 ; Germany: AGF in cooperation with GfK / TV Scope / 01.01.2015 . Italy: EGM Auditel / 24.000 interviste famigliari personali annue / MM 5-7 2014 ; Spain: EGM / 3a Ola . Netherlands: SKO / Media Standaard Survey (13+s) / 2014 ; Japan: ACR/ex(VR) (12-69s) / April to June 2014
TV viewing benefits from new consumption usages
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
A global need to include new habits in TV measurement
Germany
12 countries measure
TV viewing on computers
26 countries measure
time shifted
5 measure
TV viewing on tablets and smartphones
countries 23
measure countries
catch-up
Europe is taking the lead in TV measurement innovations
October 2014
CATCH-UP
April 2014
TABLETS
TIME SHIFTED
September 2014
October 2014
February 2014
June 2014
April 2014
COMPUTERS
Out-of-home measurement replaces that of PC (since July 2014)
OTHERS
October 2014
TABLETS & SMARTPHONES
Planned for Sept. 2015
Planned for Sept. 2015
COMPUTERS
Planned for Q4 2015
Planned for January 2016
Planned for June 2015
TIME SHIFTED
Planned for Q1 2016
MULTI-SCREENS
4 screen TV project planned for 2015 Planned for 2015
Planned for 2015
Currently in testing
8
TV viewing benefits from new consumption usages
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Transforming the ecosystem: a new world order
Emerging platforms: a world of opportunities
Africa
Singapore
Thailand
Vietnam
China
Philippines
Malaysia
Indonesia
India
Japan
South Korea
Chile
Mexico
Colombia
9
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Allemagne
3,315
0:27 +97%
10,491
FRANCE
2:08 + 55% 23,245
6,667
0:25 +149%
1:34 +106%
Average time spent by unique visitor per month (in hours)
Number of unique visitors per month
(‘000)
UK
3:26 - 2% 12,393 1:35
+ 54%
3,917 790
1:09 + 87%
BRAZIL
2:55 + 10% 34,014
4,028
2:54 +119%
2:17 + 17%
26,815
1:15 + 68%
USA
92,441
A strong growth in the online video platforms
Change since December 2013
Caption: (December 2014)
+ XX%
Source : Mediametrie//NetRatings – Internet audience measurement on computer screen- All connections – Internet applications included – France – December 2014 - Based on Internet users 2+. The Nielsen Company – Internet audience measurement on computer screen – home and/or workplace in Brazil / All connection locations in United States and United Kingdom Internet applications included – December 2014 – Based on Internet users 2+ France: Methodology change between December 2013 and January 2014
Transforming the ecosystem: a new world order
5,461
0:28 +128%
11
2 294
60m
18bn
400,000
Multi Channel Networks: the new face of broadcasters
118,000
101m
36bn
9m
384,378
405
2m
1.1bn
206,000
30
147
4m
775m
15,200
Number of subscribers
Number of videos
Number of views
Number of YouTube channels
Source : Eurodata TV Worldwide / Youtube – statistics as of 30/03/2015 / All rights reserved
60 000
340 M
4,5 B/m
238
22,5 M
2,4 B
30 700
460m
78,6 B
4m
91,000
75m
7.5bn
1.8m
Transforming the ecosystem: a new world order
Wizdeo
Quiz group
35
11.8m
1.8bn
7,500
251
10m
1.3bn
68,000
220
24m
2.5bn
22,300
54,700
642m
130bn
6m
700
43m
6.7bn
172,000
70
9.5m
1.7bn
40,700
Bollywood Nirvana Music
Thank you for your attention. See you soon!
Jacques Balducci
Eurodata TV Worldwide – Deputy Sales Director