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New Rules for Small Business Marketing

Moorpark Small Business SeminarJune 10, 2011

Jesse P. LunaBusiness Advisor, EDC-VC/SBDC

Presentation at www.jpluna.com/newrules

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Why Adapt?

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New Rule: Do Online As You Do IRL

• Networking, connecting, relationship-building

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New Rule: Focus on Abundance, not Scarcity

• Collaboration vs. Competition

• Crowdsourcing

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New Rule: Be Online• If you are not online, you are invisible

• Google, Yelp, Twitter, Foursquare, OpenTable

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New Rule: Act Locally, Promote Globally

• Focus on your local business but share with the world.

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New Rule: Be Mobile

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New Rule: Be SocialThe Social Web

sites blogs

Twitter__________________

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This is *not* Social Media

Image Credit @vermyndax

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Web 2.0 is People!

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United Linen (B2B)

• http://unitedlinen.typepad.com/

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Intuit – Turbo Tax (ROI)

• http://blog.turbotax.intuit.com/

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WineLibraryTV(Gary Vaynerchuk)

• http://tv.winelibrary.com/

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Epic Change(Stacey Monk)

• http://epicchangeblog.org/

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Latinos In Social Media #LATISM (Org)

• http://blog.latism.org/

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Getting Things Done(David Allen)

• http://www.gtdtimes.com

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Kickstarter

• http://blog.kickstarter.com/

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Kogi BBQ• http://kogibbq.com

• @kogibbq

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Next Steps?

• Schedule an EDC-VC/SBDC appointment– Several marketing advisors– http://edcsbdc.org/

• Share this presentation with other small business owners & with your networks– www.jpluna.com/newrules

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Thank you!

Jesse LunaTech, Marketing/Social Media Advisor

EDC-VC/SBDC