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Questionnaire

This survey questionnaire is a part of an independent study of

Master in Business Adm ini str ati on (MBA) in Gandh ina gar . The

object ive of quest ionnai re i s to s tudy consumer behaviour

towards purchasing a Mahindra car

Basic:-

Name:-_________________________________________

Age(select):-(1)Less than 20 year ( )

(2)Between 20 to 30 year ( )

(3)Between 30 to 40 year ( )

(4)Between 40 to 50 year ( )

(5)More than 50 year ( )

Gender:-

(1)Male ( )(2)Female ( )

Income:-

(1)Less than 2,00,000 ( )

(2)2,00,000 to 5,00,000 ( )

(3)5,00,000 to 10,00,000 ( )

(4)10,00,000 to 15,00,000 ( )

(5)More than 15,00,000 ( )

Educational qualification:-

(1)S.s.c ( )

(2)H.s.c ( )

(3)Graduation ( )

(4)Post graduation ( )

(5)others:-_______________

Place:-__________________

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Main questionnaire:-

Tick mark the option to choose your opinion about the

question in brackets

(1) What is your current automotive brand? Toyota ( )

Honda ( )

Nissan ( )

Hyundai ( )

Chevrolet ( )

Maruti Suzuki ( )

Ford ( ) Mercedes Benz ( )

Volvo ( )

BMW ( )

None a car

(2) What type of car do you prefer?

A.Small car ( )

B. Sedan ( )C.Suv

(3) What is your perception about Mahindra automobiles product?

A.Very good ( )

B.Good ( )

C.Average ( )

D.Bad ( )

E. Very bad ( )

(4) If you are going to be a customer of M&M cars in future, what will be

your expectation?

A.More variety of car ( )

B.Improved quality of car ( )

C.More value of money ( )

D.Better after sales service ( )

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(5) Which brand according to you is giving the most competition to

Mahindra Automobiles in India?

A.Tata ( )

B.Ford ( )

C.Toyota ( )

D.Maruti Suzuki ( )

E. Hyundai ( )

(6) What about the Price of Mahindra cars?

A.Very high ( )

B.High ( )

C.Average ( )

D.Low ( )

E. Very low ( )

(7) Do you think that the cars of Mahindra are capable to attract

todaysgenerations?

A.Highly attractive ( )

B.Attractive ( )

C.Average ( )

D.Low attractive ( )

E. Very low attractive ( )

(8) What is the best thing in Mahindra cars?

A.Quality ( )

B.Style and Design ( )

C.Service ( )

D.Price ( )

(9) Do you like the Mahindra XUV 500?

A.Very high ( )

B.High ( )

C.Average ( )

D.Low ( )

E. Very low ( )

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(10) What do you think about the design & style of Mahindra XUV 500?

A.Very good ( )

B.Good ( )

C.Average ( )

D.Bad ( )

E. Very bad ( )

(11) What do you think about the interior of Mahindra XUV 500?

A.Very good ( )

B.Good ( )

C.Average ( )

D.Bad ( )

E. Very bad ( )

(12) New technologies such as Bluetooth, DIS, Reverse parking sensor are

given in the XUV 500 is it good & going to make you feel

comfortable while driving?

A.Very good ( )

B.Good ( )

C.Average ( )

D.Bad ( )

E. Very bad ( )

(13) The extraordinary placement of the indicator switch, power

windowswitches, is going to make the driver feel?

A.Highly comfortable ( )

B.Comfortable ( )

C.Average ( )

D.Uncomfortable ( )

E. Highly uncomfortable ( )

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(14) What do u think about the space available in Mahindra XUV 500?

A.Very high ( )

B.High ( )

C.Average ( )

D.Low ( )

E. Very low ( )

(15) Mahindra XUV 500 has got new segment of 4x4 car, what do youthink about it?

A.Very good ( )

B.Good ( )

C.Average ( )

D.Bad ( )

E. Very bad ( )

(16) What do you think about the price of Mahindra XUV 500?

A.Highly priced ( )

B.Moderate price ( )

C.Low price ( )

(17) Finally if you want to have a car of mid-level Suv, will you go for

Mahindra XUV 500?

A.Yes ( )

B.No ( )

C.Cant say ( )

(18) At last do you think it worth the value of money you spent on

Mahindra XUV 500?

A.Yes ( )

B.No ( )

C.Average ( )

Thank you for your valuable time.