New Purpose for Organisations

All rights reserved – New Purpose

Chris Thomson & Mike Jackson

New PurposeJune 2012


Why New Purpose?

Society is demanding new purposes

Business and government urgently need new purposes

Having a new purpose is the most effective way to make systemic change


The 99%

The 25%

The 1%

Clamour for Change

We are all in this and losing together!

http://www.commondreams.org/view/2012/06/07-2

http://www.commondreams.org/view/2012/06/07-2


Emerging ResponseEmerging championsPuma SportsVirginUnileverGrameen BankMarks & SpencerPatagoniaSuntech PowerMy ShelterGovernments too?

http://www.telegraph.co.uk/earth/environment/9274997/Richard-Branson-and-Jamie-Oliver-put-their-hearts-into-it.html


Current Purpose of Business

Maximising shareholder value

Money considerations override all others

Pressures to cut corners and break rules

Not fully accountable for consequences of actions

Short-term focusOECD head: Large corporations must regain public's trusthttp://www.jpost.com/Business/BusinessNews/Article.aspx?id=272971

http://www.jpost.com/Business/BusinessNews/Article.aspx?id=272971


Purpose of a BankTodayMaximise shareholder valueFormer JPMorgan Banker: Exploiting Consumers Is ‘The Purpose Of The Banking Organization’http://thinkprogress.org/economy/2011/11/18/372044/exploiting-purpose-banking/?mobile=nc

Tomorrow?Maximise stakeholder value“By delighting our stakeholders we will earn acceptable returns for shareholders”


Current Purposes of Government

Perpetual economic growth

Projecting corporate power

Safety of the people

Pressures on planet Pressures on people Repeated crises Security used against

the people Safety net worn thin

UN: World Economy Should Focus More On Needs Of Societyhttp://www.scoop.co.nz/stories/WO1206/S00183/un-world-economy-should-focus-more-on-needs-of-society.htm


Effect of unsustainable purposes

Climate change Natural resource Land use Biodiversity loss Garbage Pollution Fracking Earth’s axis shiftApproaching a tipping point?

Approaching a state shift in Earth’s biosphere

http://www.nature.com/nature/journal/v486/n7401/full/nature11018.html


Damaging planet

Damaging society

Damaging ourselves

Damaging our legacy

Wider Consequences

Uncertainty Fear

Anxiety Destruction


Changing Environment

Benign and passive

to

Reactive and turbulent


Our Typical Response

Do nothing/defer

Make it worse


Competition vs Collaboration


New Purpose of Government

Enhance and restore society and planet

Fairly distribute wealth and opportunity

Provide real security

Do no harm

Promote intelligence of the people

People feel safe, not oppressed


New Purpose of Business

Healthy profit …..

… from shared values not just share value


From Top Down to Bottom Up

Decision-makers

Organisations

Society

Society

Organisations

Decision-makers

Changed methods of inspiration, engagement and enablement required

Today Tomorrow


How to Find a New Purpose

Words

Purpose

Figures

Measures

Pictures

Culture

Models

Process

Leadership


To help you find a new purposeand

To help you put it into practice

Our Purpose


Foresightful - future focused Intelligent - wise counsel Resolute - purposeful Shared values - common aims Trustworthy - dependable

Our Values


How are we doing?

Foresightful - future focused 98%Intelligent - wise counsel 99%Resolute – purposeful 99%Shared values - common aims 95%Trustworthy – dependable 100%

Our Measures

Ask your stakeholders continuously

Respond to their concerns

and desires!


Our Processeshttp://newpurpose.shapingtomorrow.com

• Track countries, organisations and people for signs of new purposes

• Research the future of organisations

• Align brand, policies and practices to a new central purpose

• Train leaders in the concepts of New Purpose and in ways of applying them in the organisation


Our Leadership

Do less and achieve more Have less and enjoy more Expect less and receive

more Say less and

communicate more Use fewer resources and

get better results


From Lose:Lose to Win:Win

Significantly improved: Reputation and brand Resilience and agility Customer delight and staff pride Accountability and responsibility Decision-making Stakeholder value Shareholder and society return Prosperity for all People | Profits | Planet


We Already Do This!Rhetoric:“A company that respects its people and the planet”“Maximising shareholder value”“Delivering service, value, quality and reliability”“Committed to doing business responsibly”

Reality:Redundancies by text messageMaximising executive valueMaking the Earth and humanity poorerUnethical pricing


Signs of Coming Failure

No vision of the future purpose of an organisation

Multiple visions abound No visible and consistent

measures of stakeholder satisfaction

People treated like commodities and punters

Silo management and fiefdoms

Total focus on short-term results

No celebrations of success beyond profit and growth

Limited learning from failures

Carry on regardless Invisible & over paid

executives


What is Your Purpose?

Is your organisation fit for the 21st century?

How will it improve its leadership?

Will it be a crow or a goose in the transition?


2050 – The Big Things

Today’s focus Climate change Population Energy Food and Water Inequality Drugs War Technology

Tomorrow’s inspiration Honesty Kindness Peace Beauty Intelligence Wisdom Humanity Friendship


Change always starts with you

Address causes, not symptoms

Lead by example Include all the elephants

in the room

Change Begins with All Of Us


What will people say about you after you’ve gone?

Your Legacy

“What we do in life echoes through all eternity”Russell Crowe, The Gladiator


Contact Us

[email protected]

[email protected]://newpurpose.shapingtomorrow.com

New Purpose for Organisations

Technology

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