New Project of Unicon 3

8/7/2019 New Project of Unicon 3

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A STUDY ON INVESTMENT BEHAVIOUR OF MBA

STUDENTS IN SHARES & EQUITY MARKET WITH

REFERENCE TO UNICON INVESTMENT SOLUTION Ltd.

CHENNAI

By

ISRARUL HAQUE

(Reg. No.:35080312)

UNDER THE GUIDANCE OF

MRS. R. SRIVIDYA

A PROJECT REPORTSubmitted to the department of

MBA

SRM SCHOOL OF MANAGEMENT

In partial fulfillment of the requirements

For the award of the degreeOf

MASTER OF BUSINESS ADMINISTRATION

In

SRM SCHOOL OF MANAGEMENT

SRM UNIVERSITY

KATTANKULATHUR, CHENNAIMAY 2010


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BONAFIDE CERTIFICATE

Certified that this project report titled A STUDY ON INVESTMENTBEHAVIOUR OF MBA STUDENTS IN SHARES & EQUITY MARKET WITH

REFERENCE TO EMKAY GLOBAL FINANCIAL SERVICES Ltd. CHENNAI.Under the guidelines of Mrs. R. Srividya, SRM School of Management is Bonafide

work ofMd. Israrul Haque who carried out the project work under my supervision.Certified further, that to the best of my knowledge the work reported herein does not

form a part of any other project reports or dissertation on the basis of which a degree oraward wasConferred on an earlier occasion on this or any other candidate.

Internal Guide

(Mrs. R. SRIVIDYA)

SIGNATURE OF Dean-MBA

Dr. Mrs. Jayshree Suresh


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DECLARATION

I, ISRARUL HAQUE, hereby declare that the project work entitled A STUDYON INVESTMENT BEHAVIOUR OF MBA STUDENTS IN SHARES & EQUITY

MARKET WITH REFERENCE TO EMKAY GLOBAL FINANCIAL SERVICES Ltd.CHENNAI. submitted in partial fulfillment of the requirements for the award Of the

degree ofMaster of Business Administration is a record of work done by me during theacademic year 2008-20010 under the guidance of Mrs. R. Srividya, Lecturer,

Department of Business Administration, SRM UNIVERSITY, Kattankalathur.

And it has not formed the basis for the award of any Degree / Diploma / Associateship or other similar title to any candidate in any University.

Signature of the Candidate

ISRARUL HAQUE

PLACE:

DATE:


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ACKNOWLEDGEMENT

If words are considered as symbols of approval and tokens of knowledge then

the words play the heralding role to express my gratitude.

I extend my deep gratitude to Md. U. Abdul Khadir and all the staff forpermitting me to undertake the providing the incessant guidance and support throughout

the project.

I am extremely grateful to Dr. Mrs. Jayashree Suresh, B.A., M.B.A., PhD, HODfor her invaluable help rendered throughout the project.

I would like to express my grateful thanks to my guide Mrs. R. Srividya,

Lecturer, for his excellent guidance and suggestions to complete my project

Words are inadequate to express my gratitude to my parents who have been pillars

of strength and moral support to me.

Above all, my heartfelt thanks to the Almighty God for His presence and guidance

in every moment in completing this project successfully.


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CONTENT

S.NO. Particulars Page No.

1 Company profile 7

2 Product profile 16

3 Objectives of the study 24

4 Scope of the study 25

5 Limitation of the study 26

6 Research Methodology 27

7 Analysis and Interpretation 37

8 Findings 55

9 Suggestions 56

10 Conclusion 57

11 Bibliography 58

12 Questionnaire 59


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LIST OF CHARTS

Chart No. Particulars Page No.

1 Respondents by sex wise distribution 37

2 Respondents by age wise distribution 38

3 Respondents by income wise distribution 39

4 Respondents opinion about online share trading 40

5 Respondents opinion about IPOs of UNICON share 41

6 Respondents awareness about UNICON securities 42

7 Respondents objectives behind investing in shares 43

8 Respondents frequent investment in shares 44

9 Respondents felt dissatisfaction with services ofUNICON

45

10 Respondents satisfaction level for brokerage charges 46

11 Respondents satisfaction level of the option 47

12 Respondents awareness on demat account 48

13 Respondents awareness of the absence of AMC 49

14 Respondents awareness of PIB software 50


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1. COMPANY PROFILEUNICON INVESTMENT SOLUTION

UNICON is a financial services company which has emerged as a one-stop

investment solutions provider. It was founded in 2004 by two visionary and flamboyant

entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the

field of Finance. The company is headquartered in New Delhi, and has its Corporate

office in Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida.

UNICON is a professionally managed company led by a team with outstanding

managerial acumen and cumulative experience of more than 400 man years in the

financial markets The Company is supported by more than 4500 Uniconians and has ateam of over 900 business offices in 235 cities across India.

With a customer base of over 200,000 the Unicon Group has an eye for the

intricate financial needs of its clients and caters to both their short term and long term

financial needs through a comprehensive bouquet of investment services. It has been

founded with the aim of providing world class investing experience to the investing

community. These services range from offline & online trading in equity, commodities

and currency derivatives to debt markets to corporate finance and portfolio management

services. The company has a sizable presence in the distribution of 3rd party financial

products like mutual funds, insurance products and property broking. It also provides

expert Advisory on Life Insurance, General Insurance, Mutual Funds and IPOs. The

distribution network is backed by in-house back office support to provide prompt and

efficient customer service.

The Equity broking arm UNICON Securities Pvt. Ltd offers personalized

premium services on the NSE, BSE & Derivatives market. The Commodity broking arm

Unicon Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and

MCX. The UNICON group also has a PCG division providing investments solutions for

High Net Worth Individuals. The Corporate Advisory Services arm Unicon Capital

Services (P) Ltd offers entire gamut of Investment Banking services to corporates.


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UNICON can boast of some of the most respected names in the private equity

space like Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its

shareholders.

MISSION:

To create long term value by empowering individual investors through superior

financial services supported by culture based on highest level of team work, efficiency

and integrity

VISION:To provide the most useful and ethical investment solutions guided by values

driven approach to growth, client service and development

MANAGEMENT TEAM

MR. GAJENDRA NAGPAL FOUNDER & CEO

MR. RAM M GUPTA CO-FOUNDER & PRESIDENT

MR. Y.P. NARANG HEAD - FIXED INCOME GROUP

MR. SANDEEP ARORA CHIEF OPERATING OFFICER

MR. VIKAS MALLAN CHIEF FINANCIAL OFFICER,HEAD DISTRIBUTION

MR. SUBHASH NAGPAL DIRECTOR - STRATEGIC

PLANNING & IMPLEMENTATION

MR. RAJEV B SHARMA COUNTRY HEAD,WEALTH MANAGEMENT

MR. VIJAY CHOPRA NATIONAL HEAD,

BUSINESS ALLIANCES

MR. MANMOHAN TIWARI COUNTRY HEAD ,


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EQUITY SALES

MR. ANURAG NAYAR CHIEF TECHNOLOGY OFFICER

MS. ANJALI MUKHIJA CHIEF COMPLIANCE OFFICER

Founder& CEO: Mr. Gajender Nagpal

Mr. Gajender Nagpal with his dynamic leadership brings vision to the company.

A management graduate by qualification, Mr. Nagpal brings with him over 14 years of

experience in the stock market. Before joining Unicon he has served at senior positions

for 5 years with Kotak securities at a regional level and Indiabulls securities for 4 years at

national level assignments. Mr.Nagpal brings with him the rich experience of building a

retail broking network.He is a familiar face on the electronic media and is well respected

in the broking industry for his stock market expertise.

Co-Founder& President: Mr. Ram M Gupta

Mr. Ram M Gupta through his aggression and dynamism brings energy to the

team. He has 8 years of stock market experience behind him and is responsible for

driving the sales team. Mr. Gupta has held senior level postions in Karvy stock brokingand Indiabulls Securities. Mr. Gupta is supported by a team of over 850 relationship

mangers spread over 89 locations across the country

Head - Fixed Income Group : Mr. Y.P. Narang

Mr. Y.P. Narang is the Head, Fixed Income (Debt) Group at UNICON. His areas

of responsibility include looking after Money Market, Government Securities and Bond

Market and Merchant Banking. Mr. Narang was instrumental in setting up and providingstrategic direction to the Fixed Income Vertical at UNICON. Under his aegis, the vertical

was converted into a profit centre within six months of its establishment.

Mr. Narang, a qualified Cost Accountant and certified Financial Planner, has a

rich and varied professional experience spanning over 36 years. His last assignment prior

to joining the UNICON Group was as General Manager & CFO, Punjab National Bank


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where he provided leadership and direction for the overall financial management of the

bank. Mr. Narang had headed the Treasury department of Punjab National Bank for

almost two decades starting from 1986 and he pioneered the banks investment in new

investment products such as Interest Rate Swaps, Floating Rate Notes, US Treasury

Bonds etc.

His areas of responsibility also included handling public issues of the bank. He

was founder Managing Director of PNB Gilts Ltd. and held the position of Senior

Executive Vice President, PNB Capital Services Ltd. where he handled Merchant

Banking assignments, Inter-corporate Deposit & Investments.

Mr. Narang possesses domain expertise in Dealing in Sovereign Paper, Money

market/ Fixed Income instruments and Merchant banking. He has been a familiar

presence at several prestigious Analysts meets both in India & Abroad. His expertise has

also been utilized in his capacity as a member of various committees of IBA, NSE &

FIMMDA. In recognition of his manifold contributions, the Association of Financial

Planners (AFP) India awarded him CFP certification in February, 2004. In his spare time,

Mr. Narang likes to read management books especially those pertaining to investing.

Chief Operating Officer: Mr. Sandeep Arora

Mr. Sandeep Arora brings with him over 11 years of experience of managing

operations of stock broking company. Mr. Sandeep Arora before taking over as head of

operations at Unicon was responsible for managing the operations of Indiabulls Securities

Ltd. Mr. Sandeep Arora is supported by his team of over 400 people helping him to give

world class service to the clients.

Chief Financial Officer: Mr. Vikas Mallan

Mr Mallan A Chartered Accountant, Company Secretary and Cost Accountant by

profession. Mr. Mallan has over 14 years of experience in the area of finance. Before

joining Unicon he has served at senior level positions with Rediff.com, Reliance Telecom

and Koshika Telecom. His experience includes a Nasdaq listing of an Indian internet

company and Head of Finance of a leading Law firm. Mr. Mallan is heading Distribution


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/ Mutual Fund initiative and is supported by around 1100 dedicated employees

nationwide.

Strategic Planning & Implementation: Mr. Subhash Nagpal

Mr. Subhash Nagpal is the Director, Strategic Planning and Implementation,

Unicon Group. An engineer by profession, Mr. Nagpal brings with him more than 18

years of experience in Sales & Marketing in the automobile industry. He has worked with

some of the most respected names in the automobile sector including Honda, Yamaha

and New Holland. During his tenure in Honda and New Holland, he was a member of the

core management team and played a pivotal role in establishing the companys growth in

its early years in India. His last assignment was with Honda Motorcycles and Scooters

India, where he was a Divisional Head of profit centre in Sales & Marketing Division for

more than eight years.

Mr. Nagpal believes in the power of teamwork towards achieving goals. He also

believes in fostering a democratic culture within teams wherein everyone has the freedom

to express their opinions in the spirit of promoting healthy discussion before taking

strategic decisions. Mr. Nagpal is fond of singing, listening to old Hindi songs and

watching movies. Kishore Kumar and Dev Anand are amongst his favourite singers and

actors respectively. He likes to wind up his day by watching Mr. Beans and WWF-

Smack down with his son.

Wealth Management : Mr. Rajev B Sharma

Mr. Rajev B Sharma is a noted Management professional and a technocrat with

16 plus years of experience in Strategy planning, Business Development, Operations,

Man Management and Profit Centre Management. He has worked in diverse industries

like Manufacturing, Consumer Durables, Consultancy, Education & Training, HR and

Financial Services.

He is currently with Unicon Financial Intermediaries P Ltd as Country Head

Wealth Management, Investment Banking & Business Strategy. He is spearheading the


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Wealth Management, Investment Banking, Corporate services, NRI and PMS businesses.

He also oversee the Research, Product Development, Equity advisory, Investment

Advisory and Business Strategy for the Unicon India group of companies.

He was earlier associated with Motilal Oswal Securities Ltd. as Sr. Vice President

& Head-BAG. Here he was spearheading the Business and Strategy of the Business

Associate group (BAG). BAG constituted the business and distribution of all the financial

products of the company i.e. Equity, Derivatives, Portfolio Management Services, Mutual

Fund, IPO, Commodity through four distribution channel - Franchisee, e Franchisee,

Remiser and IFAs. Under his leadership Motilal Oswal Securities Ltd has been awarded

the Best Franchise In financial service sector for 2 consecutive years 2007 & 2008.

Till early 2006, he was associated with Adecco India Limited as VP-Operations

heading the SBU of Enterprise Learning business.

Rajev has done some serious work in retail business, franchising and Institutional

business for Aptech for 10 years. Here he was instrumental in developing & nurturing

well known brands like Aptech Computer education, Asset International, Aptech

Corporate training, Aptech Plus and Aptech University & Distance education.

His earlier assignments include Mirc Electronics (Brand ONIDA), Crompton

Greaves Ltd. and FAG Precision Bearings Ltd where he performed key roles at middle

management positions.Rajev has been awarded the Best Franchise Professional of the

year by Franchise World magazine and Indian franchise association in 2008.

National Head (Business Alliances): Mr. Vijay Chopra

Mr. Vijay Chopra is a management graduate from Indian Institute of Foreign

Trade, New Delhi. He has a illustrious professional track record of spanning over 11

years wherein he has handled various assignments at a senior levels with some of the best

names in the Consulting, FMCG & healthcare space. His forte has been supply chainmanagement, New Product Launches, Sales, Marketing, Product management &

Training. Mr. Chopra along with his team handles over 300 business partner network

which is spread over the entire geographical spread of the country.


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Equity Sales : Mr. Manmohan Tiwari

Mr. Manmohan Tiwari is the Country Head, Equity Sales.With more than 17

years of experience in various areas of banking and investment advisory, Mr. Tiwari has

played instrumental role in his previous organizations. In his past assignment with IndiaInfoline, prior to joining Unicon Financial intermediaries,

Mr. Tiwari is credited with setting up the India Infoline Wealth Management

operations in North India.Mr. Tiwari brings on board added proficiency and expertise in

managing HNI relationships. During his 7 years at HSBC, he managed the operations and

sales for high profile Private Banking Clients in Delhi and NCR. He has also had

extremely successful stints with JM Morgan Stanley (Debt Division) and Kotak

Mahindra Bank Wealth Management on the client advisory and relationship front.

Commenting on the appointment, Mr. Gajendra Nagpal, CEO and Founder of

Unicon Financial Intermediaries Pvt. Ltd. said, I am delighted with Mr. Tiwaris

appointment as the Country Head of Equity Sales. Mr. Tiwari has strong leadership

abilities and proven experience in driving success in a complex and challenging market,

which we can leverage across our area of operations.

A vast experience in sales, equity advisory, client servicing and operations makes

Mr. Tiwari an industry veteran who has seen various market cycles previously.

Chief Technology Officer : Mr. Anurag Nayar

Mr. Anurag Nayar is the Chief Technology Officer, UNICON Group. His key

areas of responsibility include heading and overseeing all the IT operations and

innovations of the organization.

Mr. Nayar possesses over 9 years of experience in diverse fields of application

software development, maintenance, support & re-engineering projects in client serverenvironment. Prior to joining the UNICON Group, Mr. Nayar has worked with leading

corporates across a cross section of industries.

These include American Express, WNS Trinity and NIIT Technologies Ltd.

During his tenure at American Express, Mr. Nayars considerable contributions towards

streamlining the Project Office and Financial Analysis processes and tools were


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recognized and awarded. Additionally he was also the recipient of awards for developing

the Process Database and for supporting TAPS Application implementation across Japan

and Asia Pacific region. Mr. Nayars manifold contributions at NIIT were also recognised

through the prestigious Excellence and US Business Unit Mercury Awards.

Mr. Nayar has an open and engaging style of leadership. He believes in the

importance of honesty, commitment, continuous learning and teamwork in achieving

goals. In his spare time he likes to watch Hollywood movies, socialize with family and

friends and spend time with his pets.

Chief Compliance Officer: Ms. Anjali Mukhija

Ms. Anjali Mukhija heads compliance. She brings with her 12 years of experience

in the stock markets. Her current job profile includes broking operations, client relations

& grievance redressal, coupled with Public dealings. Prior to joining Unicon, she was

with the National Stock Exchange, Delhi Regional Office for 10 years and had held

senior position for a brief period in a reputed broking house.


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GROUP COMPANIES


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2.PRODUCT & SERVICES OFFERED BY UNICONUnicon deals with a numbers of products & services:

y Equity

y Commodity

y Depository

y Distribution

y NRI Services

y Back Office

y Fixed Income

y Currency Derivatives

y Portfolio Management

EQUITY

Unicon offers a unique feature of a single Screen Trading Platform of NSE, BSE &

Derivatives. Unicon offers both Offline & Online trading platforms. You can Walk in or

place your orders through telephone at any of our branch locations

ONLINE TRADING PRODUCTS:

y Unicon Easy

y Unicon plus


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y Unicon Swift

UNICON EASY

Browser based trading terminal that can be accessed by a unique ID and

password. This facility is available to all our online customers the moment they get

registered with us.

UNICON PLUS

Browser based trading terminal that can be accessed by a unique ID and

password. This facility is available to all our online customers the moment they get

registered with us.

UNICON SWIFT

Application based terminal for active traders. It provides better speed, greater

analytical features & priority access to Relationship Managers.

COMMODITY

Unicon offers a unique feature of a single screen trading platform in MCX and

NCDEX.Unicon offers both Offline & Online trading platforms. You can Walk in or

place your orders through telephone at any of our branch location Online commodity

internet trading platform through uniflex.

y Live Market Watch for commodity market (NCDEX, MCX) in one screen.

y Add any number of scrips in the Market Watch.

y Tick by tick live updation of Intraday chart.


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y Greater exposure for trading on the margin available.

y Common window for market watch and order execution.

y Key board driven short cuts for punching orders quicklyon

y Real time updation of exposure and portfolio.

y Facility to customize any number of portfolios & watchlists.

y Market depth, i.e. Best 5 bids and offers, updated live for all scripts.

y Facility to cancel all pending orders with a single click.

y Instant trade confirmations.

y Stop-loss feature.

DEPOSITORY

Unicon Depository Services offers dematerialization services as a participant in

Central Depository Services Limited (CDSL), through its Depository operations. The

company believes in efficient and cost-effective and integrated service support to its

brokerage business. Unicon Securities Private Limited, as a depository participant, will

offer depository accounts for individual investors as well as corporates which will enable

them to transact in the dematerialized segment, without any hassles.

Depository offer a safe, convenient way to hold securities as compared to holding

securities in paper form. Our service provides an integrated single platform for all our

clients ensuring a risk free, efficient and prompt depository process.

FACILITIES OFFERED BY UNICON

DE-MATERIALIZATION:

You can submit your physical shares at the Unicon branch for

dematerialization into electronic form.


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RE-MATERIALIZATION:

You can also request for Re-materialization which enables you to convert thedematerialized shares into physical form.

TRANSFER:

Inter and intra depository services are available through which you can

transfer shares.

IPO:

You can apply for IPO using your demat account details and on allotmentthe securities are transferred directly to your demat account.

CORPORATE ACTIONS:

While holding your stock in demat account, in case you are eligible for any

bonus and rights issues the allotment would be transferred to your demat account.

EASI:

You can view your demat account over the Internet and avail a host of

services. This facility empowers our clients to view, download, print updated holdingswith respective valuations

ESTOCK LOGIN PROCESS:-

y Enter your client id as your Demat account number.

y

The password would be your bank account number linked with yourDemat account.

y Please change the password as soon as you login. This is in your owninterest and security.


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DISTRIBUTION

Unicon is fast emerging as a leader in the Insurance and Mutual Funds

distribution space. Unicon has over 100 branches and a huge number of Business

Development Executives who help to source and service the customers throughout the

country. Unicon is fast becoming the preferred Vendor Independent distribution houses

because of providing efficient service like free pick-up of collection of cheques/DDs,

Keeping track of the premiums etc to its customers.

Unicon offers the following distribution products:-

y IPO's

y Mutual Funds

y Insurance

y Properties

NRI SERVICES

With India becoming the epicentre of growth the Global Indian feels the need to be

connected to the domestic growth story.

Unicon now offers a convenient and hassle-free way of Investing in the Indian

Securities Market to the people who are living outside India and wish to participate in the

Indian Growth story.

BACK OFFICE

Unicon through its online back-office aims to increase the transparency andprovides you the link to view the details of your account online anytime and anywhere.

Here you have the advantage of viewing the following reports online

y Sauda Details

y Financial Ledger


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y Net position for the day

y Net position Detail (for the complete financial year)

y E-Contract Note

FIXED INCOME

OFFERINGS

The Fixed income vertical ofUNICON Group deals in Sovereign Paper and Money

Market/Fixed Income Instruments Broadly, it undertakes following:

y Dealing in all types of money market instruments viz. Commercial paper

(Origination & Placement), Certificate of Deposit and Treasury Bills both in

Primary and Secondary market.

y Dealing in Government securities (including securities of Oil, Fertilizer & Food

Bonds) and other PSU/ Corporate bonds with counterparties like Banks, Primary

Dealers, Mutual Funds, Insurance Companies, Regional Rural Banks, Cooperative

Banks, Central & State PSUs, Housing Finance Companies, NBFCs &

Corporates.

y Retailing of Central, State Government Securities and Bonds to PF Trusts,

Universities

y Advisory Services to PF Trusts.

y Arrangers for Private placement of Bonds & placing it with Banks, Mutual funds,

Insurance Companies & Corporates.

Securitization of receivable portfolio of Housing Finance Companies, Banks &

NBFCs by way of Pass through certificates.


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CURRENCY DERIVATIVES

CURRENCY FUTURES

Currently in India, futures contracts of 4 currencies are traded against the Indian

Rupee (INR). US Dollar Indian Rupee (USD INR) currency futures were the first to be

introduced in Aug 2008 and have seen a 1500% burst in volume growth in this period.

On Feb 1, 2010 the trading of Euro () Rupee (EUR INR), Pound Sterling () Rupee

(GBP INR) and Yen () Rupee (YEN INR) was introduced in India. As in the case of

USD INR, trading happens on 2 exchanges NSE and MCX-SX.

Unicon offers clients the opportunity to trade these products, either in online or

offline mode as per their needs. The products provide ample liquidity to function both as

a speculative tool and as a hedging instrument for exporters and importers.

PORTFOLIO MANAGEMENT

PORTFOLIO MANAGEMENT SERVICES

Gone are the days when an investor could directly participate in the capital

markets, for they have not only become far more complex in terms of compliances,

methodologies, effects and analysis but also need a constant tracking mechanism. As is

the case globally, the Indian investor has also realized the advantages of seeking

professional advice in order to not only manage but also augment his portfolio.

We at Unicon in our constant endeavor to bring to our esteemed clients global

methodology have developed a proprietary model that has enabled us to outperform all

major indices with a fair degree of consistency, over the longer term. We continue to be

positive of both our approach and the Indian capital markets in general and especially so

after UPAs landslide mandate to guide the country over the next 5 years. However, we

believe that the out-performance is more stock-specific and the major indices only

provide a barometer for evaluation. This view is expected to only be enhanced going


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forward, with larger players entering the markets with globally fine-tuned analytical

tools.

The Portfolio Management Schemes of the Company offer Discretionary

Schemes (Unicon Optimizer & Unicon Growth) for Individuals, Corporate Bodies,

Partnership firms, Proprietors, Non Resident Indians etc. The Company is registered with

SEBI enabling it to undertake Portfolio Management activities under a specific license.

The Schemes, duly approved by SEBI, are managed by a highly competent team

comprising of portfolio managers and equity strategists, backed by a team of

fundamental, technical and derivatives analysts. The principle objectives are to identify

investment opportunities through globally recognized analytical methodologies, given

pre-defined risk parameters construct portfolios to incorporate client objectives

periodically review of portfolios in order to consistently deliver returns surpassing the

benchmarked index and tailor-make portfolios to incorporate a judicious mix of equity,

quazi-equity, money market instruments and derivate products.


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3.OBJECTIVES OF THE STUDY1. To study the perception of the customers with reference to the share market.

2. To analyze the level of satisfaction of customers transacting business through Unicon

3. To offer suggestions for increasing the level of satisfaction of the customers.4. To study the customers satisfaction with reference to Unicon shares.

5. Various services offered by Unicon

The Main purpose of conducting the Survey for UNICON

y To identify the target consumer for share business.

yTo get a feel of the Customers perception about UNICON services products.

y To find an appropriate communication message for attracting the people toUNICON INVESTMENT SOLUTION.


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4.SCOPE OF THE STUDY

Globalization of the financial market has led to a manifold increase in investment.

New markets have been opened; new instruments have been developed; and new services

have been launched. Besides, a number of opportunities and challenges have also been

thrown open. Online share trading is new to Equity market in India. Mainly two

exchanges are involved in online trading in India BSE & NSE.


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5.LIMITATIONS OF THE STUDYThe study was conducted in Chennai city and the findings are applicable only to

the city. Most of the customers were busy and some of them were not in a position togive complete data. Researcher had to proceed with incomplete data.


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6.RESEARCH METHODOLOGY:

Research design - Descriptive research

Statistical tools - Percentage method- Weighted average method

- Rank analysis- ANOVA (F test)

- Chi square (x2)Research instrument - Questionnaire

Questionnaire - Open ended and close endedContact method - Survey

- Personal interview

- Online interviewMethod of data collection - Primary data and secondary dataSampling method - Non-probability sampling

Sampling type - Area samplingSampling unit - Consumers

Sampling size - 150


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RESEARCH METHODOLOGY

Research is simply a scientific search for knowledge especially in the areas related tofunctions of marketing. Marketing research as a separate department can be a source of

great help to make its decisions on the basis of intuition much what is based on pastexperience secondary information collected at random and everything molded by ones

own mental makeup.

According to the American management association defines marketing research as thesystematic gathering recording and analysis of data about the problem related to the

marketing of goods and services. Marketing research includes all the activities thatenable an organization to obtain the information it needs to make decision about its

environment. Its marketing mix and its present or potential market.

Research involves considerable time and money and need specialized personnel. The cost

of research must be justified by the benefits of research findings. Research in marketingrefers to the systematic gathering, recording and analyzing of data about problemsrelating to the marketing of goods and services. As such the functions involved

Are:

y Systematic collection of data and information.

y Properly recording them for use and

y Analyzing and interpretation the recorded facts and figures toarrive are useful conclusions.

Research Design

There are three types of research design. They are

y Descriptive

y Exploratory

y Explanatory

In this research the research design adopted is Descriptive research design.

Descriptive Research Design

It is designed to describe something, such as demographic characteristics of consumers

who use the products. It deals with determining frequency with something occurs or howtwo variables vary together. This study is also guided by an initial

Hypothesis.


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Importance of Descriptive Study

y During the analysis of characteristics of certain groups, for e.g. users of a productwith different age, sex, education etc.

y To forecast the future trends, e.g. sales of a companys product in each of nextfive years.

y To study whether certain variables are associated, e.g. income and usage of aproduct.

Questionnaire Design

Designing and implementing the questionnaire is one of the most interesting and

challenging tasks of conducting research. Questionnaire designing also becomesimportant and necessary when he/she observes that unless the data discussion or

otherwise is noted down, is basic form will be distorted. The questionnaire is the backbone for obtaining data during a personal interview, telephone survey, and mail

survey.

Meaning of Questionnaire

A questionnaire is a form prepared and distributed to secure response to certain question.

The term questionnaire refers to a self administration process here by the respondenthimself/herself reads the questionnaire and records his/her answer assistance of an

interviewer.

Purpose of questionnaire is two fold

y To collect information from the respondent who are scattered in a vast area.

y To achieve success in collecting reliable and dependable data.

Determining Type of Question

After specifying the required data, the researcher must decide the type of question

required to be asked from the respondents to collect this data. He/she must understandvarious existing types of question and decide which of these would suit the most of

his/her project situation. There are different types of questions they are as follows:

Direct question Direct question are just what their name indicates e.g. Have you everpurchased brand?

Indirect question Indirect refers to those whose responses are used to indicate or

suggest date about respondents other than the actual facts given in the answer. For e.g.why you think most other people buy prefer UNICON?


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Open ended question Sometimes these question are called free answer questions therespondent answer in his/her words, for e.g. and open ended question on a study on

Orange squashes can be asked as what suggestion do you make for improving orangesquashes? In this case no answer choice is given to the respondent and he/she may give

any answer he/she thinks.

Close ended question Such guests are also called fixed alternative questions. Thealternative questionnaire may take the form of dichotomous question multiple choice

question checklist and rating scales, such as ordinal scale nominal scale etc.

Question method of data collection is quite popular and consists of question printed ortyped in a form or set of forms. Care was taken in the main aspect as general form.

Question sequence, question formulation and wording, the study was associated with both the question i.e., closed ended and open ended questions. Free responses were

invited from the respondents.

Types of Questionnaire

The study conducted by using structural and undisguised questionnaire. It comprises of

both open and closed ended questions. Questions are rather framed for the customerattitude including the multiple choice and dichotomous questions.

The following are the contact method generally user for a survey.

1. Mail survey

2. Telephone interview3. Personal interview

Among these three methods mail interview was used for the research study.

Mail Survey

Mail interview is the most versatile of the three methods, as it is the most expensive

method and requires more administrative planning and supervision. Interviewers bias.Also in order to get the accurate data the researcher went to all the order to get theaccurate data the researcher went to all the respondents and its units and spent sufficient

time with the customers. The entire respondents may or may not be willing to fill up thequestionnaire through this method effective and accurate information can be collected by

asking question in a way that could be easily understood and answered by therespondents.

Method of Data Collection

The task of collecting data being after a research problem has been defined and plan ischalked and plan is chalked out. This study pertains to collect data from primary sources

primary data and from secondary sources secondary data.


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y Primary data

Primary data are that information which is collected, fresh and fir the first time thushappens to be original in character primary data can be collected in marketing by three

basic methods, viz., survey, observation and experiments.

y Secondary dataOn the other hand are those, which have already been passed through the statistical

process.

The secondary data are that information which is collected from internal sources as wellas external sources, Wizs from the company own the records and documents.

Secondary data was collected from the registers, manuals, information bulletins

maintained by the personnel department and other records, information collected in this

manner was immediately complied processed manually and a statistical structure wasgiven to the data to help interpretation of the statistical data.

Sampling Procedures

Sampling can be carried out fewer than two important methods, in order to obtain arespective of the sample they are classified as:

1. Probability sampling

2. Non-probability sampling

PROBABILITY SAMPLINGHave its following types they are explained as follows:

Simple Random SamplingEvery member of population has a known and equal chance of being selected.

Stratified Random SamplingThe population is divided into two mutually exclusive groups such as age and income

group are the random samples that are drawn from each groups.

Systematic Random Sampling


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It consist an item in the list of random samples and then picking up every 5th or 10th itemin the list.

Area/Cluster SamplingThe population is divided into mutually exclusive groups a sample is drawn from each

group.

NON PROBABILITY SAMPLING

Convenience Sampling

Under this sample the researcher selects the most accessible population member from

which to obtain the information. It involves choosing of the samples on the conveniencebasis.

Judgment Sampling

It refers to the selection of a sample from the universe on the basis of the exportjudgment.

Quota Sampling

The sampling is not done at a random as the field surveyors are given wide discretion inselection the respondents in meeting their quotas. The researcher fined interviews the

prescribed number of people in several categories. The cost and time involved in thissampling is too high.

Before undertaken the survey, the sampling unit sampling size and sampling proceduresare too determined.

Sampling Size150 consumers are taken as samples.

Determination of sample size.Determination of sample size for consumers.

The sample survey was conducted with consumers. p=0.8 q=0.2

Sample standard deviation = pq/n = 0.1264


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Assuming normal distribution, the research prefers to limit the error of estimation to 2%at 95% confidence level (z = 1.96)

Z = error/s.d/ nn = [Z/error x s.d] 2

= 153.44150

n = 150Thus the sample size for consumers was determined as 150.

Sampling ProceduresSelected for this study in area sampling /cluster sampling.

Contact MethodThe respondent was contacts directly and personally interviewed.

The statistical tools used for analysis are:

y Percentage method

y Weighted average

y Rank analysis

y Chi Square (X2)

y ANOVA (F-test)

PERCENTAGE METHOD

Percentage method is used in marketing comprehension between two more series of data.Percentages are used to compare the relatives terms, the distribution of two or more series

of data and are presently by way of bat diagram and pie diagrams in order tohave a better understanding.

In this method frequency of the various criteria factors are tabulated and the percentage

for each value with respect to the total is found out. They are presented pictorially by wayof graphs in order to have better understanding.

The formula is

No. of respondent% of respondent = ---------------------- 100

Total respondent

WEIGHTED AVERAGE METHOD

We are weighted average methods when the relatives importance of the different items isnot the same. The term weights stands for relatives importance of the different items.

The formula calculating the weighted arithmetic mean isWf

X = -------


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fWhere,

X = Weighted arithmetic meanF = Frequency or no. of respondents

W = Weighted allotted to each factor

RANK ANALYSIS

This method is used widely when the relatives importance of the different items is notthe same. The term rank stands for relatives importance of the different items.

The formula for calculating in the rank analysis is

WxRA = --------

WWhere,RA = Ranking positions of the variable

Wx = Summation of all the entries into the weights allotted for the relatives rankW = Sum of all the entries

CHI-SQUARE TEST

The objective of the chi-square test is to determine whether real of significant differencesexist among the various groups. Chi-square rest involves comparison of expected

frequency (Ei) with observed frequency (Oi).

To determine whether the difference between the two in greater than which might occurby chance.

There are 5 steps in using chi-square test.1. The difference between each observed frequency and each expected frequency iscomputed.

2. The differences are squared.3. Each squared difference is divided by its respective expected frequency.

4. Their quotient is added together to obtain the computed chi-square.5. This computed value is then compared to tabulated chi-square.

If the computed X2 values are greater then the tabulate X2 values at the predeterminedlevel of significance and degree of freedom, the hypothesis rejected.

On the other hand if calculated X2 value is less the tabulated values, the hypothesis isaccepted.

The formula isX2 = [(O-E) 2] / E


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Where,X2 = Chi-square

O = Observed frequencyE = Expected frequency

ANOVA (F-Test)The analysis of variance (ANOVA or F-test) is used in such problem where a researchwants to test for the significances of the difference between more than two as sample

mean. This is one of the most powerful statistical techniques. The ANOVA is used inevery type of experiment design concentrating both natural and social sciences.

One Way ClassificationsIn one way classifications, data are collected according to one criterion. The null

hypothesis takes the form that is; arithmetic means of the population from which the Ksamples are randomly drawn are equal to one another.

Following steps are involved in the analysis of variancei) Compute the variance between the samples:

Further steps involved to calculate variance between samples are calculated the mean ofeach samples.

a) Calculated the grand average mean.b) Take the difference between mean of the various samples and

grand averages.c) Square these deviations and obtain the total which will give sum

square between the samples andd) Divide the total obtained in steps (d) by degree of freedom. The

degrees of freedom will be one less than the no. of samples.

ii) Calculated the variance with in the samplesThe step involved here is

a) Calculated the mean of each sample.b) Take the deviations of various items in a sample from the mean

values of the respective samples.c) Square these deviations and obtain the total which gives the sum

of squares within the samples andd) Divided the total obtained in the step (c) by degrees of freedom.

The degrees of freedom are obtained by deducting from the totalno. of items the no. of samples.

Degree of freedom = n k

Where,k-is the no. of samples

n-is the total no. of all observations

iii) Calculated the F ratio as follows


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Variance between the samplesF = -------------------------------------

Variance within the samples

Compare the calculated F values of freedom of at certain level of significance (Generally

0.05).

If the calculated values of F exceeds the tabular values. Then the different in samples

mean is significant that is due to simple sampling fluctuation or samples do not comefrom the same population on the other hand, it the calculated values F is less than

the table values, the difference is not significant and hence, could have arisen due tofluctuation of simple sampling.

MOTILAL OSWAL USING

CHI SQUAREHo = There is no relationship between the BTST.H1 = There is significant relationship between the BTST.

BTST

---------------------------

Dissatisfaction level

Yes No Total

Slow operation 28 12 40

Delayed correspondence 20 10 30

Inaccessibility to the servicecentre 32 8 40

Fund transfer 28 12 40

Total 57 47 104

E28 = 104x40/150 = 28.8

E20 = 108x30/150 = 21.6E32 = 108x40/150 = 28.89

E28 = 108x40/150 = 28.8E12 = 42x40/150 = 11.2

E10 = 42x30/150 = 8.4

E8 = 42x40/150 = 11.2E12 = 42x40/150 = 11.2


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7.ANALYSIS AND INTERPRETATIONTable No. 1

RESPONDENTS BY SEX WISE DISTRIBUTION

S. no. Category No. of respondents %

1 Male 120 80

2 Female 30 20

Total 150 100

INFERENCE:

From the above table 20% of the respondents are from the female and 80% of themajority respondents are male category.


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Table No. 2

RESPONDENTS BY AGE WISE DISTRIBUTION

S. no. Age No. of respondents %

1 20-30 25 16.67

2 30-40 50 33.33

3 40-50 30 20

4 Above50 45 30

Total 150 100

INFERENCE:

From the above study the result is that 16.67% of the respondents are below age group of20 30 years; 33.33% of respondents are from 30 40 years; 20% of the respondents are

from 40 50 years; 30% of the respondents are above 50 years. From the study the resultis that 33.33% of the majority are from 30 40 years.


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Table No. 3

RESPONDENTS BY INCOME WISE DISTRIBUTION


1 10000-20000 18 12

2 20000-30000 68 45.33

3 30000-40000 32 21.33

4 Above40000 32 21.33

Total 150 100

INFERENCE:

From the table, 45.33% of the respondents are from the income level of 20,000 30,000and 12% of the respondents are from the income level of 10,000 20,000; 21.33% of the

respondents are from the income level 30,000 40,000 respectively.


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Table No. 4

RESPONDENTS OPINION ABOUT ON LINE SHARE

TRADING


1 YES 120 80

2 NO 30 20

Total 150 100

INFERENCE:From the study, the result is that 80% of the respondents say yes and 20% of the

respondents say no respectively.


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Table No. 5

RESPONDENTS OPINION ABOUT IPOS UNICON SHARE


1 YES 95 63.33

2 NO 65 36.67

Total 150 100

INFERENCE:From the study the result is that 63.33% of the respondents say yes and 36.67% of the

respondents say no respectively.


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Table No. 6

RESPONDENTS AWARENESS ABOUT UNICON SHARES


1 Share brokers 60 40

2 Bankers 20 13.33

3 Friends 20 13.33

4 Online Advt. 50 33.33

Total 150 100

INFERENCE:From the table, 40% of the respondents are got aware from share brokers; 13.33% of the

respondents got aware from friends and 33.33% of the respondents got aware from onlineadvertisement respectively.


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Table No. 7

RESPONDENTS OBJECTIVE BEHIND INVESTING IN SHARES


1 Tax saving 30 202 Earn high dividends 60 40

3 Easy liquidity 40 26.67

4 Capital appreciation 20 13.33

Total 150 100

INFERENCE:

From the table, 20S% of the respondents main objective to invest in shares is taxsavings; 40% of the respondents main objective to invest in shares is earn high dividends;

26.67% of the respondents interested in shares is easy liquidity and 13.33% of therespondents main objective is capital appreciation in long run respectively.


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Table No. 8

RESPONDENTS FREQUENT INVESTMENT IN SHARES


1 Monthly 25 16.672 Every 3 month 75 50

3 Every 6 month 40 26.67

4 Others 10 06.67

Total 150 100

INFERENCE:

From the table, 16.67% of the respondents invest share monthly; 50% of the respondentsinvest in share every 3 months; 26.67% in every 6 months; and 6.67% invest

occasionally.


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Table No. 9

RESPONDENTS FELT DISSATISFACTION WITH SERVICES OF UNICON.

S. no. Category No. of

respondents

%

1 Slow operation 40 26.67

2 Delayed correspondence 30 20

3 Inaccessibility to the service centre 40 26.67

4 Fund transfer facility 40 26.67

Total 150 100

INFERENCE:From the table, 26.67% of the respondents dissatisfied with the slow operation; 20% of

the respondents dissatisfied with delayed correspondence; 26.67% of the respondentsdissatisfied with inaccessibility to the service centre and fund transfer facility

respectively.


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Table No. 10

RESPONDENTS SATISFACTION LEVEL FOR BROKERAGE CHARGES


1 Highly satisfied 60 40

2 Moderate 30 20

3 Satisfied 20 13.33

4 Dissatisfied 40 26.67

5 Highly dissatisfied 00 00

Total 150 100

INFERENCE:From the table, 40% of the respondents highly satisfied with brokerage charges; 20% of

the respondents are moderate with the brokerage charges; 13.33% of the respondents aresatisfied with the brokerage charges; 26.67% of the respondents are dissatisfied with the

brokerage charges and none have highly dissatisfied respectively.


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Table No. 11

RESPONDENTS SATISFACTION LEVEL OF THE OPTION


1 YES 108 72

2 NO 42 28

Total 150 100

INFERENCE:From the study, the result is that 72% of the respondents satisfied for the option BTST

and 28% of the respondents are not satisfied for the option BTST respectively.


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Table No. 12

RESPONDENTS AWARENESS ON DEMAT ACCOUNT


1 YES 130 86.67

2 NO 20 13.33

Total 150 100

INFERENCE:

From the study the result is that 86.67% of the respondents aware of the demat accountlevied by the company and 13.33% of the respondents are not aware of the demat account

respectively.


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Table No. 13

RESPONDENTS AWARENESS OF THE ABSENCE OF AMC

(ANNUAL MAINTENANCE CHARGES)


1 YES 120 80

2 NO 30 20

Total 150 100

INFERENCE:

From the study the result is that 80% of the respondents aware of the AMC of thecompany and 20% of the respondents are not aware of the AMC respectively.


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Table No. 14

RESPONDENTS AWARENESS OF SUN JAVA SOFTWARE USED FOR

ONLINE TRANSACTION


1 YES 140 93.33

2 NO 10 06.67

Total 150 100

INFERENCE:From the study the result is that 93.33% of the respondents aware of the SUN JAVA

software used by the company and 6.67% of the respondents are not aware of thatsoftware respectively.


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Table No. 15

ANALYSIS OF CUSTOMERS INCOME LEVEL

AND THEIR INVESTING TIME GAP ATTRIBUTES USING

ANOVA TABLE

Income-------------

Duration

10000-20000 20000-30000 30000-40000 Above 40000

Monthly 1 12 11 1

Every 3 month 10 30 12 23

Every 6 month 5 20 8 7

Others 2 6 1 1

Ho - Customers income levels are independent to various atributes.H1 - Customers income levels are dependent to various attributes.

X1 (X1)2 X2 (X2)2 X3 (X3)2 X4 (X4)2

1 1 12 144 11 121 1 1

10 100 30 900 12 144 23 529

5 25 20 400 8 64 7 49

2 4 6 36 1 1 1 1

X=18 X=130 X2=68 X=1480 X3=32 X=330 X4=32 X=580

Here, N = Total no. of itemsN = 16Total sum of all the items = X1+X2+X3+X4

= 18+68+32+32T = 150

Correction factor = T 2/ N= (150) 2/16

= 1406.25Total sum of square = (X12+X22+X32+X42)-C.F

= (130+1480+330+580)-1406.25= 2520-1406.25

= 1113.75Sum of square between income levels of the customers

= (X12/N+X22/N+X32/N+X42/N)-C.F= 182/4+682/4+322/4+322/4-1406.25

= 81+1156+256+256-1406.25= 1749-1406.25

= 342.75No. of square within income of the customer


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= (Total sum of square)-(Sum of the square between interpersonal relationships)= 1113.75-342.75

= 771

Analysis of variance

Sources of variance Sum of squares Degree of freedom varianceBW income level 342.75 4-1=3 342.75/3=114.25

Within income level 771 16-4=12 771/12=64.25

From this table,

F = Variance between interpersonal relationships/Variance within interpersonal relationships

114.25/64.25Calculated value = 1.77

Tabulated value F for 3/12 degree of freedom is 5% level significant is 3.49

INFERENCE:The calculated value is 1.77 of F is less than the table value 3.49, hence we accept he null

hypothesis Ho at 5% level of significant and conclude that there is no relationshipbetween income of the customer and the time taken to invest the shares.


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Table No. 16

ANALYSIS OF CUSTOMERS RANK ON SERVICE RENDERED BY UNICON

USING

WEIGHTED AVERAGE METHOD

Weights

-------------

Attributes

RANK I RANK II RANK

III

RANK

VI

RANK

VMean

score

Weighte

d

average

Ran

Timely service 25x5 36x4 28x3 41x2 20x1 455 3.03 3

Speedytransaction

50x5 30x4 30x3 20x2 20x1 520 3.46 2

Cost effective 20x5 28x4 36x3 35x2 31x1 421 2.80 4

Brokerage 13x5 23x4 20x3 19x2 15x1 330 2.21 5

Profit 42x5 33x4 36x3 35x2 4x1 524 3.47 1

INFERENCE:

From the above table it is clear that profit is ranked first, then given to speedy transaction,third rank to the timely services, cost effectiveness in the fourth rank and lastly for

brokerage.

Table No. 17

ANALYSIS TO FIND OUT THE RELATIONSHIP

BETWEEN THE BTST AND DISSATISFACTION

LEVEL OF THE SERVICES PROVIDED BYObserved

frequency (O)Expected

frequency (E)(O-E) 2 (O-E) 2/E 2

28 28.8 0.64 0.022

20 21.6 2.56 0.118

32 28.8 10.24 0.33528 28.8 0.64 0.022

12 11.2 0.64 0.057

10 8.4 2.56 0.304

8 11.2 10.24 0.914

12 11.2 0.64 0.057

(O-E) 2


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= ------------------E

= 1.849Calculated value of X 2 = 1.849

Degree of freedom = (C-1) (r-1)

= (4-1) (2-1)= 3The value 3 at 5% of significance the level for 5 degree of freedom = 7.815

INFERENCE:

Since the calculated value of the X 2 is less than the table value, we accept the nullhypothesis and concluded that there is no significant relation between BTST and the

dissatisfaction level of the service rendered by UNICON.


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FINDINGS

In the prevailing competitive environment existing in the share industry, the market

potential and promotional strategy is changing from time to time. So there is a need toanalyze the market efficiency and promotional strategy prevailing in the market

For the development of UNICON.

It is found from the study customer awareness toward UNICON in different aspects areas follows:

1. As UNICON deals with online shares, 80% of the customers are aware of the online

shares and 20% of the respondents are not aware of online shares.

2. Maximum no. of customers got knowledge about UNICON through share brokers thatis 40%, next to that they come to know through the online advertisements that is 33% and

rest of the customers through friends and bankers.

3. Majority of the customers main objective is to invest in shares is earn high returns thatis 40%, easy liquidity around 27%, 20% of the respondents invest because of the tax-

saving rest to capital appreciation in long run. So over all result is people invest sharesonly for earning high dividends and easy liquidity of cash.

4. Around 50% of the customers invest shares in the time gap within 3 months. 26.67%

of the customers feels slow operations, inaccessibility to the service centre and fundtransfer facility and 20% very few customers are dissatisfied for their delayed

correspondence.

5. The brokerage charges are highly satisfied by 40% of the customers, 26.67% saysdissatisfied, 20% are moderate and 13.33% are satisfied. Only 26.67 of the customers say

dissatisfied so almost 74% of them are satisfied with the brokerage charge.

6. 72% of the customers are satisfied with the BTST provided by the company; only fewcustomers that are 28% are not satisfied and said no.

7. Maximum no. of customers that is around 87% are aware of the demat account leviedby the company, very few are not aware that is 13%.

8. AMCs absence in the company is aware to 80% of the customers and less is not aware

that is 20%.

9. Companys SUN JAVA software used for online transaction is aware to 93% of thecustomers and only few, 7% are not aware.


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SUGGESTIONS

From the analysis of the survey and personal observation of the customer towards theawareness of the share and the share company UNICON. Lots of experience gained from the

survey. This will help the company to survive in the market and also improvise their marketpotential in the current competitive environment. With this the company should take immediate

steps to improve the nature of the business.

From the survey;

1. Most of the customers got information about the company only through the share brokers. Thecompany should take necessary steps to concentrate on the advertisements. Through they are

advertising online, it is necessary to advertise in TV, radio, presses; only when they give thesekinds of advertisements they can get lots of customers. Also they have to go for boarding, which

can be viewed by everyone passing by.

2. The majority of the customers invest in shares to earn high returns in the short run. This isfacilitated through the demat account. All new issues are issued only in the demat form. The

benefits of having a demat account must be explained to the customers.

3. It was found that maximum no of customer is investing in shares after a time gap of 3 months.The company should explain the benefits of intraday (buy today and sell today) operations

certain customers invest in shares with a long term on capital apperceptions. The benefits ofshort term trading can be explained to the customers so that they may be persuaded to go in for

the same.

4. There is a favorable feedback from the customers about brokerage charges as per transactions.This fact must be emphasized in advertisements and promotional leaflets mailed to potential

customers.

5. all the IPOs will be issuing shares only in demat form; these details have to be explained tothe potential customers.

6. Many of the customers are not aware of my broker software. This usefulness should be

explained to them.

7. Customers with money to invest may be living in isolated areas with no proper telephone or

computer facility, the company may think of deputing relationship managers to help thecustomers through proper guidance and by passing on relevant information.


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CONCLUSION

Share trading as a whole is now considered as a specific sources of investment. With theadvent of new online based trading customers are very much satisfied. Share trading industry has

reviewed up its standards once again investment centers.

It can be explicitly noted from the project that the awareness level are high with the presentyoungsters and the middle-aged group which can be observed as a positive sign for the growth of

the industry. The effectiveness of the other supporting instrumentlike client relationship can be further improved so that the impact will be high.

It doesnt end at just opening the demat account but the actual implementation is considered

with the customer related services. The customer should be updated on recent trends marketnews and the value of the investment that increases their satisfaction and awareness and trust on

the company.

0.


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BibliographyBooks:K.Aswathappa

Unicon Trainee Hand BookPhilip Kotler

Internet:

http:/www.moneycontrol.com

http:/www.uniconindia.com

http://www.google.com

http://www.nseindia.com

http://www.bseindia.com

http://www.wikipedia.org

http://www.managementhelp.org


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QUESTIONNAIRE

1. Name:

2. Age: a) 20 30 b) 30 40 c) 40 50 d) above 50

3. Sex: a) Male b) Female

4. Occupation: a) student b) Pubic sector c) Professional

d) Pvt. Sector employee e) Investor in stock market

5. Are you aware of online trading?a) Yes b) No

6. What is your opinion about shares?

a) Shares offer an investment opportunityb) Shares make earn quick profit/ gain

c) Share is a part of an investmentd) Shares offer easy liquidity

7. How did you come to know about UNICON online trading share?

a) Share broker b) Bankers c) Friends d) Online Advertisement

8. What is your objective behind investing in shares?a) Tax saving

b) Earn high dividendsc) Easy liquidity

d) Capital appreciation in the long run

9) How much you trade?a) Only 1500 b) 2000 c) 5000 d) 10,000 e) not yet traded

10. How frequently you invest in shares?

a) Monthly b) Every 3 months c) Every 6 months d) Others

11) How much risk can you take at a time?a) Your whole money b) Half of money c) Depends on market

D) on particular brand only e) cant say

12. Rank the best services provided by UNICON ltd.

Services Rank

Timely services


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Speedy transactions

Cost effective

Brokerage

Profit

13. Have you ever felt dissatisfied with any of the services of our company UNICON?a) Slow operation b) Delayed correspondence

c) Inaccessibility to the service centre d) Fund transfer facility

14. Are you satisfied by the brokerage charges of transactions when compared to othercompetitors in the market?

a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied

e) Highly dissatisfied

15. What is the level of satisfaction regarding the minimum balance compared with other

competitors?a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied

e) Highly dissatisfied

16. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided bythe company?

a) Yes b) No

17. Are you aware of the charges for the demat account levied by UNICON?a) Yes b) No

18. Are you aware of the absence of AMC (Annual maintenance charges) with reference to

UNICON?a) Yes b) No

19. Are you aware of JAVA software, which is being used for the online transactions?

a) Yes b) No

20. Are you satisfied by the overall services provided by UNICON?

a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfiede) Highly dissatisfied

21. Suggestions to improve our present level of system in UNICON?---------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------


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Thank you for your valuable timeIsrarul Haque.

SRM School Of ManagementSRM UNIVERSITY.

New Project of Unicon 3

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