NEW PROGRAM PROPOSAL FORM...The Citadel, BSBA, Marketing & Business Development, Program Proposal,...

The Citadel, BSBA, Marketing & Business Development, Program Proposal, ACAP, 03/26/2020 –

ACAP 03/26/2020 Agenda Item 2z

NEW PROGRAM PROPOSAL FORM Name of Institution: The Citadel Military College of South Carolina Name of Program (include degree designation and all concentrations, options, or tracks): BSBA, Marketing & Business Development

Program Designation:

Associate’s Degree Master’s Degree

Bachelor’s Degree: 4 Year Specialist

Bachelor’s Degree: 5 Year Doctoral Degree: Research/Scholarship (e.g., Ph.D. and DMA)

Doctoral Degree: Professional Practice (e.g., Ed.D., D.N.P., J.D., Pharm.D., and M.D.)

Consider the program for supplemental Palmetto Fellows and LIFE Scholarship awards?

Yes

No Proposed Date of Implementation: Fall 2020 CIP Code: 52.1401 Delivery Site(s): The Citadel Delivery Mode:

Traditional/face-to-face Distance Education *select if less than 25% online 100% online

Blended/hybrid (50% or more online)

Blended/hybrid (25-49% online)

Other distance education (explain if selected)

Program Contact Information (name, title, telephone number, and email address): Bob Riggle, Ph.D. Associate Professor of Marketing Department Head – Marketing, Supply Chain, and Economics Phone: 843-953-6978/843-817-1843 Email: [email protected] Institutional Approvals and Dates of Approval (include department through Provost/Chief Academic Officer, President, and Board of Trustees approval): Baker School of Business Marketing Faculty: March 15, 2019



Baker School of Business Undergraduate Curriculum Committee: April 4, 2019 Baker School of Business Faculty: April 12, 2019 Undergraduate Curriculum Committee: September 3, 2019 Faculty Senate: September 13, 2019 President: September 20, 2019 Board of Visitors: February 1, 2020

Background Information

State the nature and purpose of the proposed program, including target audience, centrality to institutional mission, and relation to the strategic plan. This proposal is formalizing the existing Professional Selling pathway into a Marketing & Business Development major. Our current pathway model, which serves as an advising tool and functions similarly to a concentration, allows students to group electives in a related area and focus in a given discipline. Although this approach allows students to achieve learning objectives in the area, the pathway approach is not recognized as a major nor is it annotated on student transcripts. Consequently, students are not able to easily document their achievements for prospective employers and graduate schools. We began our move away from the pathway model in 2018 with the establishment of the Accounting major and the two majors proposed this year (Management, Marketing and Business Development) will complete our planned shift to majors. This proposal formalizes existing Marketing and Professional Selling (Business Development) electives to a Marketing & Business Development Major. The Citadel currently suggests 24 credit hours in sales and marketing classes to students who are interested in a career pathway in marketing and business development. The major will have six required courses and two electives. A review of other marketing-related programs in the state (USC, College of Charleston, Clemson, and Coastal Carolina) highlights that similar majors require between 21 and 24 credit hours in marketing. The Citadel’s new marketing and business development major requirements (i.e. a minimum of 24 hours of related courses) exceed or equal the requirements of other state institutions currently offering marketing majors. No faculty costs or administrative changes are made. While the primary purpose of this proposal is a reclassification of existing classes into a formalized major, there are some minor curriculum modifications. The purpose of the reclassification is to make it more visible to students and employers that The Citadel offers a robust Marketing & Business Development degree that provides the training, skills and critical thinking required to work in large organizations worldwide. The Citadel School of Business is accredited by AACSB. The Bachelor of Science in Business Administration, Marketing & Business Development Major at The Citadel is designed to meet the growing job need and opportunities for marketing related jobs such as marketing research analyst, marketing coordinator, account coordinator, communications specialist, outside sales representatives, inside-sales representatives, business development associate, junior business analyst, or social media specialist to name a few. Recognizing Marketing & Business Development as a major in The Citadel School of Business will formalize a series of courses that already exist and give our students the recognition they have earned.

Assessment of Need Provide an assessment of the need for the program for the institution, the state, the region, and beyond, if applicable.



The object of this degree is to prepare students with the marketing skills, technology exposure, quantitative knowledge and recent topics in the marketing and business development discipline for the wide range of career options existing within the profession. The program will provide the students with up to date research in the field, which will provide a base for their career development in a rapidly evolving industry. This program provides students with professional skills including marketing analytics, buyer needs analysis, strong communication skills, inbound and outbound marketing, sales, and experience with cutting-edge tools, platforms, and channels. There is strong demand for graduates of these degrees with above average long-term demand. The Bureau of Labor Statistics Occupational Outlook Handbook 2017-2018 has assessed the job outlook growth from 2018 to 2028 to be as follows: marketing researchers 23%, marketing managers 10%, advertising and promotions managers 10% with a median salary of $129,380, and sales managers 7% with a median salary of $121,060. Over the last 3 years an average of 30 students, per year, have completed the professional selling pathway and have been successful with obtaining jobs with top firms. The most recent cohort of graduates included post-graduation employment offers with companies such as Janus Henderson Investors, ThyssenKrupp, Michelin, SRS Distribution and Federated Insurance. The recent cohort had a high number of students entering the military after graduation. The following years have a much lower percentage entering the military as officers. The labor market in marketing is growing and we want to prepare our students with the appropriate credential to compete in the job market. Centrality of the Program Given The Citadel’s history, reputation, and affiliations in business, government and not-for-profit, it is strategically placed to take a prominent role in supporting this academic discipline. The proposed program is consistent with The Citadel's mission to educate and develop principled leaders. Transfer and Articulation Identify any special articulation agreements for the proposed program. Provide the articulation agreement or Memorandum of Agreement/Understanding.

None Applicable Employment Opportunities

Occupation

State National

Data Type and Source

Expected Number of

Jobs

Employment Projection

(annual growth)

Expected Number of

Jobs

Employment Projection

(Annual Growth)

Services Sales Representatives 1,480 8.2% 1,004,020 3% Indeed.com & BLS

Occup. Outlook HB Wholesale and Manufacturing Sales

20,220 2.7% 94,100 5% Indeed.com & BLS Occup. Outlook HB

Marketing Research Analysts 7,450 2.6% 595,400 23% Indeed.com & BLS

Occup. Outlook HB



and Marketing Specialists Total Job Openings

29,150

1,693,520

Supporting Evidence of Anticipated Employment Opportunities Provide supporting evidence of anticipated employment opportunities for graduates. As stated previously, the most recent cohort of graduates included post-graduation employment offers with Janus Henderson Investors, ThyssenKrupp, Michelin, SRS Distribution and Federated Insurance. The recent cohort had a high number of students entering the military after graduation. Marketing & Business Development students entering the military is to be expected. Techniques learned in the classroom can be useful to the military as well. One obvious area where marketing techniques is useful is in the recruitment and retention of soldiers. The following years have a much lower percentage entering the military as officers.

Description of the Program

Projected Enrollment

Year Fall Headcount

Spring Headcount

Summer Headcount

2020-2021 60 60 10* 2021-2022 90 90 10* 2022-2023 120 120 10* 2023-2024 160 160 10* 2024-2025 160 160 10*

* Cadet enrollment in summer classes is modest and the vast majority of cadets are completing foundational business courses rather than projected major courses. We do not anticipate that this pattern will change significantly with the establishment of a Marketing & Business Development major.

Explain how the enrollment projections were calculated. The current enrollment in the Professional Selling pathway is 35 students after launching two years ago. Since this is an augmentation and re-classification of existing courses into a major, a conservative estimate of enrollment is approximately 40 students across all four classes. The Marketing & Business Development major will re-capture the students in the Sales and Marketing courses to declared majors and add students from the general business program. The Tommy and Victoria Baker School of Business is shifting from offering a general business degree for all business students to offering specific, focused degree paths. We established an Accounting major in 2018, Finance and Supply Chain majors in 2019, and are requesting approval for Marketing & Business Development as well as Management in 2020. Each year, the Baker School of Business matriculates approximately 150 freshmen. Of that number, we anticipate approximately one fourth of the business student body will pursue a Marketing & Business Development major.



As we move forward with our curriculum initiatives, we plan to require that all cadets select a major from our proposed five choices (Management, Marketing and Business Development, Accounting, Finance, and Supply Chain Management). We will reserve the General Business major for College Transfer Program Degree Completion students solely. We anticipate that the majority of cadet business students will choose Management as their major with Marketing and Business Development as the second most popular choice. Both of these majors have fewer quantitative courses in the program and tend to draw higher numbers. The projected numbers for the Marketing & Business Development major are forecast from our total cadet business student population less the numbers who are currently in one of the other majors. With the commencement of the new major and the steady size of the Corps of Cadets, we anticipate quickly realizing a steady-state enrollment as the current cadets declare one of the five majors (again, we anticipate Marketing & Business Development will the second-most popular major) Besides the general institutional admission requirements, are there any separate or additional admission requirements for the proposed program? If yes, explain.

Yes

No

Curriculum

Below is a listing of marketing-related courses, and their description, currently taught at The Citadel. The proposed Marketing & Business Development Major will consist of six required classes and two elective classes for a total of eight courses for the major. A breakdown of required and elective classes is shown in the matrix below.

Marketing & Business Development Major Courses Required Classes* Elective Classes BADM 334 – Personal Branding and Networking BADM 408 – Business Development II BADM 335 – Business Development I BADM 443 – Create your own Adventure BADM 412 – Business Ethics BADM 430 – Seminar in Marketing BADM 441 – Marketing Analytics and Inquiry BADM 450 – Internship BADM 442 – Negotiation and Conflict Resolution BADM 490 – Independent Study BADM 405 – Marketing Management Approved Elective** * BADM 309 - Marketing Principles All business students are required to take this course as it is a required business core course. ** Students may elect to take a 300-499 business elective to satisfy one of the elective requirements. Must be approved by Business Faculty Advisor and Department Head. See Business Course Descriptions Section for full offering of business courses and descriptions.

BADM 334 – Personal Branding and Networking Personal Branding and Networking examines the importance of developing a personal brand and professional network in today's hyper-competitive marketplace. By engaging in a detailed self-assessment process, participants have an opportunity to clarify their skill sets, values, and career aspirations--the foundation of a personal brand. They then have an opportunity to focus on methods of conveying a consistent personal brand, including presentation skills, interviewing and networking skills, the use of social media, and engagement with professional as they build the foundation of a solid professional network.



BADM 335 – Business Development I A study of the stages of the business development process and the role of sales in the current marketing environment. Emphasis on learning adaptive selling techniques and developing effective interpersonal communications skills. Sales careers are examined. BADM 408 – Business Development II A continuation of the study of the business development process, and the role of sales in today’s marketing environment. Emphasis will be placed on further learning adaptive selling techniques and developing effective interpersonal communication skills. National and regional sales competitions will be discussed and possibly attended depending on the semester. BADM 412 – Business Ethics This management course provides an overview of principles and dynamics integral to building and leading ethical organizations. The course examines the positive contributions of ethical business enterprise, and offers practical tools for recognizing and meeting ethical challenges encountered by for-profit and not-for-profit organizations. Applying a “triple bottom line” analysis, this course shows how organizations can simultaneously pursue financial transparency and accountability, encourage sustainable stewardship of human capital and environmental resources, and promote responsibility for operational and social impact on stakeholders and communities. Case studies illustrate the key roles people play in developing ethical cultures and decision-making, engaging in principled leadership at all organizational levels, and ensuring effective oversight and governance. BADM 441 – Marketing Analytics and Inquiry The focus of this class is on developing a performance measurement system for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Key performance indicators are tied to marketing goals and tactical campaigns. Students conduct a review of online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Students will also learn the key concepts and methods of marketing research to understand how to apply those tools to solve real-life business problems. BADM 442 – Negotiation and Conflict Resolution This course explores the theory and practice of dispute resolution using interest-based mediation and negotiation techniques. Students gain a broad understanding of mediation and negotiation strategies, learn skills that lead to greater success in managing conflict, and develop confidence in the mediation process as an effective means for resolving interpersonal, organizational, and community disputes. BADM 405 – Marketing Management This course examines how organizations gain and maintain a competitive advantage in a dynamic era. The course emphasizes the analysis of marketing decisions involving product, price, promotion, and distribution variables. Global opportunities are investigated. BADM 443 – Create your own Adventure Create Your Own Adventure is a flexible course designed to give students the opportunity and support to develop and certify skill sets to better position themselves for the market place. Marketing is a wide-ranging field requiring different skills for success. This course is for students who are seeking specific careers and have identified certifications necessary for employment.



As shown in the below map of the Marketing & Business Development major, students will complete a minimum of 123 credit hours. The 123 credit hour breakdown is outlined in the following matrix, which highlights the number of hours, by category.

Category of Courses* Required Hours General Education 46 General Elective 12 Business Core 39 Marketing & Business Development Major 24 Leadership 2

Total 123 *ROTC Hours are not included in the total for graduation. Students may take as many as 18 additional hours in ROTC if contracted or pursuing a military contract.



The proposed four-year curriculum map is shown below. Required and elective marketing and business development courses are highlighted by bold text. Proposed Major in Marketing & Business Development

Curriculum by Year

Course Name Credit Hours Course Name Credit

Hours Course Name Credit Hours

Year 1 Fall Spring Summer

FSEM 101 Freshman Seminar 3 Xxxx xxx Freshman Science 4 BADM 110 Intro to Business Analytics 3 BADM 201 Principles of Macroeconomics 3 FSWI 101 Linked Composition Class 3 BADM 211 Intro to Fin. Acct. and Reporting 3 MATH 104 Elementary Mathematical Modeling 3 STAT 160 Statistical Methods 3 LDRS 101 Freshman Experience 1 Xxxx xxx Modern Language 3 Xxxx xxx Modern Language 3 xxxx 101 1st Year Basic ROTC 1 xxxx 102 1st Year Basic ROTC 1

Total Semester Hours 17 Total Semester Hours 17 Total Semester Hours


LDRS 201/211 Sophomore Leadership Sem 1 COMM 216 Communications In Business 3 RPED 260 Phys. Fit, Resiliency, and Wellness 3 BADM 334 Personal Branding and Networking 3 BADM 202 Principles of Microeconomics 3 BADM 206 Applied Business Analytics 3 BADM 212 Introduction to Managerial Acct. 3 xxxx xxx Strand Natural Science 3 ENGL xxx Strand English 3 Xxxx xxx General Elective 3 Xxxx xxx General Elective 3 RPED xxx Required Physical Education 0 RPED xxx Required Physical Education 0 2nd Year Basic ROTC 2 2nd Year Basic ROTC 2

Total Semester Hours 18 Total Semester Hours 17 Total Semester Hours



Course Name Credit Hours Course Name Credit

Hours Course Name Credit Hours


LDRS 371 Leadership in Organizations (ROTC-F) 3 BADM 335 Business Development I 3 BADM 305 Legal & Ethical Env. Of Business 3 BADM 412 Business Ethics 3 BADM 310 Operations Management 3 BADM 321 Business Finance 3

BADM 309 Marketing Principles 3 BADM 338 Management and Organizational Behavior 3

HIST xxx Strand History 3 xxxx xxx Strand Elective 3 1s Year Advanced ROTC –or- Fulfillment 3 1s Year Advanced ROTC –or- Fulfillment 3 LDRS 311 Junior Ethics Enrichment Experience 0

Total Semester Hours 15-18 Total Semester Hours 15-18 Total Semester Hours


xxxx xxx Strand Social Science 3 BADM 422 Strategic Management 3 BADM 441 Marketing Analytics and Inquiry 3 BADM 405 Strategic Marketing 3 BADM 442 Negotiation and Conflict Resolution 3 BADM xxx Marketing Elective 3 BADM xxx Marketing Elective 3 xxxx xxx General Elective 3 xxxx xxx General Elective 3 xxxx xxx General Education Capstone 3 2nd Year Advanced ROTC –or- Fulfillment 3 2nd Year Advanced ROTC –or- Fulfillment 3 LDRS 411 Senior Leadership Integration Sem. 0

Total Semester Hours 15-18 Total Semester Hours 15-18 Total Semester Hours



Business Course Descriptions This section lists the full curriculum that is taught in the Baker School of Business. The course numbers, names, hours, prerequisites, and descriptions are copied from the 2019-2020 College Catalog. Required Business Core Courses are denoted by an (R) after the course name. BADM 110 Introduction to Business Analytics (R) 3 Hours Prerequisites: None Course Description: The application of computer software to assist in analyzing common business decisions, with an emphasis on advanced techniques in spreadsheet and database development and design. Includes a major business project utilizing presentation software and the Internet. BADM 201 Principles of Macroeconomics (R) 3 Hours Prerequisites: MATH 104 or MATH 105 Course Description: A study of the origins of capitalism and the development of economic institutions; an introduction to economic principles, including an analysis of the determination of national income and its fluctuations, and an introduction to money, banking, government finance, and international economics.(May be taken after BADM 202.) BADM 202 Principles of Microeconomics (R) 3 Hours Prerequisites: MATH 104 or MATH 105 Course Description: A study of value and price, including factors affecting short- and long-run adjustments of the individual firm with respect to prices, costs, and levels of production; value and price determination; market adjustments in competition and monopoly; distribution of income; and current economic problems. (May be taken before BADM 201.) BADM 206 Applied Business Analytics (R) 3 Hours Prerequisites: STAT 160 Course Description: A continuation of STAT 160, including an introduction to t, Poisson, and Chi-square distributions; tests of significance; regression and correlation analysis; index numbers; and simple and multiple correlation, as well as a more sophisticated exploration of sampling and probability theory. Students will be introduced to computer-based tools for statistical analysis of data. BADM 211 Introduction to Financial Accounting and Reporting (R) 3 Hours Prerequisites: None Course Description: This course provides an introduction to the basic theory and practice of financial accounting and reporting in an ethical environment. The course focuses on the fundamental concepts, terminology, and techniques for the use, interpretation, and analysis of the corporate financial statements: the balance sheet, the income statement, and the statement of retained earnings. BADM 212 Introduction to Managerial Accounting (R) 3 Hours Prerequisites: None Course Description: This course focuses on the interpretation and use of accounting information for external and internal decision-making. Topics include preparation and interpretation of the statement of cash flows; financial statement analysis; ethics; and the fundamental concepts, terminology, and techniques necessary for the development and use of reports for internal purposes such as cost analysis, budgeting, and decision analysis.



BADM 218 Accounting for Entrepreneurs & Small Business 3 Hours Prerequisites: Non-Business Majors Only Course Description: This course will help students develop an understanding of the practical accounting and finance concepts that enable an entrepreneur to be successful. This class provides the terminology, techniques and tools necessary to make internal and external business decisions. Understand and analyze financial information and financial statements for any business. Study effective cost management, budgeting and breakeven analysis. Review sources of financing a business and other working capital principles. BADM 300 Intermediate Financial Accounting I 3 Hours Prerequisites: BADM 212 Course Description: This course includes a rigorous study of the theory and practice of financial accounting. It focuses on the concepts underlying financial accounting, the preparation of corporate financial statements utilizing generally accepted accounting principles, and accounting ethics. Emphasis is on cash, receivables, inventories, non-current and other assets, current liabilities, and the time value of money. BADM 301 Intermediate Financial Accounting II 3 Hours Prerequisites: BADM 300 Course Description: This course is a continuation of BADM 300’s rigorous study of financial accounting and the preparation of corporate financial statements. Primary emphasis is on non-current liabilities, equity, investments, and revenue accounting. Other topics include the accounting for taxes, pensions, and leases, as well as current accounting topics and ethics. BADM 302 Managerial Accounting 3 Hours Prerequisites: BADM 212 Course Description: This course is a rigorous study of how organizations accumulate and communicate costs internally. It provides detailed accounting techniques necessary for the development and use of reports for internal purposes and how this information is used for decision-making, planning, and control for all types of business organizations (service, retail, etc.) with a primary emphasis on manufacturing organizations. BADM 303 Intermediate Microeconomics 3 Hours Prerequisites: BADM 201, BADM 202 Course Description: This course will cover consumer choice and demand; price and output determination of the firm, and resource allocation, under different market structures; welfare economics, externalities, public goods, and market failure; general equilibrium; other topics. BADM 304 Intermediate Macroeconomics 3 Hours Prerequisites: BADM 201, BADM 202 Course Description: Study of the determination of aggregate output, prices, interest rates, and employment in both the short run and long run with an emphasis on the impact of monetary and fiscal policy. BADM 305 Legal & Ethical Environment of Business (R) 3 Hours Prerequisites: None Course Description: An introduction to the legal system, with special emphasis on its relation to business. Students will contend with federal and state regulations as well as the common law to arrive at an understanding of the legality, ethics, and social responsibility of business decisions. Topics include an introduction to the judicial system,



torts and product liability, administrative law and consumer protection, agency and partnership, contracts, the Constitution, criminal law, ethics, and fiduciary trust. BADM 309 Marketing Principles (R) 3 Hours Prerequisites: BADM 202 Course Description: Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision-making. International and ethical issues in marketing are examined. BADM 310 Operations Management (R) 3 Hours Prerequisites: STAT 160, BADM 202, and BADM 212 Course Description: Operations management focuses on the systematic direction of the processes involved in the sourcing, production, and delivery of products and services. This course addresses managerial issues such as facility location and layout, service design, demand forecasting, production scheduling, project management, quality management (for example, lean, JIT, Six Sigma, TQM, etc.), inventory management, supply chain management, maintenance and reliability, and capacity management. Included are applications of decision models, statistical methods, or optimization techniques such as linear programming, queueing theory, simulation, or others. BADM 318 Commercial Law 3 Hours Prerequisites: BADM 305, junior standing Course Description: This course provides an overview of contracts and business law relating to the commercial and financial transactions of persons and organizations regularly engaged in business, both within the U.S. and globally. The course principally focuses on key articles of the Uniform Commercial Code (UCC), including provisions relating to sales, commercial paper, and secured transactions, in commercial transactions. In relation to those topics, the course also addresses the roles of arbitration and litigation, agency regulation, CPA Professional Responsibilities and bankruptcy law. This course serves as a companion to BADM 305, which examines law and ethics in a broader business and organizational context. BADM 320 International Business 3 Hours Prerequisites: None Course Description: This course focuses on decisions in international business operations for small and large firms. Of particular interest are international business climate/ culture, foreign exchange rates, international trade, overseas direct investment, and operations management. Students will incorporate case studies dealing with aspects of international business. BADM 321 Business Finance (R) 3 Hours Prerequisites: BADM 211 Course Description: An introductory course combining both a description of the structure of business financing and a study of financial principles and practices, with special emphasis on their relation to managerial planning and control. BADM 322 Intermediate Finance 3 Hours Prerequisites: BADM 321 Course Description: This course considers problems arising in the financial management of operations of nonfinancial firms. Emphasis is on the role of the finance executive in a business. The course builds on the tools and concepts introduced in BADM 321 Business Finance.



BADM 323 Quality Management 3 Hours Prerequisites: STAT 160 Course Description: Students will develop an overall framework within which they can understand quality as a system. Content includes a look at the impact of the quality movement on our world during recent decades for both manufacturing and service organizations. The course focuses on management, leadership, organization, and tools needed to build and continuously improve quality and customer value throughout the supply chain. Included is a review of the contributions of those who are considered prime movers in the quality revolution, including Deming, Crosby, Juran, and Taguchi; a survey of current developments in the field; and practice in use of typical Quality Management techniques, tools, and processes including Lean, Six-Sigma, SPC, ISO 9000, business process improvement, QFD, and others. BADM 324 Purchasing and Materials Management 3 Hours Prerequisites: BADM 205, STAT 160 or equivalent Course Description: The course introduces students to the critical role of purchasing in the supply chain. Topics may include the evolution of supply management and its strategic nature in world-class organizations; the supply manager’s responsibilities; the “boundary-spanning” nature of supply management; the purchasing process, objectives and responsibilities; supplier evaluation and selection; supplier quality and risk management; negotiation framework and planning; cost concepts (e.g., direct and indirect costs, fixed, step, and variable costs, and target costs) and cost analyses; “Make or Buy” decisions; developing in-country sources of supply versus “offshoring” decisions; ethical and professional standards expected among supply management professionals; and environmental considerations in purchasing and materials management. BADM 326 Principles of Real Estate 3 Hours Prerequisites: None Course Description: The course provides a personal and professional perspective of the legal, financial, and ethical rights and obligations of all parties in a real estate transaction. Topics include organizing, functioning, financing, marketing, brokering, appraising, and managing of real estate transactions. BADM 327 Principled Entrepreneurship and the Free Enterprise System 3 Hours Prerequisites: Junior or Senior Standing Course Description: This course explores the role of entrepreneurship in the free enterprise system, how government policies affect entrepreneurial activity within the United States and globally, and the moral and ethical dimensions of principled entrepreneurship. It focuses on using the tools of economics to understand the entrepreneurial process, including the role of profits and losses, discovery, and creative destruction. It examines the legal forms of business organization and the challenges involved in opening a business and writing a business plan. BADM 329 Project Management 3 Hours Prerequisites: STAT 160 Course Description: This course is designed for students who have taken courses in management and organizational behavior, introductory finance, and statistics. Students without these courses are likely to have to devote more time to topics briefly reviewed and may have to supplement their learning on their own for some topics. This course introduces students to the concepts and tools currently being used in the professional field of Project Management. Students will obtain a basic understanding of project management principles and practices, increase their ability to



function effectively on a project team and as a project manager, and improve their ability to communicate effectively both orally and in writing. The course includes coverage of management in a wide range of project applications from concept through operations. Planning, scheduling, controlling, economic analysis, quality, and customer satisfaction are stressed. The topics in this course cover essential concepts from the Project Management Institute’s A Guide to the Project Management Body of Knowledge (PMBOK). BADM 331 Financial Modeling 3 Hours Prerequisites: BADM 321 Course Description: This is a hands-on course in financial modeling, primarily using Microsoft Excel. The topics covered follow those in financial management and investment courses. The emphasis will be on the practical application of financial theory. BADM 332 Financial Markets and Institutions 3 Hours Prerequisites: Sophomore standing Course Description: This course provides an overview of the key financial institutions (banks, insurance companies, mutual funds, government entities, etc.), markets (stock, bond and foreign exchange among others) and the wide array of financial instruments that are available to businesses and individuals. Particular attention will be paid to risk management and how the various markets and institutions interact with each other. Activities that take place in financial markets and institutions have a direct effect on personal wealth, the behavior of consumers and businesses, and the well-being of the overall economy. BADM 333 Team Building 3 Hours Prerequisites: None Course Description: This course investigates the use of teams and teambuilding in businesses and other organizations. Advantages and disadvantages of teams are explored, along with the variables that make the use of teams effective. Throughout the course, a variety of exercises and activities will be utilized to explore the concepts and tools that make for the effective use of teams in a variety of organizational situations. BADM 334 Personal Branding and Networking 3 Hours Prerequisites: None Course Description: This course helps students understand and develop the basic persuasive skills which are important to people in all walks of life. Assignments are designed to help students improve their skills in communicating effectively, establishing relationships, solving problems, and leading and persuading others. BADM 335 Business Development I 3 Hours Prerequisites: BADM 309 Course Description: This course is a study of the stages of the business development process and the role of sales in the current marketing environment. Emphasis on learning adaptive selling techniques and developing effective interpersonal communications skills. Sales careers are examined. BADM 338 Management and Organizational Behavior (R) 3 Hours Prerequisites: None Course Description: A study of the fundamental concepts of management and organizational behavior. Emphasis is placed on the study of human behavior, attitudes, and performance in organizations, and on the development of positive interpersonal relations. A major focus is on the managerial roles of leader and decisionmaker necessary for effective planning, organizing, influencing, and control of the organization. The dynamics and links among individuals, groups, and the national and international environment are analyzed to highlight the determinants of organizational effectiveness.



BADM 371 Leadership in Organizations 3 Hours Prerequisites: Junior standing Course Description: Using a case approach as well as a significant experiential component, this course involves the application of leadership theory and practice covered in this class and in other classes in the interdisciplinary minor in Leadership Studies. The course draws from cases in business and other organizations to focus the student’s learning in both individual and team projects. Issues of motivation, persuasion, ethics, power, diversity, teams, etc. will all be explored. Guest speakers/leaders will also be an important component of the course. BADM 402 Advanced Accounting 3 Hours Prerequisites: BADM 300, BADM 301 Course Description: This course focuses on accounting and reporting issues in specialized organizations such as consolidated entities, governmental bodies, and not-for-profit organizations. Topics include the specific accounting rules and techniques that apply within each of these areas. BADM 403 The Cuban Economy 3 Hours Prerequisites: None Course Description: Explore economic systems of capitalism, planned socialism, and market socialism. Learn about planned socialism in Cuba and the economic history of pre-socialist and socialist period in Cuba. Review the economic reforms under the Fidel Castro and Raul Castro administrations. BADM 404 Investments 3 Hours Prerequisites: BADM 321 Course Description: A survey course that introduces different types of securities, markets, transaction costs, security regulations, and taxes. The basic techniques for analyzing the potential returns and risks of individual securities and for combining them efficiently into portfolios are also studied. BADM 405 Marketing Management 3 Hours Prerequisites: BADM 309 Course Description: A study of marketing planning and decision-making from the point of view of the marketing manager in a changing economic, social, and legal environment. Basic concepts and methods of analysis used in formulating product, distribution, promotion, and pricing strategy are studied. BADM 407 Money and Banking 3 Hours Prerequisites: BADM 201 Course Description: The nature and functions of money, the various monetary standards, the development of our monetary system, the factors affecting the value of money, methods and objectives of money and credit control, international exchange, and analysis of recent developments in money and credit. BADM 408 Business Development II 3 Hours Prerequisites: BADM 309 and BADM 406 Course Description: A continuation of the study of the professional selling process, and the role of sales in today’s marketing environment. Emphasis will be placed on further learning adaptive selling techniques and developing effective interpersonal communication skills. National and regional sales competitions will be discussed and possibly attended depending on the semester. BADM 409 Human Resource Management 3 Hours



Prerequisites: None Course Description: A contemporary course in the management of personnel as a resource concentrating on the historical, legal, social, economic, and ethical framework of labor relations with a focus on forecasting, planning, staffing, compensating, developing a career, labor relations, performance management, and control and evaluation of human resources. BADM 412 Business Ethics 3 Hours Prerequisites: None Course Description: This management course provides an overview of principles and dynamics integral to building and leading ethical organizations. The course examines the positive contributions of ethical business enterprise, and offers practical tools for recognizing and meeting ethical challenges encountered by for-profit and not-for-profit organizations. Applying a “triple bottom line” analysis, this course shows how organizations can simultaneously pursue financial transparency and accountability, encourage sustainable stewardship of human capital and environmental resources, and promote responsibility for operational and social impact on stakeholders and communities. Case studies illustrate the key roles people play in developing ethical cultures and decision-making, engaging in principled leadership at all organizational levels, and ensuring effective oversight and governance. BADM 413 International Marketing 3 Hours Prerequisites: BADM 309 Course Description: Introduction to global problems, cultural and ethical issues, and decision areas facing the marketing manager. Primary emphasis rests on the value of cross- cultural understanding and the need for careful adaptation of marketing efforts. BADM 414 Consumer Behavior 3 Hours Prerequisites: BADM 309 Course Description: The study of behavioral science theories and related marketing models useful to managers in understanding consumers in the domestic and global marketplaces. BADM 416 Auditing and Assurance Services 3 Hours Prerequisites: BADM 300, BADM 427 Course Description: The study of the basic concepts of auditing including ethics, risk analysis, evaluation of controls, evidence-gathering, the effects of Sarbanes-Oxley, and reporting as applicable to financial statement, compliance, and operational audits. Professional auditing standards will be utilized throughout the course. BADM 417 Management Information Systems 3 Hours Prerequisites: BADM 110 Course Description: Information systems (IS) support the overall strategy of an organization in many ways. This course reviews the issues associated with managing and improving the IS function within an organization, including using IS to support decision making, manage the firm’s assets, and develop and support customers. Additional topics include the critical role of IS in an organization’s strategic plan, security issues, and the harnessing of technological advances for organizational growth. BADM 419 Federal Taxation 3 Hours Prerequisites: BADM 212 Course Description: This course provides a study of the basic principles of federal income tax law applicable to individuals and sole proprietors. Emphasis is given to research, compliance, and tax planning. Topics include an



understanding of tax legislation as well as discussions on inclusions, deductions, exclusions, credits, gift and estate tax, and property transactions. BADM 420 Management of Change 3 Hours Prerequisites: BADM 338 Course Description: This course uses knowledge and skills from the social sciences to develop strategies for achieving effective change within organizations. Implementation of these strategies to achieve more effective organizations is the core of this course. Topics include team building, process consultation, confrontation and the management of conflict, and techno-structural change. BADM 421 Logistics Management 3 Hours Prerequisites: STAT 160 and BADM 429 Course Description: Logistics is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and point of consumption in order to meet customers’ requirements (Council of Supply Chain Management Professionals, 2003). The course covers the role and importance of the key logistics intermediaries that facilitate global trade. It describes the functions comprising logistics, describes how these functions interact, and explains how logistics can be managed as a system to reduce total cost. BADM 422 Strategic Management (R) 3 Hours Prerequisites: BADM 201, BADM 202, BADM 212, BADM 309, BADM 321, BADM 338 Course Description: A capstone course designed to give the student practice in integrating the numerous theory courses in all phases of business management. The student develops problem-solving and decision-making skills by assuming the role of top management in a simulated company and through the study of actual business cases. BADM 423 Personal Finance 3 Hours Prerequisites: Junior standing Course Description: Personal Finance focuses on the application of basic financial tools and principles to the student’s personal life. Concepts and tools covered include: the financial planning process, liquidity management, debt management, asset management, and risk management. The course will also include retirement, education, and estate planning. Upon successful completion of this course, the student will be prepared to create and manage their own personal financial plan. BADM 424 Inclusion & Diversity at Work 3 Hours Prerequisites: BADM/LDRS 371 Course Description: Students will learn about leadership and follower knowledge, attitudes, behaviors, organizational practices, cultures, and policies that support workplace diversity and workplace inclusion at intrapersonal, interpersonal, group, organizational, and societal levels. Using seminar discussion, short lectures, guest speakers, journaling, and a “learning lab” experiential approach, students will explore diversity, inclusion, and equity in domestic and global contexts. They will leave the course with knowledge that they can transfer into workgroup effectiveness. The course draws from case studies, texts, articles, and students’ experiences. Individual and group work are required. BADM 425 Small Business Management/Entrepreneurship 3 Hours Prerequisites: Junior or Senior Standing Course Description: This course covers the environment of small business, factors of success or failure, small business management tools, and sources of financing. Student teams will prepare business plans for the start-up of



a business. In some instances, the teams will work with local entrepreneurs in developing business plans. The course is supported by a multi-media business planning system. BADM 426 Risk Management 3 Hours Prerequisites: BADM 321 Course Description: Risk Management is a study of the identification, evaluation, financing and control of both financial and non-financial business risk as well as the techniques that are used to manage those risks. Integrated risk management of the entire portfolio of risk in the business enterprise is emphasized throughout the course. Risk Management techniques to include hedging, diversification, and insurance are examined. BADM 427 Accounting Information Systems 3 Hours Prerequisites: BADM 110 ,BADM 211, and BADM 212. Course Description: This course reviews the core concepts of accounting information systems that support and enable business processes. The course reviews the accountant’s role in designing, developing, implementing, and maintaining an accounting information system. New topics are introduced each semester to reflect technological changes in the marketplace. Students will utilize specialized software to support the accounting functions and be able to evaluate various software packages. BADM 428 Technology and Entrepreneurship 3 Hours Prerequisites: Junior or Senior Standing Course Description: Technology ventures are significantly changing the global competitive land- scape. This course explores the intersection of technology and entrepreneurship, including both the development of new technology-based businesses and the use of technology in launching and marketing new businesses. Students will learn about models of technological change, models of new firm strategy development, and models of organizational strategy in high-tech start-ups. Topics include: matching new technologies and markets, making money from innovation, competition between technologies, strategies for competing against established incumbents, technology portfolio development, and theories of diffusion and adoption. BADM 429 Supply Chain Management 3 Hours Prerequisites: STAT 160 Course Description: This course focuses on basic principles and essential concepts of supply chains and their effective operation and management. Topics may include methods of resource acquisition, contract management, procurement, production, packaging, shipping, warehousing, inventory placement, distribution, transportation, logistics planning, risk, quality, information technology, and product support. BADM 430 Lecture in Business Administration 3 Hours Prerequisites: Junior or senior standing in business Course Description: These courses are designed to provide students of exceptional ability and background with the opportunity to explore a variety of advanced, business- oriented, analytical techniques. Specified topics covered within these courses will be offered at the discretion of the instructor and under the supervision of the department head. BADM 437 Applying Innovation 3 Hours Prerequisites: Non-Businesss Majors Only Course Description: This course involves the student in finding innovative means of solving organizational problems by applying unique solutions using our Innovation Lab and Daniel Library's Maker Space. Students are required to participate in numerous off-campus events focused on entrepreneurial endeavors such as Start-Up Weekend and 1



Million Cups. Students will be required to work with a firm to assist in resolving a real-world issue confronting the organization. Upon completing this course, the student will be prepared to offer unique solutions to businesses that face both routine and unique challenges. BADM 439 Student Managed Investment Fund 3 Hours Prerequisites: Instructor Permission Course Description: Participate in the management of the student investment fund using the same techniques, methods and regulations as a professional mutual fund, pension fund or other pooled investment vehicle. This class will follow the same procedures as an asset management firm. BADM 440 Undergraduate Research 3 Hours Prerequisites: Instructor Permission Course Description: This course is designed to assist the student in working on an independent research project in their area of concentration. The student will work with the professor to define a research project and schedule for completion. BADM 441 Marketing Analytics and Inquiry 3 Hours Prerequisites: BADM 309 Course Description: This course focuses on applying key performance indicators tied to marketing goals and tactical campaigns. Students conduct a review of online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Students will also learn the key concepts and methods of marketing research to understand how to apply those tools to solve real-life business problems. BADM 442 Negotiations and Conflict Resolution 3 Hours Prerequisites: BADM 309 Course Description: This course explores the theory and practice of dispute resolution using interest-based mediation and negotiation techniques. Students gain a broad understanding of mediation and negotiation strategies, learn skills that lead to greater success in managing conflict, and develop confidence in the mediation process as an effective means for resolving interpersonal, organizational, and community disputes. BADM 443 Create your own Adventure 3 Hours Prerequisites: BADM 309 Course Description: This course is designed to give students the opportunity and support to develop and certify skill sets to better position themselves for the market place. Marketing is a wide-ranging field requiring different skills for success. This course is for students who are seeking specific careers and have identified certifications necessary for employment. BADM 450 Internship 3 Hours Prerequisites: Junior or senior standing; Instructor Permission Course Description: This course gives junior or senior students real-world work experience to complement the classroom education they have already received. Interns will learn about the variety of issues faced by today’s firms and their managers, the kinds of information firms collect and use, and the development of solutions for business problems. Interns will spend ten to twelve hours each week working alongside a senior-level manager in a business.



BADM 490 Independent Study 3 Hours Prerequisites: Junior or senior standing with at least a 3.0 academic average; Department Permission Course Description: Approvals for enrollment during preregistration from sponsoring professor and department head are required. This course may be taken by juniors or seniors desiring to engage in a scholarly research project of mutual interest to the student and the faculty member who directs the study. The project should culminate in a formal student research paper.



Similar Programs in South Carolina offered by Public and Independent Institutions Identify the similar programs offered and describe the similarities and differences for each program.

Program Name and Designation

Total Credit Hours Institution Similarities Differences

Bachelor of Science in Marketing

27 hours for the major Clemson University

The program at Clemson is similar to the proposed program in this document. The Citadel serves a different region.

BSBA with a Marketing Major

18 hours for the major

Coastal Carolina University (CCU);

The program provides basic marketing knowledge for students to be successful upon graduation.

The Citadel serves a different region. The CCU program has an emphasis on hospitality and tourism while The Citadel will have more of a focus on professional selling/business development due to market demand and the background and experience of the existing professors. The Citadel program will have more quantitative analysis in the BSBA and the proposed Marketing & Business Development major.

BSBA with a Marketing Major

27 hours for the major College of Charleston (CofC)

The program provides basic marketing knowledge for students to be successful upon graduation.

The CofC program is a general marketing degree whereas The Citadel’s Program will have a focus in Professional Selling/ Business Development. CofC requires fewer business core courses compared to The Citadel (CofC= 36; The Citadel= 48)

BBA in Marketing 15 hours for the major

Francis Marion

The base required courses at Francis Marion are similar to the base required course at The Citadel.

The Francis Marion program is a basic program with the possibility of adding on sports marketing. The Citadel will have more of a focus on professional selling. The Citadel



program has more quantitative analysis in the BSBA.

BSBA in Management/Marketing

21 hours for the program Lander University

The base required courses at Lander University are similar to the business core at The Citadel.

The Lander program is a mixed management/marketing program. The Citadel will have more of a focus on professional selling. The Citadel program has more quantitative analysis in the BSBA.

BS in Marketing 24 hours for the major South Carolina State University

The base required courses at South Carolina State University are similar to the business core at The Citadel.

The SCSU program is a general marketing degree whereas The Citadel’s Program will have a focus in Professional Selling/Business Development.

BSBA in Marketing 21 hours for the major USC-Columbia

The program at USC Columbia has a similar program to The Citadel.

The Citadel will have more of a focus on Professional Selling/Business Development while USC provides a focus in consumer behavior.

BSBA with a Concentration in Marketing

18 hours for the concentration USC Aiken

The base required courses at USC Aiken are similar to the business core at The Citadel.

. The USC Aiken program is a general marketing concentration whereas The Citadel’s Program will have a focus in Professional Selling/Business Development.


15 hours for the concentration USC Beaufort

The base required courses at USC Beaufort are similar to the business core at The Citadel.

The USC Beaufort program is a general marketing concentration whereas The Citadel’s Program will have a focus in Professional Selling/Business Development.


21 hours for the concentration USC Upstate

The base required courses at USC Upstate are similar to the business core at The Citadel.

The USC Upstate program is a general marketing concentration whereas The Citadel’s Program will have a focus in Professional Selling/Business Development.




18 hours for the concentration Winthrop University

The base required courses at Winthrop University are similar to the business core at The Citadel.

The Winthrop University program is a general marketing concentration whereas The Citadel’s Program will have a focus in Professional Selling/Business Development.



Faculty

Rank and Full- or Part-time

Courses Taught for the Program

Academic Degrees and Coursework Relevant to

Courses Taught, Including Institution

and Major

Other Qualifications and Relevant Professional Experience

(e.g., licensures, certifications, years in industry, etc.)

Full Time Associate Professor

Principles, Business Development I & II, Analytics and Inquiry, Marketing Management, Negotiations

PhD in Marketing – University of South Florida

Industry Sales Experience Real Estate License


Principles, Personal Branding, Analytics and Inquiry, Marketing Management, Create your own Adventure

PhD in Marketing – Penn State University Post Doc in Marketing – University of Pennsylvania Industry Sales Experience


Principles, Business Development I & II, Consumer Behavior, Marketing Management

PhD in Marketing – University of Tennessee

Industry Sales Experience Industry Sales Management Experience

Part Time Visiting Professor

Principles, Digital Marketing, Public Relations MBA – The Citadel 20+ Years Marketing and PR Consulting

Total FTE needed to support the proposed program: Faculty: 3.50 Staff: 0.25 Administration: 0.25 Faculty, Staff, and Administrative Personnel Discuss the Faculty, Staff, and Administrative Personnel needs of the program. There are no staffing implications associated with this proposal, as it is grouping existing courses to establish a major. Accordingly, no new faculty, staff, or administrative personnel are needed. Faculty – The Baker School of Business currently has sufficient faculty in this are to administer the new major. The courses are currently being taught as electives and we do not anticipate additional faculty requirements for this major. Admin/staff – The Baker School of Business has an administrative assistant and an academic advisor that currently serve all students. These staff members will continue in this role and we do not anticipate additional staff requirements for this major.



Resources Library and Learning Resources Explain how current library/learning collections, databases, resources, and services specific to the discipline, including those provided by PASCAL, can support the proposed program. Identify additional library resources needed. The Citadel will not need to increase library holdings by adding accounting journals, monographs or databases. The table below reviews the finance holdings in view of the degree program proposed.

Resource Type Already at Citadel?

Salesforce.com CRM Database Yes

SAP Database and Analytics

Yes

Student Support Services Explain how current academic support services will support the proposed program. Identify new services needed and provide any estimated costs associated with these services.

The Citadel’s student support programs, services, and activities promote student learning and enhance the total growth and development of students by emphasizing the college’s core values – honor, duty, and respect. Specifically, they are unified and governed by The Citadel’s Philosophy of Student Support Programs, Services, and Activities, an overarching statement of purpose that commits them “to encourage the development and integration of personal values and habits that will remain with the individual for life,” published in both The Citadel’s Undergraduate Catalog and The Citadel’s Student Support Services Brochure. This is their common goal.

The Citadel’s numerous student support programs, services, and activities are categorized and listed in the Student Support Services Inventory. The comprehensiveness of this list highlights their appropriateness and consistency with the college’s Philosophy of student Support Programs, Services, and Activities. Student support services are also annually assessed to ensure they are fully supporting the institutional mission and attaining high student satisfaction ratings.

The Citadel also provides a robust array of academic support services.

A. The Citadel Academic Support Center’s mission is to aid students in their transition to college life and to help them achieve individual academic success culminating in graduation. To further this mission, the Center provides support to Citadel students through the following programs:

• Corps Squad Program (Athletic Academic Services)

• Learning Strategies Programs



• Mathematics Lab

• Reading Strategies Program

• Subject-Area Tutorial Program

• Supplemental Instruction Program

• Writing Lab

B. The Office of Multicultural Student Services and International Studies promotes an appreciation for diversity among students, faculty, and staff and provides students with information on a variety of study abroad opportunities.

C. The Citadel places a great deal of emphasis on providing its students with general instruction in the use of the library and encourages faculty across disciplines to schedule instructional sessions in the library. Librarians present a two-hour block of focused instruction within 30 sections of LDRS 101 Freshmen Transition Course every year, which focuses on use of the library and its resources.

D. Two offices are dedicated to supporting students with academic projects or assignments that require the use of technology or training in oral presentations. Multimedia Services helps students with such things as video and audio production, web page design, and graphics production. The Oral Communications Lab offers support services for students who wish to improve their presentation skills

Physical Resources/Facilities Identify the physical facilities needed to support the program and the institution’s plan for meeting the requirements. The current physical plant will provide adequate space for the Marketing & Business Development degree program. No modifications to existing facilities are anticipated. The Marketing & Business Development Major will use the existing space until Bastin Hall opens where it will then move into the Professional Selling Lab Space. In 2020, the new Bastin Business School building will be completed. Equipment Identify new instructional equipment needed for the proposed program. No purchases of major equipment items will be needed for the Finance Major. Impact on Existing Programs Will the proposed program impact existing degree programs or services at the institution (e.g., course offerings or enrollment)? If yes, explain.

Yes

No



Financing

Sources of Financing for the Program by Year

Category

1st 2nd 3rd 4th 5th Grand Total

New Total New Total New Total New Total New Total New Total

Tuition Funding 0 689,431 0 1,034,146 0 1,378,861 0 1,838,481 0 1,838,481 0 6,779,400 Program-Specific Fees Special State Appropriation Reallocation of Existing Funds Federal, Grant, or Other Funding

Total 689,431 1,034,146 1,378,861 1,838,481 1,838,481 6,779,400

Estimated Costs Associated with Implementing the Program by Year

Category

1st 2nd 3rd 4th 5th Grand Total

New Total New Total New Total New Total New Total New Total Program Administration and Faculty/Staff Salaries 566,723 566,723 566,723 566,723 566,723 2,833,616 Facilities, Equipment, Supplies, and Materials 57,971 86,957 115,942 154,589 154,589 570,048 Library Resources 16,255 24,383 32,511 43,347 43,347 159,843

Other (specify)

Total 640,950 678,063 715,176 764,660 764,660 3,563,508 Net Total (Sources of Financing Minus Estimated Costs) 48,481 356,083 663,685 1,073,821 1,073,821 3,215,892



Budget Justification Provide an explanation for all costs and sources of financing identified in the Financial Support table. Include an analysis of cost-effectiveness and return on investment and address any impacts to tuition, other programs, services, facilities, and the institution overall. This proposal, in conjunction with our Management major proposal, completes a multi-year conversion of the Baker School of Business curriculum from a general Business Administration major to a set of specialized majors. Previously approved majors were Accounting (2017), Finance (2019), and Supply Chain Management (2019). We recognize that the net budgetary effect of these proposals in the long-term will be zero. As students select from the suite of majors, enrollments in our Business Administration major will decrease. We plan to require cadets to select a specialized major once the full suite of majors is available. Moreover, due to the residential nature of our cadet programs, overall enrollments of cadets will not increase due to these proposals. Our cadet enrollments are constrained by residential barracks space, and we do not anticipate increasing that capacity in the long run. The budget figures presented in this document represent the revenue contribution of the Marketing and Business Development major to the overall revenue of the college. Tuition funding is derived using the total comparable fees from the CHE 100 as the baseline and creating a blended in-state out-of-state tuition model under the assumptions that 60% of our students are in-state students and a departmental revenue allocation of 51.2% (63 credit hours of a 123 credit hour program). Program administration and faculty/staff salaries were calculated based on 4 tenure-track faculty salaries and 35% fringe. Library costs are calculated as a per student allocation of the entire library cost. Facilities and equipment costs are calculated based on a per student allocation of the projected annual costs of Bastin Hall, the new home of the Baker School of Business (projected completion, August 2020).

Evaluation and Assessment

The Marketing & Business Development Major will be an integral part of the Business Administration Degree Program, all BSBA Program Learning Goals will apply to the proposed Major. Program-level student learning outcomes will be assessed in a manner that is consistent with standards set forth by the Southern Association of Colleges and Schools (SACSCOC) and Association to Advance Collegiate Schools of Business (AACSB) accreditation bodies. Currently, the Baker School of Business has a well-established approach to program assessment that has been evaluated by SACSCOC and AACSB. This process will be extended to include the proposed major. Program-level student learning outcomes will be assessed each year by the Marketing faculty in concert with the School of Baker Business Assessment of Student Learning Committee. As with all undergraduate programs in the Baker School of Business, assessment methods will include both direct and indirect measures. Examples include in-class assessment instruments (e.g., rubrics on communication and presentation skills, projects, course-embedded assessment, etc.); graduating student surveys; and feedback from internship and/or permanent employers; and the ETS Major Field Test for national benchmarking. The specific program-level student learning goals for the proposed major are:



Program Objectives Student Learning Outcomes Aligned to Program Objectives Methods of Assessment

Business, Marketing, and Business Development Proficiency

Students will demonstrate knowledge in the functional areas of business within a global context.

This learning goal is assessed in the capstone business strategy course (BADM 422). The methodology for assessing this goal is the use of the Major Field Test from ETS. The results of the MFT are compared to the results of the course's COMP-XM for validation. The MFT is administered during the strategic management capstone course because at this point in the curriculum students have been exposed to coursework in all of the functional areas. Additional course-embedded measures for the proposed major will be included in the four required courses.

Leadership

Students will demonstrate the ability to (a) identify principled leadership behaviors, and (b) articulate evidence supporting the identified behaviors.

A structured case study will be administered in BADM 371 classes, collected, and scored independently using a rubric developed with the case.

Effective Professional Communication (Oral)

Students will demonstrate the ability to deliver an effective presentation.

Video archived oral presentations from across the business curriculum are sampled and evaluated using the VALUE rubric adopted by the College.

Effective Professional Communication (Written)

Students will demonstrate the ability to write effectively.

Written artifacts from across the business curriculum are sampled and evaluated by external writing professionals using the VALUE rubric adopted by the university. Additionally, CSB will evaluate student's written communication using the writing effectiveness and writing mechanics of the institution's CLA+ administration.

Critical Thinking Students will demonstrate the ability to think critically.

This domain of learning is evaluated using the institutions administration of the CLA+ instrument. The Measures used to assess Critical Thinking are the students’ performance on the selected response sections of the CLA+ related to critical reading and critiquing an argument as well as the performance task section of Analysis and Problem Solving. In addition, eighteen critical thinking standardized tests are administered.



Quantitative Reasoning

Students will demonstrate the ability to reason quantitatively through interpretation of formulas, graphs, tables, statistics, spreadsheet models, simulations, or other mathematical representations.

This learning outcome will be assessed by student performance on the selected response questions of the institution's CLA+ test in the domain of Scientific and Quantitative Reasoning and the Quantitative Business Analysis section of the Major Field Test.

Explain how the proposed program, including all program objectives, will be evaluated, along with plans to track employment. Describe how assessment data will be used. On an annual basis, assessment results will be provided to the Baker School of Business Undergraduate Curriculum Committee for review and discussion. Focal points of the evaluation of assessment results will be on how well the program is performing at meeting the stated learning goals, as well as if/whether the program’s learning goals continue to align with the needs of the local community and the broader market. For example, ETS Major Field Test scores will provide a national benchmark assessment for how well students are performing relative to their peers related to Business Discipline Proficiency and Quantitative Reasoning. This test is broken into a number of sub content areas representing key knowledge and skills in areas such as accounting, finance, marketing, management, economics, and quantitative methods. National benchmarking is available at detailed levels, allowing the School to identify areas of deficiency in which to target program changes. Rubrics, internship feedback, and in-class assessment will also allow for targeted changes to the program based on developmental goals at specific points in the curriculum. Employment data, employer feedback, and alumni feedback can inform assessment of the program’s performance in accomplishing the stated learning goals and whether or not the stated learning goals continue to align with industry needs. If/when assessment data indicates the need to initiate changes, the major faculty will work in conjunction with the Baker School of Business Undergraduate Curriculum Committee and the Baker School of Business Assessment of Student Learning Committee to propose, evaluate, and approve changes to the program. The employment results are currently tracked by The Citadel. The Marketing Department will track the types of jobs our students are accepting at graduation. We will work with the employers to ensure our curriculum is adequately preparing our students for the market. We currently meet with 10 to 15 employers per year.

Accreditation and Licensure/Certification

Will the institution seek program-specific accreditation (e.g., CAEP, ABET, NASM, etc.)? If yes, describe the institution’s plans to seek accreditation, including the expected timeline.

Yes

No Will the proposed program lead to licensure or certification? If yes, identify the licensure or certification.

Yes

No Explain how the program will prepare students for this licensure or certification.



If the program is an Educator Preparation Program, does the proposed certification area require national recognition from a Specialized Professional Association (SPA)? If yes, describe the institution’s plans to seek national recognition, including the expected timeline.

Yes

No

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