IDEAL LINK LAUNCH

Marketing Management

SIR MUDASSIR MEHDI

OUR TEAM MR.SAAD ABDUL KARIM (R & D) MR.TAUSEEF USMANI (R & D) MR.SYED PASHA MASROOR (R & D) MR.SYED AAMIR SAJJAD(BRAND MANAGER) MR.USAMA HAMID (BRAND MANAGER) MR.SHUJA UR REHMAN (SALES & PROMOTION

MANAGER) MR.OMAIR FAISAL (SALES & PROMOTION

MANAGER) MR.HUZAIFA YOUNUS (SENIOR ANALYSIT)

Let us see a Documentary….

Survey Based on this existing need we did a survey and here are

the results

https://docs.google.com/forms/d/1YoxK1IgFEQ_S1LGmJrkBHrN7Nv81PvSy0m4iLn_TsmM/viewanalytics

Segmentation DEMOGRAPHIC SEGMENTATION

12-18 YEARS. SCHOOL & COLLEGE GOING BOYS & GIRLS. PARENTS.

GEOGRAPHIC SEGMENTATION URBAN POPULATION.

PSYCHOGRAPHIC SEGMENTATION Teenagers who loves to be connected with friends through

mobile. Parents who are concern about the safety of their children.

Targeting Teenagers between12-18 yrs.

http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-2/1-Cell-phones.aspx

Parents of this age group.

Give freedom to your children by opting for IDEAL LINK and make them responsible.

POSITIONING

AZAADI-ZIMADARI K SAATH

IDEAL L INK

OUR SERVICE

MUHAFIZ-AZADI ZIMEDARI K SAATH

Mission & vision Statement

“TO CREATE SUCH ENVIRONMENT WHERE KIDS AND PARENTS HAVE A MUTUAL TRUST AND

FAITH ON EACH OTHER”

SERVICE FEATURESPERSONAL ACCOUNT FOR EVERY CUSTOMER ON IDEAL.COMFOOT PRINTSCALL LOGSMS LOGMOBILE SMS VIEWERMOBILE CALL LOGEXPORT TO SD CARD FUNCTION IN EXCELPROFESSOR ON LINEMOBILE INTERNET & EMAIL

TYPE SMS “IDEAL LINK” SEND 952 FOR MOBILE ACTIVATION

IDEAL LINK Login Page

CALL LOG

SMS LOG

MOBILE SMS VIEWER

MOBILE CALL LOG

EXPORT TO SD CARD FUNCTION IN EXCEL

PROFESSOR ON-LINE

MOBILE INTERNET & EMAIL

Service Charges We are providing SIMS free of cost. One time charges of Rs.500 will charged in order to activate all

these service charges. Monthly Rs.200 will be charged in order to continue these

services . Muhafiz is being launched in Postpaid and Prepaid packages. Postpaid Services have three packages

1) Rs.500(Per Month)

2) Rs.1000(Per Month)

3) Rs.1500(Per Month)

Call Rates Local Call rates of 30paisa/min (on-net & off-net ). No hidden charges apply. Enjoy International Calling as low as…

SMS RATESStandard SMS charges of 30paisas/SMS

SMS PACKAGE (1) Rs.10(700sms) Valid for 7days SMS PACKAGE (2) Rs.20(1600sms) Valid for15 days SMS PACKAGE (3) Rs.30(3000sms) Valid for 30 days

INTERNATIONAL SMSInternational SMS Rs.2.50/SMS

MMS AND MOBILE INTERNET RATESMMS TO ANY NETWORK IN Rs.2/MMSUNLIMITED MOBILE INTERNET FOR WHOLE MONTH IN JUST Rs.40/MONTH(UNLIMITED DOWNLOAD)

Marketing Strategy

News Paper Adds TVC Radio Bill Boards Marketing Vehicles Posters CSR Activities in Schools

Promotional Activities

TVC

POSTERS FOR IDEAL LINK

Promotional Activity

Winners will get free SIMS & Services of IDEAL LINK for 1 year.

Distribution We will be having exclusive Customer Care Centre

through the major cities Of Pakistan. SIM will only be provided after the submission of NIC

copies of Parents

SWOT ANALYSISS•Unique Service(first time in Pakistan.

•Need oriented service

W•New in business, lack of experience in cellular industry

•Limited Outlets

O•Target audience is interested in using cell phones.

•Security situation of the country is idle for launching this service

T•Other cellular network can launch similar services.

•Unique idea acceptability by kids could be a challenge

CONCLUSION…..!! Enjoy your AZADI

Par ZIMEDARI K

SAATH….