Organic Boost

Super foodChristian Karlsson & Eve Phan

Consumer Trends in Food Supplements

Key drivers: Health and Life ConsciousnessSelf- medication & Prevention

Population Age Shift

2015 2030

Magda - Sales supervisor

WomenAge: 40-55

UK

Health conscious

Commit to a relatively active and a sportive

life

Targeting Customer

• Mixable with water

• Diverse brand line portfolio

• Various size options

• Enforced immune system

• Preventive from cardiac-related diseases

• Essential protein

• Good taste

• Satisfaction & personal achievement

• Energy boost

• Revolutionize the super food market

• Health conscious for middle-aged female adults

• Change of mindset for the elderly

Attributes Functional Benefits

Emotional benefits

Transformative Benefits

Organic BoostSuper food™

Attributes Functional Emotional Transformative

Product Development

Discounts Nutrition plans

Building Long-term

Relationship Reliable and fast delivery

Free for monthly subscriptions

Deliver Product

Customer reviews & feedback

Updating new product lines

Customer Satisfaction

Enhancing daily performance

Ensured intake of essential nutrition

Customer Needs

Physical stores Social Networks E-commerce

sites

Informing customers

Marketing Strategy

Visual Recommendation

Psychological Pricing Subscription Benefits

Competition Pricing Quantity Discount

Pricing Strategy

Online Consumer Behavior

First Awareness via Pre-

Purchased Research

• Online via website or app: 70%

• In a store, shop, showroom: 20%

First Awareness via Advertising

• Television: 60%• Online: 13%

Purchase Locations

• Store: 49%• Online: 43%

Devices Used for Purchase

• Computer: 82%• Tablet: 15%• Smartphone: 3%

Physical Store Sales

Natural food store sales

Informing quickly and

inexpensively

E-commerce sites

G&G website exclusively offering

nutritional plan

Internet Sales & Marketing

Strategic Alliance

Organic BoostSuper food

™

Thank you

Q&A