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New Product Development ProcessBy: Bilal MaqboolRoll : 019MBA (3.5) RegUniversity of Sargodha

History OF MicrosoftMicrosoftis a multinational computer technology corporation. Thehistory of Microsoft began on April 4, 1975, when it was founded byBill GatesandPaul Allen.Its current best-selling products are,Microsoft Windows Operating SystemMicrosoft OfficeMicrosoft Surface

Idea Generation:

Video portal (gaming)Security threatCollegeJoy Land Calculator (GUI)Computer unique (single handle) E-book LockEducation channel (24/7)Cell phone

Garments ChocolateAirlineRestaurantMicrosoft touch and get storeCarMicrosoft auto shut down energy saversElectronic Cosmetic kitLanguage converterCoding SlateIdea ScreeningMicrosoft Surface was the first major initiative by Microsoft to integrate itsWindows operating system with its own hardware in 2012So thats why I have selected these type of ideas To increase its Product range Idea Screening:We Have selected 10 ideas from the above 20 ideas These ideas areVideo portal (gaming) From all over the world anyone can upload their video. Video content should follow privacy rules. No abusive content or such a content which hit any religion sentiments.Anyone can play their desire game on this and can take part in game competitions.Security threat Privacy issues For online security. People get hacked and infected with viruses. Hackers gain access to their PC's and use them in a cyber crime. To get rid of this a browser which contain all security parameters to avoid cyber crime.

Calculator (GUI)Different from other Calculate. Its a graphical calculatorYou can save your desire result into it. Built in space & memory stick. Uses Wifi On line help

Computer unique (single handle) Work on low volts When phase of electricity are missing Work for 1 hour It uses bettery

E-book It contains every Famous book Its in a book shape Touch systemLink up to the internetDownload from storeAuto new book updateEducation channel (24/7) A channel which provides you a total IT lecture and keep you updated with technology

Microsoft touches and get stor All the products displayed in the racks are not real Products are displayed on the LCDs Just touch your desired product and get it from the counter.

Microsoft auto shut down energy savers You can set a timer for ON and OFF Heat sensors when nobody in the room auto shuts down the saver, Voice sensor for ON and OFF

Language converter Potable Language converter Can convert any language Voice RecognationSpeaks the converted words Teach you how to speak a new languageCoding slate Teach you three types of coding Beginner Intermediate ProFor becoming professional software developers

Concept Development & Testing For the concept Development and Testing I have selected these ideas

They reflect the main idea of the company Calculator (GUI)Language converterE-bookCoding slateMicrosoft auto shut down energy savers

Marketing Strategy DevelopmentCalculator (GUI)We have selected this due to its unique features. It is a first Calculator in market which provide GUI. It can allow you to save you arithemetic results in it and allow you to make your own formulas. You can get connected to internet and join mathematics communities to solve your problems related to your study. It provide you 4Gb built in memory where you can save your daily routine expenses.Brand name is SURFACE GUI CALCULATOR. It will be available on all online shopping stores, all retailer worldwide and you can get it on your home by paying on delivery.

Language Converter Brand name is SURFACE LANGUAGE CONVERTER. It will be available on all online shopping stores All retailer worldwide and you can get it on your home by paying on delivery.

Coding SlateBrand name SURFACE CODING SLATE . It will be available on all online shopping stores All retailer worldwide and you can get it on your home by paying on delivery.

We have rejected these two due to following reasons.

E-book Its good feature is thats you can read any book on it but fist you have to purchase it.Now the things is all over the world book readers are not in majority. There are few peoples whom hobbies is book reading. So if we keep this point in mind our E-Book can not survive in market.

Auto Shutdown SaverIt allow you to save your electricity but its production cost is not economical. It has sensors in it which are not economical So due to this average men will not be unable to purchase it.

Business AnalysisMICROSOFT GUI Calculator We conducted online and written surveys in colleges and universities. After taking this we came to know that it is the need of every student due to its unique features. They showed us positive response regarding to this. They assure us to buy it on launching day.Its initial production cost will be low and sale will be high. Its purchasing price will be economical.

MICOROSOFT Language Converter We concducted online survey and also written survey on airports and in different contries. After taking this we came to know that it is the need of the peoples business man living away from the native countries.Its initial production cost will be low and sale will be high. Its purchasing price will be economical.

REJECTED We reject the coding slate due to the lack of interest of an average person. It is the only need of the computer students. Due to this we will be unable to get the desired profit.

ManufacturingWe can give order to a Chinese company To build its structure or body Because now a days every sound organization manufactures their products from china on contract basis Because it is economical Software which is installed in it manufacture by our organization.

CommercializationTo make it people product we will try each and every strategy to make it people product.We do online advertisement and we can hire actors to promote our products on TV channels.Availability of our product on all online stores and all good retailers worldwide.