Product and Brand managementSOLAR TANNING PRINTERPRESENTED BY: GROUP NO. 04Bibekananda swain- 15202136Reek ghosh- 15202155SamarJIT mohanty- 15202160Soumyata panigrahi- 15202176Sandipkia sneha- 15202264Prasanta kr. Prusti- 1218030

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Problem Statement

Difficult to get rid from office documentation work.

Printing machines and cartridges adding huge cost to organizations and institutions.

70% of the print we used is black and white documents.

In order to purify the ink in 1 cartridge, it requires 1 ton of ink.

Ends up creating environmental pollution

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New Product Development- The Solar Tanning Printer

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Product Description

The Tanning Printer intends to replace costly inks and toner with a solar-powered tanning process that effectively burns your text onto the paper.Printer captures direct light through a refraction glass on top of the device.Power is then converted and applied to a thermal coil which then tans the paper. User wont need any ink or even cables making little device fully portable, ideal for those working on the move.

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The Core FeaturesNo InkEco- FriendlySolar Energy

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Marketing Plan Development 1. Environment Analysis POLITICAL1. GOVT. SUPPORT2. PROMOTE START-UP IDEAS3. START-UP 4. GOVT. PROVIDING FUNDS, EASY CLEARANCE, INCUBATORS FOR RESEARCH

ECONOMY1. ATTRACTIVE ECONOMY2. GDP GROWTH= 7.4%3. INCREASE IN DISPOSABLE INCOME 4. EASY CREDIT ACCESSIBILTY

SOCIAL1. CULTURAL TRENDS2. POPULATION3. NEXT GENERATION PRINTER4. DIGITAL DISPARITY

TECHNOLOGYR&D ACTIVITY2. IMPACT OF EMERGING TECHNOLOGY3. IMPACT OF TECHNOLOGY TRANSFER4. SCOPE FOR FUTURE IMPROVEMENT

ENVIRONMENTREDUCTION IN CALORFIC VALUE2. LOW CARBON FOOTPRINT 3. REDUCTION IN ENVIRONMENTAL POLLUTION

LEGALDIFFERENT STATUTORY COMPLIANCES2. QUALITY BECOMES KEY 3. SAFETY REGULATION4. BEST MINIMUM PRICE

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2. CUSTOMER RESEARCH

Aimed towards: Organizations, institutes, Photo copy shops and students.Printing is not a B2B industry, its a P2P industry. People buy printing from people. Print marketing is about creating a personal relationship with clients. And to be different offer to go to their place rather than have them come to us. This will give us an excellent opportunity to explore for other potential print sales that we see around their office.

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3. MARKETING STRATEGY Tactic: Pricing Internal factors: Marketing objective of product quality leadership. External factors: Its near monopoly position enables relatively higher price. High price due to extensive R&D to sustain innovativeness and high perceived value by the customer. Place Tier-I market. Delhi= 83%, Mumbai= 73%, Chennai= 75%, Kolkata= 72%. Tier-II- Emerging market. Enhancing availability: Increasing sales reach to internal parts of India and multi brand outlets. Promotion Trade Promotion: Channel road shows and training.Consumer Promotion: Pilot program in schools and offices.Focused market development programs: Offers customized solutions for self-employed professional and press and print service providers.

People Target customers: Private persons SOHO (small office, home office) SME (small and medium enterprises) Government & large enterprises Students

Segmenting: PRINTING INDUSTRYTargeting: COMMERCIAL PRINTINGPositioning:Powered by solar energy _ Eco-friendly_ No Ink

Point of Differentiation Powered by solar energy and by conventional energy also. Most friendly user experience with least start up and shut down time. Eco-friendly. High speed in built wireless connection Front paper tray allowing convenient operation and placing. Compatible with other devices like Scanner, Pen drives, Smart phones and PCs.

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THANK YOU

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