NEW PRODUCT DEVELOPMENT AND MANAGING NEW PRODUCT DEVELOPMENT PROCESS
NEW PRODUCT DEVELOPMENT
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Transcript of NEW PRODUCT DEVELOPMENT
![Page 1: NEW PRODUCT DEVELOPMENT](https://reader036.fdocuments.us/reader036/viewer/2022070514/587d6b141a28ab32318b69cf/html5/thumbnails/1.jpg)
IS YOUR Skin
corrector OR bb/cc CREAM
MATCHING UP WITH
YOUR SKIN TONE ?
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DO NOT WORRY….WE HAVE THE BEST
SOLUTION FOR YOUR PROBLEM
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OverviewImbue is a skin corrector crème range which does not have any color pigmentation it takes the color of your skin by matching itself with the melenin concentration of the skin and skin composition. So , you don’t have to worry about the lighting in the surronding or the quantity
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S.T.P. analysisSEGMENTATION
TARGETING
POSITIONING
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Segmentation
geographic
All around the world
Urban people
demographic
Age group: 18 yrs to 60 and above
Female
Middle to high income group
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PSYCHOGRAPHICAttitude and belief
People who prefer to use skin correctors and those who do not
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Target customer
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Positioning Statement
“We offer a hussle free non oily skin corrector range which takes the shape and color of your skin , aged between 20 to 50 years.”
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Competitive brands market share
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PRODUCT Our product would be
offered in 30ml & 50 ml pack.
The design of the product would be attractive.
The U.S.P. of our product “” would be that it will come in just one shade and will vary according to skin tone after application
MARKETING MIX
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PRICEThe imbue would be introduced in the market at a
price of Rs3000.
A margin of 10% would be kept for the wholesalers
and a margin of 25% would be kept for the retailers.
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PLACE
• Our product “” would be launched in the national market.
• It will be available in every major city of India. We will sell our product at retail outlets like sephora.
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CHANNELS OF DISTRIBUTION.
MANUFACTURER WHOLESALER RETAILER CUSTOMER
We will be distributing our product via supermarkets around the
world like spehora,neteporter, macy’s.
We would also use traditional channel i.e. unorganised stores. Our
distribution channel length would two level distribution that will
include manufacturer, wholesaler, retailer, customer
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CHANNEL MEMBERS.
To get adequate shelf space in the stores we would
provide some discounts to channel members. Initially we
would keep our margins low and allow more margins to
the channel members
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Packaging Our packaging would be attractive and the bottle
would be made of glass .
we would be printing a health tips for keeping skin
healthy on each bottle that we will be produced.
We will also be providing sample for trial purpose but
that would be done only in selected stores and with
the collaboration of specified brands.
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PROMOTION
Newspapers
Magazine
Social networking sites
Radio
Television
Internet ( Social Networking Sites)
Brouchers
Bill boards
Promotional Events
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Promotion (cont.)
our promotion strategy would include promoting
product by providing skin corrector in miniature
bootles for trial purpose (only in selected stores).
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Single Segment
Targeting Other Segment
Diversifying Worldwide
World’s Market Leader
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Thank you!