NEW PRODUCT

AND SERVICE

DEVELOPMENT FUNNEL

RLSpring 2010

WHO ARE WE???

Asian restaurant in Israel

OUR WORKERS… Our employees - those who serve our clients - are responsible

for leading our success over the years.

They care that our guests will experience entertainment that unique only to us.

Therefore, we have no choice but to employ a really special people - nice, intelligent and professional atmosphere that will blend into our restaurants - with existing teams and customers.

We demand of them seriously, professionalism and hard work - and receive in return for great guys that someday be lawyers, designers or alternative therapists, but in the meantime become the service and atmosphere in GIRAFFE restaurants, which is something we're very proud of him.

SO HOW DO WE ADD A NEW MEMBER TO THE FAMILY?

SO FAR IT HAS OCCURRED LIKE THIS…

Friend brings a friend

customer

Of one random

Someone who has contact to the

management

THIS IS HOW IT SHOULD BE DONE:

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Ideation:• Jobs adds in the

news paper• Adds in

universities• Adds in the

internet• Adds in bars

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Ideation screen:• Section ages 20-27• Two mornings and

evenings available free on weekdaysFree weekend day.• Residence near

the restaurant• Pleasant

appearance

ideation

Ideation screen

Expansion&

surface evaluatio

n

Surface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Expansion and surface evaluation:

Personal interview with the director of

human power.Discussion on

procedures

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Surface evaluation screen:• Experienced• With vehicle / mobile• After the trip after

military service• After psychometric

test

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluatio

nDetailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Detailed evaluation:• Interview with the

restaurant manager• The values and

history of the organization

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Detailed evaluation screen:• Connection and knowledge

of Asian food and to the Asian cuisine.

• A person who is courteous , polite and kind.

• Can work with customers and know how to sell.

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Cross functional development:the NPSD process helps you tear down those silo walls and let the rest of the organization join in on the creative process”

In the Development part, we will give to the exciting team of waiters to transfer the hole training part, in order to create a strong commitment to the success of the “new product" - a new waiter.

:Cross functional development

• Step no.1 is learning the menu, the dishes and the components.• In step no.2 the goal is recognition of the restaurant, and explained the work processes with emphasis on service. • Step no.3 will focus on computer skills.

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Cfd gate:

After all the steps, the trainer will give the “new waiter” feedback.

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

Testing:Identification test on the dishes from the and the ingredients.Professionalize on the computer test.One shift that the new waiter act as a waiter and old waiter goes and examines his function

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testing

deployment

Launch post launch

Deployment gate

Testing gateCfd gatePlr gate

During the deployment the waiter is working only for the “pick” time at the shift, try taking orders alone and performs regularly at the restaurant's performance.The deployment gate is that a “fake customer”is sitting in one of the tables that the new waiter serves them, the fake customer takes criticism and feedback on its functioning and gives it to the manager.

ideation

Ideation screen

Expansion& surface

evaluationSurface evaluation screen

Detailed evaluation

Detailed evaluation screen

Cross functional

development testingdeployment Launch

post launch

Deployment gate

Testing gateCfd gatePlr gate

Launch & post launch:

At the launch phase the new waiter gets fully shift alone and fully functioning. at the end of the team and the manager gives him feedback.