New Platforms

Why should we care?

It’s not all about connections

Less effort over time

The evolution of social sharing


Increasingly visual



Increasingly visual

Topic- centric

networks


What’s all the fuss about?

1.5 million daily users

Who’s using it?

54% FEMALE

1/3 OF WHICH ARE

28-34

Hang on a minute

The cross promotion opportunity

Marry other’s content with

your own

The retail opportunity

Traffic to retailers up

389%

The retail opportunity

Curated gifting

guides to drive to

purchase

The engagement opportunity

Collaborative boards

“Pin it to win it”

competition

Who’s nailing it?

Ok, so where do we start?

Collaborate with users

Encourage cross traffic

Contribute to other boards

SVPPLY

“Fancy” an item in order

to unlock deals

Earn badges for

contributing

Can you tell what it is yet?

INSTAGRAM


15 million users

1 million downloads

in 3 months

10 pictures uploaded

every second


37%

have never uploaded a photo

25%

upload 1-3 photos per session

5%

have uploaded more than 50 pictures

Who’s nailing it?

Ok, so where do we start?

Target niche audiences

Set creative challenges

Repurpose co-created

content

REBRICK

Lego “Rebrick”

SocialBookmark

site

Hub for fan creations

Developed alongside devotees

Making the “new” work

Prioritise the visual

Aim for the niche

Seek out what people are interested in

Technology