Alternative Spring Break Trip to New Orleans One GREAT week to make one BIG difference...
New Orleans Entrepreneur Week 2014
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Transcript of New Orleans Entrepreneur Week 2014
using social media to launch your startup
how to expedite brand awareness + engagement
this isn’t about how to use hashtags or “what is a pinterest?”
conversations.be/resources
(this is)
socialmediasundayschool.com
Stay on top of important social media news + boost your overall impact in 5 minutes / week
so you wanna be a big deal?
youbetterwork
from zero to engagement
build it and they will come…
engage them and they will stay
1. Reach out to your own network 2. Utilize existing communities of partners and allies 3. Work it.
Reach out to your own network (it’s bigger than you think)
TELL EVERYONE
how to announce your cool new thing without sounding like an asshole
perfect your pitch
bring out the big guns
be real
be uniquebe YOU
produce content around trending topics
how to: Optimize Facebook Posts for Sharing
Ideal image ratio: 1.91:1
Ideal image size: 1200 x 630 px
*Proper image size optimization means the photo will appear larger in the news feed
Alt Option: Post image and then add link
driving traffic is all about the links, y’all
Utilize existing communities, partners & allies
THAT’S WHAT FRIENDS ARE FOR
reaching out to professional affiliations & communities
Professional Organizations Email Lists Google Groups LinkedIn GroupsMeetup GroupsFriends with Large Relevant Followings
hey, can you tweet this for me?
make it easy for people to share
clicktotweet.comwebsite “share” buttons
Optimize Facebook Posts for Sharing
image via hubspot.net
clicktotweet.com
meetups, events, conferences
Work it.
“AWESOME AIN’T EASY” - STEVE GLEASON
listing sites article and pitch submissionspress release distributionguest postingspeaking gigsads
listings & profiles
pitch conferences and events
press release distribution
guest posting
speaking gigs
online adsgoogle adsfacebook adstwitter ads ads on niche blogsads in niche e-blasts
facebook ads
v. google ads
twitter advertising
weak:
good:
so you’ve got an audience... now what?
your ultimate goal:
other people are talking about your brand, referring it to others and promoting your product FOR you.
content that engages:1. Topical / Current Issues2. Something Funny3. Questions (that don’t require too much thought) 4. Incentives (like free things) 5. Babies6. Puppies
or something completely random:
incentives:
contestspromotionsreferral credits
the golden rule of content:
If you don’t have something
engaging to post, don’t post anything at all...
it matters what your audience wants, not what you want them to want
analytics are sexy
facebook conversation score
http://cscore.recommend.ly/
https://marketing.grader.com/
find the resource guide from this talk @
conversations.be/NOEW2014
web: conversations.beemail: [email protected]