New OPPORTUNITY DAY – RESULT Q2...
Transcript of New OPPORTUNITY DAY – RESULT Q2...
![Page 1: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/1.jpg)
OPPORTUNITY DAY – RESULT Q2 202014 AUGUST 2020
![Page 2: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/2.jpg)
• BUSINESS OVERVIEW
• JOINT VENTURE STATUS
• HIGHLIGHT 1H 2020
• PERFORMANCE Q2 2020
AND PERFORMANCE TARGET
• MARKETING CAMPAIGNS Q2 2020
• BUSINESS PLAN 2020
• TRANSFER PLAN 2020
CONTENT
1
![Page 3: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/3.jpg)
B U S I N E S S O V E R V I E W
RECURRING
• Staybridge Suites• Holiday Inn & Suites• InterContinental® Hotel• Hotel Indigo®
• Holiday Inn Express
AS OF 31 DEC 2020
8 PROJECTS
VALUE 20,900 MB
BRAND
17 PROJECTS
VALUE 21,867 MB
• Townhouses 2 - 5• Semi - Detached 3 - 7• Detached - Houses 7 - 10• Detached - Houses 10 - 35
(New Brand BELGRAVIA)
HOUSING
SEGMENT UNITS
AS OF 31 DEC 2020
• Mid End• Entry Level
80K - 110K < 80K
• Mid End• Entry Level
70K -110K < 70K
SEGMENT PRICE
47 PROJECTS
VALUE 41,747 MBAS OF 31 DEC 2020
CONDOMINIUM
SEGMENT
13 PROJECTS
VALUE 58,370 MB
• Luxury > 200K• High End 150K - 200K
AS OF 31 DEC 2020
CONDOMINIUM
8 PROJECTS
VALUE 8,800 MBAS OF 31 DEC 2020
CONDOMINIUM
AS OF 31 DEC 2020
52 PROJECTS
20,131 UNITS
SOLUTIONS
• Property Management• Property Agency• Property & Living Tech• Maid & Maintenance• Brokerage & Residence
Management• Decorating & Moving
Services
SERVICES
BAHT/SQ.M.PRICEBAHT/SQ.M.
SEGMENT PRICEBAHT/SQ.M. MB
T O T A L 8 5 P R O J E C T S , V A L U E 1 3 0 , 7 8 4 M I L L I O N B A H T
2
![Page 4: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/4.jpg)
CONDO
MIN
IUM
LUXURY > BT 200K / SQ.M.
HIGH END BT 150 - 200K / SQ.M.
MID END BT 80 - 110K / SQ.M.
ENTRY LEVEL < BT 80K / SQ.M.
OUR KEY PRODUCT OFFERINGBRAND
PRICING
PREMIUM DETACHED HOUSES BT 10-35 MB / UNIT
DETACHED HOUSES / SEMI-DETACHED HOUSES
BT 7-10 MB / UNIT
BT 3-7 MB / UNIT
DETACHED HOUSES / TOWNHOMES BT 2-5 MB / UNIT
HOUSI
NG
DETACHED / SEMI-DETACHED HOUSES /TOWNHOMES
SEGMENT BRAND
3
![Page 5: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/5.jpg)
JOINT VENTURESTATUS
4
![Page 6: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/6.jpg)
KNIGHTSBRIDGEPRIME - ONNUT
2,600 MB
KNIGHTSBRIDGEPRIME - RATCHAYOTHIN
1,680 MB
KNIGHTSBRIDGESPACE - RATCHAYOTHIN
2,700 MB
PARK ORIGIN RATCHATHEWI
2,900 MB
KNIGHTSBRIDGECOLLAGE - RAMKHAMHAENG
2,054 MB
PARK ORIGIN THONGLOR
12,000 MBPARK ORIGIN CHULA - SAMYAN
4,600 MB
*Calculated by income approach method
STAYBRIDGE SUITESTHONGLOR
2,500 MB*
STAYBRIDGE SUITESBANGKOK SUKHUMVIT PHROMPHONG
3,700 MB*
JOINT VENTURE PROJECTS TOTAL PROJECT VALUE 44,634 MB.
CONDOMINIUM HOTEL
5
![Page 7: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/7.jpg)
JOINT VENTURE PROJECTS TOTAL PROJECT VALUE 44,634 MB.(NEW JOINT VENTURE PARTNER 2019 - 2020)
THE HAMPTON SRIRACHA BY ORIGIN AND DUSIT
1,400 MB.
KNIGHTSBRIDGE SUKHUMVIT - THEPHARAK
1,300 MB.
CI : Z INVESTMENT LIMITEDLIABILITY PARTNERSHIP
CONDOMINIUM CONDOMINIUMHOTELNEW2020
NEW2020
3,000 MB.**Calculated by income approach method
INTERCONTINENTALBANGKOK THONGLOR
1,900 MB.
THE ORIGINLADPRAO III
2,300 MB.
KNIGHTSBRIDGE SPACE RAMA 4
D R A F TD R A F T
6
![Page 8: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/8.jpg)
HIGHLIGHT1H 2020
7
![Page 9: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/9.jpg)
FIRST TIME TRANSFER JV PROJECT
• KNIGHTSBRIDGE PRIME RATCHAYOTHIN• KNIGHTSBRIDGE COLLAGE RAMKHAMHAENG
NEW JOINT VENTUREPARTNER
WITH GS E&C CORPORATION TO DEVELOP 2 CONDOMINIUM PROJECTS
TRIS RATING AFFIRMS THE COMPANY RATING
(@COVID -19 SITUATION)ON ORIGIN PROPERTY PLC (ORI) AT “BBB”
WITH A “STABLE” RATING OUTLOOK.
ZERO – COVIDTHERE ARE NO COVID – 19 PATIENT IN
ORIGIN’S CONDOMINIUM AND HOUSINGINCLUDING ALL OF ORIGIN’S EMPLOYEE
NEW HIGH OF HOUSINGPROJECT TRANSFER VALUE
TRANSFER HOUSINGPROJECT IN Q2 2020 759 MB.
EVERYONE CAN SELL1,601 MB.
PRESALE FROM ECS IN 1H 2020 : 1,601 MB (14% OF ACCUM. PRESALE)
CLOSED PROJECTKNIGHTSBRIDGE PRIME SATHORN
TRANSFER HOUSINGPROJECT IN Q2 2020 759 MB.
Q2 2020 TO 12.7%
FROM 19.7% IN Q1TO 12.7% IN Q2
DECREASE SG&A
KEY HIGHLIGHT 1H 2020
1 2 3 4
5 6 7 8
8
![Page 10: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/10.jpg)
PERFORMANCE Q2 2020 AND
PERFORMANCE TARGET
9
![Page 11: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/11.jpg)
PERFORMANCE Q2 2020ORIGIN’S PROFIT MARGIN SHOW THE COMPANY HAS HIGH EFFICIENCY OF COST AND EXPENSE MANAGEMENT
PRESALE
6,578 MB
TRANSFER
3,088 MB
TOTAL REVENUE
3,292 MBNET PROFIT
707 MB
1H PRESALE11,430 MB
1H TRANSFER5,041 MB
1H REVENUE5,701 MB
1H NET PROFIT 1,302 MB (NP 22.8%)
Non JV Project
3,088 MB
JV Project
743 MB
On going1,504 MB
23%
Ready to Move5,075 MB
77%
Condominium
4,631 MB
70%
Housing1,947 MB
30%
10
![Page 12: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/12.jpg)
PRESALE Q2 2020
On going1,504 MB
23%
Ready to Move5,075 MB
77%
Condominium
4,631 MB
70%
Housing1,947 MB
30%Q2 2020
1H 2020
6,578 MB
11,430 MB Condominium7,801 MB
68%
Housing3,629 MB
32%
On going2,622 MB
23%
Ready to Move8,808 MB
77%
ACCUMULATE PRESALE 11,430 MB
11
![Page 13: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/13.jpg)
TRANSFER Q2 2020FROM QUALITY BACKLOG & READY TO MOVE PRESALE
12
![Page 14: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/14.jpg)
TRANSFER Q2 2020
61%
19%20%
TRANSFER FROM NON – JV
HOUSING 759 MB
TRANSFER FROM JV
743 MB
TRANSFER FROM NON – JV
CONDOMINIUM 2,330 MB
TOTAL TRANSFER
3,832 MB
13
![Page 15: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/15.jpg)
PERFORMANCE Q2 2020Comparison of accumulate transfer and COVID-19 patient
323
1,042 1,1491,383
2,047
2,9303,394 3,415 3,482 3,580 3,716
4,058 4,058 4,106 4,2784,509
5,241 5,241 5,358 5,5215,917
6,432
7,225
19 42 48 82 411
1,245
1,651
2,067
2,518 2,733
2,907 2,954 2,966 3,004 3,025 3,040 3,077 3,081 3,104 3,134 3,147 3,162 3,171
(2,000)
(1,000)
-
1,000
2,000
3,000
4,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
TotalJan
TotalFeb
W1Mar
W2Mar
W3Mar
W4Mar
W5Mar
W1Apr
W2Apr
W3Apr
W4Apr
W5Apr
W1May
W2May
W3May
W4May
W5May
W6May
W1June
W2June
W3June
W4June
W5June
Non JV Accumulate Transfer JV Accumulate Transfer
4th Phase
Lockdown Relaxation
3rd Phase 1st Phase 2nd Phase
Accumulate Transfer
Accumulate THAICOVID-19 Patients
BANGKOK Lockdown
14
![Page 16: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/16.jpg)
PERFORMANCE Q2 2020Comparison of accumulate presale and COVID-19 patient
1,009
2,6063,072
3,7674,333
4,820 4,852 4,9625,360 5,705
6,228 6,557 6,7297,236
7,7808,315
8,870 8,985 9,3089,897
10,62811,265 11,430
19 42 48 82
411
1,245
1,651
2,067
2,518 2,733
2,907 2,954 2,966 3,004 3,025 3,040 3,077 3,081 3,104 3,134 3,147 3,162 3,171
TotalJan
TotalFeb
W1Mar
W2Mar
W3Mar
W4Mar
W5Mar
W1Apr
W2Apr
W3Apr
W4Apr
W5Apr
W1May
W2May
W3May
W4May
W5May
W6May
W1June
W2June
W3June
W4June
W5June
Non JV Accumulate Presale JV Accumulate Presale
1st Phase 2nd Phase 4th Phase3rd Phase
Lockdown Relaxation
Accumulate Presale
Accumulate THAICOVID-19 Patients
BANGKOK Lockdown
15
![Page 17: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/17.jpg)
ORIGIN has also kept efficiency of Profit Margin
KEY FINANCIAL HIGHLIGHT Q2 202016
![Page 18: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/18.jpg)
ORIGIN has also kept efficiency of Profit Margin
KEY FINANCIAL HIGHLIGHT Q2 202017
![Page 19: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/19.jpg)
ORIGIN has also kept efficiency of Profit Margin
KEY FINANCIAL HIGHLIGHT Q2 202018
![Page 20: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/20.jpg)
KEY FINANCIAL RATIO 1H 202019
![Page 21: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/21.jpg)
ENDING CASH BALANCE Q2 202020
![Page 22: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/22.jpg)
ORIGIN LEVERAGE RATIO Q2 2020IBD/E CONTINUOUSLY LOWER THAN BANK / BOND COVENANT
**Note: 2020F ~1.3X
21
![Page 23: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/23.jpg)
ORIGIN LEVERAGE RATIO Q2 2020(IBD-CASH)/E CONTINUOUSLY LOWER THAN BANK / BOND COVENANT
**Note: 2020F ~1.2X
22
![Page 24: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/24.jpg)
STRONG BACKLOG Q2 2020 38,554 MB QUALITY BACKLOG SECURE FOR REVENUE TARGET IN 2020-2022
5,042 MB2,184 MB
6,023 MB
7,775 MB
1,831 MB
3,816 MB5,166 MB
13,775 MB
2,935 MB 8,225 MB
834 MB
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Y2020Non JV
Y2020 JV
Y2021Non JV
Y2021JV
Y2022
TA BA BAAC
15,629 MB
22,925 MB
TotalBacklog
38,554 MB
79% 100% 49% 86% BACKLOG% OF TARGET
Target Transfer(BL+NewPresale)
14,000 MB
BL15,606 MB
Target Transfer(BL+NewPresale)
6,000 MB
Target Transfer(BL+NewPresale)
16,000 MB
Target Transfer(BL+NewPresale)
6,000 MB
23
![Page 25: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/25.jpg)
PERFORMANCE TARGETS
Performance TargetFY 2019 Actual
FY 2020 Targets FY 2022 Targets
Total Revenue (MB) 14,122 16,000 19,000
Revenue from Sales (MB) 12,279 14,000 18,000
Net Profit (MB) 3,027 N/A N/A
% Net Profit 21.4% N/A 20.0-21.0%
Return on Equity (ROE) 35.4% 26.0-28.0% * 26.0-28.0% *
Dividend Payout Ratio 40% 40% or higher 40% or higher
YearClosePrice*
THB/Stock
EPS P/ECash
DividendTHB/Stock
Stock Dividend THB/Stock
Total DividendTHB/Stock
DividendYield
Included Stock
dividend
Dividend PayoutRatio
FY 2017 12.87 1.26 24.43 0.600 - 0.600 4.7% 48%
FY 2018 6.60 1.37 4.68 0.400 0.250 0.650 9.9% 47%
FY 2019 7.00 1.24 5.57 0.495 - 0.495 7.1% 40%
0.6 0.650.495
1.26 1.371.24
48% 47% 40%
FY 2017 FY 2018 FY 2019
Dividend per Share Earning per Share Dividend Payout Ratio
D iv iden d Po l icy
Pay twice a year at least 40 percent of the profit pursuant to the separated financial statement of the Company after deductions corporate income tax and legal reserves as required by the Company’s Articles of Association and by law (with additional conditions)
* ESTIMATE AROUND
24
![Page 26: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/26.jpg)
MARKETING CAMPAIGNQ2 2020
25
![Page 27: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/27.jpg)
EVERYONE CAN SELL Q2 2020
251MB 252 MB
17 MB 21 MB
306 MB
465 MB541 MB
1,022 MB
2018 2019 Q1 2020 Q2 2020
PRESALE READY TO MOVE
26
![Page 28: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/28.jpg)
MARKETING PERFORMANCE Q2 2020
27
![Page 29: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/29.jpg)
16
25
13
23
5
170
130
3
33
118
67
58
33
38.15
55.59
31.87
53.05
14.89
383.12
326.40
21.50
145.67
358.66
207.89
130.84
83.91
B-Loft Sukhumvit 107 A
B-Loft Sukhumvit 107 B
B-Loft Lite Sukhumvit 107
B-Loft Lite Sukhumvit 115 A
B-Loft Lite Sukhumvit 115 B
Kensington Sukhumvit - Theparak
KEN09 - Kensington Phaholyothin 63
Knight Bridge Sky River Ocean
Knightsbridge The Ocean Sriracha
KnightsBridge Phaholyothin Interchange
Knightsbridge Collage Ramkhamhaeng
Notting Hill Sukhumvit-Praksa
The Origin Phahol-Saphanmai
Value
Unit
TOTAL VALUE : 1,854 MBTOTAL UNIT : 694 UNITS
MARKETING PERFORMANCE Q2 2020
28
![Page 30: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/30.jpg)
MARKETING PERFORMANCE Q2 2020
29
![Page 31: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/31.jpg)
292.9
329.76
174.33
234.37
185.27
158.56
206.24
169.75
Britania Maga town Bangna
Britania Bangna KM 12
Britania Wongwean Hathairat
Britania Bangna Suvarnbhumi
Britania Bangna KM 42
Britania Khukhot Station
Britania Wongwean Raminthra
Britania Saimai
Value
TOTAL VALUE : 1,681 MB
MARKETING PERFORMANCE Q2 2020
30
![Page 32: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/32.jpg)
TIMELINE APRIL MAY JUNE
MARKETING
COMMUNICATION
New Normal เพดานสงู 3 ม. เริ่ม 3.99 ลบ.* Secret Deal เริ่ม 3.69 MB.*
Walk in : 37
Enquiries : 13
Book : 2 Units ,
Value 9.49 MB
Walk in : 123
Enquiries : 86
Book : 23 Units , Value 112.32 MB
As of 30.06.20
Walk in : 162
Enquiries : 370
Book : 35 Units , Value 156.62 MB
“ Campaign “Secret Deal” ได�รบัผลตอบรบัที่ดทีีส่ดุ เนื่องจาก ราคาที ่เริ่ม 3.69 และ 3.39 MB. เป�นราคาลบั เฉพาะวคีนัน้ๆ ทําให�
มีลูกค�าสนใจเป�นจาํนวนมาก และ Turn เป�น Book รองลงมาเป�น New normal โดยใช�ห�องเพดานสงู 3 ม. และราคา 3.99 MB.
MARKETING PERFORMANCE Q2 2020
31
![Page 33: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/33.jpg)
TIMELINE APRIL MAY JUNE
MARKETING
COMMUNICATION
Walk in : 76
Enquiries : 107
Book : 16 Units ,
Value 95.19 MB
Period : 1 – 10 / 17 – 30 May
โปรปลดล็อก UNLOCK ทุกป�ญหา
อยู�ฟรี 2 ป� / แต�งครบพร�อมอยู�
ส�วนลดสูงสุด 5 แสน
เร่ิม 3.99 – 6.99 MB
Keep Your Distance
เว�นระยะ "ผ� อ น" นานสูงสุด 2 ป�
พร�อม ฟรีค�าส�วนกลาง 3 ป� เริ่ม
4.99 MB
Walk in : 120
Enquiries : 143
Book : 40 Units , Value 214.33 MB
Walk in : 177
Enquiries : 348
Book : 68 Units , Value 372.70 MB
Secret Deals โปรลบัลดเป�นล�านPeriod : 1-7 Jun 20
Secret Deals
โปรลบัลดเป�นล�าน
เริ่ม 4.89 – 6.39 MB
Period : 8-14 Jun 20
Secret Deals โปรลบัลดเป�นล�าน
ONE DAY ONE DEAL ลด 30%
เริ่ม 4.39 MB
Period : 15-21 Jun 20
Secret Deals โปรลบัลดเป�นล�าน
ต�อเวลาพเิศษ ลด 28%
เริ่ม 5.99 MB
Period : 22-30 Jun 20
Final Call
2 ห�องนอน 5.99 MB
Walk in : 27
Enquiries: 46
Book: 8 Units,
Value 40.60 MB
Walk in : 78
Enquiries: 133
Book: 35Units,
Value 185.95 MB
Walk in : 35
Enquiries: 72
Book: 12 Units,
Value 71.82 MB
Walk in : 23
Enquiries: 59
Book: 11 Units,
Value 63.94 MB
• Campaign Secret Deals โดยเฉพาะ ONE DAY ONE DEAL ได�รับยอดขายสงูทีส่ดุ (35 Units)
Period : 11 -16 May
CONDO KNOCK DOWN
ท�าประมูล คว�าคอนโด
เร่ิม 2 MB
Walk in : 85
Enquiries: 91
Book: 25 Units,
Value 142.67MB
Walk in : 35
Enquiries: 52
Book: 15 Units,
Value 71.66MB
As of 30.06.20
MARKETING PERFORMANCE Q2 2020
32
![Page 34: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/34.jpg)
TIMELINE APRIL MAY JUNE
MARKETING
COMMUNICATION
Walk in : 27
Enquiries : 12
Book : 21 Units ,
Value 204.36 MB
Walk in : 61
Enquiries : 78
Book : 18 Units ,
Value 198.06 MB
As of 30.06.20
Walk in : 94
Enquiries : 301
Book : 28 Units ,
Value 265.77 MB
MARKETING PERFORMANCE Q2 2020
33
![Page 35: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/35.jpg)
HOUSING LOAN Q3 2020
ตารางอตัราดอกเบีย้สนิเชือ่บ�าน - คอนโดฯ ของธนาคารพาณิชย� เดือน กรกฎาคม 2563 (26 กรกฎาคม 2020)
ธนาคารดอกเบี้ยต่ําสุดเฉลี่ย 3 ป�แรก
วงเงินกู�สูงสุด ผ�อนเร่ิมต�น ล�านละ (บาท)
อาคารสงเคราะห� 2.95% 100% -
กรุงไทย 2.60% 100% 1,000
กรุงเทพ 2.42% 100% 1,000
กรุงศรีอยุธยา 2.40% 100% -
ทหารไทย 2.63% 100% 5,800
ออมสิน 2.58% 100% -
กสิกรไทย 2.60% 100% -
ไทยพาณิชย� 3.25% 100% 3,800
34
![Page 36: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/36.jpg)
BUSINESS PLAN2020
35
![Page 37: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/37.jpg)
ORIGIN – BUSINESS PLAN 2020
PROJECTLAUNCH
20,000 MB
PRESALE TRANSFERTOTAL
REVENUE
16,000 MB14,000 MB21,500 MB14 PROJECTS
- NEW LAUNCH : 8,500 MB(CONDO 60% / HOUSE 30%)
- READY TO MOVE : 10,000 MB- ON GOING : 3,000 MB
36
![Page 38: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/38.jpg)
LAUNCH TARGET 2020 : 20,000 MB
CONDOMINIUM 7,900 MB
39%
HOUSING 12,100 MB
61% KNIGHTSBRIDGE2,300 MB
29%
THE ORIGIN4,200 MB
53%
EEC1,400 MB
18%
BELGRAVIA1,600MB
13%GRAND BRITANIA
4,600 MB 38%
BRITANIA4,400MB
36%
BRIGHTON1,500MB
13%
37
![Page 39: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/39.jpg)
TOTAL REVENUE TARGET 2020
E X C L U D E D J V P R O J E C T S
1 6 , 0 0 0 M B
C O N D O M I N I U M9 , 0 0 0 ( 5 6 % )
H O U S I N G5 , 0 0 0 ( 3 1 % )
H O T E L 2 0 0 ( 1 % )
S E R V I C E 2 5 0 ( 2 % )
M G T F E E & O T H E R S 1 , 5 5 0 ( 1 0 % )
E X C L U D E D J V P R O J E C T S
1 6 , 0 0 0 M B
2 0 2 0 F
9,000
5,000
1,550
2 0 2 0 F
I N C L U D E D J V P R O J E C T S
1 9 , 1 0 0 M B
9,000
5,000
2002501,550
3,000
100
200250
5 1 % O F TA R G E TT R A N S F E R J V P R O J E C T S
J V P R O J E C T ( H O T E L )
J V P R O J E C T ( C O N D O )
M G T F E E & O T H E R
S E R V I C E
H O T E L
H O U S E
C O N D O
38
![Page 40: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/40.jpg)
TRANSFER TARGET 2020
T R A N S F E R TA R G E T
1 4 , 0 0 0 M B
S M A R T C O N D O 4 , 3 5 0 ( 3 0 % )
PA R K L U X U R Y 3 , 3 0 0 ( 2 4 % )
O R I G I N E E C 1 , 3 5 0 ( 1 0 % )
H O U S I N G 5 , 0 0 0 ( 3 6 % )
G P a p p r o x .33-3 5 % G P a p p r o x . 4 3 %
G P a p p r o x . 4 0 %
G P a p p r o x . 5 0 %
39
![Page 41: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/41.jpg)
PROJECTS LAUNCH 2020
1H 2 0 2 0
J V P R O J E C T
Q3 2 0 2 0 Q4 2 0 2 0
2 N e w L o c a t i o n sS u k p r a y o o n
40
![Page 42: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/42.jpg)
BANGKOK METEOPOLITAN REGION
KNIGHTSBRIDGETHE ORIGINHOUSING
EEC ZONE HAMPTON SRIRACHA
METROPOLITAN RAPID TRANSITLIGHT GREEN LINEDARK GREEN LINEPURPLE LINEBLUE LINEAIRPORT RAILLINK
UNDER CONSTRUCTIONPINK LINEORANGE LINEYELLOW LINEDARK RED LINE
41
![Page 43: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/43.jpg)
42
![Page 44: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/44.jpg)
PROJECTS LAUNCH Q3 202043
![Page 45: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/45.jpg)
PROJECT VALUE : 700 MB
TOTAL UNIT : 399 UNITSAVG. PRICE 1.8 MB/UNIT
PROJECTS LAUNCH Q3 2020
PROJECT VALUE : 2,300 MBTOTAL UNIT : 381 UNITSAVG. PRICE 6.0 MB/UNIT
JV PROJECT
44
![Page 46: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/46.jpg)
PROJECT VALUE : 2,000 MB
TOTAL UNIT : 679 UNITSAVG. PRICE 2.9 MB/UNIT
PROJECT VALUE : 1,650 MB TOTAL UNIT : 1,001 UNITSAVG. PRICE 1.6 MB/UNIT
PROJECTS LAUNCH Q3 2020
45
![Page 47: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/47.jpg)
PROJECT VALUE : 700 MB
TOTAL UNIT : 224 UNITS AVG. PRICE 3.1 MB/UNIT
PROJECT VALUE : 300 MB
TOTAL UNIT : 99 UNITS AVG. PRICE 3.0 MB/UNIT
PROJECTS LAUNCH Q3 2020
46
![Page 48: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/48.jpg)
PROJECT VALUE : 1,600 MB
TOTAL UNIT : 65 UNITS
AVG. PRICE 24.6 MB/UNIT
PROJECTS LAUNCH Q3 2020
47
![Page 49: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/49.jpg)
PROJECT VALUE : 1,900 MB TOTAL UNIT : 664 UNITS
AVG. PRICE 2.8 MB/UNIT
PROJECT VALUE: 3,000 MB
S I R A C H A
PROJECT VALUE : 1,400 MB
TOTAL UNIT : 471 UNITS
AVG. PRICE 2.97 MB/UNIT
PROJECT VALUE : 700 MB
TOTAL UNIT : 67 UNITSAVG. PRICE 10.0 MB/UNIT
PROJECT VALUE : 2,000 MB
TOTAL UNIT : 246 UNITSAVG. PRICE 8.1 MB/UNIT
PROJECT VALUE : 500 MB
TOTAL UNIT : 223 UNITSAVG. PRICE 2,24 MB/UNIT
2 N e w L o c a t i o n s
JV PROJECT
S u k p r a y o o n
PROJECTS LAUNCH Q4 2020
48
![Page 50: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/50.jpg)
TRANSFER PLAN2020
49
![Page 51: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/51.jpg)
Q 1 ’ 2020 Q 2 ’ 2020 Q 3 ’ 2020 Q 4 ’ 2020
P R O J E C T S T R A N S F E R 2 0 2 0
BACKLOG : 2,314 MB
BACKLOG : 898 MB
BACKLOG : 340 MB
BACKLOG : 2,515 MB BACKLOG : 1,669 MB
BACKLOG : 973 MB BACKLOG : 1,202 MB
BACKLOG : 276 MB BACKLOG : 286 MB
PRESALE Q4 2020
PRESALE Q3 2020 PRESALE Q3 2020
PRESALE Q4 2020REMARK : BACKLOG AS OF JUNE 2020
BACKLOG : 185 MB
BACKLOG : 218 MB
JV PROJECT
50
![Page 52: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/52.jpg)
PROJECT TRANSFER Q3 202051
![Page 53: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/53.jpg)
PROJECT TRANSFER Q3 202052
![Page 54: New OPPORTUNITY DAY – RESULT Q2 2020ori.listedcompany.com/.../20200814-ori-oppday-2q2020-02.pdf · 2020. 8. 14. · • knightsbridge prime ratchayothin • knightsbridge collage](https://reader033.fdocuments.us/reader033/viewer/2022053109/607bb94f98c19d366556f89d/html5/thumbnails/54.jpg)
IR CONTA CTE - MA IL : I R @ O R I G I N . C O . T H
TEL : +662 029 1936FAX : +662 398 8066
53