New Nokia Lumia - social media buzz

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description

This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news.

Transcript of New Nokia Lumia - social media buzz

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Nokia Lumia 1020

Analysis description. This report is based on the data from the Internet

monitoring and includes 14711 mentions connected

with releasing new Nokia Lumia 1020. Results come

from 660 web sites and have been gathered

between 12th and 18th July 2013. The analysis

examines contents of discussion and measures how

the social media users reacted to this news.

Picture source: www.thephoblographer.com / nokia.com

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Nokia Lumia 1020

Sources The most popular source was Twitter with 12093 results (84%). Facebook generated only 1762 mentions.

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Nokia Lumia 1020

Number of mentions

The graph below presents the number of mentions on particular days of research. The greatest amount

was gathered one day after unveiling Lumia 1020 and as the week progressed this number has been

decreasing moderately to 976 results on July 18th.

3407 3095

1906 2080 1785

1462 976

0

1000

2000

3000

4000

12th 13th 14th 15th 16th 17th 18th

Number of mentions

Date

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Nokia Lumia 1020

Contents’ categories

1,6% 1,9% 3,5% 6,3%

13,0% 13,1% 13,6%

48,8%

0%

10%

20%

30%

40%

50%

Design and

features of

Lumia

ContestPro Camera

app

Comparison to

other

smartphones

Camera in

Lumia

OpinionsOrdering

Lumia

Review of the

smatphone

What contents do the mentions include?

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Nokia Lumia 1020

Opinions Opinions in this analysis make up about 13% all mentions. The graph below presents what they concern and what was the

percentage of positive and negative opinions in each category.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

General opinion about the smartphone

Camera

Strategy for selling (prices, supplier etc.)

Specs and features of Lumia

Comparison to other smartphones

Total

Negative Positive

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Nokia Lumia 1020

Sample mentions

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Nokia Lumia 1020

positive

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Nokia Lumia 1020

positive

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Nokia Lumia 1020

negative

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Tool Overview

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About

Brand24. Brand24 is a powerful, yet affordable tool

for real-time social media monitoring and

analytics. Designed to keep track of

online conversations about your brand

and products. Brand24 collects real-time

social data from millions of sources.

Our web-based dashboard provides

actionable customer insights, email

alerts, influencer analysis, automated &

customized PDF reports, infographics

and many more. Brand24 allows you to

measure key metrics around buzz and

sentiment.

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Awards & Achievements

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Brand24 Social Media Monitoring

Natalia Chrzanowska [email protected]

Mike Sadowski [email protected]

Twitter@SocialMemos

wwww.brand24.net

facebook.com/brand24

twitter.com/brand24app

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