New Mobility Blueprint - Advisory Group Meeting 1 Presentation...New Mobility Headlines in the Past...

Cambridge New Mobility Blueprint

July 10, 2019

Advisory Group Meeting Number City of Cambridge New Mobil i ty Blueprint


Agenda 1. Welcome and Introductions 5:30-5:45

2. Why We’re Here 5:45-6:00

3. Current Mobility Snapshot 6:00-6:20

4. Journeys 6:20-6:30

5. New Mobility Roleplay 6:30-7:30

6. Roleplay Reflections 7:30-7:45

7. Project Schedule and Next Steps 7:45-7:50

8. Public Comment 7:50-8:00

2019 ANA Market Highlights

Uber Rolls Out ln-Ap,p Boston Transit Info

June 17, 2019 By Colin A. Young, State House News Service

C

New Mobility Headlines in the Past 30 Days…

Signals Uber’s intent to become more like an all-inclusive “Mobility as a

Service” platform

Cambridge New Mobility Blueprint 4


EXCLUSIV[

Scooter Breakdowns Weigh on Lime

A t the CES trade show in Las Vegas in Janua1y, Lime showed off a new model of its

electric scooter with thicker tires, color display screens between the handlebars

and stronger aluminum to help the vehicles last longer. But months later, the custom

designed scooter, called Gen 3, is having problems of its own. The screens frequently

crack or malfunction, and repairing brakes and other parts has proven complicated.

Even tl1e tougher metal has caused trouble-the additional weight makes it harder for

workers to cart home scooters to charge overnight.

Scooter companies had pinned their hopes on sturdier hardware to help them slow

their cash burn and demonstrate tliat the business can be profitable. But Lime's

expe1ience shows how challenging that can be. Lime ended up slowing the rollout of

Bird bu ntal

t - and a back d t r market

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17 July 2019


Scooter companies are racing to build more robust equipment to

become more profitable

…and finding ways to enter and stay in big city markets



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How Uber Hopes to Profit From Public Transit Ride-hai]jngcompanies see a massive market opportunity in replacing bus and subway rides.

By E. Tammy Kim

Conlnibutins OIJ<Bion Wr et

One of their strategies is to replace public transportation - an

ambition that affects all of us and the environment, not just

passengers and drivers.

Uber and Lyft have been clear about their intentions. At Uber's

apex of candor, in documents filed with the Securities and

Exchange Commission, it identifies a "massive market

opportunity" in the estimated 4.4 trillion miles traveled by people

on public transit in 175 countries in 2017.

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Can )linnesota Get Docl<less Hikeshal'ingto PlaYXicc:-Over the last year, dockless bikesh aring h as galloped into cities across

the United States, swiftly doubling the numb er of shared bikes

available on city streets. The GPS- and app-based technology these

services use allows bikes to float around cities, into n eighborhoods

where bikesh are h ad never gon e before, or wh ere docked systems

have failed to catch on. But the venture capital-backed bike invasion s

have also stoked anxiety over vandalism, bike clutter. and ciJ:Y

rggglations.

New Mobility Headlines in the Past 30 Days… Uber sees “massive market opportunity” from public transit

riders

Cities and dockless bike companies struggle to

reconcile business models with city priorities



BUSINESS I NSIDER

Your Uber ride could get80% cheaper

■ The globa,I ma rket for r ide-hail[ng and rcbo-tads could be wor th $2 trillion by 2030, UBS has estimated.

■ As &L1tonomy makes the services even cheaper to provide,. fares could shrink by 80% or more.

• That will put evan more strain on public transportation systems, which are already losing passengers to ride-hailing.

17 July 2019

New Mobility Headlines in the Past 30 Days… Forecasts showing the reduction of Uber fares (when they become AV

fleets), if true, could place greater strain on transit

Transit systems all across the US are struggling to retain

ridership



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17 July 2019


Mature MaaS platforms are gaining ridership (and

funding) in europe

Uber Elevate is advancing a vision of sub-400 feet air

travel, piloting the concept in cities like Dallas and LA

Waymo and Tesla continue to build towards their vision of autonomous fleets for cities


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\Vahuart Filed Ahnost Twice as l\:lany Drone Patents as A.111azon in Lite Past Year

inf "# ~ +

17 July 2019


Toyota Goes Electric Starting In 2020: Announces Massive EV Offensive

Waymo partners with Renault, Nissan to bring self-driving cars around the world

Companies are forecasting significant use of drones

and robots to deliver goods and services

Traditional car makers are rapidly switching to electric

car models

…and partnering with technology companies to

form partnerships and scale


City of Cambridge Goals Equity and Accessibility: Ensure a diverse set of travel options that meet the access and mobility needs of people of all ages, abilities, and incomes.

Reliability and Efficiency: Ensure people and goods can reliably move within Cambridge and around the region, and encourage space-efficient transportation choices like walking, biking, transit, and carpooling.

Safe and Active Transportation: Eliminate traffic fatalities and serious injuries while encouraging active living and improving comfort for people of all ages and abilities.

Connectedness and User-Friendliness: Create an easy-to-understand, integrated, continuous, and comfortable transportation network for all people.

Community Character and Vitality: Ensure that the city’s transportation system supports shared community spaces and enhances neighborhood streets.

Climate Mitigation and Resilience: Achieve a carbon-neutral transportation system and adapt to climate change.

Climate Action: Achieve carbon neutrality by 2050.

Climate Change Preparedness: Protect the lives and livelihoods of the Cambridge community from the impacts of climate change.


New Mobility Blueprint Purpose

Our goal is to develop actionable recommendations for policy, programs, and regulations that will help the City implement new mobility options in a way that aligns with and advances existing values and policies.


New Mobility Blueprint (is not)

• A visioning exercise

• The creation of new goals • Making changes to existing transportation plans or current planning

processes, except to preserve or strengthen an existing transportation mode in the face of pressure from new mobility

• A static document






4. Journeys 6:20-6:30





■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Mobility Modes How people commute to work in Cambridge How residents in Cambridge commute to work

0%

13%

1%

13%

3% 1% 1%

4%

1% 4%

1%

2% 2%

13%

4%

14% 13% 13%

21% 23%

5% 5% 5%

26% 25% 29% 29%

11% 9%

8% 7% 6% 7%

51% 51% 45% 45% 42% 42%

100%2%100% 3% 3%

90% 90%

80% 80%

70% 70%

60% 60%

50% 50%

40% 40%

30% 30%

20% 20%

10% 10%

0% 0% 1990 Census 2000 Census 2006-2010 2011-2013 2014-2016 2015-2017 1990 Census 2000 Census 2006-2010 2011-2013 2014-2016 2015-2017

4% 1%

5% 1%

6% 1%

7% 1%

7% 1%

8% 1%

24% 24% 23% 24% 25%

3% 4% 7% 7%

24%

24% 25%

7% 7%

8%

28% 28% 31% 30%

5% 5% 4%

3% 3%

38% 35% 31% 30% 26% 27%

SOV Carpool Transit Bike Walk Other Work at Home SOV Carpool Transit Bike Walk Other Work at Home

Data Source: ACS Data Cambridge New Mobility Blueprint 14

• • • • •

Mobility Modes Commute Time by Mode - 2015-2017 ACS Average

20,000

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0 Walked Taxicab, motorcycle, Public Transportation Carpooled Drove Alone

bicycle

1-14 mins 15-29 mins 30-44 mins 45-59 mins 60 or more mins

Data Sources: 2015,2016 and 2017 ACS Data

Num

ber o

f Wor

kers



Bicycling Trends

• ■

JI HS PER DAY

2.5k

C

WU

Bike lanes and off-road paths

Location of 2016 Manual Counts

Cellular Bike Activity Bicycling Activity The color of each cell shows the daily average of bicycle trips distributed across the city.

The blue circles in the map show the bike counts collected manually in 2016.

Data Source: Anonymized Cellular Data, 2016 Cambridge Biennial Manual Bike Counts Cambridge New Mobility Blueprint 17

Bluebikes Trips Monthly Bluebikes Ridership

300,000

250,000

Num

ber o

f Trip

s

200,000

150,000

100,000

50,000

0

Jul-1

1O

ct-1

1Ja

n-12

Apr-1

2Ju

l-12

Oct

-12

Jan-

13Ap

r-13

Jul-1

3O

ct-1

3Ja

n-14

Apr-1

4Ju

l-14

Oct

-14

Jan-

15Ap

r-15

Jul-1

5O

ct-1

5Ja

n-16

Apr-1

6Ju

l-16

Oct

-16

Jan-

17Ap

r-17

Jul-1

7O

ct-1

7Ja

n-18

Apr-1

8Ju

l-18

Oct

-18

Jan-

19

Data Source: Bluebikes Data Metro-Boston Cambridge Cambridge New Mobility Blueprint 18

Bluebikes Trips

70,000

60,000

50,000

40,000

30,000

20,000

10,000

Bluebikes Trip Duration in Cambridge in 2018

44% of Bluebikes trips in Cambridge are less than 10 minutes.

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 l111111111111IIIIIIUlh•n•n••••••-•······-·····-·-----------------------

Duration of Trip by 1 Minute Interval

Percentage of Bluebikes Trips in Cambridge

<10 mins 44%

10-20 mins 34%

20-30 mins 13%

>30 mins 9%

Data Source: Bluebikes Data

Num

ber o

f Trip

s


0


Subway Trends

.. • ~ ... ----·•---•

• I I I • ..

Subway Trends Subway Daily Average Ridership by Year

Weekday Weekend All Day 25,000

Dai

ly R

ider

ship

20,000

15,000

10,000

5,000

Alewife

Central Square

Davis Square

Harvard

Kendall Square

Lechmere

Porter Square

Data Source: MBTA 0

2013 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018



Bus Trends 22

Bus Trends Daily Bus Ridership in Cambridge

45,000

35,000

40,000

15,000

20,000

25,000

30,000

Num

ber o

f Pas

seng

ers

10,000

5,000

0 2014

Weekday On

2015 2016

Weekday Off Sat On Sat Off

Data Source: MBTA

Sun On

2017

Sun Off



17 July 2019

24

Car Trends

- - - -

0.71

0.76 0.80

0.96 0.98

0.91 0.89 0.93

0.90 0.90

0.000

0.100

0.200

0.300

0.400

0.500

0.600

0.700

0.800

0.900

1.000

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000 N

umbe

r of H

ouse

hold

s

Car Trends Vehicle Ownership

1960 1970 1980 1990 2000 2005-2007 2008-2010 2011-2013 2014-2016 2015-2017

0 Vehicles 1 Vehicle 2 Vehicles 3+ Vehicles Number of Vehicles per Household

Data Source: ACS Cambridge New Mobility Blueprint 25


17 July 2019

26

Ride‐hail Trends

■ ■

Ride‐Hail Trends

Annual Rides Started in Cambridge Rides Started per Capita 9,000,000 80

74.43

7,827,584 8,000,000 70 64.49

56.53

68.33

2017 2018

6,782,367

2017 2018

7,000,000

Num

ber o

f Rid

es p

er P

erso

n 60

50

40

30

20

Num

ber o

f Rid

es 6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

10

0

1,000,000

Cambridge BostonData Source: Mass Dept of Public Utilities Cambridge New Mobility Blueprint 27

0





4. Journeys 6:20-6:30





I I

I

I /

-- - - - - -,

., - --- - - - - - -

' \ \ I I I

I /

People Journeys


Scenario 1 – Restaurant Worker

Takes bus from Charlestown to Cambridge with

one transfer

How to make the transfer experience more seamless and connected?

Home

How can we create rides that go closer to home?

Home

Gets a ride home from a

coworker, gets dropped 9 blocks

from home

Work

Walks to 2nd

job closer to Goes back home home to rest Work

What new technologies improve pedestrian safety?

School Pick up kids from school in the afternoon

Home School

Goes to bed and then walks the kids to school in the morning


Work

Rides Bluebike to work

Calls a ride‐hail vehicle

Would e‐bikes encourage people to bike in from

suburban homes?

Scenario 2 – Young Professional

Home

How to meet peak demand for shared

bikes?

Takes T to Boston since Bluebikes

nearby are rented out in evening rush

hour

Dinner

Bar

Is it legal to hail a ride in a self‐

driving car after a few drinks?

for pickup after drinking


Scenario 3 – Working Parent with Kids

Drives EV to work and recharges in workplace garage. Drives EV to pick

the kids up and goes grocery

How to make walking, biking, and public transit feel possible to parents

with small kids?

shopping after Home

School

School

Grocery

How to cope with peak loads for charging demand (both for # of charging points available and for

the electric grid)?

How many residential chargers are needed to prevent Cambridge

residents from driving EVs to work just to be able to charge them?

Drives EV to

Work

drop the kids off at school

Are there dedicated parking spots available for EV owners at apartment buildings or only for shared vehicles?

How to incentivize shopping destinations to provide EV chargers?


Scenario 4 – High School Student


Home

Cafe

Work

Library

Will shared autonomous ride‐hail vehicles be

more affordable in the future?

What are the opportunities for scooters and other forms of micro‐

mobility to supplement or compliment transit services for longer trips?

Bikes to the library (and

picks up the bike the next day)

Takes T to work in Boston

Calls a ride‐hail vehicle for pickup since it’s late

How do we encourage more cycling and walking in

a future that values convenience?

Bikes with backpack

Will there be an autonomous shuttle service available at

school?

Walks to nearby cafe to eat lunch with friends

Class

Home

Routine check

Dinner

How to use more mobility services without a smart phone? Walks to bus

stop to go to doctor

Takes a cab to the store

Waits for subway to go home

Waits for Bus to go home

How to reduce empty buses but provide services on demand?

Home

Scenario 5 – Active Senior, Aging in Place

Takes bus to meet a friend for dinner

Are there going be fixed transit packages that cover all the types of modes I want to take?

Doctor

Store

I want a cab, but need to make a bunch of stops...will I have to leave a big tip?


Scenario 6 – Person with Mobility Impairment

Will the bus driver stop to pick me up?

Waits for Bus Bus Station

Home

Work

Friends

I feel like most mobility choices are for only a certain small group of people…particularly for small trips

Travel to bus station

Waits for T to go home

Walks to bus station to go to work, always plans extra commute time

Takes bus to meet up with friends

stations ADA‐

How to make more transit

compliant?

Why does it seem like ride‐hail vehicles don’t have fold out ramps and lifts?






4. Journeys 6:20-6:30





New Mobility Roleplay The purpose of the roleplay is to better understand the viewpoints and challenges faced by the various people who use, provide, and regulate new mobility options. By stepping into each other’s shoes, we hope to encourage each player to explore the complexity of perspectives and think broadly about how the City can develop policy that meets a variety of needs.


Run of Show

Members break into 5 groups Each group will have 20 minutes to discuss the prompts Each group will give a brief 5 minute discussion summary Each group will have 5 minutes for Q&A from others Switch and Repeat!

And remember… The goal is to experience a new role There are no “right” or “wrong” answers…we’re exploring together


Groups

Policy Makers

Ride‐hail

Company 1

AV Shuttle

Company 2

Public Transportation Operators

Company 3

City of Cambridge

MassDOT

MBTA

Bluebikes MBTA Bus

MBTA Subway

Scooter


Mobility Trends

Walking

Biking

Micromobility

Transit

SOV

Ride‐hail


Group Assignments

Name Round 1 Round 2

Ride Hail (Ben Alpert)

Bruce Kaplan Kathryn Carlson

Jane Gould Steven Miller

Scooter (Trevor Johnson and Yuan Shi)

James Cater Steven Miller Chris Tassone

Bruce Kaplan Ruth Allen Megan Aki

AV Shuttle (Peter Glus)

Megan Aki Zef Vataj

David Keith Kathryn Carlson Melissa Chan

Public Transit Melissa Chan Will Dickson (Pete Costas) Jane Gould

Iiya Sinelnikov James Cater

Policy Makers (joe Iacobucci)

Will Dickson Ruth Allen David Keith

Zef Vataj Iiya Sinelnikov Chris Tassone






4. Journeys 6:20-6:30





Project Schedule

April - June July - Sept October - Dec Jan – Mar 2020 Apr – Jun 2020

Task


EV Pilot

Task

Task

Task

Task

Task

Trends and Forecasting

Implementation Blueprint

Regulatory Strategy

1

2

3

4

5

6

. • • • • • • • . . • . . . . . . . . .

• .

Plan for Future Engagement

Advisory Group Schedule

EV Pilot

Task

Task

Task

Task

Task

Task

Implementation Blueprint

Regulatory Strategy

Plan for Future Engagement

September Meeting November Meeting July Meeting January Meeting

Trends and Forecasting

Kick-off

1

2

3

4

5

6

. . • • . . . . • . . . . . . . . . . . • . . • • • • • . • . . . . . • . • . . • • • • • • . . . • • . . . . • • . . . . . . • . . . . .



Agenda 1. Welcome and Introductions

2. Why We’re Here

3. Current Mobility Snapshot

4. Journeys

5. New Mobility Roleplay

6. Roleplay Reflections

7. Project Schedule and Next Steps

5:30-5:45

5:45-6:00

6:00-6:20

6:20-6:30

6:30-7:30

7:30-7:45

7:45-7:50


New Mobility Blueprint - Advisory Group Meeting 1 Presentation...New Mobility Headlines in the Past...

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Transcript of New Mobility Blueprint - Advisory Group Meeting 1 Presentation...New Mobility Headlines in the Past...