1. DECEMBER 2011

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3. TRADITIONAL DIGITAL UNIQUE /MEDIA AVENUES AVENUES CUSTOMISED (websites, DIGITAL PRODUCTS(TV Channel / wapsites, socialRadio Station/ networks, mobile for each territory Newspaper) applications) or region. 5

4. The move from 3G to 4G/LTE NetworksWhat is 4G ? And what does it affect us? The Fourth Generation of wireless networks, evolved from its predecessor 3G. It has also been called LTE, which refers to 3GPP Long Term Evolution. It is the new standard for wireless communication of high-speed data. The goal of LTE is to increase the capacity and speed of wireless data networks its wireless interface is incompatible with 2G and 3G networks, and so, must be operated on a separate wireless spectrum. 7

5. The move from 3G to 4G/LTE NetworksLatency as good Guaranteed Download Upload rate of Seamlessas 20ms (thats Bandwidth for speeds up to up to 40Mb/s handover up to milliseconds) - users You will 100Mb/s This You can create 350kms You You can play get what you means that you and share your will never be online games are promised can stream HD Facebook without signaland be the first and you will get videos without albums faster. and you wont to win and it consistently constant have the lost score before buffering. internetyour opponent connections.refreshes. Its asgood as instant! 8

6. PC market sales dropped 1% over the first quarter of 2011. 2012 will bring the introduction of more HYBRID PCs. LOW COST OPEN-BASED COMPACT, SOFTWARE LIGHTWEIGHT (LINUX, GOOGLE) HYBRID PC ENTIRELY Because its cheap - INTERNET + LIMITED hybrids sit above tablets, APPLICATION STORAGE, RAM pushing into the low-end BASED notebook space, though they are well below pricey Ultrabooks. 10

7. Because its cheap - hybrids sit above tablets, pushing into the low-end notebook space, though they are well below priceyUltrabooks. Google Chromebook HP OMNI Vodacoms Vodafone Webbook $299 $599 $185 The Vodafone Webbook is going to offer the end user a compelling, mobile or at-home computing experience at an affordable price. We think this device is going to be particularly important and attractive for the emerging market, Chris Ross, Managing Executive: Commercial Development at Vodacom. 11

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9. TABLETS Tablet PCs grow at an accelerated rate. 14

10. TABLETS Although the price tag is still quite unaffordable on tablet devices it is predicted that it will replace the smartphone as the most aspirational device. Tablet devices expected to outsell personal computers and netbooks by 2015. The Cisco study predicts that tablet devices are expected to grow 205-fold from 2010 to 2015 in Africa this is the highest growth rate of any device category cracked. Tablet PCs have revolutionized how we access information and has in-turn dramatically increased electronic publication sales. Currently around 10% of all new US book sales are now digital, led by textbooks, childrens books and travel guides. Magazines, newspapers and publishing houses have increased their digital revenues through the sale of their merchandise in the digital realm this has been made easier through in-app purchases and simple revenue models (flexible subscriptions). 15

11. CONSUMERISATION OF IT 17

12. INTEGRATION AN ECOSYSTEM OF CONNECTED DEVICES Blur in devices dedicated functions TV act as radio, mobile-phone acts as camera. Consumers demand the ability to share , transfer or switch media content and playback in between different connected devices For media broadcasters and content developers, this trend brings fundamental impact on how digital content should be produced to cater to new consumption patterns of the 21st century end user. 19

13. The way we go about accessing the internet has changed - browsinghas been replaced by mobile applications.An application is a programme or group of programmes designed forthe end-user it is a bite-size piece of software.A mobile application refers to applications specifically for smartphonesor other mobile devices.Applications assist in connecting users to internet services by providinga easy to understand interface.Some categories of mobile applications include: document readers /editors, graphics, communications, databases, games.According to Forrester, Apps will introduce the next-generation ofcomputing. 22

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15. All before you get to work You end up spending the day on the internet but not on the web. 24

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17. Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a over an internet network. 1. Email on the Go or Push Email 2. No need for local data storage you can store anything and everything online. Facebook is an example of all your albums available online whenever and wherever you log on. Also Microsoft SkyDrive. 3. Collaboration made easy It makes it possible for several people to work on the same document at the same time in real time (Google Wave), whether it be amending, commenting, or joining in to create the final draft all are made possible. 4. Working in a Virtual Office - no need to have Word, Excel or PowerPoint installed, all could be worked on through an online platform, therefore, those who dont have the programmes do not need to be left out of the loop. 5. Increased processing power, Cloud Services make it possible to have that infrastructure remotely. 27

18. Available Cloud Services: 28

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21. The world through digital eyes. Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It combines real and virtual It is interactive in real time Is registered in 3D AR differs from virtual reality where its function is to use technology to enhance ones current perception of reality instead of replacing it with a simulated one. Augmented Reality usually involves a real-life background capture (image or video) which is then going through image recognition and finally some data is overlaid on top of this background. AR creates a real world where users become interactive and digitally manipulable. AR will advance into Articulated Naturality Web (ANW). 32

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24. CONTENT PROVIDERSONLINE & WEB PROPERTIES GOOGLE STRATEGIC VENTURES MANUFACTURERS 36

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27. OFFICES IN MORE THAN 60 COUNTRIES WORLDWIDEUNIQUE WEBPAGES FOR EACH TERRITORY / REGION 39

28. YOU CAN FIND ANYTHING ON GOOGLE EARTH 40

29. 1 App is the nucleus to all Googles available applications available for Android, Blackberry & Apple 41

30. Through Androidand their latest OS Ice Cream Sandwich, they have created the first 4G-capable super-phone. 42

31. Powered bySamsung or Acer. FEATURES OS is similar to a mobile OS Entirely application based people can download the software they need off the Chrome Web Store. All apps are HTML5. Apps available range from document editors to games Available with Wi-Fi + 3G uses a SIM card like a mobile phone No anti-virus needed Because it is entirely cloud and internet based, it runs with speed there are no heavy software programmes stored on your machine to slow it down Google Chromebook $299 43

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