New Media Strategies

NSF EPSCoR & OLPA Public Information Officer Workshop

Dennis Haarsager – 7/20/2006

Newspaper readership

Television viewing

0

5

10

15

20

25

30

35

2000 2001 2002 2003 2004

VHF n=78UHF n=138

February Nielsen estimates

Average PTV station metro cume

Radio listening

Über trends: digitization

• Content meets mathematics Noiseless production generations Metadata – data about data Enables advanced (“Web 2.0”) techniques

Über trends: personalization

• Content meets self-organization Social curation (tagging/folksonomies)

• Flickr.com• del.icio.us• CiteULike.org

User ratings, comments Attention metadata Communities of interest emerge

flickr

Über trends: democratization

• Content freed from gatekeepers Inexpensive but powerful production tools

are in the hands of consumers Low barriers to effective distribution XML syndication (RSS, Atom) Self-publishing (blogs, vlogs, wikis,

YouTube) Citizen journalism “Markets are conversations”

Content syndication (RSS)

• Users can subscribe to your content in their feed reader and automatically see whatever is new

• Costs virtually nothing

• Set up in minutes

• Hundreds of readers available

• Will get a big boost from IE7 and the new release of Windows

• Can include audio/video/photo enclosures

Media archives

• Document and catalog research

• Arts and humanities creative content from faculty, students and alumni

• News releases (can include audio, video or photo enclosures)

• Distribute media via Internet

• Exploit the long tail

Weblogs

• Have a conversation with your constituents

• Personalize your researchers and faculty

• Aggregate blogs from faculty, students, administrators, alumni

• Search engine algorithms (Google) reward cross-linking in blogs, improving use of standard web pages

• Often provide leads to old media researchers

Contact Info

Dennis L. HaarsagerAssociate Vice President & General ManagerEducational and Public MediaBox 642530Washington State UniversityPullman, WA 99164-2530

haarsager@wsu.edu ● 509-335-6511

Weblogs:http://pbj.ctlt.wsu.edu/haarsagerhttp://www.technology360.com