Multi mediaand

New media

Multi media

New mediaand

QCD230 Computing Presentation

Lector : Fiona ClearyStudent: Lee, Chun-hsien (Jim)n6236324

Multi mediaand

New media ContentsReferenceConclusionFuture

ComparisonDefinition

Define the meaning -The definition of Multi media -The definition of New media

Compare the application -The coverage of both media

Look into the future -What and how are we going to see and hear

Conclude our research -What we have learned in this task

ipod nano ™

iphone ™(apple,2007)

Multi mediaand

New media ContentsReferenceConclusionFuture

ComparisonDefinition

Definition of Multi mediaSingle Medium (replying on a single human sense)

Multi Media (utilizing tow of human senses)

newspaper photographsgramophonestelephone books

movies videos(Russel,2005,7)

Multi mediaand

New media ContentsReferenceConclusionFuture

ComparisonDefinition

Definition of Multi mediaTay Vaughan“Multimedia is an eerie wail as two cat’s eyes appear on a dark screen”(Vaughan,2004,1).“Multimedia is a combination of text, art, sound, animation and video delivered to you by Computer or other electronic or digitally manipulate”(Vaughan,2004,2).

Stephen J. Ether and Christine A. Ether“Most multimedia relies on a combination of sight and sound, and the combination of the two is so much better than either one used alone.”(Ether and Ether,2007,2).

Multi mediaand

New media ContentsReferenceConclusionFuture

ComparisonDefinition

Applications of Multi media

Home -Television -CD-rom,DVD -PlayStation ™ Xbox ™ Wii ™

Business -Presentation -Marketing -Advertising -Catalogs -Instant messaging

Education -Before overhead projectors, slide shows, filmstrips, color chalk -Now Microsoft PowerPoint™

Education in the future -distance education

(Ethier and Ethier,2007,7)

Multi mediaand

New media ContentsReferenceConclusionFuture

ComparisonDefinition

Definition of New media“The idea of ‘new media’ captures both the development of unique forms of digital media, and the remarking of more traditional forms to adopt and adapt to the new technology.”(Flew,2005,3)

Unique Forms Of Digital Media Adapt Traditional Form Media To The New Technology

New Media(Nintendo™,2007) (washingtonpost©,2007)

Multi mediaand

New media

Principles of New media

ContentsReferenceConclusionFuture

ComparisonDefinition

Numerical Representation(composed of digital code)

Can be describe formally

(mathematically)

Is subject to algorithmic

manipulation(programmable)

New MediaConse

quenceConsequence

(Manovich,2006,11)

Multi mediaand

New media ContentsReferenceConclusionFuture

ComparisonDefinition

A Simple ComparisonAll M

edia

New mediaMultimedia

Movies

Videos

Television

MP3 players

Online news

Digital photo frame

Paper-base news

Gramo-phones

Base on types of media Base on time of advent

Multi mediaand

New mediaContents

ReferenceConclusionFutureComparisonDefinition

Look into the future of media

Multi media“The future of multimedia will include high-bandwidth access to a wide array of multimedia resources and learning materials”. (Vaughan,2004,44)

Multi mediaand

New mediaContents

ReferenceConclusionFutureComparisonDefinition

New media“Today we are in the middle of a new media revolution-the shift of all culture, to computer- mediated forms of production, distribution and communication.”. (Manovich,2006,5)

Look into the future of media

Message Letter Telephone Internet What’s next?

Multi mediaand

New mediaContents

ReferenceConclusionFutureComparisonDefinition

ConclusionDefinitionMultimedia- Utilizing tow of human sensesNew media- The definition will be change by time

ComparisonMultimedia- Can be a new mediaNew media- Can be a single medium or a multimedia

ApplicationMultimedia- In every field of our average lifeNew media- Some of them are useful, but the others need more modification FtureMultimedia- easier to accessNew media- more and more new media are multimedia Suggestion

BUY A Wii™ AND EXPERIENCE THE 21TH CENTURY MEDIA!!!

Multi mediaand

New mediaContents

ReferenceConclusionFutureComparisonDefinition

Reference ListApple ™. 2007. www.apple.com (accessed August17,2007) Ethier, S. J. 2007. Digital Information Management- An Essential Guide to Multimedia. Upper Saddle River: Pearson/ Prentice Hall. Flew, T. 2005. New Media- an introduction. South Melbourne: Oxford University Press. Manovich, L. 2006. What Is New Media. In The New Media Theory Reader. Edited by R. Hassan, New York: Open University Press. Vaughan, T. 2004. Multimedia Making It Work. New York: McGraw-Hill Technology Education. Wii ™. 2007. www.wii.com (accessed August17,2007)