New media mastercalass pegd symposium 2010
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Link
Is Social Media a Fad?
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René van den Bos
1965
Marke;ngDierenarts
Akzo Nobel
ColombiaActeren
Muziek
Woonboot
Nieuwe Media
Felipe
Teamplayer
VideoAudio
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Advies en
Conceptontwikkeling
NieuweMedia
produc;eTraining enEduca;e
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Erik Cofounder
René Cofounder
Dick Web Artist & Developer
Eduard Photo & Camera Production
Jolanda Visual Designer
Jeroen iPhone & iPadDeveloper
Mindy Editor & Production Assistent
Jessica Motion GraphicSpecialist
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De kracht van Nieuwe Media
of,
wa t moet ik er eigen lijk mee?
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Wat is Nieuwe Media?
Web2.0toolswebvideo blogsmobiel2.0soc.netwerken
DiscussieWat heb ik eraan? toekomst
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Wat is media eigenlijk?en waar is het van a,ankelijk?
vraa gje
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3.000commercials/dag
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86%Nielssen “Trust in Adver0sing’ Report, oktober 2007
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78%vertrouwt aanbevelingen van andere consumenten
Nielssen “Trust in Adver0sing’ Report, oktober 2007
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85%huishoudens in NLheeU breedband
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73%leest blogs
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40%heeU een blog
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plaatst foto’s64%
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kijkt video83%
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Revolutie!
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digital naDvesvs
digital immigrants
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.. 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98
.. 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11
YearAge
digital na;ve
digital immigrant
Iemand die opge
groeid is met digi
tale
technologie, z
oals computers
, internet,
mp3 spelers et
c.
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Millenials spenderen > 16 uur/week online
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96% is lid van een sociaal netwerk
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Gemiddeld 53 online vrienden
Kennissen51%
Hechte vrienden11%
Online vrienden38%
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www.flickr.com/photos/mareen/200274022/
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www.flickr.com/photos/mareen/200274022/
Blogs FacebookMuziek
E-‐mail
MobielSMS
Skype
IM Twiaer
Widgets Wikipedia
YouTubeGaming
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Source: European Consumers Seeking Health and Pharmaceu0cal Informa0on, ManhaHan Research 2007
PaDenten en verwanten
Source: European Consumers Seeking Health and Pharmaceu0cal Informa0on, ManhaHan Research 2007
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Source: European Consumers Seeking Health and Pharmaceu0cal Informa0on, ManhaHan Research 2007
36% Europese bevolking
Source: European Consumers Seeking Health and Pharmaceu0cal Informa0on, ManhaHan Research 2007
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inhoud
authenJek
‘engaging’
open
interacJe; ‘connect’
ontwrichtend
1
Nieuwe Media: kenmerken
2
3
4
5
6
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Zonder enig wij-‐gevoel wordt ons bestaan leeg.
Met virtuele ontmoe7ngen wordt die leegte niet gevuld, integendeel
“”
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?
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Wat is Nieuwe Media?
Web2.0toolswebvideo blogsmobiel2.0soc.netwerken
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online video
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0%
30%
60%
90%
Wave 1 Sept 06 Wave 2 Juni 07 Wave 3 Mrt 08
Universal McCann Compari0ve Study on Social Media Trends 2008
Online video kijkers
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Link
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Nielsen RaJng Nov 6-‐12, 2006
203.155.388(data 17-‐01-‐10, geplaatst mei 2007,
best bekeken amateur video op YouTube)
22.3 mln 22.0 mln 20,8 mln
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24 uurper minuut
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$894per minuut
$470.000.000per jaar
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$894per minuut
$470.000.000per jaar
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2/3e zettabyte
in 2013
670.000.000.000 GB670.000.000.000.000.000.000 bytes
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2/3e zettabyte
in 2013
670.000.000.000 GB670.000.000.000.000.000.000 bytes
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muziek tot het jaar764.842.195
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Voorbeeld van viraal
Link
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Link
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Will it blend?
Link
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Traffic company website 650%
Online sales 500%www.pocket-‐lint.co.uk
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Nog niet iedereen heeU het door
Link
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Beleving
ParDcipaDe
Engagement
AuthenDciteit
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?
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blogging
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0%
20%
40%
60%
80%
Wave 1 Sept 06 Wave 2 Juni 07 Wave 3 Mrt 08
blog lezersblog schrijvers
Universal McCann Compari0ve Study on Social Media Trends 2008
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200000000 blogsTechnora0
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+120 000
blogs per dagTechnora0
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17blogposts per seconde
Technora0
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34%
geven hun mening over producten en merken via een blog
www.slideshare.net/mzkagan/what-‐the-‐Q-‐social-‐media
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I just got a new Dell laptop and paid a fortune for the four year, in-‐home service. The machine is a lemon and the service is a lie.......DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell.
““
Jeff Jarvis -‐ BuzzMachine, 25 juni 2005
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Dell Hell
Link
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Jeff Jarvis begint te bloggen over Dell
Dell stopt met online customer support
Jeff Jarvis’ blog wordt popular
winstwaarschuwing Dell
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Microblogging
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2008
19802 uur 0 sec
Pieper
Mobiel
E-‐mail
Internet
IM
Blogs
RSS
MySpace
Twiaer
Me the Media, VINT 2008
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Backchannel
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Link
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?
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sociale netwerken/communi;es
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Wees voorz
ich;g!
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Link
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W3 Model
Waarom ... bestaat de community?
Wie ... gebruikt het?
Wat .. wordt gedeeld?
Broekman Marke0ng Advies
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NPD
development
test
introduc;e
concept
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Link
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Link
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Link
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Link
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Link
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Link
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Interview met Jamie Heywood (Pa;ents like me)
Link
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?
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mobiel 2.0
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Mobile 1.0
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Mobile 2.0
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Demo van Qik op de iPhone
Link
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Augmented Reality op de mobiel
Link
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Mobiele Affiliate Marke;ng (MAM)
Link
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GoMeals BlackBag
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?
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Wat is Nieuwe Media?
Web2.0toolswebvideo blogsmobiel2.0soc.netwerken
DiscussieWat heb ik eraan?
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Ja en? Wat moet ik ermee?
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LeeUijd
3%
31%
34%
28%
3%
21-‐30 31-‐40 41-‐50 51-‐60 >61
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Website
84%
16%
Ja Nee
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Website interac;ef/video
4%
43%54%
video en interac;viteit interac;viteit geen van beide
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Social networks
66%
34%
nee ja
![Page 122: New media mastercalass pegd symposium 2010](https://reader034.fdocuments.us/reader034/viewer/2022051820/55380b63550346bb318b46ba/html5/thumbnails/122.jpg)
Social networks
0
1
2
3
4
5
6
7
LinkedInFacebook
Hyves
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Link
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Blogs
94%
3%3%
niet of nauwelijkseen paar x per maandeen paar x per week
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Link
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Link
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Link
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Link
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Video
47%
38%
13%3%
niet of nauwelijkseen paar x per maandeen paar x per weekdagelijks
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Maatschappelijk Verantwoord Veterinair Ondernemen
Link
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Link
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Houding t/o internet
47%
34%
16%
3%
Digibeet Digifiel Digizonde Digifoob
![Page 145: New media mastercalass pegd symposium 2010](https://reader034.fdocuments.us/reader034/viewer/2022051820/55380b63550346bb318b46ba/html5/thumbnails/145.jpg)
Wat is Nieuwe Media?
Web2.0toolswebvideo blogsmobiel2.0soc.netwerken
DiscussieWat heb ik eraan? toekomst
![Page 146: New media mastercalass pegd symposium 2010](https://reader034.fdocuments.us/reader034/viewer/2022051820/55380b63550346bb318b46ba/html5/thumbnails/146.jpg)
De toekomst5
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Internet 3.0Een reis naar de toekomst van het internet
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Dit is Tim
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En Tim zoekt een broek
Jeans
Ook cool
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Dus Tim bestelt zijn favoriete merk jeans online
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Helaas Tim
OOS
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Slim internet
backorder
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Tim wandelt in de stad
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Met z’n iPhone
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Tim’s iPhone is übercool
Want Tim’s iPhone weet waar ‘ie is
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Tim komt in de buurt van een Jeanstore
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Met zijn favoriete jeans op voorraad
Dat weet het internet
Slim internet
+
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Aha! Denkt het internet
Tim wil jeans en bestelt online wat niet lukt
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Aha! Denkt het internet
Nu is Tim van een Jeanstoreop 300 m afstand met de jeans
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‘Hallo Tim!’
Hallo Tim!
zegt z’n iPhone
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‘Zeg, die jeans die jij besteld had’
Zeg, die jeans die
jij besteld
had
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‘zijn verderop wel leverbaar’
zijn verderop
wel lever-baar
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‘Wil je daar naar toe?’
Wil je daar naar toe?
OK Cancel
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‘Kom, laat ik je de weg wijzen’
Na 100 meter rechts
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Tim koopt z’n jeans
Tim is blij
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Het internet weet dat
En cancelled zijn order online
Jammer Amazon
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Augmented Reality
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www.kullin.net
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Augmented Reality. Toekomst, of...?
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De toekomst van de gezondheidszorg?
Link
![Page 174: New media mastercalass pegd symposium 2010](https://reader034.fdocuments.us/reader034/viewer/2022051820/55380b63550346bb318b46ba/html5/thumbnails/174.jpg)
SensoringBiometrics
LifestreamingImage RecognitionAugmented Reality
Mobile Connected GamesLocation-based Social Media
Retail Proximity Media Consumption
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www.slideshare.comdia’s
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Erik van der [email protected]+31 6 109 301 40linkedin.com/in/erikvanderzijdenTwiHer: erikdigiredo
René van den [email protected]+31 6 345 92 045
linkedin.com/in/renevandenbosTwiHer: renedigiredo
Let’s tweet in touch!